This is absolutely a better polish than your basic waxy Kiwi types.  I bought it in black,

I think it is better than Lincoln, but a step below Meltonian, which just goes on, covers, and buffs better than just about anything else.  The only problem with Meltonian is it is sometimes hard to find in that wild, crazy unusual color BLACK.  Kelly's is a close second though.

It is a cream and applies nicely, no running, etc. but it is easier to get on your fingers, etc. than a waxy compound.

I let it sit for a few minutes than buff it off with a cloth, then brush it lightly.  It shines up nice and covers scuffs, etc.

I don't think it generates a super gloss, more of a muted shine, but it looks very nice.  It also has a softer scent than many other polishes I've tried.