With my son heading off to Boston University in the fall, these socks were a BIG hit and everyone at BU wanted to know where he got them!  The graphics are crystal clear - knitted in, not screen printed, and the quality seems good.  Washed/machine dried several times and they don't shrink, fade or pill.  He loves them and asked me to order a 2nd pair in case he lost one.  (with his laundry skills, I expect he'll manage to lose both pairs before his freshman year is up but that's not the socks' fault...)