Not a bad product, but not quite what I expected either.  In the photos, it depicts a metal tag, but what it doesn't show is the other side...  This is basically a thin metal tag, that has a paperboard insert on the back side.  The tag is very thin gauge metal, with the edges curled in, to create a pocket for a paperboard insert.  While the solid side of the tag is printed with whatever info you request, the backside is a conventional luggage tag...