I have many watches including two Rolex.  I have three of these in different colors.  I wear these most of the time.  They are the most comfortable and useful of any watch I have.  The band will break in a year if used daily so I rotate the colors out.  But, you can buy a new watch for the cost of what a band will cost.  That's a small price to pay for the comfort of the band on your wrist in my opinion.