71728
However , the new coat of arms was withdrawn as it was met with heavy criticism from , for example , Adolf Loos and heraldists ; the proposal was seen as too similar to commercial advertising .
 Adolf Loos
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: media, plant, vehicle, astronomical object, time, disease, animal, location, person, organization, mythical figure, food, biology, geographical phenomenon, instrument, event 
Text: {0} 
Answer:
 Adolf Loos