I used this bag to grocery shop today and just wish I would have bought it sooner. The wheels and handle make shopping very easy.

I used a Sams Club tote to put inside this as I do have to drop the rolling handle and use the straps to pick this up in and out of the car and want the handles to last as long as possible.  Plenty of room inside, I managed to get a week's worth of groceries for a single person in this bag. Handled heavy items like milk and bulk trays of meat without a problem.  Believe the reviews, this is not only useful but it's pretty too!