Bought this for wife for our upcoming vacation.  She is not a fan of wild Hawaiian shirts (parrots and such), but likes this one as it is a little more subdued.  I have a couple shirts from this brand and I don't see any difference between one labeled men's and this one labeled women's.  Also, the sizing seems to be the same between the two.  As for sizing - getting the proper size the first time is the tricky part. I found ordering one size up was the right fit, but others say different, many say two sizes up, which was too big for us.