DKS
#I don't think it was that.
We've done a better job.
Our team continues to get better.
I'm sure we picked up some business from Sports Authority's online business.
Our footwear and apparel business, we continue to be very aggressive in footwear and apparel around the online business.
And the Penns and the Cavs winning was also helpful to that business, too.
It's a little bit of everything.
Mostly I think it's that we've done a better job marketing our online business and we've been much more aggressive with our online business, and expect to continue to do so.
We'll stay right where we're at for right now.
We're not going to provide anything.
We clearly see it as a strategic asset for us and that's why we acquired it.
And we're working through plans right now as to how we would deploy that, the intellectual property.
As Ed mentioned earlier, the key element of that also was the customer names and the list and how we market to them and how we bring them over to become DICK'S customers.
But we see that as very strategic for us.
We're looking at a number of alternatives to how we might use that.
We haven't landed on any particular strategy or tactic yet.
But those are some of the things we're talking about.
Well, we've got marketing plans going into the fall that will be inspirational, the same kind of thought, but they won't be exactly those Olympic spots.
We'll be doing something different.
But we'll be leveraging what we have always done, and that's focusing on that core true athlete.
And whether that's the true athlete that is participating in the Olympics or that really true athlete who is out there running, playing baseball, basketball, doing yoga, we really focus on the authentic side of the business, and we'll continue to do so.
I agree with you, our marketing team did a great job with those, the marketing plan around the Olympics and we've gotten great accolades for it.
As we do more and more business online, the business gets to look more and more like what we're doing in the Company as a whole.
As far as who's shopping there, we're getting new customers all the time.
There's a combination of new customers and existing customers, customers who shop online, who shop in the store.
It's kind of what you would expect of what's going on with our business online.
And I think we continue to take market share online from a sports and fitness standpoint.
We still definitely think that, and we're getting closer and closer to that every year.
We continue to make improvements in that direction.
We're being very thoughtful about that, whether it's external or internal.
And we're talking with the Board.
We're going through how best to position this.
And it won't be long before we have a final decision.
Thank you.
I'd like to thank everyone for joining us on the call.
And we look forward to talking with everyone about our third quarter in a few months.
Thank you.
