hat
Copywriter tout vye rèv. Nou ekri kliyan an yon kopi bèl, moun ki pran gade yon sèl ak menm ki di sa, "Ou pa kapab serye! Sa twò lavant-... ni tou senp..., ni twò diferan..." Epi mwen menm ki te rapele de jou, anpil ane de sa, Lè m' a tankou konseye adopsyon bèt kay yon ak SPCA San Francisco an. Vire tèt yo gade, Mwen te dwe antrènman pou sa m' ap fè koulye a. Mwen te gen anpil enthousiasme. Moun ki souvan teased, ' Ou ap vann chat!' Si ase, anpil vizitè yo moute ansanm ak yon bwat transparan..
eng
Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..." And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, 'You're selling cats!' Sure enough, many visitors went up with a crate...