Great value, especially if you are gifting. I might be worried about the tag cord and starfish and strap it's on (made out of the same softer plastic/rubber), holding up through repeated checkin/handling process. So I'm not only using this on carryon and backpack, laptop bag, etc., I also am going to slip it into the interior of the luggage by pulling the zippers up onto either side of the plastic cord. Otherwise, I might suggest at least changing out the cord to one of those harder clear plastic ones. They must have improved the plastic sheet that holds the ID card in since the earlier reviews, as it's very secure. TIPS: write "Turn Over" on the blank side of the ID card and have that showing rather than the side with your personal info.