This is really different and I enjoy it. The design read out is very different, using LEDs to notate hours, minutes, and seconds separately. There are small numbers placed on the outer edges to help you learn the layout... But over time you don't need them as the point is to count the LEDs that are brightly displayed.
  The design is clean with a sort of "black chrome" color. Clasp is a little light for such a heavy case though. The watch does not always show the time (as that is how it saves battery power), and requires you to press the top button when you want to see the time, and a second press to display month/day. Display stays lit for a few seconds then turns off until interacted with again. Word of caution when setting: DO NOT RUSH! Take a moment to see the steps clearly, and understand that they have to be done in sequence all in one go. If it times out, you have to start over. It's easy to do if you don't rush through it. Very fun product for the price, and cool conversation piece.