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As we try to create more immersive experiences , these artificial intelligence techniques are helping drive games forward and this is one of the areas that could really explode , '' Bing Gordon , chief creative officer at Electronic Arts , the No. 1 video game company , said after his talk Wednesday night . ''
 person of company: Bing Gordon, Electronic Arts; company founders: Electronic Arts, Bing Gordon
Given a phrase that describes the relationship between two words, extract the words and the lexical relationship between them. The output format should be "relation1: word1, word2; relation2: word3, word4". 
Option: ethnicity, place lived, geographic distribution, company industry, country of administrative divisions, administrative division of country, location contains, person of company, profession, ethnicity of people, company shareholder among major shareholders, sports team of location, religion, neighborhood of, company major shareholders, place of death, nationality, children, company founders, company founded place, country of capital, company advisors, sports team location of teams, place of birth 
Text: {0} 
Answer:
 person of company: Bing Gordon, Electronic Arts; company founders: Electronic Arts, Bing Gordon