Tanggal 12 Agustus 2012, One Direction nggawakake "What Makes You Beautiful" ing upacara panutupan Olimpiade Mangsa Panas 2012 ing London. Banjur, tanggal 16 September 2012, One Direction nggawakake "One Thing" ing MTV Video Music Awards 2012. Dhèwèké uga pikantuk penghargaan "Best New Artist, Best Pop Video" lan "Most Share-Worthy Video" kanggo "What Makes You Beautiful."