I normally wear Hanes or Fruit of the Loom when I wear traditional briefs.  This 2- pack of  Columbia briefs costs more than a 5-6 pack of the other brands that I wear.  So is it worth it?  These are definitely a lot softer and more comfortable to wear.  I am not sure if it is the grade of cotton but the difference is very noticeable.  Also the fit is slightly more snug (in a good way) around the legs so it feels more comfortable and actually seems to moisture wick a little better than the other brands.  So is this worth the price premium? I have purchased Calvin Klein and Izod underweart at prices similar to these and they are equally comfortable.  These Columbia branded briefs are very comfortable but at this price some may tend to go with the more exclusive brands.  The only reason this doesn't get 5 stars is the premium price.