Why hit the CEO? Its the Board of Directors of a corporation that sets policy. And they look out for their stock holders. The CEO (Chief Executive Officer) only enforces their policy. He doesn't make the policy. He also makes recommendations to the board and is their henchman. When prisoners riot, they go after the guards as they know they'll never get their hands on the warden or the directors of the board of corrections.    Either way, sends a pretty clear message about that person's feelings.