I have bought many other pom poms and none had the quality of this one. It is very soft! I didn't even have to use a blow dryer to fix it when it arrived. I took it out of the package and it immediately poofed up. I bought the smaller of the two. It's pretty big. Whether it's real fur or not I don't know. I don't have any knowledge about furs and what they feel like, especially a fox. Only a rabbit and it's not rabbit fur, at least the one I got. I took off the ring hook it came with because I don't like gold and replaced it with a regular chrome/silver color key ring. I put it on my keys.