It's more orangey than yellow.  That said, my son, who loves the color orange, got the hat and thinks it's perfect.  DPC makes the best boonie hats, I've got 5 or 6 between me and my 2 kids.  They last forever, very high quality materials and fittings.  They are washable, crushable, breathable, and DO NOT RUST.  Get one.  Or a few, I like to keep spares in the glove box.