hat
Jodi a nan mond abondan nou an, nou yo ki te antoure pa vèsyon 'supernormal' nan rekonpans natirèl tankou trete, kalori-dans tenten manje ak pònografi entènèt. Sa yo apèl nan renmen nan sèvo a nan kado ak dezi pou plezi ak mwens efò. Kòm nou konsome plis, papòt sansasyon nou monte epi nou fè eksperyans tolerans oswa mank de eksitasyon soti nan nivo yo anvan yo konsomasyon. Sa a nan rantèt vire moute bezwen nou an pou plis entansite yo nan lòd yo santi yo satisfè, menm pou yon ti tan. Dezi chanjman nan egzijans. Nan lòt mo, nou kòmanse 'bezwen' konpòtman an pi plis pase nou 'tankou' li kòm san konesans, chanjman nan sèvo ki gen rapò ak relasyon pran kontwòl konpòtman nou yo ak nou pèdi volonte gratis nou an.
eng
Today in our abundant world, we are surrounded by ‘supernormal’ versions of natural rewards such as processed, calorie-dense junk foods and internet pornography. These appeal to the brain’s love of novelty and desire for pleasure with less effort. As we consume more, our sensation thresholds rise and we experience tolerance or lack of stimulation from the previous levels of consumption. This in turn ratchets up our need for more intensity in order to feel satisfied, even temporarily. Desire changes into requirement. In other words, we start to ‘need’ the behaviour more than we ‘like’ it as unconscious, addiction-related brain changes take control of our behaviour and we lose our free will.