Marketing benefits from the study of exchange relationships
I don't know much about exchange relationships in relation to marketing? How does it benefit that?
what marketing does is that it researches how people behave to create something that will keep a customer satisfied
Oh, like a complaint or how a person shops? Do you know what it researches to figure that out?
well what it does is that they can target groups of very specific people, in order to try to get the reaction they want. Not a complaint but how a person shops.