Influencer marketing is basically marketing focused on influencing people rather than the target market! Do you find that you tend to influence those around you?
I'm not a very big influencer myself, I usually stick to the same brands and don't switch much!
I see, it seems you would not be able to be swayed by influencer marketing. Why do you stick to the same brands consistently?
Well I've found brands I like so I don't see a reason to switch, I'm not one to try out new things just because typically.
Ah because of your shopping habits, consumer behavior started in 1940/50s to study why people shop the way they do. What causes you to try out a new brand then?
If I see that it may offer something that my current brand doesn't offer, or if it's on sale usually.
I see, so name brands don't interest you, only the functional upgrades?