WN-Never heard your assertion from anyone or any reputable business publication. Downscale demographic, offbeat airports, no intl., no F, clubs, etc. Kettles & busineses in trouble are about it for customers. 3. Domestic air travel is a commodity because that's what consumers, primarily business travellers, want.riginally Posted by gkbiiii. It seems to me, the main reason the airlines have had such trouble being profitable is that they allowed themselves to become a commodity. It's odd that the public thinks the legacy carriers should be the same cost as Southwest. __________________.