It's a hat, sunhats aren't cool, wrinkles are even less cool. I recommend this hat highly. Doesn't blow off, doesn't obscure my vision, doesn't get in my way or make me sweat. Floppy hats are just annoying, baseball hats do nothing, this hat is perfect. You won't win a fashion contest, but you won't win the "got left out in the sun too long" wrinkle contest, either. It's light enough that you forget you have a big dumb hat on, which makes it not-dumb.