Ok, so Im a guy so its not being used in a purse but  I took a chance and ordered this as a way to organize my Saddleback leather classic briefcase.  It is fantastic for that purpose! It adds structure to the bag and provides additional storage options not available on this briefcase.  The color is a perfect match to the interior of my chestnut leather briefcase, and nothing on it indicates that it is for a purse. The material is substantial and well-made. Im very happy with this purchase!