I be redo my apartment and want a old fashion look alarm clock . this fit the bill with its art deco look . I have the pink one and it be a beautiful shade of pink . not bright like some here have say . think pepto bismol ! nor be it the bubble gum pink that little girl love . it be more a medium shade of pink . it have a silver band around the bottom that make it so attractive . now for what be more important , how it work . it be easy as pie , you just set the time and the alarm follow the direction in which to turn the knob in back . switch the alarm to on and you be do . when it go off , first you will get 5 minute of a gentle light that flash to wake you up . if after 5 minute , you do not respond than the alarm go off . it be more of a old fashion alarm clock sound than the buzz of new one . also , if during the night you have a power failure it have a battery operate backup . it just take 2 aa battery . I be surprised how reasonable the price for this one be . I have price other for a lot more . it be a real bargain and I be glad to have it now . I would highly recommend this alarm clock to anyone who be look for one .