By Dave Fox. If you ask nicely, the lady at the tourist information office will pronounce the name of her town. We get asked that about 30 times a day, she told me. Then, patiently, she took a deep breath and recited the correct pronunciation for the longest town name in Europe: Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch. Originally the town had a shorter, easier to pronounce name: Llanfairpwllgwyngyll. In the 1880s, in a joking attempt to attract tourists, a tailor added the rest of the syllables, bringing the total length to 58 letters, including four letter L's in a row. I asked the lady at the tourist information office.