this be loud . Got this for my girlfriend who have a heck of a time get up in the morning . we both sit upright in bed the first morning she use this . the bed shaker work well too . so far it seem to be keep good time which some have think to be a issue and we have have this clock for a couple of week . she do not have any problem get up in the morning -lrb- though she have be know to hit the snooze but from time to time : p -rrb-