We recently went on a family vacation involving airplanes and a ubiquitous black soft-sided suitcase.  Everyone has a suitcase like these, which is all well and good until you try to find it on a baggage carousel.  And sure, you can tie a red ribbon around the handle but so can about 50% of the other travellers.  These were amazing and you can see them from space.  I didn't see any other tags remotely similar.  They are also most comfortingly sturdy.  I did not worry one second that they would fall off due to rough handling.  I'd buy more if I had more suitcases!