Some call us hoarders. For me, I like to match with what I wear.  This holds my watch bands in place and I no longer have to keep them all stacked in a small Staples Store generic plastic container like sardines in a can.  I can easily add more to this as my collection will inevitably grow, but this holds my bands in place, they look nice, I can store them away under my office desk or my bookshelf next to my portfolios since it does look like one, and it will not look out of place.  Good job Optima.