Honestly, there have been so many different watch companies that have tried to innovate over the years, and have either fell flat or made brilliant strides that have had a hard core audience coming back for more. But nevertheless, there are some brands that have made contemporary strides, but received little to no recognition. In regards to Armitron, they have been a contemporary brand in price and simplicity over the years. But they are also a brand to easily get into if you want a simple watch, for any time you need a quick purchase. I have used some of Armitron's watches over the years, and they have worked well in price, and simple style. This silver-tone oblong men's watch from Armitron is sophisticated and easily to get into. It has a simple quartz movement, and simple water resistance for anyone whom just washes their hands everyday. The crystal accents do add a bit of class into the face, with a simple blue & black face. While I do wish the hands could be a little bigger on the timepiece, it still is a watch worth getting for anyone that is looking for a simple and classy watch. I like this one for the value.