Yet, just as McDonalds has been losing the customers who will pay a bit more for food perceived as fresher and healthier, it has also lost its edge in fast-food essentials: speedy service at low prices.

Yet, just as McDonalds has been losing the customers who will pay a bit more for food they think is fresher and healthier, it has also lost its edge in fast-food essentials: speedy service at low prices.
