This is a tough item to review. Let me start with the pluses.

Finding an automatic movement in a watch at this price point is not easy. Although this has a Japanese movement instead of a Swiss, to the eye of someone not familiar with Swiss timepiece movements, this looks like a 'sweep' second hand - far from the distinct movement of a quartz watch, but far less smoother than a Swiss movement.

The quality of the cosmetic finishing in the watch is quite impressive. I didn't find a single flaw in the case or the band. Although the band could have less side-to-side twisting off my wrist, still it's nothing to complain about at this price point.

Another plus, which actually is a minus for me, is the watch pops big time. I have a few high quality automatic, Swiss made, timepieces that are much more subdued. This one hits you in the face big time with the colors and the shine of the watch.

I put two, fairly expensive watches in a line with this watch and asked non-watch people to put them in order of price. This watch was always picked as most expensive. But to anyone in the know, it's obviously a cheap watch. Not a bad watch by any means, but it will never be confused with a Rolex to people who know quality watches as other posters have stated. It's a direct copy of one of the Submariner watches by Rolex, but everything about it screams 'look at me'. The bottom line is this is simply a cheap imitation of a Rolex.

Personally I feel Invicta would make a nicer watch if they didn't try to copy Rolex drawing direct comparisons. For me personally, this watch is too 'in your face'. However, it's definitely a nice watch for the money. I just can't get past the look. It's much more 'vivid' in person than it is in the pictures.