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` ` Given the multiple distribution platforms that they have , it ' s obviously a very powerful consumer engine , ' ' Reif said .
 they, it, a very powerful consumer engine, consumer, Reif
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: geographical social political, organization, person, location, facility, vehicle, weapon 
Text: {0} 
Answer:
 they, it, a very powerful consumer engine, consumer, Reif