I bought this watch after losing my first one with a lighter-color band. The replacement is noticeably louder than my first one... wearing it in a quiet setting, I'm almost as aware of it ticking as if it were a grandfather clock in a living room. But I still like the minimal, functional look and the price is okay. I decided to keep it instead of rolling the dice on returning and re-ordering in hopes of getting a more quiet watch like my original.