My fiance really loves this shirt. I got him two shirts on the same day, this one and a lower-end, non-designer brand. He was happy about the workaday shirt, but he really lit up when he opened this up and tried it on... the cotton is so smooth, you can really feel the difference in quality between this and the lower-end shirt, which is still a decent shirt. He's been talking about wanting to wear nicer clothes, and now I have an excuse to buy him cufflinks. Win-win!