Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?
Marketing es el proceso de explorar, crear y entregar valor para satisfacer las necesidades de un mercado objetivo en términos de bienes y servicios; potencialmente incluyendo la selección de un público objetivo; selección de ciertos atributos o temas para enfatizar en la publicidad; operación de campañas publicitarias; presencia en ferias y eventos públicos; diseño de productos y embalajes atractivos para los compradores; definición de los términos de venta, como precio, descuentos, garantía y política de retorno; colocación de productos en los medios de comunicación o con personas que se cree que influyen en los hábitos de compra de otros; acuerdos con minoristas, distribuidores al por mayor o revendedores; y intentos de crear conciencia, lealtad, y sentimientos positivos sobre una marca.