text: I am in the planning stages of a new business venture. I have never written a marketing plan before and needed some insight and advice as to what tactics work and how to write the plan itself.
  
  This book reads like a list of useful one-liner marketing tips and examples of how the author's friends have used them.  It is not a how to book on writing a marketing plan, and it does not go into much depth as far as how you might accomplish the things that he recommends. 
  
  The most annoying part of this book is that every other page contains an advertisement for you to join some 12-week commitment mailing list that the author has created.  He entices you by saying that you will receive additional tips and information for 12 weeks.  
  
  HELLO!!! McFLY!!! Didn't I just buy your book so that I could learn your marketing insights?  YES!  So then why do you make it seem like I just paid for the teaser information, and that the good stuff is behind the curtain that requires me to become a pawn in your marketing career?  My price of admission stops at the price of this book, and it should not seem like I'm only getting half of the story that I paid for!
  