Are you familiar with entomology?
It's the study of bugs, and all those crawly critters, right?
Yes, I am specifically interested in the roles that insects play in culture.
Tell me more about that.  Do you mean, how insects appear in the daily lives of different cultures?
Yes, depending on whether a culture is considered "advanced" or "primitive" insects play very different roles.
How so?  What distinguishes an advanced culture from a primitive one?  And how do insects play a role in both?
Anthropology distinguishes between the two based on technology.
So, advanced cultures have iPads?
That's one way of looking at it, yes.