Watch look nice and you actually get sapphire crystal for this low price.  Everything else feels cheap: cheap genuine leather band (not really sure if it's real leather), low end Japanese movement, and makes a very loud ticking sound.  I bought it just for the looks and the sapphire crystal dial.  It's an easy fix for the band and a little piece of dynamat help deaden the ticking noise.  It's just one of your typical fashion watch to beat around.