When the time came to buy a strapless bra I tried a couple different Maidenform and CK styles and this one was the winner: comfortable (as far as strapless bras go); gives a smooth, natural shape without flattening; stays up all day without slipping; and it fits! In the CK bras I was between cup sizes; I think Maidenform runs about 1/2 cup smaller than most which makes their 32C perfect for me (I tried four different sizes and ended up in my usual Maidenform size). There's some padding in the bottom of the cup but not enough for "push up" status. I'm knocking off a star because after a full day of wear I did end up with two little red welts on my back; they were gone the next day and honestly, I've never not been left with welts when at the mercy of a strapless so that's not a deal-breaker. Finally, the fabrics used in this Comfort Devotion line are the softest I've ever found in a bra which is nice bonus.