Wife bought this for me at the Fossil outlet for 100 bucks. White silicon band, and I love it! I don't use fitness apps at all. You work out and your active, or you dont. A Fitbit isn't going to change that. But this is a damn good looking watch. I use it for Nest notifications, messages and my music. Its perfect! Battery is incredible so far. Also, I have an IPhone X! Too easy to set up. Maybe Im biased because I love Fossil products?