I'm the worst kind of marketer.  I try to influence decisions by focusing on influential people rather than a target market.
Why do you do this?
There's things that need to be sold! It's just easier to have someone that has influence over potential buyers instead of doing all the work ourselves.
That makes sense. What kind of influential people do you like?
We like to call them value-added influencers, usually people who are known for something, like academics, or athletes.
Those can definitely be good people to know. What kinds of products do you ask them to help you sell?
It could be anything, makeup, drinks.  Anything that we can frame as a testimonial, like as if influencer is a potential buyer just like the people we are marketing to.