He believes that recruiting international students onto university courses is only a secondary objective of running MOOCs  though they could certainly be a very canny marketing move, as he observes that if 20,000 people sign up to a MOOC  well, you only need 20 of those to enrol afterwards to run a masters.

He believes that enrolling international students onto university courses is only a secondary objective of MOOCs  but they could certainly be a very clever marketing idea, as he observes that if 20,000 people sign up to a MOOC  well, you only need 20 of those to enrol afterwards to run a masters.
