As so many others have said, this product is a great product! The brim stands up by itself. I took mine into a chlorinated pool - after the hat dried it did not retain 100% of its original stiffness. I might have to starch it to get it to stand up again as perfectly as before, but even so, it is not completely floppy and loose. So happy with this hat at this price point! It looks great and keeps the sun off my entire face and, when the sun is directly above me, my shoulders, too!