I've seen the ads a million times... never really thought of buying one. Then all of a sudden I needed a belt and the idea of a belt that fit perfectly every time grabbed my attention. The style of buckle and texture of the leather was what I was looking for, so I said why not? The product came very well packaged. The buckle an ratchet system are well made. Sturdy mechanics and operation. I am happy with the construction and materials. The only thing I cannot speak on is the finish on the buckle some have complained about. I've only had the belt a week, so time will tell whether the finish will be a problem. Otherwise I'm liking this belt.