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Zaltman patented , the Zaltman Metaphor Elicitation Technique , a method used to delve into the unconscious thinking that drives behavior .
 person: Zaltman; person: Zaltman
Please list all entity words in the text that fit the category.Output format is "type1: word1; type2: word2". 
Option: location, person, organization 
Text: {0} 
Answer:
 person: Zaltman; person: Zaltman