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While other companies are stopping short of asking consumers to expose their complete surfing habits , they are considerably more interested in personalizing their sites for consumers than they were a few years ago , said Michael Strickman , chief technology officer of ChoiceStream , which helps companies like Yahoo , America Online and others personalize the products or content they show to consumers . ''
 company founders: ChoiceStream, Michael Strickman; person of company: Michael Strickman, ChoiceStream
Given a phrase that describes the relationship between two words, extract the words and the lexical relationship between them. The output format should be "relation1: word1, word2; relation2: word3, word4". 
Option: ethnicity, place lived, geographic distribution, company industry, country of administrative divisions, administrative division of country, location contains, person of company, profession, ethnicity of people, company shareholder among major shareholders, sports team of location, religion, neighborhood of, company major shareholders, place of death, nationality, children, company founders, company founded place, country of capital, company advisors, sports team location of teams, place of birth 
Text: {0} 
Answer:
 company founders: ChoiceStream, Michael Strickman; person of company: Michael Strickman, ChoiceStream