I'm just now hearing about Influencer Marketing, a form of marketing where focus is concentrated on influential people rather than those people want to target.
I have never heard of that. Walk me through it please.
What it does is identifies the people who have influence over potential buyers, and directs the marketing toward them rather than the buyers themselves.
You mean like celebrities or Ivana trump?
Sort of. The influencer marketing may come in the shape of testemonial advertising where the, e.g., celebrity plays the role of a possible buyer.