The photo here and on the packaging shows a ruff that is accordion style with the folds at the top and bottom. What was actually IN the package was opposite - just loops of fabric tacked on loosely with the folds facing out, and the openings at the top and bottom. Exactly opposite of what it should be, and opposite of what the packaging shows. It also arrived completely flattened and mashed into its packaging, with many of the loops mangled and folded in the wrong direction. To get it to fluff out and 'stand up' would take some pretty significant effort and a great deal of time - steaming and styling, possibly starching. And you'd still be stuck with the folds going the opposite way that they should.