Liquidity. For example, if 1 out of every 20 subscribers to a high-speed Internet connection discontinued his or her connection every year, the churn rate for that Internet provider would be 5%.Churn rate is an important consideration in the telephone and cell phone services industry.iquidity. For example, if 1 out of every 20 subscribers to a high-speed Internet connection discontinued his or her connection every year, the churn rate for that Internet provider would be 5%.