translation: They enabled us to tell the story about neuromarketing, as we got into telling the story in this film about how now they're using MRI's to target the desire centers of your brain for both commercials as well as movie marketing.
translation: Nos permitieron contar la historia del neuromarketing, y llegamos a contar la historia en esta película de cómo ahora usan la resonancia magnética para identificar los centros del deseo en el cerebro tanto para marketing comercial como para cine.