They licensed their name to a no name company, hence the cheap price. And the quality is very disappointing. I have a hard time believing that these aren't seconds or b stock. Loose threads EVERYWHERE! And start of a few holes are already starting on a couple of them. I cancelled my subscription as soon as I tried them out. But again, the price is low. So if you want a brand name sock at the price of an off brand, these will do. Other than that, look elsewhere... Like Nike or Under Armour.