I have owned this watch for more than a year....I wear it to the beach all the time when I go boogie boarding with my son...it' s water proof, keeps accurate time and pretty rugged.  I got slammed by a huge wave last summer into the sand and the bezel broke off but the watch didn't leak.....spent 10 dollars for a new bezel and it's as good as new. Also compare this side by side to a Rolex submariner of the same color....they are virtually identical.  This is a great watch for everyday wear...and you can beat the hell out of it but it keeps on ticking.