The Warby Parker founders, when they were trying to name their company, they needed something sophisticated, unique, with no negative associations to build a retail brand, and they tested over 2,000 possibilities before they finally put together Warby and Parker.
Los fundadores de Warby Parker, al buscar un nombre para su empresa, querían algo sofisticado, único, sin asociaciones negativas para construir una marca, y probaron más de 2000 posibilidades antes de finalmente llegar a Warby y Parker.