I like the idea of a belt that adjusts easily and doesn't get out of shape.  I want this belt to succeed.  However, after owning 3 of them I think they are way overpriced.  I understand every complaint that people have come up with and agree with them.  Quality is  not there.  Thin to the point that stretches, if had regular buckle I think it would rip out the leather.  Bring the price down to 17 dollars or go way up on quality otherwise I'll find a beltmaker