This was a surprisingly neat bag. I really don't know what the heck it is, like a somewhat-upset robot I guess? But we've had it for 6 months and it has held up incredibly even with my 4-year-old dragging it everywhere. It's big enough to fit actual papers from school so the teacher doesn't have to bend every newsletter, but not too big that he looks ridiculous carrying it around. My favorite part is it's so unique (again, robot? Little alien? Wth?) and the colors look GREAT with everything he wears. He doesn't even realize how stylish he is. Go Mom!