The annual Wisconsin State Cow Chip Throw and Festival attracts an average of 40,000 âcow chipâ enthusiasts and competitors. But what IS a cow chip?? Why, a flattened hunk of cow sh*t, of course! Letâs look at this weird, weird thing through the sage lens of historical context. Wisconsinâs earliest settlers faced an extreme climate and the life or death challenge of staying warm through the winter.