I'm picky about my underwear. I've tried all the fancy premium brands - CK, MeUndies, MacWeldon, Tommy John. I find these to be the most comfortable and by far the best value. You can get 3 pair of quality DA underwear for the price of a single pair of the high-end brands. My only minor complaint about these is that the color fades over time, but that is to be expected for a product made of almost 100% cotton. Will definitely buy again.