When it comes to being what you say you are, the easiest mistake that companies make is that they advertise things that they are not. That's when you're perceived as fake, as a phony company — advertizing things that you're not.
y cuando se trata de ser lo que tú eres, el error que las compañías cometen es que ellas publicitan cosas que no son. y eso es cuando te perciben como falsa, como una compañía falsa — publicitando cosas que no son.