Not because it's hard to make interesting mustard — you could make interesting mustard — but people don't, because no one's obsessed with it, and thus no one tells their friends. Krispy Kreme has figured this whole thing out. It has a strategy, and what they do is, they enter a city, they talk to the people, with the otaku, and then they spread through the city to the people who've just crossed the street.
No es dificil hacer una mostaza interesante -es posible hacer una mostaza interesante- pero la gente no se obsesiona con ella, y por lo tanto no le cuentan a sus amigos. "Krispy Kreme" ha descifrado todo esto. "Krispy Kreme" tiene una estrategia, esto es lo que hacen, entran a una ciudad, le hablan a la gente con "otaku", y luego se propagan a través de la ciudad a la gente que acaba de cruzar la calle.