hat
C.K. Prahalad and others have it that the poor comprise the ‘resilient and creative entrepreneurs’, 'Valè-konsyan konsomatè yo, pandan y ap 'yon mond antye nan opòtinite' vini pou tou de pòv yo ak amorseur nan inisyativ yo biznis ki gen rapò. Avèk maketing yo te synonyme ak biznis ak apwòch sa a gen pote sou mache pou pòv - comprenant modèl biznis ki benefisye amorseur chans (e.g. konpayi miltinasyonal, ti antrepwiz sektè prive) ni moun ki pòv (ki prezante nan tou de pwodiksyon ak konsomasyon pwosesis yo) - Li Lè sa a, fè pou fasil reklamasyon ke povrete kreye opòtinite maketing, olye ke pi Worcester pwoblèm sosyal.
eng
C.K. Prahalad and others have it that the poor comprise the ‘resilient and creative entrepreneurs’, ‘value-conscious consumers’, while ‘a whole world of opportunity’ comes up for both the poor and initiators of the related business ventures. With marketing being synonymous with business and this approach having bearing on markets for poor – comprising business models which benefit likely initiators (e.g. multinational companies, small private sector enterprises) and the poor (who feature in both the production and consumption processes) – it then makes for easy claim that poverty creates marketing opportunities, rather than much orchestrated social problems.