I purchased this mask prior to the Super Bowl as a good luck charm....... and it worked!!!!!! The Eagles won the game. For those who don't get the relevance, after winning the first playoff game several Eagles players wore these (and other dog masks) since they were underdogs despite their having won the most games in the NFL during the season. They wore them again after winning the final playoff game when they were once again underdogs. They were underdogs again in the Super Bowl so..........  nuff said.