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But when an outsider buys into the business once it ' s established itself as important , but before it ' s really gotten profitable , it ' s big news .
 an outsider, the business, it, itself, it
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: organization, person, geographical social political, vehicle, location, weapon, facility 
Text: {0} 
Answer:
 an outsider, the business, it, itself, it