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Neuroscientist Mark Seidenberg , a proponent of the science of reading and the teaching of phonics , writes that " Balanced literacy allowed educators to declare an end to the increasingly troublesome ' wars ' without resolving the underlying issues " , and that " Balanced literacy provided little guidance for teachers who thought that phonics was a cause of poor reading and did not know how to teach it " .
 person: Mark Seidenberg
Please list all entity words in the text that fit the category.Output format is "type1: word1; type2: word2". 
Option: location, person, organization 
Text: {0} 
Answer:
 person: Mark Seidenberg