350057
History Conceived in 1927 by John D. Rockefeller , Jr. and Reverend W. A. R. Goodwin , Merchants Square is considered to be one of the first planned shopping districts in the United States , if not the first .
 John D. Rockefeller , Jr., W. A. R. Goodwin
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: location, person, organization 
Text: {0} 
Answer:
 John D. Rockefeller , Jr., W. A. R. Goodwin