I was driving in the country one day with my wife, and I saw this sign, and I said, "That is a fabulous piece of design." And she said, "What are you talking about?" I said, "Well, it's so persuasive, because the purpose of that sign is to get you into the garage, and since most people are so suspicious of garages, and know that they're going to be ripped off, they use the word 'reliable.' But everybody says they're reliable.
Un día estaba conduciendo por el campo con mi esposa, y vi a esta señal, y dije, "Eso es una fabulosa pieza de diseño". Y ella dijo: "¿De qué estás hablando?" Le dije: "Bueno, es tan persuasiva, porque el propósito de esta señal es conseguir que entres en el taller, y dado que la mayoría de la gente es tan desconfiada con los talleres, y saben que van a ser estafados, usan la palabra confiable. Pero todo el mundo dice que son confiables.