First of all, I doubt these are athletic socks. The package they come in says "fancy socks," nothing about being athletic. Also I've had athletic socks before and the material is not the same. These feel like regular cotton socks.

Also I wouldn't say these are no show. I have a 9.5-10 shoe size, and they come up around my ankle. The now-shows are usually lower than this.

Other than that, they're socks. I like the price so I won't send them back, but the description does not match the product.