When she first started her firm and for several years thereafter, she would say, "I have a little web design company." She'd actually use those words with clients. "I have a little web design company." In this and in many other small ways, she was diminishing her company in the eyes of prospects and clients, and diminishing herself.
Al comenzar su empresa y durante los años siguientes decía: "Tengo una pequeña empresa de diseño web". Usaba esas mismas palabras con clientes. "Tengo una pequeña empresa de diseño web". Así y de otras muchas pequeñas maneras estaba menoscabando su empresa de cara a oportunidades y clientes, y menoscabándose a sí misma.