I suppose we all get push up bras for different reasons.  If you looking for a push up bra to correct sagging, I think this bra will work for you.  If you're younger, have pretty good natural breasts or implants and you're looking for a cleavage boost, then this bra isn't what you're looking for.

The bra will cover most of your breasts and you'll receive little in terms of cleavage unless your boobs need a lot of "push up" the underwire provides.  My guess is the model in the picture is wearing a whole size smaller to create the effect as she most definitely doesn't have a sagging problem that requires correction.  I was hoping this bra would fit like pictured but but it does not unless, again, you need a lot from the push up underwire.  That's my biggest gripe about this bra and I'll probably return it and find something that squeezes a little more from the size and the cups don't cover the entire breast.

Overall: disappointed but I think this is probably geared towards more mature ladies