Or — or maybe and — in addition to rules, let's see if we can come up with some really clever incentives so that, even if the people we deal with don't particularly want to serve our interests, it is in their interest to serve our interest — the magic incentives that will get people to do the right thing even out of pure selfishness.
O, quizá y, además de las normas veamos si podemos encontrar algunos incentivos bien inteligentes para que, incluso si la gente con la que tratamos en particular no quiere atender nuestros intereses, esté dentro de sus intereses atender los nuestros; los incentivos mágicos que van a hacer que la gente haga lo correcto incluso por puro egoísmo.