Fabric is soft and the color is vibrant. It is very comfortable and I have already gotten much use out of it--It is a fine casual style and the tailoring on the button placket and sleeve cuffs is well done, keeping the shirt looking tidy even after several washes. It is nice to have a flannel shirt styled for females.  The fit around the hips is perfect (which is never the case with a men's product.) I'm very happy with this purchase.