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In 1988 Fiorelli Standard City Equipment was launched with a black and silver handbag collection aimed at the 15 - to 25-year-old market , establishing the Fiorelli brand name within a niche market .
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Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: location, person, organization 
Text: {0} 
Answer:
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