I find it so fascinating how social media has made make up artists so popular
Well,Most social media platforms have built-in data analytics tools.That feature helps a lot.
A make-up artist is an artist whose medium is the human body, so going to a professional school as actually very common rather than just being on social media
I know that several awards exists for make-up artists,include the Academy Award for Best Makeup and Hairstyling and even several entertainment industry awards such as the Emmy Awards and the Golden Globes
The global beauty industry includes makeup and makes $18 billion a year, this makes being a make up expert very lucrative. 
$18 billion a year it's a lot of money,that industry is huge.
The global beauty industry is showing growth at up to 7% a year which is more than twice the GDP rate in the developed world.
That makes sense because fashion makeup is used in magazine photography as well as on the fashion runway.