Love this hat because of fit, construction and style. I just ordered another one in a different color and my husband is asking for one as well.  That says A-LOT!  For those on the fence with color choices, I chose neutral which does let some light in. I'm hopeful one shade darker will lessen the brightness.  Thinking of ordering an even darker shade to eliminate the problem altogether.  Not that I travel, but I would be wary packing this hat inside a suitcase because of denting and losing its shape. Might as well look good boarding the plane..