Richard Dawkins, whom you'll be hearing later in the day, invented the term "memes," and put forward the first really clear and vivid version of this idea in his book "The Selfish Gene." Now here am I talking about his idea.
Richard Dawkins, a quien escucharán más tarde, inventó el término "meme" y expuso la primera visión clara y vívida en su libro "El gen egoísta". Aquí voy a hablar de su idea.