I own 2 Invicta Grand Divers - with the Seiko NH35A moment - wind-able and hackable, screw-down crown and solid end links.  I love them.

However, I've always my eye on the SKX007 - a classic.  I own a Seiko 5 automatic that has the same 7s26 movement - not as precise as the NH35A - and non-hackable and does not wind, but decent enough.  I thought the SKX would be more "classy".  I finally ordered one, pulled it out of the box, threw it on my wrist with the plastic still on it, pulled it off and immediately went to my computer to request a return and ordered a black Invicta Grand Diver (I own the blue one and the one with the yellow face and black bezel).

I cannot keep a watch that cost 2X what the Invictas cost that has an inferior movement, a cheap tin-foil band and is very small (I have a large wrist, and my Seiko 5 looks decent on a NATO strap; the SKX is supposedly the same size as the 5, but appeared very small on my wrist).  Also, decent oyster strap is at least $60+ dollars additional.

So, yeah, I'll have 3 of the exact same watch, but different colors for different occasions/moods/what I'm wearing.  At least I'll be wearing them proudly and with the sense that I have a great looking and quality timepiece that was a great value on my wrist.