Are you familiar with cord cutting ? i actually am not sure what it is
Are you familiar with the term cord-cutting in broadcasting?
no i am not. Could you tell me what it is
It refers to viewers who cancel their cable subscriptions.
Ahhhh, lol...Now i know what you mean. I have done that myself a few times
The reason is due to competition from iTunes, Netflix, YouTube, etc.
There is so much competition out there now a days. It seems like once i am happy with my service, here comes along a newer company offering the same service for cheaper
True.  As a market trend, cord cutters do not want to pay for subscription television in favor of IPTV and broadband internet.