have be unable to rely on my cell phone to wake I up as of recently , I decide to try out a new alarm clock to help I get up in the morning . well , what can I say , this clock do just that , all while have a easy , user friendly interface . the alarm be loud and definitely awakening , probably be able to get up the deepest of sleeper up . furthermore , since the clock be self-setting , adjust be practically unnecessary . the fact that it as able to function perfectly , while be easy to use , make this a definitely good buy . still , some people do complain about the brightness of the screen , which be easily remedy by adjust its brightness . a day and night mode would of be nice , but still , its easy to navigate past this . this be a great , simple alarm clock that get the job do well ; a product that work just as it say . it do lack the bell & whistle that many clock due have , but it make up for this in pure functionality . a great buy for anybody need a new alarm clock to get up with .