Because the father — one of the fathers of the Industrial Revolution, Adam Smith — was convinced that human beings were by their very natures lazy, and wouldn't do anything unless you made it worth their while, and the way you made it worth their while was by incentivizing, by giving them rewards.
Porque el padre, uno de los padres, de la Revolución Industrial, Adam Smith, estaba convencido de que los seres humanos son por naturaleza flojos, y que no harían nada a menos que hicieras que valiera la pena, y la forma de hacer algo que valiera la pena era los incentivos, darles recompensas.