I haven't owned a Timex in over 50 years and I'm glad I purchased this one.  I really like the display, it's so clear with well defined letters and numerals, far superior to the Brand C, that I had been purchasing.  My only wish is that Timex made an automatic time piece in this style, that's one of the reasons I had been purchasing Brand C.  But after having this Timex about 1 week, I don't mind that it is not an automatic time keeper.  I also like the fact that it is shock and water resistant  it's definitely something I must have in my everyday watch.  If you're irritated with the automatic time keeping of your Brand C, try Timex again, well worth the money.