Nicely curved (rounded, like they appear in the photo) cups with a built-in inside "shelf" that provides a pronounced but not excessive push-up effect. The 36B I received fits like a 32A, so I will have to size up on my next order. From hooks to eyes, the around-the-chest strap measures just under 30 inches and can be slightly stretched. The cups are undersized. The fabric and finish are very nice. Sizing is just small, small, small.