5/7/18 update: Liked it enough to buy another. Compared the two and the band on the new one is smaller. I also am starting with the straps almost all the way let out. Fits great. The thing about the band is, either the product is inconsistently sized or the first one stretched out quickly, which does not bode well for longevity. I suspect the latter since the band is a single layer of fabric, which will always stretch faster than one that has a double layer.

The good:
1. Fits nice. When they talk about a tiny bit of lift to "help you fill the cup" they really mean tiny. I suppose it helps a little, but most importantly to me it doesn't look or feel fake.
2. The fabric is not what I'm used to in a bra, but I like it. I'm really not sure what it's made of, but it's cool to the touch before you put it on and is very smooth and silky. Without being plastic. It doesn't make me sweat.
3. The outer edge has decorative panel that lets the flesh color middle layer show through. It's a simple detail without being super girly or lacey and is not a standard spot for that kind of thing, so that's somewhat unique.
4. I'm between band sizes I can never start a new bra on the outer hooks, but I can with this one. And yet it's the same physical measurement around as my other new warner bra (which is the same size). It might be that the fabric stretches less.
5. The straps don't dig in at all. They are sort of soft and foam-like from where they connect to the cup to just past the top of the shoulder. I would have made that extend a little farther over.

The only con I can think of is that the foam straps will eventually compress. But then you tighten the straps and it's like any other bra.

I will be buying more of these.