Continue # Infosys POV 
 be present where  all the relevant departments & teams can  efficiently collaborate and coordinate.<|endoftext|>CSPs have traditionally implemented a  divisional structure or a matrix structure where  group managers from distinct functions  collaborate to develop new products. However,  with the number of parties spreading across  multiple organizations, new organizational  models must be considered. Implementing new  structures include offering management  squads or agile product teams to independently  execute the PLM strategy within their  organizations. These squads are accountable  for the entire lifecycle of an offering, including  validating the need in the marketplace and  conducting the impact analysis on engineering,  sales, support, and budgeting. In addition, these  squads have the mandate to work across  business units and disciplines to harness the  company’s entire arsenal of talent and  knowledge base. These structures could be  customized based on process variants and the  strategic necessities of the company.  7 Organization & People 1 PLM Organization 2 Responsibility Assignment 3 Employee Empowerment Organization & People Reinventing the CSP Product Lifecycle  Management for the Digital Ecosystems © 2023 Infosys Consulting 

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 What is modularization? Modularization is an activity of dividing a  product or process into logical and  interchangeable modules. The objective is to  create a flexible system that enables creation  of different configurations, while reducing the  need to create unique building blocks each  time.6 Benefits of a modular system are  numerous: • Higher efficiency as modules can be  consolidated across different products • Higher agility as changes & modifications  can be isolated to specific modules, enabling  others to remain unchanged • Higher flexibility as mass customization on  individual module can be achieved at scale The product design component aims to enable  product component reusability by defining the  constraints and rules for decomposing the  product functionality into meaningful modules  with a coherent product data model. For CSPs,  the product structure includes breaking down  the product offer and reusing the individual  service modules from a market, technical and  operational perspective. A modular market  perspective includes cross-linkage between  aspects like tariff plans, fees, market segments,  etc. A technical perspective includes  decomposing the product offering into  individual product, service, and resource  modules. Finally, an operational perspective  includes reusing process modules such as  fulfillment, assurance, and billing processes  independent of the product type. Important  advantages of a modular product design  include faster time to market, more efficient  development, better innovation ability and  lesser operational costs as complex systems  become easier to manage; parallel activities  can operate independently, reusability of  existing components, and faster fault  localization.  The product model defined as per the SID  framework by TM Forum is a classic example of  a modular product architecture.5 COMPONENTS OF UNIFIED PLM 8 Product Design 1 Modular Marketing Product  Design 2 Product Rules Governance 3 Modular Process Design Product Design LOW HIGH HIGH No. of product variants offered  to customers Cost efficiency of  product portfolio LOW Customization Standardization Modularization Relative cost efficiency with the increase  in product variants in the market Reinventing the CSP Product Lifecycle  Management for the Digital Ecosystems © 2023 Infosys Consulting 

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 A  typical PLM process includes six phases - ideation, design, development, go-to-market,  sales, and finally, retirement. Most CSPs have a  well-documented product lifecycle  management process of end-to-end activities  however, the presence of a process excellence  framework is rarer or if one does exist, it needs  to be more effectively applied.<|endoftext|>PLM process excellence embeds the  continuous improvement in the PLM process,  aligning with the strategic PLM goals. It  includes unambiguously defining relevant  activities, their sequence, data requirements  and configuration. In addition, it also defines  the roles and responsibilities of the product  organization throughout the value chain to  ensure proper execution. The critical elements  within PLM process excellence includes  definition of stage gates that ensure that the  product satisfies the minimum criteria to move  to next lifecycle phase, standardization of  various process variants and a regular  retirement process.7 A regular rules-based product retirement  process is critical in making the product  offerings more targeted and manageable and  eliminates the need for product rationalization  activities every few years.  COMPONENTS OF UNIFIED PLM 9 PLM Process Excellence 1 Continuous Process  Improvement PLM Process Excellence 2 Strict Process Stage Gates 3 IT Change & Configuration  Management 4 Retirement Management                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Standard PLM Process Reinventing the CSP Product Lifecycle  Management for the Digital Ecosystems © 2023 Infosys Consulting 

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 The objective of Data & Technology component  is to provide frameworks that increase the  efficiency of the PLM process execution while  making it more efficacious. Informed by the  product design and PLM process components,  it helps in implementing these components in a  business environment.  The product data management forms the  backbone for managing and controlling the  lifecycle of a product. It starts from the market  research and business planning data to the  subsequent product performance and eventual  retirement justification. A well-constructed  PDM framework enables all stakeholders to  capture, communicate and disseminate all  heterogeneous data throughout its lifecycle. It  helps in speeding up product development,  reduce errors and increase efficiency of  resources.  The technology component includes two key  elements – process support systems and  decision support systems. Process support  systems include RPA or workflow management  system for automated process implementation,  decision gate evaluation, process compliance  and automated triggers. Decision support  systems include machine learning and AI-based  tools that improve the decision-making  capabilities to identify new product  opportunities and proactively retire products  that are underperforming.  COMPONENTS OF UNIFIED PLM 10 Data & Technology 1 Process Support Systems 2 Decision Support Systems 3 Product Data Management Data & Technology Reinventing the CSP Product Lifecycle  Management for the Digital Ecosystems © 2023 Infosys Consulting 

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 More than ever, customers are expecting more  for less. To manage now and future needs,  CSPs must understand their own core  capabilities and have the expertise, agility, and  flexibility to react to meet demand and  ultimately remain relevant.  Developing a strategy that balances internal  barriers and constraints, whilst integrating  organization goals and vision is by no means an  easy task. This coupled with external  competition has intensified the entire PLM  playing field, thus essential for CSPs to  understand the ‘real’ opportunity within that if  managed and executed well, will lead to create  value across the board.<|endoftext|>CSPs across the world have approached their  PLM initiatives that vary on a broad spectrum  of parameters from ad hoc manual activities to  the use of AI & machine learning algorithms to  recommend product lifecycle actions. The  effectiveness of these initiatives naturally  would be determined against internal as well as  external factors. However, implementation of  any PLM project requires an extensive change  in intra and inter-organization processes, new  types of skills and capabilities, and more than  that, an organization wide cultural and  strategic transformation. Hence, any PLM  initiative would require strategic commitment  and resources. 8 As a first step towards that initiative, a maturity  model can help CSPs to assess as-is while  giving a guided path to advance their PLM  capabilities for the future.  Evaluate your as-is PLM capabilities by  determining your organization’s PLM maturity RECOMMENDATIONS FOR CSPs 11 Reinventing the CSP Product Lifecycle  Management for the Digital Ecosystems © 2023 Infosys Consulting 

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 PLM Maturity Model Infosys Consulting has developed the PLM  Maturity Model based on industry research,  best practices and external trends to assess the  relative CSP performance on PLM.  It is a scientific method to rate the performance  of individual component against the best-in- class industry standards and identify  opportunities for improvement. It considers not  only existing PLM initiatives but also the  relevant market trends, customer readiness  and competitive profile to rate the  performance of a CSP on their maturity state Infosys’s PLM Maturity Model categorizes CSPs  into 5 maturity levels: 1.<|endoftext|>Ad-hoc: Ad-hoc is the preliminary maturity  state where there is no evidence of a PLM  strategy and vision. This stage is often  characterized by inconsistent processes,  monolithic product structure and absence  of enabling process and technological  framework. The lifecycle activities often are  executed on a case-by-case basis by  individual functions in the organization for  a specific need.  The PLM maturity model assesses relative  performance to recommend next course of action INFOSYS PLM MATURITY MODEL