who came up with yeezy?
<answer> The Nike Air Yeezy was developed from 2007 to 2009 by rapper Kanye West and Nike Creative Director Mark Smith. <context> The Nike Air Yeezy was developed from 2007 to 2009 by rapper Kanye West and Nike Creative Director Mark Smith. Kanye has spoken very highly of Smith as both a collaborator and designer, and Smith has said the same of Kanye, stating that he is a truly creative talent and a natural designer.