I've been a customer and fan of Casio watches since Casio first started making them in the early 1970s.  I like the simplicity of a digital watch and, although I have tried other brands like Timex from time to time, I always come back to the Casios.  They're cheap, durable, accurate, and have the features I want like a stop watch, countdown timer, alarm, and calendar.  This particular watch is no exception.  It does exactly what I want a watch to do and is low-cost and stylish.  I'm perfectly happy with it.  I guess I should mention the weak link of most all Casio watches and that's the watch band.  Don't expect the watch band to last as long as the watch.  About all the life you'll get out of the band is 2 to 3 years, depending on how rough you are with it.  Once the band goes, don't expect to find an exact replacement for it, either.  You won't.  If you can even get a replacement band to work, it will look like exactly that, a replacement band.  To me, that's understood and not a problem.  These watches are inexpensive.  When the band breaks, just replace the watch.  Which is exactly why I bought this one.