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Start-ups like Uber , Airbnb , Flipkart , Xiaomi & Didi Chuxing are highly valued startups , commonly known as unicorns , where venture capitalists contribute more than financing to these early-stage firms ; they also often provide strategic advice to the firm 's executives on its business model and marketing strategies .
 Uber, Airbnb, Flipkart, Xiaomi, Didi Chuxing
Please list all entity words in the text that fit the category. Output format is "word1, word2". 
Option: media, plant, vehicle, astronomical object, time, disease, animal, location, person, organization, mythical figure, food, biology, geographical phenomenon, instrument, event 
Text: {0} 
Answer:
 Uber, Airbnb, Flipkart, Xiaomi, Didi Chuxing