I've been a long time cotton Jockey Elance / Poco wearer and then the Jockey low rise briefs. Seems like every time I shop the Jockey model changes slightly and the selection for all cotton gets reduced or eliminated. The price keeps going up. I tried these Fruit of the Loom and offer the following observations:
1) they are single ply cotton throughout; very light and comfortable. The Jockey's are double ply in the front pouch and thus offer more support.
2) While the Fruits of the Looms do not have any seams in the front they do have seams on the side waistbands where they sit on your hips. The Elance Jockeys have a seamless waistband; with seams in the front pouch area on the outside of the double ply. The Jockey Low Rise have side hip seams just like the Fruit of the Looms. The Elance seams are not touching any skin while the Fruit hip seams do. So far this is not an issue.
3) For about the same price you get five Fruit of the Looms vs. two  Jockeys.

How well the Fruit of the Looms wear after washes are an unknown. The Jockeys have been excellent.