So in the course of your VC pitch — you have a very few minutes; most VC pitches, angel pitches, are about 15 minutes, most should be less than half an hour — people's attention span, after 18 minutes, begins to drop off. Tests have shown. So in that 18 or 10 or five minutes, you have to convey a whole bunch of different characteristics, about 10 different characteristics, while you're standing up there.
Durante la presentación a un ICR tienen pocos minutos, y la mayoría de presentaciones a ICR — 15 minutos a ángeles inversores, debe ser de menos de media hora a los ICR — la atención de la gente empieza a disminuir a los 18 minutos, según los estudios. Así que en esos 18 minutos o 10 minutos o 5, hay que transmitir un montón de características distintas.