She took them through the data, through the numbers, laid out the trends and the progress in her own voice and in her own way, but very directly said, "Here's what we've done for you." The client sat up and took notice, and said, "OK, I got it." And she said in describing that meeting, "I didn't feel scared or panicky or small, which is how I used to feel.
Les mostró los datos, los números, expuso las tendencias y el progreso usando su propia voz y a su manera, pero dijo muy directamente: "Esto es lo que hemos hecho por Ud.". El cliente se enderezó y prestó atención, y dijo: "Vale, lo entiendo".