They were calling it the "billy possum." Within 24 hours, the Georgia Billy Possum Company was up and running, brokering deals for these things nationwide, and the Los Angeles Times announced, very confidently, "The teddy bear has been relegated to a seat in the rear, and for four years, possibly eight, the children of the United States will play with billy possum." So from that point, there was a fit of opossum fever.
La llamaban la "zarigüeya Billy". En 24 horas, la empresa Zarigüeya Billy de Georgia abría sus puertas y recibía pedidos de toda la Nación, y un anuncio en Los Ángeles Times decía con mucha confianza: "El oso de peluche ha sido relegado al asiento trasero, y durante 4 años, o quizá 8, los niños de EE.UU. jugarán con la zarigüeya Billy". A partir de ese momento, hubo una fiebre de la zarigüeya.