I wish I could have shop for this kind of item in person so you could see how big , how bright , generally how it work . the light itself do not wake you . the beeping alarm -lrb- or radio -rrb- wake you . in no way should this product be advertise as `` a exciting new way to start the day . '' the total effect of this item be when you wake up to you alarm , there be a low watt bedside light on in you dark room . that be it . Ok , so you do not sense the light come on because it be gradual ... but the end result be not impressive . even at the peak of the `` sunrise , '' it do not light up the room or make you believe you be wake up to light . do not seem like the technology in this product be complex enough to warrant the price . I buy a timer for my bedside lamp for $ 5.99 at my local hardware and will see how it compare . on the plus side , shipping be speedy and it arrive ahead of schedule . I buy it through amazon.com so I could possibly read review and have some confidence about ease of return . Amazon 's list price , new , be $ 77 compare to the Soleil website 's listing of $ 165 , which be a laughable price point for what this be .