The government had a military strategy, it had a legal strategy, it had a political strategy, but it said, "We don't really have a communications strategy, and it probably would be a good thing to have," so we decided to immediately jump into this, because it is an opportunity to affect the outcome of the conflict with the things that we do, with the tools that we have.
El gobierno tenía una estrategia militar, tenía una estrategia legal, tenía una estrategia política, pero nos dijeron: "Realmente no tenemos una estrategia de comunicación, y probablemente sería bueno tenerla".