In general, this is a great sock. It is mostly cotton and that is wonderful. That is why I'm giving this 3 stars. However, as a NO-SHOW sock, this sock is a failure. The sock completely shows when I'm wearing any sneaker, or any other shoe besides a boot. As you can see in the picture, it does creep up past the ankle. I think they should change the name from "no-show" sock to "low-cut" sock, because I'm telling you this sock is totally visible.