i bought a pair of Fitkicks for my and my boyfriend and we both love them. I was skeptical at first because i don't care for water shoes, i have a pair Ive worn boating and to the beach and they're too big and uncomfortable. The Fitkicks however, are very light weight and comfortable they seem to mold right to your foot. I bought them mainly for wearing when kayaking since they're light weight and not as bulky as other water shoes. I wore them at the beach in the water and walking around in the sand and they kept my feet protected and also free from sand between my toes (sometimes thats not as magical and people think). I haven't worn them out and about in stores or anything to see how they feel on concrete but they're definitely a new beach and water accessory.