I have bought two of these over the years. The first lasted about five years. The second, less than two. The second watch's battery died a week into my owning it, which was irritating, and now the strap is about to snap in two. I wear my watches regularly - they get showered in and swum in sweated on; they almost never leave my wrist. I have a watch-tan-line, even. Looking at replacing my most recent one, don't think I'll be buying this watch a third time.