The intended user likes the way it performs.  This pair has better traction than the bargain-priced, athletic-looking, cosmetic shoes sold at Costco.  I personally like the reflective features on the exterior which is intended to keep the runner safe (visible to others including drivers) while running under dark conditions.  It also seems to be better constructed than some of the less expensive shoes I had purchased in the past.  I'll update my review in a few months once I am more convinced about the quality, reliability and durability.