Brett Favre finally convinced me to try Wrangler. I'd been wearing Levi's for years, but I feel like Levi's are overpriced now. Wrangler jeans are more reasonably priced, and now that I'm wearing them: wow, they're definitely more comfortable! The Levi's always felt too tight in the thigh; not so with Wrangler. In addition, the Wrangler denim is softer (less stiff) and more comfortable than my Levi's. Wrangler is my go-to brand from now on.