Huge effect here of Starbucks. (Laughter) So if you give undergraduates five dollars, it looks like coffee to them, and they run over to Starbucks and spend it as fast as they can.
Vimos una gran influencia de Starbucks. (Risas) Así que si les dan USD 5 a universitarios, eso les parece un café y corren a Starbucks a gastarlo lo más rápido posible.