I hate spending an hour in the store trying to decipher all the various brands and sizes of underwear. I know what I like and I just want to get out of there. With these Fruit if the Loom panties, I know that I'm getting exactly what I want. Good quality, good fit, great price! What more could I ask? And, the colors are nice, not otherworldly. I'm going to buy more. I want a whole drawer full!