The cleanse, which amounts to 1,000-1,200 calories and 70 grams of fat per day and boasts 20-25 grams of sugar per ice-cream pint, is designed to help people lose weight and achieve a clearer state of mind. 1  Bright idea: Kippy's, an organic vegan ice-cream shop in Venice, California, has introduced a $240 four-day diet cleanse.