I bought these laces for some new athletic shoes as I did not like the bright pale blue color of the laces the shoes came with, although I loved how the shoes otherwise looked and felt (plus were on sale for a great price).  I  went home, measured the length of the original laces, and searched online for the color and length I wanted.  These are perfect.  The color was as looked online, they stay tied well, and make the new shoes work for me.  I only needed one pair, but two pairs of these cost about the same as one pair of some others, so this was a better value.