  We investigate experimentally the adherence energy $\Gamma$ of model polyacrylate Pressure Sensitive Adhesives (PSAs) with combined large strain rheological measurements in uniaxial extension and an instrumented peel test. We develop a nonlinear model for such peel test which captures the dependence of $\Gamma(V)$ with peeling rate $V$ revealing the key role played by the extensional rheology. Our model explains in particular why traditional linear viscoelastic approaches correctly predict the slope of $\Gamma(V)$ curves for sufficiently elastic PSAs characterized by a simple rate-independent debonding criterion. However, for more viscoelastic adhesives, we identified a more complex rate-dependent debonding criterion yielding a significant modification of the $\Gamma(V)$ curves, an effect that has been largely overlooked so far. This investigation opens the way towards the understanding of fibrils debonding, which is the main missing block to predict the adherence of PSAs. 
Nonlinear Viscoelastic Modeling of Adhesive Failure for Polyacrylate   Pressure-Sensitive Adhesives