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 While other companies are stopping short of asking consumers to expose their complete surfing habits , they are considerably more interested in personalizing their sites for consumers than they were a few years ago , said Michael Strickman , chief technology officer of ChoiceStream , which helps companies like Yahoo , America Online and others personalize the products or content they show to consumers . '' 
 company founders: ChoiceStream, Michael Strickman; company: Michael Strickman, ChoiceStream
Given a phrase that describes the relationship between two words, extract the words and the lexical relationship between them. The output format should be "relation1: word1, word2; relation2: word3, word4". 
Option: nationality, country capital, place of death, children, location contains, place of birth, place lived, administrative division of country, country of administrative divisions, company, neighborhood of, company founders 
Text: {0} 
Answer:
 company founders: ChoiceStream, Michael Strickman; company: Michael Strickman, ChoiceStream