text: I have been procrastinating in upgrading our website so I figured I'd read a few books... a great way to procrastinate some more.  Well Marcia writes in a step by step practical way, creating a marketing foundation first then getting to the beef.  I'm now educated and inspired, have a notebook full of notes and ideas that I'm actually implementing.  It's getting done.  I'm actually recommending this book to friends who are redoing their marketing message since the first two chapters do that so well... great book, not heavy, beefy info
  