Ok, I think I am a fashionable guy...my dress style is classic prep, very sharp and clean; I wear clothes that a men couldve worn 20 or 30 years ago and can wear 20 or 30 years from now. With all of that being said, without this collor stand, my look was incomplete. It makes a $90 shirt look like a $290 shirt and it makes a $20 shirt look like a $290 shirt. The bottom line is this, if you wear a button up shirt, you need this!