Totally met and even exceeded my expectations! It feels like getting new shoes for 9 $, really. The texture is creamy easy to apply, the color is reach and it revives your shoes instantly. I wish I took before/after pictures. I have nice quality navy oxfords, which I abused by wearing everyday for the long shifts in the hospital. They lost their shine and color, got ashy and dry. I used mink oil and several expensive creams to restore the leather, but it worked only until the first use after treatment. I decided to buy a colored treatment and Emu Brillo was a great choice. Instant and long lasting change! My shoes look better now than when they were new: richer color, softer leather, great shine. All minor scratches are covered. The effect is long lasting. All you need is to clean your shoes and apply several thin layers of the product. If you careful, you may do it without smears on your hands and floor, because of the applicator, which also works for fast touch-ups. I am buying more colors. The product is made in Spain.