When I buy a bra I look for two things, support and coverage. I like to feel like Im wearing armor, because Ive got a lot of breast and its like pudding in a balloon. It has no shape on its own This bra has both support and coverage. Obviously shape is important as well. I don't like to look anything but nicely spaced and rounded. This bra did that just fine. I did find that the cup size was a tad small. I would probably buy it again, although it isn't the most comfortable bra Ive ever worn. How it looks, for me, is more important than how it feels.