This is good stuff and application is very easy.  It soaks in well and buffs-out nicely.  The price seems to be average for the quantity and quality.  You can find less expensive stuff at a drug store or big box store but you will be disappointed.  You spent a fair amount on those Docs.  Now take care of them.

If you have used various products over the years, the Balsam has an initial consistency similar to Sno-Seal or Biwell but does not require the use of a hair dryer to melt into the leather.  I use Balsam, Huberd's Shoe Grease, Huberd's Shoe Oil (or similar) and Sno-Seal for various applications.  Huberd's grease is great stuff, softens and waterproofs well but tends to leave a greasy finish that takes time to soak in and buffing to remove.  I find Sno-Seal causes too much waxy build-up and makes leather stiff.  The Balsam does not have these issues.  I use Huberd's for deep treatment of worn leather and/or serious softening, and the Balsam for more frequent applications.