2nd washing, cold water, gentle, and even in it's own laundry bag... and when it came out of the wash and I shook it to hang it to dry, I found the texture had changed from soft to hard and crunchy, and holes had suddenly popped up on the front of the shirt. Sorry but when I pay THIS MUCH for a T-shirt I expect better quality/durability. Made in China... I have a comparable marino wool made in Australia, and nothing like this ever happened with that one