7 Up (stylized as 7up outside the U.S.) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The rights to the brand are held by Keurig Dr Pepper in the United States and by 7 Up international in the rest of the world. The U.S. version of the 7 Up logo includes a red-orange circle between the "7" and "Up"; this red-orange circle has been animated and used as a mascot for the brand as Cool Spot. Before that, the mascot was a fictional character named Fido Dido created by Joanna Ferrone and Sue Rose. He is used outside the U.S. for limited time retro cups, although the last time and location is not known. 7 Up competes primarily against The Coca-Cola Company's Sprite and PepsiCo's Sierra Mist. History 7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, origin
7 Up (estilizado como 7up fuera de los EE.UU.) es una marca estadounidense de limón-lime-aromatizada bebida dulce sin cafeína. Los derechos a la marca son poseídos por Keurig Dr. Pepper en los Estados Unidos y por 7 Up internacional en el resto del mundo. La versión estadounidense del logotipo 7 Up incluye un círculo rojo-naranja entre el "7" y "Up"; este círculo rojo-naranja ha sido animado y utilizado como mascota para la marca como Cool Spot. Antes de eso, la mascota era un personaje ficticio llamado Fido Dido creado por Joanna Ferrone y Sue Rose. Se utiliza fuera de los EE.UU. por tiempo limitado copas retro, aunque el último tiempo y la ubicación no es conocida. 7 Up compite principalmente contra The Coca-Cola Company's Sprite y PepsiCo's Sierra Mist.