I have loved Levi's for decades and, thankfully, the brand is still excellent! They aren't as good as when I paid $10 for them; rather, they are improved and the quality has not diminished.

I have tried other brands and they just don't hold up like Levi's do. I sometimes didn't even get a year of wear from the other brands (i.e., Wrangler, Gloria Vanderbilt,, etc.). The 5 pair of Wrangler Jean's tore in the same spot in less than 6 months. Those were the worst and they are why I returned to Levi's, despite the cost. I've had my newest Levi's only a few weeks, but I'm only adding them to my oldest ones bought about 5 or more years ago. I'm not replacing Levi's with Levi's, rather my other brand jeans with Levi's.