  In the present paper, we will characterize the boundedness of the generalized fractional integral operators $I_{\rho}$ and the generalized fractional maximal operators $M_{\rho}$ on Orlicz spaces, respectively. Moreover, we will give a characterization for the Spanne-type boundedness and the Adams-type boundedness of the operators $M_{\rho}$ and $I_{\rho}$ on generalized Orlicz--Morrey spaces, respectively. Also we give criteria for the weak versions of the Spanne-type boundedness and the Adams-type boundedness of the operators $M_{\rho}$ and $I_{\rho}$ on generalized Orlicz--Morrey spaces. 
Generalized fractional maximal and integral operators on Orlicz and   generalized Orlicz--Morrey spaces of the third kind