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Middle-of-funnel content

At this next stage, your target audience is now aware of your business and the solution you provide, and they’re interested.

They trust you enough to make slightly bigger commitments, like signing up for a webinar and engaging with longer-form content; and they’re interested enough in your offering to read brand-specific material like case studies, testimonials, and newsletter emails.

Their goal is to learn more about the solution you provide—both in general and the one specifically offered by your business.

Your goal is to educate them on your offering and set your business apart from competitors—not just with your features and benefits but with your expertise and knowledge.

Next, write a summary of what it says about Middle-of-funnel content
Middle-of-funnel content includes brand-specific content that educates interested audiences that are already considering an offer.