Once I figured out I could just buy my favorite brand and style on Amazon without ever needing to step foot into a store dressing room again, I was hooked. I've gotten 3 or 4 color variations on this style and I love them. Very soft, full cup. I'm a 38D and they are comfortable and supportive. The strap is thinner so it can dig into the shoulder a little bit but it also goes well under tank tops or tshirts.