287804
Programming In 2004 it changed its call letters to KPHW and adopted the " Power 104.3 " handle to reflect its current position and focus on R&B / Hip-Hop product , but by 2010 it began moving more towards Rhythmic Pop tracks , which became more noticeable after the recent departures of Top 40/CHR rival KQMQ and longtime Rhythmic rival KIKI .
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Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: location, person, organization 
Text: {0} 
Answer:
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