with this watch Swatch indeed brings back the more "traditional" watch design ("back to the roots"). Watch looks solid and appropriately priced. Design is nice (hands do not glow), with great visibility of the hands and poor visibility of the date (red back ground to the date window could add to the design and visibility0> The sixe is great, and mineral is good (for the Swatches...). The only (and important!) concern I have is the stiffness of the band. This watch may be very uncomfortable for a smaller wrists. I hope, with the time the band will loosen up. This take 1/2 star off the overall 5-star evaluation. I believe, this watch should nicely add to any Swatches collection. I actually see a parallel between this Swatch and more recent Tissot Swissmatics which are heavily influenced by the merger with the Swatch technology.