It's products like this that make me wish I was stricter about passing out five stars.  Here's a product that isn't just  adequate, but deserves five stars, and there's no way for me to give it six stars.
It is heavy steel, not too heavy, just substantial in the hand.  It isn't going to bend in normal use.  it appears to be chrome plated stainless steel and if that is so, it will never loose its finish. In short, this is a shoe horn that your grandkids will appreciate if it doesn't get lost before then.