So, drawing on my love of typography, I immersed myself into this project. And what was different about it was the totality of it, was that I really became the voice, the visual voice, of a place in a way I had never done before, where every aspect — the smallest ad, the ticket, whatever it was — was designed by me. There was no format. There was no in-house department that these things were pushed to.
Así que haciendo uso de mi amor por la tipografía, me involucré en este proyecto Y lo que era diferente acerca de él era su totalidad y que yo realmente me volví la voz, la voz visual, de un lugar como nunca lo había hecho antes, donde cada aspecto, desde el más pequeño anuncio, o el ticket, lo que fuera era diseñado por mi No existía formato ni había división interna a quien venderle la idea.