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 I think they can be a very serious player in this business , '' said Ellen Siminoff , chief executive of Efficient Frontier , a Mountain View , Calif. , company that helps its clients turn up higher on search sites . '' 
 company: Ellen Siminoff, Efficient Frontier
Given a phrase that describes the relationship between two words, extract the words and the lexical relationship between them. The output format should be "relation1: word1, word2; relation2: word3, word4". 
Option: nationality, country capital, place of death, children, location contains, place of birth, place lived, administrative division of country, country of administrative divisions, company, neighborhood of, company founders 
Text: {0} 
Answer:
 company: Ellen Siminoff, Efficient Frontier