Soft, thick, flexible, and smells of good leather is how Id describe it.  Genuine full grain.  I used my Timberland belt buckle from my old belt which had split.  I also ordered a brand new full grain belt from Timberland and honestly I like this Belts.com one better; Im so wearing this to work on Friday.

The snaps on the Belts.com brand are the strongest snaps of any Ive tried from Amazon. I noticed a couple of reviews indicating their snaps broke.  When a snap is this strong you cant rip them open like a beast, open one snap at a time,  don't be in a rush. Ive opened mine several times without any weakening and they remain solidly seated in the leather.  These will never open on their own.

The belt is fully dyed from a leather blank, just like most of this style on Amazon is made.  There can be bleeding onto clothing when new or sweaty, as they all can do, however I much prefer these to the ones where they only dye the top and sides. Those always have issues with the dye wearing off and so the light rawhide underneath shows through, usually very quickly within a couple of wears.  I had to return that kind despite liking the colors they offered. Press my name to view my profile and see my other independent belt reviews.

In summary, this is a very well made belt and will provide many years of wear with strong snaps and great dye coloring. I ordered it in blue as well. Enjoy the photos.