Device licensing is not a new concept for Cisco, and with the release of Cisco Unified Communications Manager 5.0, the existing licensing program has been updated to keep pace with the changing times.n the previous model, of the total price for a license and phone, an average of about 77 percent was the cost of the device; now the device constitutes about 69 percent on average of the total price. The shift in pricing from endpoints to licenses has been 8 percentage points on average.