text: After reading this book, it was apparent to me that the author was implying that Nixon was a dark and grumpy man who needed his image repackaged.  McGinnis boasts of Nixon and his PR teams ability to hide the "true" Nixon and to trick the public into voting for his image.  He proclaims that the real Nixon was the one that the country saw debating Kennedy on TV in 1960.  Nothing could be further from the truth.  First off, Nixon won the 1960 election but did not contest the results for the good of the nation.  All historians admit that JFK had help from Daily in Illinois and LBJ in Texas.  Furthermore, in the 1960 debates, Nixon had a high fever and was recently out of the hospitable and JFK's staff broke into the basement of the studio and turned up the heat to make him sweat! If anyone decieved the voters with his image, it was JFK using his dramatic but bubbly rhetoric and not backing it up and JFK the family man and the idealist.  JFK exploited the Missile Gap, had numerous affairs, assassinated Ngo Dihn Diem, wire tapped Martin Luther King, screwed up the Bay of Pigs, and had ties to the Mafia!  Now, I could be wrong, but JFK's campaign sounds like a true selling of the President.  'Selling of the President' has little credible content but infact is a good historical document that portrays Left Wing propaganda of the 1960s
  