Even though the cooler doesn't hold ice and leaks everywhere, the concept of this bag is awesome! I've taken this bag to the beach twice already and will be taking it to the pool this summer. It's a nice size and holds a lot! I have two small children so it's nice to be able to pretty much carry everything in one bag without having to carry a separate cooler with snacks and drinks. You do have to have items in the cooler in order for this bag to keep it's shape or otherwise it doesn't stand up on it's own. If they could perfect the cooler part a little more, this bag would be 10/10.