If you have not purchased a ratchet belt here are a few reasons why you should:
- If you're like me and you stay the same amount of fat for extended periods of time, you wear out your traditional leather belt from always using the same belt hole. It makes the leather crack in an unsightly manner.  Problem solved with a ratchet belt. The ratchet mechanism is hidden beneath the buckle, so the leather is never marked up. So appearance wise, these things last forever.
- Personal vanity: when you do inevitable get fatter (Christmas cookies anyone?), you just don't ratchet as far. No, having to visually see your growing belly measurements because there is no new hole to go to. Yes, you could conceivably get so fat that the belt can't even reach the ratchet mechanism, but then you've got some other issues besides having to buy a new belt.

Quality: Very happy with the quality of the belt, looks very nice

Price:  If you go buy something of comparable quality at a brick and mortar store, look to spend close to $50. Obviously, this is a good deal on here.

Would I buy again? Absolutely! I actually need to because I also need a darker brown belt.

Bonus:  makes a cool clicking sound when you put it on.