paragraph: In the period before World War II, the New York Times published a vignette in their "The Talk of the Town" feature saying that Einstein was so well known in America that he would be stopped on the street by people wanting him to explain "that theory". He finally figured out a way to handle the incessant inquiries. He told his inquirers "Pardon me, sorry! Always I am mistaken for Professor Einstein." Einstein has been the subject of or inspiration for many novels, films, plays, and works of music. He is a favorite model for depictions of mad scientists and absent-minded professors; his expressive face and distinctive hairstyle have been widely copied and exaggerated. Time magazine's Frederic Golden wrote that Einstein was "a cartoonist's dream come true". 
answer: Because of his expressive face