The decline in download sales hit the US in 2013 so Apple bought Beats in 2014 for $3bn, not only to get into the premium headphone market, but also to make the transition from music ownership (downloads) to music access (subscription streaming).

The decline in download sales hit the US in 2013 so Apple bought Beats in 2014 for $3bn in order to get into the premium headphone market and, also, to make the transition from music ownership (downloads) to music access (subscription streaming).
