These are high quality, made in America(?), nicely packaged products.  Disregard the value and price for a moment, these shoe trees are the highest quality I have owned.  If you have narrow feet and shoes, this model might stretch your shoes in a way you do not want.  For the rest of us, try and find a better product.  Then, the price is affordable.  And the packaging is first-rate.  I am very impressed.