TUGG founders Jeff Fagnan, a partner at Atlas Venture, and Hemant Taneja, a partner at General Catalyst Partners, explain: to, SHIFT Communications, Greenhorn Connect, MassChallenge, MITX, New England Venture Capital Association and TUGG. Through TUGG, a wide variety of films can be shared within local communities and promoted online. By using TUGG, we are giving filmgoers the opportunity to demand the film for their own town.