Very nice hat and a good value.  I have several other brands of Panama Hats and can say that the Ultrafino is the best value for me. My personal bias is that for any given Ultrafino hat you buy, most other brands would charge you almost double for the same quality. I acknowledge that my experience sample is small (4 hats) but it has worked out that way for me.  These are great hats that, if I follow their hat-care instructions, will last me 5+ years here in Arizona. ( A real severe test for any hat when it hits 115 degrees!)