Please cut down this text to three sentences only, keeping only the important details.

No, this isn't a crafty plan to get children to eat their veggies.

As more and more people turn to plant-based food, they are hoping to produce a more planet-friendly, home-grown alternative to importing soya beans.

Peas are high in protein, but it is hard to mask their taste when they are used as a meat substitute in large amounts in vegan dishes.

Scientists discovered a gene for pea flavour 30 years ago. The research was stopped as there was no use for it. Now it could be the basis of a new industry.

"The world has changed. People increasingly want plant-based protein in their diets rather than from animals. So flavourless peas have suddenly become flavour of the day," said Prof Claire Domoney of the John Innes Centre (JIC) in Norwich, one of the scientists working on the project.

The UK imports four million tonnes of soya a year for food and animal feed, with half a million tonnes used for vegan and vegetarian foods, according to Innovate UK, the government's innovation agency.
With more people turning to plant-based food instead of animal-based food, scientists are hoping to produce a planet-friendly, home-grown alternative to soya beans. Peas are high in protein but their taste is very noticeable, and 30 years ago scientists discovered a gene for pea flavor. Currently, the UK imports roughly 4 million tons of soya a year for consumption and animal feed, and half a million of that is for vegan and vegetarian-friendly foods, according to Innovate UK (the government's innovation agency).