The privacy flap doesn't conceal your personal information.  I can read the information right through it.  It's possible to take the white card and turn it around to face the more opaque logo side of the tag but I wonder if that's too much of a hassle for airline employees if your bag gets lost.  Aside from the privacy issue, the tag is weighty, flexible and looks well made.  However, I may return mine.  I got both the green and orange tags.