Cheap, cheap, cheap. I didn't realize how gaudy this thing looked until I got it. Oh well. I only use watches at work, and they stay in my scrub top pocket, only to be used when I need to count a heart rate or something. So, not worn every day, but still rubbing against pens, bandage scissors, etc, in my pocket. This one lasted a couple of weeks before the band started showing wear, peeling from the edges. Thank goodness I wasn't wearing it, cause it was unsightly. The pins that hold the band on also gave way and fell out after a couple of months. It continued to work for nearly a year, but once the battery died I just threw it away and bought a new one.