I have never owned this brand before, or even heard of it. I really really like it. The pattern is really nice, and the material and construction is sturdy and well made. I never (or rarely ever) carry a purse, so I want something that is functional which I can carry around when I need it. I don't need more than something to carry bills and cards, and a pocket for loose change or a car key. And this fits that need perfectly. I can actually lay my iPhone 10 with a slim case on it and a "loop" on the back and still snap it closed with ease. Or, I can put  my key in the zipper pocket inside. Can't do both, but I'd rarely need to. I would absolutely look at this brand again for future purchases.