I teach yoga/pilates and have to wear snug lycra 5 days each week. So I love slipping into soft, natural fibers at home. This bra appealed to me because it seemed simple and cute and had the potential to be quite comfortable. I am a full B cup and fall between 34/36 so it can be a challenge to find bras that keep things contained without binding. This bra is awesome! It is cute, soft, comfortable and is a perfect fit. I ordered one small and one medium based on the reviews I read. The medium was way to big for me, as I am neither pregnant or nursing, not do I have large breasts. I'm not a pancake chest, just "average". I'm also 50 years old and have some side boob now (didn't have that 5 years ago :( ). Again, this bra is perfect for me. I sent back the purple medium and immediately ordered the small.