Middle of the road backpack. I've purchased so many backpacks for my son over the years: The Northface, Pottery Barn Kids,and a BUNCH of cheap character ones from department stores and Target.  For being over $40, I was really disappointed how thin and flimsy this one feels.  My kid always throws his bags on the ground or they get dragged and the first thing to give out is the bottom.  This one will not be any different.  The bottom is nearly the same as the rest of the bag, it doesn't feel reinforced at all, so I'll be surprised if this lasts until Christmas break.  It does look cool and seems to fit my son well.  Also, a plus for crafting parents out there,  the material is pretty smooth and the front has a big open spot that is perfect to attach an iron-on with your kiddo's name on it.  So overall, this is a really okay bag, but you can buy a better one for the price.