48281
The two terms date back to 1954 when Procter & Gamble began paying their advertising agencies differently from other promotional agencies .
 Procter & Gamble
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: media, plant, vehicle, astronomical object, time, disease, animal, location, person, organization, mythical figure, food, biology, geographical phenomenon, instrument, event 
Text: {0} 
Answer:
 Procter & Gamble