sentence: to illustrate , a typical b2c supply chain is composed of four or five entities ( in order ) : supplier manufacturer wholesaler retailer buyer it has been argued that the internet modifies the supply chain due to market transparency : supplier manufacturer buyer history the term was originally applied to the bank industry in 1967 ; disintermediation referred to consumers investing directly in securities ( government and private bonds , and stocks ) rather than leaving their money in savings account , then later to borrowers going to the capital markets rather than to banks .