I've tried various brands of underwear offering a contoured pouch and most of them are definitely more comfortable than basic underwear but Saxx takes it to the next level and has created a pouch that is super comfortable and very supportive.  Your "bits" will be swaddled like you've never felt before and a separation is created from the inner thigh so there's no bothersome sticking if you sweat a bit.

Well worth the price.