hat
Ki sa ki ekran m 'pafwa se mank klè nan enterè isit la, nan menm kontanple modèl biznis artikulé sou povrete te pwoche bò kòm yon opòtinite maketing, epi yo pa pwoblèm nan sosyal anpil fè konnen. Anba nan Piramid a (BOP), kòm yon konsèp, anbwase enkontèstableman 'yon konsèy' nan fason maketing karakteristik evidans nan dousing fleo sosyal kote povrete okipe yon etap sant. Mwen mande ki jan anpil nan ki gen rapò ak modèl biznis inovatè (ki te vin tounen 'nan-bagay' yon lòt kote nan) ka Anhan! Nijerya kounye. Mwen menm mwen pa okouran de okenn.
eng
What baffles me sometimes is the clear lack of interest here, in even contemplating business models hinged on poverty being approached as a marketing opportunity, and not the much touted social problem. Bottom of the Pyramid (BoP), as a concept, unmistakably embraces ‘a pointer’ to how marketing features prominently in dousing social ills where poverty occupies a centre stage. I wonder how many of related innovative business models (which have become the ‘in-thing’ elsewhere) can be ascribed to Nigeria presently. I am not aware of any.