And you know, we kind of admire people who do this at IDEO anyway. Not just because they lead to insights about the experience, but also because of their willingness to explore and their ability to unselfconsciously surrender themselves to the experience.
Y la verdad es que admiramos a los que hacen esto en IDEO, no sólo porque proporcionan más información sobre la experiencia, sino por su deseo de explorar y su capacidad para, digamos, rendirse a la experiencia.