So it was trying to make you look after something in your immediate environment, which you don't want to see not looking so good, rather than expecting people to do things in the local environment because of the effect that it has a long way off.
Así que trataba de hacer que vieran algo en el medio ambiente inmediato que no quieres ver tan feo, en vez de esperar a que la gente haga cosas en el ambiente local porque el efecto que tiene es muy remoto.