Marketing all about studying and managing of exchange relationships.
Yes it is important in marketing to have a business to customer relationship. What else do you know about Marketing?
The term originated from the original meaning which referred literally to going to market with goods for sale.
Neat! I'm guessing the term originated a long time ago! It's interesting how almost/all companies need to use Marketing!
as  ""the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage."" it does seem essential
Correct! Yes! It is so important to keep valued customers happy! You don't want to upset them.
Definitely!! When the customer is the focus of its activities, marketing can be concluded to be one of the premier components of Business Management - the other being Innovation.