We often react to party labels rather than to the actual proposals which are put before us. This was demonstrated very clearly in a study in which farmers and workers in the United States were interviewed with respect to their voting intentions, their party preferences, and their approval or disapproval of various lines of action.  They were found to disapprove of Socialist and Communist parties and candidates, and yet approve of the measures proposed by these parties rather more than those proposed by their more conservative opponents . When it is a question of election, therefore, these people would have voted against the measures which they actually favoured because of their stereotyped view of Socialism.  -H.J. Eysenck,  Uses and Abuses of Psychology , page 249