I have a large collection of G-Shock watches. I've tried other brands (Timex Ironman in particular), and I have so-called "fancier" watches from Tissot and others. But the watches that I wear most of the time? G-Shocks. And of all my G-Shocks, the one I reach for more than any other is this baby right here. It has so much going for it:

It's not overly huge, but large enough that it feels like a man's watch.

It's built like a tank. Typical G-Shock build. You can run over this with your Jeep (true story) and it will be just fine.  It can easily handle just about anything you can dish out. Many years later and this one still looks pretty close to how it did the day I bought it, and in that time I've taken it around the world a few times, in all conditions and extremes of climates and put it through just about anything you can imagine and then some. It survived it all. Battle tested indeed. OOHRAH!

It also just feels nice, it feels well-made, it feels like it's great quality.  Nothing cheap feeling about this at all.

It's easy to read.  Other G-Shocks I have are black out. Others have smaller faces. Others have smaller digital numbers.  This one is perfect. Easy to read, no other largely useless "info" cluttering the face.

It's got an excellent light.  The light on this one is phenomenal.  Bright white. Lights up a darkened room beautifully.

It looks great. It's plain, yet stylish.  Tough enough to beat to hell during the day, nice enough to wear out to dinner.  The kind of dinner that you have to put on your good clothes for.

It's priced right.  You can't beat the price for this watch.  It's a no-brainer.

In short: Get this watch. It's awesome.