text: I would recommend The Power of Simplicity to everyone.  This book goes far beyond a discussion of marketing strategy.  The idea of simplicity is relevent to all aspects of life.  This book is full of useful information and contraversial suggestions pertaining to marketing strategy.  Although the book is considered an educational read, I feel that it is extremily entertaining as well.  It's just an interesting book, it doesnt get much simpler than that
  