modeling (2013). He believed that people learn by observing others, such behaviors, but not necessary by imitating or mimicking (2013) For example if you see a friend slipping on the wet floor, you would go around to prevent from slipping like your friend. Observing behavior is a form of information...hrough observing business people who have been successful, and how they achieved their success, I have concluded that there are a number of factors that must be present for business success to occur.