We called it, "cultural cartography." It formalized an informal practice that we've had for a really long time: don't just think about the subject matter; think also about, and in fact, primarily about, the job that your content is doing for the reader or the viewer.
Lo llamamos "cartografía cultural". Formaliza una práctica informal que hemos tenido mucho tiempo: no solo piensen en el tema; piensen, principalmente, en el efecto que ese contenido tiene en el lector o el espectador.