First, I am the husband of a woman and I picked this brassiere for my wife as she complains about the fit and comfort of brassieres and hasn't had much luck online finding a good fit in brassieres.  She was skeptical at first but tried the brassiere and after her first use, informed me that this was the most comfortable brassiere she's EVER worn.  For the price compared to more expensive brassieres such as through third love starting at $60ea, I will be purchasing more of these in other colors than black, per her request.