I have been a VS buyer since the beginning and one day I got to wondering if there was something better out there. I am DD and wanted to minimize. Id never tried a minimizer bra and they aren't very common. I went to Kohls and tried on like 60 bras (mostly not minimizer though thats what I wanted). I found this one and fell in love. I have had people ask if I have lost weight!! Makes shirts actually fit now!! (It pushes the girls to the sides while still maintaining a nice look.) Its so soft and so comfortable to wear. I cannot believe I spent the past 15+ years wearing what I thought was comfortable and struggling to keep them tucked in. I have since bought more on Amazon... id buy in more colors if they made them. Found my dream bra!!