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By 2019 , mobile ad spending will rise to $ 65.87 billion , or 72.2 % of total digital ad spend " , according to a leading market research firm ; eMarketer .
 eMarketer
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: media, plant, vehicle, astronomical object, time, disease, animal, location, person, organization, mythical figure, food, biology, geographical phenomenon, instrument, event 
Text: {0} 
Answer:
 eMarketer