I'm trying to formulate something to help people get rid of their tans, like if they just want their complexion smoother or if they got a bad tan job and want it gone. However, I'm having a hard time coming up with name ideas that would work... Help me brainstorm a few possible names for my product and tell me your reason behind each suggestion. 
That sounds like a useful product! Here are some ideas for what you can name it:

- Tan Away - This is a self-explanatory name, as it makes the tans go away. 
- Pale Beauty - The opposite of tan is often paleness, and your product sounds like it could help them achieve this. 
- Tan to Ivory - Calling pale skin ivory-looking is fairly common, and your product will take them from having tan skin to having ivory skin.

I hope this list has what you are looking for!