I had bought my last shoe trees at DSW and paid $20 for one pair. They were also cedar. I prefer these to the store bought pair 10/10 times. This set is very sturdy and heavy. For reference, I bought the medium for 9.5/10 sized shoes and they fit perfectly. I really, really love the little knob on the heel. This makes removing them from shoes very, very easy. That is something I didn't even realize I would love until I got this pair. They also fill out my shoe much better because the toe comes up higher into the shoe. The problem I have had with other shoe trees is they are too flat and do not preserve the shape the way I want them to. I will be buying more of these as I need them!