âSmartboardâ is a whiteboard by Smart Technologies, however, it has become synonymous with interactive whiteboards in general. Although many people refer to interactive whiteboards as smartboards, a âSmart Boardâ is actually a product made by Smart Technologies.It is very similar to the way people refer to any brand of tissue as a Kleenex, or any photo copier as a Xerox machine.For example, a board made by Hitachi is an interactive whiteboard, although people will commonly refer to it as a Hitachi smartboard.t is very similar to the way people refer to any brand of tissue as a Kleenex, or any photo copier as a Xerox machine. For example, a board made by Hitachi is an interactive whiteboard, although people will commonly refer to it as a Hitachi smartboard.