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Konsidere kòm yon pyonye nan merchandising nan vizyèl ak marque zòn amizman, Goerke dènyèman te lanse nan Ekip mwen Koulè mwen Majestic MLB kanpay, touting MLB Cool Sèvi Jersey liy lan nan yon istwa vizyèlman dinamik ki sèvi ak mizik mond-klas ak animasyon ki pote istwa a Majestic Jersey Koulè nan lavi. Anvan yo fè Coca-Cola li te travay nan Mattel nan devlopman pwodwi ak inovasyon epi li te travay ak Disney ak QVC sou siksè lisans ak limite-edisyon lin pwodwi pèseptè.
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Regarded as a trailblazer in the visual merchandising and branded entertainment areas, Goerke recently launched the My Team My Colors Majestic MLB campaign, touting the MLB Cool Base Jersey line in a visually dynamic story that uses world-class music and animation that brings the Majestic Jersey Color story to life. Prior to Coca-Cola he worked at Mattel in product development and innovation and has worked with Disney and QVC on successful licensing and limited-edition collector product lines.