So you are probably saying to yourself, self, why would I spend $70 on a bucket hat? Because this isn't your grandpas bucket hat. The brim technology alone makes it worth it. It is light weight and breathes nicely.  I just discovered a hidden compartment for storing items in. You can secure the hat to your head in ways that would make any outdoors enthusiast love. I have gotten compliments on it from many different people. I wear 7/34-8 size hat usually and the XXL fits great. Not too tight or loose. Quit delaying and buy this hat now!