I initially purchased these bloomers for my 1-year-old daughter to wear around the house.  There are other similar bloomers that are sold on Amazon for a lot cheaper, but I wanted to give this a try since many reviews indicate that RuffleButts have a softer feel.  I am a stickler for texture.  While they came in a less than glamorous plastic bag, once worn it went from "eh" to "woah."  The bloomers are incredibly adorable and makes everyone in the house go goo goo ga ga over the cute little diaper tush prancing around the house.  I'm planning on purchasing more in other colors.