I ordered these because of all of the positive reviews.  Previously, I had been wearing Champion boxer briefs that I bought at Costco.

Fabric: 5/5.  Incredibly soft.  Feels amazing.
Packaging:  5/5.  I can see that this isn't really that important, but, they were packaged really well.  Visually impressive.  Almost like something from Apple.
Fit: 1/5.  The most important part.  I did not fill like they were supportive at all, contrary to what other reviewers have posted.  The legs rolled up more than any other boxer briefs that I have used.  I also got a constant wedgie from these.  I tried and tried with these.  Wore and washed them many times, but to no avail.  They were unwearable for me, which was too bad because of how soft they felt.
Customer Service:  4/5.  They had a card in the package that said to contact them with any problems.  I did email them.  The response was one of those auto generated ones, or, from someone not very proficient in English.  They did offer to refund half of my purchase price, which was nice.