109968
By the 1950 s , fears of cancer from tobacco smoking caused consternation in the tobacco industry , which turned to advertisers for help in avoiding falling consumer demand and increased regulation .
 cancer
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: media, plant, vehicle, astronomical object, time, disease, animal, location, person, organization, mythical figure, food, biology, geographical phenomenon, instrument, event 
Text: {0} 
Answer:
 cancer