Are you familiar with influencer marketing? Definitely a phenomenon of this day and age of social media!
I didn't know there was a name for this sort of thing, but I've definitely seen it on social media! A lot of celebrities (or people who want to be celebrities) giving personal testimonies about how great products are.
Exactly! The focus is more on the person than on the people they're trying to sell to / influence. Kind of backward, and definitely risky given that it's pretty easy for one person's actions to suddenly have a negative impact on a product or service.
Celebrities these days aren't just shilling for fashion or beauty companies! You can see them giving rave reviews to foods, vacations, airlines, and so much more....