I've only had this watch for a few days, so I can't speak about longevity, but so far I really love this watch.  I'm on Chemo, and have  lost so much weight that my regular Timex with expansion band was twirling round my wrist, and sliding up and down my arm.  This watch is just perfect for me, with it's adjustable watchband (not overly long). Love the light up face, too. Sturdily built.  I based this purchase on many years of owning Timex watches. I've always had very good luck with them. Definitely recommend!