They're Smartwool. I love Smartwool socks. As usual, these are awesome. I refused to spend this much money on socks for so long. Once I finally did, I discovered a whole new world of comfort. And they seem to last longer than the cheaper cotton socks, so the cost is not as high as I had thought it would be (once amortized over time). Also your feet don't get sweaty like in cotton socks.

This particular style is more padded (especially at heel/toe) than some of the thinner "everyday" socks, but is not as thick as their full-on hiking socks. I like these for sneakers that need a slightly thicker sock, and flat boots that benefit from some padding. Not so great with heeled boots since the thicker toe padding can make toes feel cramped (as the foot also slides down a bit in heeled boots). But I wear the thinner Smartwool socks with heeled boots and they're perfect.