Maybe its just me, but when I read 12 pack, I assumed that meant 12 pairs.  I assumed incorrectly.  You get 6 pairs, 12 socks total.  These are also advertised as having a cushion sole and heel.  They do not.  Finally, the socks are of very low quality.  Better socks are sold at Costco for considerably less, which is where I will buy mine in the future.