 Influencer marketing is marketing focused on influencial people
I seem to see a lot of influencer marketing now a days whats it all about
 Influencer marketing focuses on a subset instead of the whole market so its more guaranteed
Why do people respond so well to influencer marketing?
It identifies the individuals that have influence over potential buyers and targets them to allow trickle down influence
So thats why seemingly talentless young celebrities are used to target teens.
yea like when celebrities they play the role of a potential buyer themselves