For pax without status (and not chasing it), flying Southwest is generally a better experience than flying coach on the legacies. Quote: Originally Posted by gkbiiii. It seems to me, the main reason the airlines have had such trouble being profitable is that they allowed themselves to become a commodity.It's odd that the public thinks the legacy carriers should be the same cost as Southwest. __________________.riginally Posted by gkbiiii. It seems to me, the main reason the airlines have had such trouble being profitable is that they allowed themselves to become a commodity. It's odd that the public thinks the legacy carriers should be the same cost as Southwest. __________________.