Airmail poster advertising the ten-cent rate
{"id": "ld1-1643399842277-1643399847281-0", "version": "", "unitCode": "NPM", "linkedId": "", "type": "edanmdm", "content": {"descriptiveNonRepeating": {"record_ID": "npm_1992.2002.113", "online_media": {"mediaCount": 1, "media": [{"thumbnail": "https://ids.si.edu/ids/deliveryService?id=NPM-1992_2002_113", "idsId": "NPM-1992_2002_113", "usage": {"access": "CC0"}, "guid": "http://n2t.net/ark:/65665/sy7feb7d174-3ca7-4548-814b-30b1517c7734", "type": "Images", "content": "https://ids.si.edu/ids/deliveryService?id=NPM-1992_2002_113"}]}, "unit_code": "NPM", "title_sort": "AIRMAIL POSTER ADVERTISING THE TEN-CENT RATE", "guid": "http://n2t.net/ark:/65665/hm88e20ab97-764c-4f4a-b58b-1954582ff3a1", "record_link": "https://postalmuseum.si.edu/object/npm_1992.2002.113", "title": {"label": "Title", "content": "Airmail poster advertising the ten-cent rate"}, "metadata_usage": {"access": "CC0"}, "data_source": "National Postal Museum"}, "indexedStructured": {"date": ["1920s"], "geoLocation": [{"Other": {"type": "Place", "content": "United States of America"}}], "object_type": ["Archival materials"], "topic": ["Postal Administration", "The Roaring Twenties (1920-1929)"], "place": ["United States of America"], "online_media_type": ["Images"]}, "freetext": {"setName": [{"label": "See more items in", "content": "National Postal Museum Collection"}], "date": [{"label": "Date", "content": "1927"}], "identifier": [{"label": "Object number", "content": "1992.2002.113"}], "notes": [{"label": "Description", "content": "This airmail poster announces, \"There goes the airmail\u00e2\u0080\u009d and asks the reader to answer the question, \u00e2\u0080\u009cIs your letter aboard?\u00e2\u0080\u009d The illustration shows a biplane, illuminated by a beacon, flying over a city skyline. Text at the bottom of the poster reminds readers of the new ten-cents-per-half-ounce airmail rate."}, {"label": "Description", "content": "At first the Post Office Department had a difficult time persuading average Americans to use airmail service. Businesses and banks, however, embraced the speedier system as the most economical, and philatelic collectors eagerly sought to create new treasures by collecting the products of the new service. For most Americans, however, the speedy service did not compensate for the significantly higher cost. The cost per ounce for airmail service began at twenty-four cents per ounce at a time when regular mail service cost only three cents. The Department began a series of rate cuts as incentives to use the mail. At one point at the end of 1918, the Department offered airmail service between selected cities at a mere six cents per ounce."}, {"label": "Description", "content": "The price for airmail bounced up and down over the next few years, with rates tied to different levels of service, including distance. On February 1, 1927, when this poster was published, airmail rates were set at ten cents per half-ounce."}], "topic": [{"label": "Topic", "content": "The Roaring Twenties (1920-1929)"}, {"label": "Topic", "content": "Postal Administration"}], "place": [{"label": "Place", "content": "United States of America"}], "physicalDescription": [{"label": "Medium", "content": "paper; ink"}, {"label": "Dimensions", "content": "Height x Width: 29 x 23 3/4 in. (73.66 x 60.33 cm)"}], "dataSource": [{"label": "Data Source", "content": "National Postal Museum"}], "objectType": [{"label": "Type", "content": "Archival Material"}]}}, "url": "edanmdm:npm_1992.2002.113", "hash": "15de0828fcc675e66441f11b8b43a904b7491e04", "docSignature": "675ad07fd52d13954ca4c6ab8056e51b", "timestamp": 1663786505, "lastTimeUpdated": 1656665545, "title": "Airmail poster advertising the ten-cent rate"}