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The company sent a small group of colonists led by John Endecott to begin building a settlement , called Salem , on the shores of Massachusetts Bay ; a second group was sent in 1629 .
 John Endecott, Salem, Massachusetts Bay
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: location, person, organization 
Text: {0} 
Answer:
 John Endecott, Salem, Massachusetts Bay