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BA set up Go when smaller rivals began nibbling away at its market share by offering cheaper flights across much of Europe .
 geographical social political: Europe; organization: BA; organization: Go; organization: smaller rivals; organization: its; location: much of Europe
Please list all entity words in the text that fit the category.Output format is "type1: word1; type2: word2". 
Option: geographical social political, organization, person, location, facility, vehicle, weapon 
Text: {0} 
Answer:
 geographical social political: Europe; organization: BA; organization: Go; organization: smaller rivals; organization: its; location: much of Europe