I wanted a pair of simple rubber flip flops to wear around the beach on vacation.  I wasn't keen on wearing my expensive Vionics afraid they would get too beat up and they are much bulkier to pack than these flip flops.  These cost the same as the popular brand name rubber flip flops but come with a little arch support so I thought I'd give them a try.  These are by far NOT as supportive and comfortable as the expensive Vionics but I think they are a great compromise and solution for someone looking for simple flip flops.