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The use of advertising-supported software in business is becoming increasingly popular , with a third of IT and business executives in a 2007 survey by McKinsey & Company planning to be using ad-funded software within the following two years .
 McKinsey & Company
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: media, plant, vehicle, astronomical object, time, disease, animal, location, person, organization, mythical figure, food, biology, geographical phenomenon, instrument, event 
Text: {0} 
Answer:
 McKinsey & Company