It's not to create a technological solution, it's to seduce you into something that you can do, into something that will please you, something that will lift your spirits, something that will make you feel as if are in another world — such as his Nobu restaurant in New York, which is supposed to take you from the clutter of New York City to the simplicity of Japan and the elegance of Japanese tradition. "When it's all said and done, it's got to look like seaweed," said the owner.
No es crear una solución tecnológica, es seducirte en algo que puedes hacer, en algo que te complacerá, algo que elevará sus espíritus, algo que te hará sentir como si estuvieras en otro mundo como su restaurante Nobu de Nueva York se supone que te lleva del desorden de Nueva York a la simplicidad de Japón y la elegancia de la tradición japonesa. "Cuando todo está dicho y hecho, tiene que verse como alga marina", dijo el dueño.