And then, we had a chat with the farmers, and we said, "We're really serious about this," but they didn't actually believe us, so we thought, okay, what should we do? I know. If we can create a campaign around one product and show them there is local loyalty to that product, maybe they'll change their mind and see we're serious.
Luego tuvimos una charla con los granjeros y dijimos: "Lo tomamos con seriedad", pero no nos creyeron, así que pensamos bueno, ¿qué hacemos? Ya sé. Si podemos crear una campaña en torno a un producto y mostrarles que hay fidelidad local para ese producto quizá cambiarán de idea y verán que somos serios.