This is my first NATO strap so my opinion on this band's comfort may differ from others. I purchased this band for my Invicta 8926OB because I don't like watch metal bracelets and I think it looks awesome on the watch (see attached photo.) It was a bit stiff at first but is softening up as the watch gets more wrist-time. It seems pretty durable and I haven't had any pieces of thread break off of it. Also, I think the signed buckle is a nice touch. I don't usually see that with NATO straps.