This bra is certainly comfortable, but I think advertising itself as a "lift" bra is misleading.  The almost invisible little foam additions are pretty much useless.  I am very small chested (36A) and my girls were swimming in these cups.  There was WAY too much gaping at the top for me.  I'm sure for those who can fill it out and don't really need the lift, this would be a very comfortable bra for every day wear.  I really wanted to love it, but I sent it back immediately.  If you wear a small size like me and need the lift that it claims to provide, I would caution you to explore other options.  I'm going to try the Spanx push up and see if that's any better.