This bra is so incredibly comfortable.  I have a 29" ribcage and unfortunately the size small isn't small enough for me.  I really debated keeping it but wire free bras stretch quickly and I already had a decent amount of extra stretch on the tightest hooks for the band.  I would buy a bunch of these if they had an extra small size.  For anyone that is in the correct size range I would really recommend getting it.  It feels like it has some decent support and lift.  It has to be the most comfortable bra I've ever tried on.  I'm going to try one of their other wire free bras that does come in an extra small.