text: I had high hopes for this book. There are too many parts that feel self-serving and pointless. I felt like I was reading the author's autobiography rather than reading a book on innovation. The material on IDEO could have so much better from a content perspective but it stopped short of providing practical information to the reader. I found the preface by one of the author's former professors to be the best part of the book. I would not recommend buying this book
  