Just call it, one last try, a library. Right? OK. So I thought, OK, give it a little oomph? Exclamation point? Then — this is because I'm clever — move that into the "i," make it red, and there you have it, the Library Initiative.
Ahora, como soy ingenioso, enfoqué eso en la "i" la hice roja, y ahí lo tienen, la Iniciativa Biblioteca.