I watched the prices go up and down but finally saw a reasonable price to my liking and finally purchased it.  This is a basic military Swiss made military style watch with clear numbers and a nice glow for night time dial for my poor senior eyes.  The major reason I like this watch is that the dial is simple and clear without too much confusion on the dial face.  Just the hour, minute, second hands and a date section.  That's it. The watch body is stainless steel and has a special hard coating process on the mineral glass on the face that resists normal damage and scratches to it. Its about 41 mm across - not too small and not to big.  Its weight is just right.  No problem with shirt cuffs for a dress shirt.  This watch has a nice brown leather band that is nice and soft and its the real thing ( good quality leather).  i paid a penny under $40.00 for this real Swiss made watch and the quality is there.  I have other watches  from this brand and they all work just nice after five years or more.  I have only replaced the battery once after three years. Purchasing watches is a personal statement - I go for function above all else, I have Casio, Timex, Seiko, and Omega watches and use this particular watch as a day to day watch.  I would never spend hundreds of dollars for a watch even if I won the Lotto.  To me the purpose of a watch is to tell time at a glance and this watch is great for that. Some people may wish to use a NATO style band down the road and that will increase the fashion style for them,  The leather band that comes with the watch is one of the better one's for the price point.  Remember, for the cost of a Timex you are getting a  really great time piece made by Swiss techies.