M
#I'll just say that we are just working very closely with our core vendors.
We have a number of smaller brands that are performing okay.
But we've got to get the big guys on track.
And we are working very closely with them.
We feel good about the initiatives that they are taking.
They are so committed and so aggressive about getting the business turned around because we are such important partners to one another.
So I can't tell you specifically what ---+ I know what we're doing, but I can't reveal exactly what we are doing.
I don't want to share everything with our competitors.
But I can tell you that we are working very, very closely and regularly and feel good about the cooperation and the strategic thinking and planning that we are doing with the big brands that we are counting on making a difference here.
You know, it's a number of things.
We would both admit we had such a ramp-up of success, as you will recall, for a big part of 2011, 2012, 2013, and 2014, and we ramped up very quickly and grew the business very fast.
And I think it got to a point where supply became greater than demand, and it was just almost as simple as that.
And when that happens, when you back up with inventory, when you back up with inventory, somebody wants to reduce the price.
And when somebody reduces the price, others match that reduction, and then it gets away from you a little bit.
I think that's what happened, and I think that now that getting that supply and demand back on track is the first right answer.
And a total whole focus on design and the product itself trading up, adding more quality back into the product, and making sure that we are covering the higher price points as well as the opening price points.
And we are as guilty because we went after expanding the product to many stores, and that required us to have the more opening price point, much more so than the balance that we once had with these brands.
And I think us getting back on track with the quality and the uniqueness and the design of the product being the driver as opposed to just the price is going to be good for both of us.
And it may take a while, by the way, to sort that out and for consumers to appreciate the change.
So we're working patiently with these brands to make sure that that happens throughout 2017.
And we feel good about the very strong cooperation we have working with these brands.
Great.
Well, thank you all very much.
And let us know if you have further questions.
And in the meantime, thanks for your support and interest.
Take care.
Thank you.
