They were extremely innovative, and the mantra was, "When we only get it right," or even, "We want it perfect." The sad thing is, before they became perfect — even good enough — they became obsolete.
Era extremadamente innovadora, y el mantra de la empresa era: "Queremos hacerlo bien", o incluso: "Queremos que salga perfecto". Lo triste es que antes de convertirse en perfecta, o incluso en suficientemente buena, quedó obsoleta.