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The practice of advising people about inherited traits began around the turn of the 20th century , shortly after William Bateson suggested that the new medical and biological study of heredity be called “ genetics ” .
 person: William Bateson
Please list all entity words in the text that fit the category.Output format is "type1: word1; type2: word2". 
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Text: {0} 
Answer:
 person: William Bateson