This was absolutely worth the price tag. It is a bit more than I normally pay for a bra, but it is the best I own. I am absolutely amazed by how comfortable and effective this bra is. My breasts are out of my way; and I just didn't understand how wonderful that was until I owned this bra. My shirts look better, too. It works, it doesn't itch/scratch, its sized accurately (I went to the Chantelle website to verify sizing) and I feel more comfortable in my clothes.