They use data to first understand lots of pieces about their audience that they otherwise wouldn't have been able to understand at that depth, but then the decision to take all these bits and pieces and put them back together again and make a show like "House of Cards," that was nowhere in the data.
Usaron datos para comprender primero un montón de piezas sobre su audiencia que de otro modo no habrían sido capaces de entender con esa profundidad, pero luego la decisión de tomar esas partes y piezas, volver a juntarlas y hacer un programa como "House of Cards", no tuvo nada que ver con datos.