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In 2004 , Rock the Vote paid to run TV ads aimed at young voters , on a random sample of small cable systems where they could measure the effects .
 Rock the Vote
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: media, plant, vehicle, astronomical object, time, disease, animal, location, person, organization, mythical figure, food, biology, geographical phenomenon, instrument, event 
Text: {0} 
Answer:
 Rock the Vote