Yes, they ARE pricey. But let me tell you - they are WORTH IT! You will never wear another brand of underwear again once you wear these! I bought these for my husband who did not believe me when I tried to explain the quality (I ONLY wear Calvin Klein panties myself), and he wanted to throw the cheap Hanes underwear out after he started wearing this brand. Spend the money, because they are WONDERFUL quality and super soft and comfy! They will not get holes in them after a few wears like cheap brands do!