I ordered thinking, it's Marty Mcfly's watch and I can't go wrong with the price. And I'm finding myself going through kid giggles wearing the watch. It's so very light, all the functions are logically laid out(and it's really all labeled out for you on the watch), and while it does use cheap parts and technology I can't see any fit and finish issues with this watch at all. I can see that there was great care and attention in even creating something this cheap. Seriously was surprised by how well put together this watch is. As I thought when ordering the watch, you really can't go wrong with this watch at this price.