For whatever reason, I had a very hard time finding decent shoe creme in any store near me - even the big ones like Walmart and Target, and what they had didn't match the color of my shoes.  This cream is easy to apply, soaks in well, and completely rejuvinated my shoes.  Better yet - it's EXACTLY the light brown color I needed - every creme I found at a brick and mortar store was darker.  And the price is great.