text: This book opens our eyes. Sure, we feel that we know what we should be doing. Many times we are right in our hunches. Yet, we still do not always do what needs to be done. Instead, out of either laziness or taking the easy road, we fail because it is so easy to do so. Besides, the customer will always walk in the door. Right? As this book reminds us, the customer may never be back. It is in the insight of a professioanl like Tasca that we are reminded of wehat we may already know. Again, our implementation of these rules which he explains simply, we will achieve. Another book I encourage is "Cars and People: How to Put the Two Together."
  