Mrs. ZIP placard
{"id": "ld1-1648198414137-1648198425468-1", "version": "", "unitCode": "NPM", "linkedId": "", "type": "edanmdm", "content": {"descriptiveNonRepeating": {"record_ID": "npm_2012.2008.4", "online_media": {"mediaCount": 3, "media": [{"thumbnail": "https://ids.si.edu/ids/deliveryService?id=NPM-2012_2008_4b", "idsId": "NPM-2012_2008_4b", "usage": {"access": "CC0"}, "guid": "http://n2t.net/ark:/65665/sy782a743ab-7206-42f1-9918-88327373a982", "type": "Images", "content": "https://ids.si.edu/ids/deliveryService?id=NPM-2012_2008_4b"}, {"thumbnail": "https://ids.si.edu/ids/deliveryService?id=NPM-2012_2008_4c", "idsId": "NPM-2012_2008_4c", "usage": {"access": "CC0"}, "guid": "http://n2t.net/ark:/65665/sy74d85d2e3-0b90-4024-b983-8b0bb60985a5", "type": "Images", "content": "https://ids.si.edu/ids/deliveryService?id=NPM-2012_2008_4c"}, {"thumbnail": "https://ids.si.edu/ids/deliveryService?id=NPM-2012_2008_4a", "idsId": "NPM-2012_2008_4a", "usage": {"access": "CC0"}, "guid": "http://n2t.net/ark:/65665/sy75229b6e7-cfd9-4cc2-9a06-05d8cf3c8b72", "type": "Images", "content": "https://ids.si.edu/ids/deliveryService?id=NPM-2012_2008_4a"}]}, "unit_code": "NPM", "title_sort": "MRS. ZIP PLACARD", "guid": "http://n2t.net/ark:/65665/hm8c6b2e57f-7aaa-4c5b-8bab-4c05e51d4754", "record_link": "https://postalmuseum.si.edu/object/npm_2012.2008.4", "title": {"label": "Title", "content": "Mrs. ZIP placard"}, "metadata_usage": {"access": "CC0"}, "data_source": "National Postal Museum"}, "indexedStructured": {"date": ["1940s", "1960s", "1950s", "1980s", "1970s"], "geoLocation": [{"Other": {"type": "Place", "content": "New York"}}], "object_type": ["Identifying artifacts"], "topic": ["Cold War, 1945-1989", "Popular Culture"], "place": ["New York"], "online_media_type": ["Images"]}, "freetext": {"setName": [{"label": "See more items in", "content": "National Postal Museum Collection"}], "date": [{"label": "Date", "content": "After 1963"}], "identifier": [{"label": "Object number", "content": "2012.2008.4"}], "notes": [{"label": "Description", "content": "This is a MRS. ZIP stand-up figure in the same style as MR. ZIP for promoting ZIP code use. She is wearing a female letter carrier outfit with a uniform cap over her blonde hair tied in a red ribbon and a mail satchel marked \"U.S. Mail\" sits over her shoulder. She is holding an envelope with her left had that is addressed to Mr. John Doe, 14 Smith Street, PT. STA, NY 11776. Her right hand is pointing towards the envelope. She is standing on a wooden pedestal with the words \"MRS. ZIP\" in white letters painted on it."}, {"label": "Description", "content": "Mrs. ZIP is decorated on both sides.The figure was probably used in promotional campaigns in a post office lobby or parades, possibly limited to the New York area, to promote the ZIP code addressing system, which was Introduced in 1963. The \u00e2\u0080\u009cZone Improvement Plan\u00e2\u0080\u009d relied on the public to adopt the habit of including designated numbers with their mailing addresses. The Post Office Department used the Mr. ZIP character as a friendly reminder to use the new codes."}], "topic": [{"label": "Topic", "content": "Popular Culture"}, {"label": "Topic", "content": "The Cold War (1945-1990)"}], "place": [{"label": "Place", "content": "New York"}], "physicalDescription": [{"label": "Medium", "content": "Paper; paint; wood"}, {"label": "Dimensions", "content": "Height x Width x Depth: 53 1/2 x 25 1/2 x 10 1/4 in. (135.89 x 64.77 x 26.04 cm)"}], "dataSource": [{"label": "Data Source", "content": "National Postal Museum"}], "objectType": [{"label": "Type", "content": "Seals, Symbols & Signage"}]}}, "url": "edanmdm:npm_2012.2008.4", "hash": "c881a101bcd5e0495c6b92c6b5f7bcd6adfd307e", "docSignature": "85840cb3816b4802183fa258a88f0720", "timestamp": 1663786505, "lastTimeUpdated": 1658566367, "title": "Mrs. ZIP placard"}