ZIP code poster
{"id": "ld1-1643399842277-1643399848850-1", "version": "", "unitCode": "NPM", "linkedId": "", "type": "edanmdm", "content": {"descriptiveNonRepeating": {"record_ID": "npm_2002.2001.2", "online_media": {"mediaCount": 1, "media": [{"thumbnail": "https://ids.si.edu/ids/deliveryService?id=NPM-2002_2001_2", "idsId": "NPM-2002_2001_2", "usage": {"access": "CC0"}, "guid": "http://n2t.net/ark:/65665/sy7db22c69c-0bf6-4457-b08f-7a29d536a3af", "type": "Images", "content": "https://ids.si.edu/ids/deliveryService?id=NPM-2002_2001_2"}]}, "unit_code": "NPM", "title_sort": "ZIP CODE POSTER", "guid": "http://n2t.net/ark:/65665/hm805fc781e-167f-4600-a56e-b6eb8fd3ae8e", "record_link": "https://postalmuseum.si.edu/object/npm_2002.2001.2", "title": {"label": "Title", "content": "ZIP code poster"}, "metadata_usage": {"access": "CC0"}, "data_source": "National Postal Museum"}, "indexedStructured": {"date": ["1940s", "1960s", "1950s", "1980s", "1970s"], "geoLocation": [{"Other": {"type": "Place", "content": "United States of America"}}], "object_type": ["Archival materials"], "topic": ["Postal Administration", "Cold War, 1945-1989"], "place": ["United States of America"], "online_media_type": ["Images"]}, "freetext": {"setName": [{"label": "See more items in", "content": "National Postal Museum Collection"}], "date": [{"label": "Date", "content": "1963-1970"}], "identifier": [{"label": "Object number", "content": "2002.2001.2"}], "notes": [{"label": "Description", "content": "This Post Office Department\u00e2\u0080\u0099s public service advertisement poster promotes the use of the ZIP code and features Mr. ZIP with his iconic letter carrier\u00e2\u0080\u0099s uniform and satchel. Unlike advertising a new service or announcing a regulation, bringing ZIP codes to the public\u00e2\u0080\u0099s attention centered on the difficult task of changing people\u00e2\u0080\u0099s behavior. Using ZIP codes, announced the poster, meant faster and more efficient delivery for the customer and for postal operations. The graphic depicts Mr. ZIP surfing over puffy clouds while standing atop a red, white, and blue-bordered airmail envelope, implying the promptness gained by including ZIP codes on mail. The four mail pieces at the poster's bottom illustrate the most effective ways to package and address mail."}], "topic": [{"label": "Topic", "content": "The Cold War (1945-1990)"}, {"label": "Topic", "content": "Postal Administration"}], "place": [{"label": "Place", "content": "United States of America"}], "physicalDescription": [{"label": "Medium", "content": "paper; ink"}, {"label": "Dimensions", "content": "43.2 x 27.9 cm (17 x 11 in.)"}], "dataSource": [{"label": "Data Source", "content": "National Postal Museum"}], "objectType": [{"label": "Type", "content": "Archival Material"}]}}, "url": "edanmdm:npm_2002.2001.2", "hash": "3436b919820d3b62ca834232d8523a1f5702920d", "docSignature": "3f673b8a85c4ef7c7d6d2d0f7bdc0413", "timestamp": 1663786505, "lastTimeUpdated": 1656665547, "title": "ZIP code poster"}