This model actually looks blue, unlike the 9204OB model which has a purple dial.  I've had the 40mm automatic version as well and all three of them are a different shade of blue or purple.  This one is more like a deep blue with an indigo tint, but still looks mostly blue.  The dial is very dark and overall I prefer the colors of this model best.  The 40mm automatic version is a bright electric blue and is quite "loud" in appearance on the wrist.  I wrote a detailed review of the black version, so I'm mostly focusing color here.  I had to buy three blue models before finding the right one.  I'll just quickly repeat from my other review that this watch in incredibly well made, finished, and solid for the price. After buying several watches in the under $200 price point and a few in the $200-$500 price point, I'd say this seems like something that would cost $125-$150 online.  This model has more metal at the edges of the bezel and appears slightly bigger than the 9204OB version which looks more like 37mm.  I actually got a compliment from someone who's spouse wears one of the Tudor divers.