The new company is called AdOn GmbH and is located in Hamburg , Bernd Schiphorst , president and chief operating officer of Bertelsmann 's New Media business division said on the sidelines of an AOL news conference at the CeBIT Home consumer electronics fair in Hanover .
AdOn GmbH
Hamburg
Bernd Schiphorst
Bertelsmann
New Media
AOL
CeBIT
AdOn GmbH