The retailer has spent 7m on a campaign that ranges from the slick TV ad to a smartphone game and merchandise, including glow-in-thedark pyjamas, as well as areas decked out like the surface of the moon in 11 stores.

The department store has spent 7m on a campaign that ranges from the TV ad to a smartphone game and merchandise, including glow-in-the-dark pyjamas, as well as making areas that look like the surface of the moon in 11 of their stores.
