My sister recently scored a Coach bucket purse that looked brand new.  After carrying the new/used purse after a few days, her opinion of 'why the original owner didn't keep the costly bag' was probably because everything you put into it falls to the bottom of the bag.
Thus making it a mission to find a product to solve her dilemma.  Delivery was quick and the product is exactly as described.  She immediately dumped her purse contents and filled the organizer, inserted it into her purse and said, "It fits and I absolutely love it".

This is now one of those products to keep in mind for similar purposes in the future.  Worth every penny. :)