A high cost for a valuable area to protect. I do think that comparatively to other products this shouldn't be quite so expensive. I had the Shock Doctor cup set prior to this, and while it was more comfortable to wear I had taken kicks to the area in questions where I still felt quite a bit of pain. Not as much as without, obviously, but still enough to need a bit of time to recover prior to getting back into the fighting. Which brings us to the Diamond MMA cups and shorts. I've been kicked hard at least 3 times now, and had 2 low punches to the area and I did not feel any of them. The other guy immediately stopped to see if I was okay, and each time I was without any pain or issues. The cup itself is not as comfortable while walking as the Shock Doctor, but, in actual fighting it's unnoticeable at all. The shorts pull up tightly to keep the cup in place and it does the job we need it to. It's well constructed and looks like it will never require replacement.