This is a quality strap. I got a good deal on the red model, which was no longer available when i went back to check. The red color is on the dark side, more like an oxblood/crimson than a cherry. Which adds to the understated/vintage look. it's a bit stiff at first, but softens up once you wear it. I coated it with beeswax to aid the durability, stain-, and water-resistance. It's a little bit thicker than the less-expensive models out there, and the leather is quality but not full-grain. I'm wearing it on a Swiss Army Officer's chronograph with built-in lugs (no springs needed) and the combo really pops with the stainless steel rings, but more in a subtle way than blingy. So in terms of style, feel, and comfort, it's what i wanted. Knocking off one star because the buckle isn't centered underneath the watch, which doesnt affect functionality, but if you are OCD, it might bother you.  I have a medium-large wrist and am on the fourth hole on the strap. If you have a small wrist, the buckle might be more centered, but the strap might be too long. If your wrist is larger than mine, the buckle might come up too high. You can adjust how the strap sits on your wrist somewhat, but only so much. Making the second strap which goes under the watch a bit longer, like 3-5 cm, would fix this problem and allow the wearer more latitude in adjustment, so the buckle can be centered. So this is a design flaw but hardly a dealbreaker for me. It certainly wouldnt stop me from getting another one, especially at the deal price.  One other quibble is that only one of the rings slides. this makes the strap more of a variation on the NATO theme than a NATO-style strap. It's not a problem for me because the end of the strap doesn't stick out,, but allows for less adjustment than other straps in this style. On the plus side, it makes the strap look more original and unique.