Got this for a friend who is a committed Elvis fan. She loves it and has wears it all the time. In addition to being a fun collectible for fans, it is a nice size and very versatile -- large enough to wrap around and tie like a vest or sarong, thin enough to fold and drape like a scarf, endless options. The pattern on it is abstract enough to appear generically fashionable and not obviously fan art, but interesting enough to get people asking about it and noticing it is The King. My friend took it on vacation to the desert to use as a cover-up in air conditioned buildings and it was a lifesaver for the changes in temperature. She gets tons of compliments on it all the time. I'm not a huge Elvis fan but would wear this scarf myself since the black & white pattern and design of it are so easy to wear and mix with different pieces.