With this device, he could measure minor asymmetric flaws which he could then make up for with products he sold from his company, named brilliantly after himself, Max Factor, which, as you know, is one of the world's most famous brands for "make up."
Con este aparato, podía medir defectos menores de asimetría que podía compensar en ese entonces con productos que vendía su compañía, llamada brillantemente en honor a él, Max Factor, la que, como sabrán, es una de las marcas más famosas en el mundo de "maquillaje".