Seriously. It's hard to find a bra that fits, is comfortable all day, and doesn't cost as much as my car. I've bought several of these. Seriously, like 7 or 8 now. I'm not easy on bras, I don't wash them separately or anything, I have a physical job, plus I have big dogs and horses that I play with, etc. So, lots of bending, reaching, etc. This bra stays in place, the band stays in place, don't dig in or roll up or make me look like I have back boobs or any other horrible things that other bras have done to me in the past. I don't have to readjust every 5 minutes. As I said, I'm not easy on bras, so they do eventually wear out, and the underwires will break or start to poke or whatever, but seriously, these have lasted longer and been more comfortable than any other bra I've found in many years. I will continue to buy them as long as Curvation continues to make them.