The opportunity and the challenge with mesh businesses — and those are businesses like Zipcar or Netflix that are full mesh businesses, or other ones where you have a lot of the car companies, car manufacturers, who are beginning to offer their own car-share services as well as a second flanker brand, or as really a test, I think — is to make sharing irresistible.
La oportunidad y el desafío que ofrecen las empresas malla, como Zipcar o Netflix, que son empresas malla 100 por ciento u otras como ser varias otras compañía de coches, fábricas de coches, que están comenzando a ofrecer servicios de compartir coches, y marcas secundarias, como una prueba, supongo, el desafío es hacer que el compartir se vuelva irresistible.