I'd never owned a travel organizer before but I'm glad I purchased this one.  The best part about this is being able to put everything I need into it and to be able to grab it at check in without fumbling around.  I also like how quickly I can pull it out of my carry on and stick it in the seat back pocket on the flight.  I have my ear buds, phone charging cable, eye drops, etc. at my fingertips.  It makes it quicker to board and deplane.  This one is well-made and expect it to last for years.