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The Outstanding British Contribution to Cinema Award is an annual award , first introduced in 1979 and presented in honor of Michael Balcon , given by the British Academy of Film and Television Arts charity .
 Michael Balcon
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: location, person, organization 
Text: {0} 
Answer:
 Michael Balcon