This is the second watch winder I have purchased. My first one which was another brand lasted three years but was never this quite initially and  got noisier as time went on. This came packaged well, so easy to set the two dials, and I was amazed at how quite it is. I have it in my bedroom and I do not hear it at all. It is very nice looking. I googled the settings my watch required and followed the enclosed instructions. Very pleased so far. I hope it continues to be a quiet watch winder as time goes on. My only complaint is I wish the pillows were a little nicer looking.