My daughter has loved timepieces ever since she was little for reasons which remain completely unknown to us. As she becomes a teenager this has translated to a love of watches, and Swatches in particular.  She really loves the design of this one - everything from the cow to the edelweiss flowers to the cowbell. It's a little heavier and bulkier than her other Swatches but that makes sense given the design elements. Great quality, lovely tick-tock quality (she's a pianist and really notices tiny details about sound). Thanks Swatch for a charming little addition to her collection.