Really confused by all of the 5-star ratings here. I purchased this bag because I liked the idea of the cooler portion, which seemed perfect for the beach to hold waters, canned beverages & snacks. But, when I opened the bag up and unzipped the cooler portion, I quickly realized that although the sides of the bag are lined with support to hold it up, the bottom of the bag does not! There's NO chance this cooler would hold anything but maybe a set of keys and a small bag of crackers. It has ZERO support. Returning.