We all grow up knowing the Fruit of the Loom commercials and brand name and generally have high regard for their products. The socks came in my normal size of 10.5 with hopes that the socks would be as described. The initial fit was satisfactory, but not as tight as I preferred. However, the socks got looser and looser after each wash and after the third time through the wash were basically unwearable. That said, the socks are not expensive for "tube socks," so if you have low expectations, they are an OK value. I would not recommend these socks.