I know its a tackle bag, but i use it for travel and everyday errands. As a mom with multiple kids having my hands free makes my life easier. This bag is great for going to the park with the kids. Boating, flea marketing, beach, trips, shopping...etc. I love it. My boyfriend wanted one too. The padded shoulder strap is super comfy. Multiple pockets makes finding things easy and quick. Even a clip for my keys.