Recommendation to receive supporting documentation into the record, conclude the public hearing, and adopt resolution continuing the Long Beach Tourism Business Improvement Area assessment for the period of October 1, 2018 through September 30, 2019; and, authorize City Manager, or designee, to extend the agreement with the Long Beach Convention and Visitors Bureau for a one-year term.  (Districts 1,2,4,5)
So we'll kind of try to take all this together. But before we get to that, I want to start with the first hearing, which is I'm sorry, it was the our first hearing tonight, which is the LV Tourism Improvement Area hearing on the CVB. And if I can please have the hearing read into the record. Report from economic development recommendations received supporting documentation into the record to conclude the public hearing and adopt a resolution continuing the Long Beach Tourism Business Improvement Area Assessment for the period of October one, 2018 through September 30th, 2019, and authorize the City Manager to extend the agreement with the Long Beach Convention and Visitors Bureau for one year term. Districts one, two, four and five. Thank you, Mr. Modica or Mr. West. Mr. Mayor, council members have. A brief report. From Eric Romero, who runs our Business Improvement Associations through the City and our Economic Development. Department. Eric. Honorable Mayor and members of the City Council. This item is the annual approval of the Long Beach Tourism Business Improvement Area Annual Ongoing Assessment. The Long Beach. Convention and Visitors Bureau as advisory board to the Long Beach Tourism Business Improvement Area promotes and markets. The City of Long Beach as a tourism destination using funds generated assessment of hotel properties located in tourism business improvement areas throughout the city. State law provides that the City Council shall here and consider all protests against the assessment program. And boundaries of the area proposed in the annual report. On September 18, 2018, the City Council. Approved a resolution granting approval of the annual report and set today's date for the public hearing. The recommended action of this item continues the assessment for another year. There are no proposed changes to the basis of the assessment, nor changes in proposed activity. Staff request. The City Council received the supporting documentation into the record. Approve the resolution. Continue the levy of the assessment and authorize the city manager. To extend the agreement for one additional year. That concludes my staff report. Thank you. We do have a motion in a second, but we're going to go ahead and do now, I believe is here. Correct me if I'm wrong here, Mr. West, but we are going to hear from Mr. Goodling, who will be making the presentation. Mr. Goodling. Thank you, Mayor. Thank you, Mr. West. Good evening. On behalf of the Long Beach Convention Visitors Bureau and our 400 members. Thanks for taking the time tonight so that we could share with you an update on what's been happening within tourism. The this past year has been a record year. If we can get this slides up here. Okay. So this past year, as I mentioned, has been our best year yet in the history of the Long Beach Tourism convention visitor. We had over $2 million in the top. For a total of $28 million. And over a six year period, that's been 130% increase in total. So it's gone from 12.4 million to 28 million. Interestingly enough, this is the fourth largest tax revenue generator for the city of Long Beach. So behind property taxes and behind also sales tax. This is the fourth largest tax revenue generator for the city. Every dollar invested has returned over $6. And in doing so, it's been a very competitive field for us to play in. We have sales representatives in major cities, north in San Francisco, Midwest, Chicago, North Atlantic, also two in the D.C. area and one down in Atlanta. In addition, we have half the sales team based in Long Beach. That is also backed up by a convention service team who services the customers when they're here, and also a marketing team that helps to provide the marketing materials not only for conventions, but also for other tourism and pleasure travel. Our sales team attended 28 tradeshows, basically one every other every other week this past year. In addition, we've had over 122 site inspections. That's basically two clients. And these aren't just individual clients. Often they come with several people. So 122 site inspections looking at the city of Long Beach. The great news is, is when we get them into the city is when we have a high closure rate once they see it. What we always hear is, gee, I didn't know changed, but we hear one of the two. The other thing that separates us from our competition is when we bring site inspections in. We create a community event. These are two clients out of Atlanta, and we either do a breakfast or a community luncheon. We had a client recently say that in 30 years of doing this, she's never had any other city in the U.S. pull together a committee of people that she'd be working with to greet her and actually have a meal. And that left an indelible impression. And because of that, they get to meet our working committee, our team, the team they'll be working with. As I was talking with a few a few people lately, as you all know, by this point, we're very much relationship driven, not transactional driven. Many cities today are transactional driven. They get a lead. They disseminate it to their hotels. They don't actually act as an ombudsman between the client or the hotel. We actually serve as both navigating through it. Several years ago, we had the privilege of hosting TEDx. And with that, we learned several things from TEDx. There is a recent article today that was just published on how decisions on choosing a destination for a convention have changed. Back in the eighties and nineties, people chose destinations primarily based upon ancillary activities. A lot of people used the convention as an extension of their vacation time. And what's transpired since then is people are using conventions now for more for networking and learning job skill sets to make them more competitive, either for their company, organization or within their industry as a whole. Ted epitomized this new generation of meetings at the TED conference. They had seating throughout the throughout their entire campus. The whole idea was if you saw somebody that you wanted to talk to, you could grab that moment instantaneously, sit and have a conversation. Think of the last time you were back in a convention center not in Long Beach. You had to walk down a long corridor, sometimes to the food court. Sometimes you found maybe a long metal bench. And that was where your conversation had to take place. We don't believe in that. We believe in the TEDx style. We believe in creating an environment that encourages you to network with your colleagues. And in doing so, we have transformed the Long Beach Convention Center into being a facility that basically has been designed to encourage networking. So throughout our campus we have a variety and I love this shot. This is a gentleman that at Twitch Con and regardless of where you want to hang in, in the convention center, there are seating everywhere. And in addition, the arena has been a wonderful boon for us because it's created it, yet at 40,000 square feet, an additional meeting space. And it can be used for General Sessions. It can be used for special events. But it's multi-use. It can also be used as an arena. Since transforming this space in 2013. Its days in use has gone from 154 days a year to 258 days a year. It's practically booked all the time. The other thing that we learned from Ted is you not only do create this great environment to network, but you have to have a wow party at night. You have to have something that really sets you apart. And it has to be something that you feel. If you're vibrancy, it feels great. And so the Arena was the first party that Ted did, and that was where we got the inspiration for this new project. In addition, they used the underpass under Seaside Way and they brought in food trucks, they brought in picnic tables and they brought in crystal chandeliers and hung them under and created a. Southern California food truck party. Well, as Ted has moved on, the other phenomenon that has occurred is Instagram. You can't go to a party now without someone wanting to take a photo. The great news about these Instagram moments is if they're provocative enough, if they're cool enough. Not only does it market your city, i.e., Long Beach, but it also markets the association and it markets it to their colleagues and friends saying, Gee, you should be here, too. So what has been created at this campus is a turnkey facility that lets national associations which have limited budgets. They don't have budgets like Google and Facebook and others, but their budgets nonetheless now can be used for food and beverage while we add the rest to create those instagrammable moments. So with that last July, we opened up the cove and we like to thank Councilwoman Janine Parrish for the help on the lighting in there. It's become a very safe area to walk. A boon for our residents, but also a boon for our conventioneers. And I'd like to share with you in the past 12 months how this special space has been used. I can't believe. This is history. It's a party now. Everything's turnkey. It's just very creative. You know, there's so many opportunities to do phenomenal things with your event here. Long Beach is definitely one of the most innovated convention centers that I've worked in across the country. So what was a sleepy underpass? And quite honestly, foreboding at nighttime has now become an active, vibrant space. And last year, the Port of Long Beach was host to the National Association of Ports. And Mario introduced me to a lady from Puerto Rico, and she told me that she'd been coming for 25 years to these conventions. But she thought that their Long Beach convention was the best yet. They had used the arena and they had also used the cove two great spaces. In addition, Mayor Garcia came up with a request, which of course we love his request because it's always fun. And this one was Steve. Let's let's take care of the fountains out front. And the fountains were 40 years old, and they really needed help. And so with that, again, Councilwoman Jeanine helped as well. And we got there and Charlie Byrne from the Convention Center and I worked on this project and we now have our third turnkey space complete with trusses, outdoor stage lighting and all of you got to experience that at the inauguration in July. But we'd like to share with you what Medallia and other companies have used this space. But again, think of Instagrammable moments, think of cool parties, think of other cities. And I will share with you there is no other city like Long Beach. At nighttime when you walk around the fountains, it's beautiful. We were out there recently. There was a father with his two kids. It was 10:00 at night. It was. It was during the summer. And and they were just having a blast. And, you know, it's really a fun environment and it's a great, great spot with that. We also have our challenges ahead of us. And a couple of us have had conversations about what those challenges are. The as we've moved forward and we moved ahead of the pack, quite honestly, in the private sector, there is a there is a group called Gaylord Hotels, and they call them Convention Center Hotels. They're large hotels. They have an average of 1200 to 2, basically 3000 rooms. They have about the same footprint as the same size of our convention center. And Marriott Corporation bought them a few years ago. And they're growing them quickly. They're opening one in the Rockies. There's currently one in Washington, D.C. there one is open in Texas and of course, Nashville, which was the founding one of the Opryland. This for a meeting planner is almost a dream come true because you sign one convention and Gaylord Hotels usually try to sell three years consecutively. So you sell one convention under the same contract language and you do it for three years, so you get a three year run. And so we've had to compete with that. In Long Beach, for example, when you book Long Beach, you have a convention center contract, you have various hotel contracts anywhere from 4 to 10 on average. And so we really have to oversell on how we're so different. And we are different. And what makes us different is what we just went through our turnkey spaces and our great seating, but they are catching up to us. And one of the things and these are just a couple shots, of course, down in Opryland. And then the new Texan resort. So in essence, if you put a little roof over downtown Long Beach, that's what we're competing with, in essence. And in addition, our regional competition, Sacramento, is asking their city council for 360 million to redo their civic center, basically their convention center. They want $30 million to add a 40,000 square foot arena. Our adaptive reuse program for the Pacific Ballroom was only 10 million. And so we've taken our assets. We utilize them, given them birth in new fashions. Unfortunately, we've not had to bond or go after significant moneys to do what Sacramento is doing. But this will become a competitor as it's finished. In addition, Portland is adding a new hotel, Hyatt Hotel, right next to their convention center. For those of you who have been to Portland, you'll know there's not much to do around the convention center because they don't have a lot of hotel inventory. Now they're starting to grow. And so for us, we have the Gaylord, the the large box projects. We have large hotels in San Diego, Anaheim and L.A. that we're competing with that are 800 to 1200 rooms in size. And so for us, we need to continue to invest in the building. We've strategically taken the position we've invested in the exterior or the customer feeling of the building. We've, fortunately, have been ahead of the curve with that. Thank you to city management. Thank you to the mayor. Thank you to all of you for supporting that. And now we need to take care of the behind the house. It's a 1960s building. We have a lot of work that needs to be done on infrastructure. And so with that, we have to address that. And we've had those conversations. And, of course, we look forward to the leadership as we move forward into resolving those issues. We also have the Olympics coming up in 28, and that's less than ten years away. All of you have been involved in commercial projects. It really takes a good two years to get things up and running, which means then you have six years, six, seven years left to make sure you bring them under completion. So the time is now to do what we need to do at that facility. These are some of the renderings that you've seen in the past. It's going to be wonderful. Long Beach will be home to the world. And so it's going to be a great time for us to showcase our city in addition to progressive leadership. Four years ago. And Julia Wang came and said, Steve, we have this great idea. It's called Powwow. I reached out to the mayor. The mayor loved it. We reached out to city management Peyton Tom. They loved it. We reached out to the port and the port got on board. And before we knew it, we had the support of bringing pow wow to Long Beach. The artists that were here this past year, they personally and individually had contracts with Prada, Tiffany, Nike, Adidas and others, and they were here. It forgot DC Comics. And DC Comics. And go Superman. And so with that, we we've had the best artist in our city. And with that, these are the murals that they have left behind. This year alone, four pow wow. We had over 128 million in print and also digital press advertising equivalency, close to $1,000,000 in power alone this year. And we brought 43 press in just for powwow. The fun thing is, I think Pat West calls this the best urban renewal program going. $2.7 million is the aggregate valuation of 73 murals in four years. So in addition to all the publicity, in addition to creating a lot of recognition for the city and bringing people in, it's also left. That left us a legacy that's continuing to last at this time. I'd like to have Lauren Simpson share with you. Other things that we've done to bring pleasure travel into the city in addition to our convention travel. Lauren. Hello. So this year we continued our partnership with the aquarium and the Queen Mary on a co-op at in Sunset and West Ways Magazine for a combined circulation of 15 million. Instead of purchasing ads separately, we partnered together, which allowed us to have this two page spread in front of you both being highly visible versus each of us going in individually and having smaller ads. Furthermore, we've driven as we've driven leisure travel. It's been an incredible year in terms of exposure for the city of Long Beach. This past year, we've hosted several media visits, including a group visit of 38 four world renowned artists. I'm sorry, journalist and digital travel. Sorry, let me come down. 38 group visits, including digital influencers and writers from around the world. We hosted 26 individual media visits, which included, again, digital influencers, writers as well as editors from around the nation. Now, as are sales. Just like our sales team. Excuse me, our team relies on relationship building because of relationships and our proven commitment to service. Once again, we've had the chance to host the Latino bloggers. Now, these bloggers had a choice of hanging out with YouTube, Mazda and Neutrogena to name a few. But we had 80 who decided to hang out in Long Beach. Now that 80 represents about a fourth of the attendees for that conference. Here's a recap video of their experience here in Long Beach. As you can see, I've had a great time hanging out with those here in the city of Long Beach in their first year . The conference had an opening and sponsorship and the CVB stepped in to help them out and host a group. Well, now in their third year, Long Beach is chosen over top brands like a YouTube to hang out for their attendees. So we're doing something right. All of these efforts culminated into many amazing placements for us throughout the year. This one right behind you or in front of you was one placed in the New York Times. This one singular story had a circulation of 1.8 million. Now, just to backtrack a little bit, it took we pitched this outlet for over two years. The writer finally came out and hung out in our city. Had such a fantastic time that he wrote an incredible story. Again, one article equal a 1.1 circulation. And now to total it all out. For the past year we've had a total of 246 million in circulation. And this past year, we had an ad equivalency of 1.9 million. Our two overall impressions on print were 281,000 broadcast, 332 and again, 205 million impressions online. That includes both influencers. So social media posts, blog posts and online journalists. In terms of social media, we've seen double digit growth in our followership. As you can see, Facebook is nearing 50,000. We have over 20,000 on Twitter and Instagram is nearing 20,000. Now, keep in mind, all of our followers are organic. We've not paid for any of them. Aside from that, a lot of them consist of travel writers, digital influencers and editors who taught our city shared stories online or in print, and then continue to share their Long Beach experiences and throwback Thursday posts. We've had some great movement in terms of social and wanted to update our website. We had a soft launch, and something that's great about this new website is its way of harnessing social media. So on it you'll see tons of user generated content and great video. Another key component is that is the use of virtual reality and 362 hours. Once you launch the VR, you'll notice that there are blue waypoints towards the top, singling out hotels. Our website, I'm sorry, our Long Beach Airport. Major attractions as well as our convention center. The Tories also feature an interactive video component. We offer experiences like driving in a drift car where the user is able to put on their headsets, see everything that's in front of them, but then also see everything behind them. So as you know, when the drift cars go, all the smoke that flies up, all you have to do is turn your mouse or turn your headset, and you can see all of that happening behind you. Now, this is something that keeps us ahead of the competition. Especially since we know that today's consumer is all about the experience. With our new website we're right on target so have fun exploring. Visit Long Beach dot com. As you can see, we've had an incredible year in terms of exposure to the city of Long Beach and the ability to provide true experiences to those looking to travel . Now I'd like to bring John Molina, former board member and current developer here in the city. He accompanied us to on our D.C.. Mission and pitched the city as well as his current project. Thank you. Pete. Thank you very much. I'm John Molina. Thank you for letting me speak in front of you, Mr. Mayor and council members. I've been on the board of the CVB for many years. I just recently got off the board. Ironically, I wasn't in the hospitality business when I was on the board. And now that I'm getting into the hospitality business, I'm getting off the board. You see the result of what these folks do? You see them when you go downtown in restaurants and you see the conventioneers walking around with their badges. You see them every time. It's August, September, and you're looking at the budget. You see how much money they bring in. You see the wonderful projects every year or two that Steve Goodling and the crowd of the CVB comes in, whether it's the Pacific Ballroom or Bogart's or the Fountains or the or the bridge. But what you don't see is the hard work that goes in behind it. And I had the opportunity a couple of months ago to go on a Washington, D.C. trip. And sit with the folks from the CVB and the other hotels in Pitch Long Beach. You have no better ambassadors for this city than this group of people. They love the city. They work hard. They know their city inside and out. And they really bond connect with the people that they're trying to get out. From, whether it's Washington, D.C. or New York or Austin, Texas. And believe you me, there is a lot of competition for this business out there. And these folks do a fantastic job. They build the relationships and they sell the city. For every dollar. You invest, you get $6. Back. That's a pretty good deal. And what Steve and his team have done in the convention is really invest in the long term for the city. And I have the pleasure of introducing a video that shows our experiences in Washington, D.C.. I could do testimonials for Long Beach forever, only because it's near and dear to my heart. We have had the best experiences here because of contracting the space and working with the CVB and working with our sales people at the hotels. And every single hotel goes out of their way to make sure you. Have exactly what you need and they're with you the whole way through as the CVB is, as your convention salesperson is. And all of the staff at the convention center. Because there is such. A connection, the passion that they have. For the destination. It's contagious. And we end up for unit falling in love with the city the same way because they're truly invested in their city. And it shows. I loved Long Beach because of the sense of true partnership I get and bringing my meeting to their city because again, it starts with the Convention and. Visitors Bureau down. Pension center. To the hotels, to the. Restaurants. The whole. Entire city. And you walk away feeling, I have a true partnership with Long Beach. The Long Beach CVB is. Such an extraordinary partner for event planners. They know the city in their hands. And at the same time, there's a lot of cooperation with the different organizations within the city. The building works with us when we're moving stages. Three days before the event starts, all hands on deck, whether it's the fire department, police department, the building itself. We also had a very special situation. We really wanted to do a party on the beach in Long Beach since we were there. And the club went to bat for us, called in a lot of favors so we could actually do a beach party. On the beach. So it was great and they were great. We came in and we were actually fashion first floor. You know, that's kind of our concept. You got to have good lighting to show color. And the lighting and convention center wasn't the best. So within 24 hours, we had an answer from Steve and the crew at the Convention Center in the CVB, letting us know that they're guaranteeing they're going to put in new lights for our group. And one of the key things that Long Beach did differently than any other destination we've had the pleasure of working with, is that without asking, without prompting, I received an economic impact statement. We were able. To see directly that our meeting allowed people in the. Destination to. Work during that week. So kudos to. Long Beach for offering that. Without me asking. Everybody goes above and beyond the call of duty to try. And make sure. That your program is outstanding. And they want you to come back. They want you to have a great experience. So you'll want to continue to come back. And we do the top notch. It's wonderful. I think in the. Convention center, for instance, I had. A meeting. We were in a ballroom. I needed some cushy chairs for my panel discussion. And no question, the my convention services person picked up the. Chairs from outside, brought them. In. Done. And you don't always get that kind of service at a convention center. It's great. You know what? Honestly, I have to say, you know, I know that people say things because they think it's the right thing to say. But I'm a very honest person and I can tell you, I love Long Beach. They are the most terrific, terrific place to be. Long Beach. The people are great. The venues are great and they really take that personal touch. They really do. They take a personal touch to make sure that your event goes well, that you're happy. And the people are as friendly as they appear. They are definitely. Very easy to work with. They are willing to. Be flexible. And create spaces, even in spaces that they have already set. Up, that you can do something new and different with your event. Working with the crew at the Long Beach Convention and Visitors Bureau is an amazing experience. It is so imaginative and innovative. I think those are probably the most innovative cities in the country. The world. This year was best in the West. Maybe next year will be best in the U.S.. Mr. Goodling talked about the Gaylord talked about what's going on in Portland, in Sacramento. I'm biased, but those folks don't hold a candle to the uniqueness of Long Beach with our convention center and the hotels and the waterfront and the restaurants, etc. But we need your continued support to put on a top notch CVB to return the money back to you. Now I'd like to introduce John Thomas, who I'm sure you all know, who's also a board member. People. Good evening, council members. Mr. Mayor, nice to see you again. What also makes Colombia so unique is our collection of nonprofits. These non-profits work hard every day to leverage their resources to deliver services and programs that, frankly, the city couldn't deliver and maybe that the public sector cannot deliver. The CVB has. Long enjoyed a relationship with these nonprofit partners. It's been strategic in our values and our mission statement in the city as well as in all the districts to assist where we have an opportunity and one special occasion. We'll be celebrating. Here pretty soon. Another month or two is our very own Ronald McDonald House, who's since its building in the city of Long Beach. And thanks to the CVB. Our hospitality partners. Our restaurants and catering partners. Not one meal has been missed at the Ronald McDonald. House because of these partners, and I think that's a very significant sign of how the CVB. Our partners play in the city. To make sure that our nonprofits are accommodated. Without further ado, I have a guess what a video to show you. I think it might be the last. Get it up, but we'll keep your video. And thank you so much for your participation in your support of the CVB. The CVB is beyond just events. They actually connect the community to other national resources and also build our capacity as an organization. The participants weren't all. Of the space. They were so proud to be Cambodian and they. Felt like they were valuable. Contributors to the larger. Society. Unfortunately, I've attended a lot of funerals in my time in the union and as president of Local 372, I can tell you I have never attended a service where a convention or center bureau or an organization like the CVB has gone to the extent. Long Beach, CVB have done. The CVB and the Convention Center gave discounted rate to the firefighters who traveled from across the nation, and they were given a discounted rate, which was absolutely a blessing to our people. What's been wonderful this year is that the CVB actually became one of our corporate sponsors. And that's wonderful because what it really does is it promotes the bridge building between two organizations within Long Beach. And what everybody wants is to always be included. Everybody wants a seat at the table, and anytime you go to CVB, they make sure that happens. You know, as nonprofits, you know, we all. Have our. Specialty. Like Central Cha, like the core of the Cambodian community. And we were given a specialty chef who designed our. Food for. Our events to celebrate our. Culture. So really, because I know that they will do. So much for. Us that we won't have to do and I don't have to stress about it. I know it's going to be a successful event. They work with the nonprofits. They want us to succeed. And that's so. Rare. There was this unused space and and the people at the CDB had a fantastic vision for it. They redecorated it. They opened it up, made it beautiful and new, and brought these different performing arts groups. And here we are and we're part of it. And we're so excited to be part of the Beverly O'Neill Theater. Thanks to the CDC. Let's face it, the CVB works daily on trying to get the word out and bring attention to our great city. They've increased marketing, which is helping all the arts and creating greater awareness in the community. And I think they do all this because they understand and value the importance of quality arts in our community. One of the most visionary initiatives that they've launched in the last few years that has greatly benefited the symphony and all the artistic partners is the creation of an arts brochure that publicizes all of the different happenings at the center. And we are so fortunate that they provide that kind of marketing support, and it's a brilliant idea. They are more than a convention center. They are our best friends, and that's for sure. They were step by step and made that. Unique experience. Marvelous. It has become a dynamic force for the city of language. We have groups, we have so many nonprofits in this region, and they utilize the facilities for their fundraisers. Plus, they're charming to work with and they work hard. When you call the city, you're not just renting a room. You're not just getting a meal. You really are getting in touch with people that care and they care deeply. And you just can't find that other large cities. They love plumbing. And they know the value of. What makes Long Beach beautiful. Which is the diversity. What people also don't know about the Convention Visitors Bureau is that. They also support the. Youth, but that's part of their community involvement, and they've done that for many years without asking for us to broadcast that. They have pride and community because they invest. In this community. Great. On behalf of our entire tourism partners behind us, if I could ask our CVB staff first to stand so we could thank them for their hard work this year. And as all of you know, without our convention center partners, we couldn't even begin to do what we do. If Charlie Byrne and your team, Veronica, if you could all stand as well. And our hotel partners. You heard about it, the rates that were given for the fire. Sadly, what happened with Captain Rose this year and others, again, it's a great partnership. So could all of our membership stay if we could just thank them for doing what they do? The best thing. And I think Beverly O'Neil said it, and that is we're Long Beach. We're collective. Not only does this entire group sell the city every day. Not only do we welcome conventioneers and let them know that we what we can do for them. But we're also bringing in press. We're showing them how to sell the city. And beyond that, we're working with our nonprofits because if they're successful, we're successful. And that's what we should be doing. So all these folks behind me make it all happen. We appreciate your support in making it happen. And again, thank you for another wonderful year. Thank you so much, Mr. Goodling. We have we have a couple we have a couple of items as part of this. The general public comment is not here. This is just on the hearing comments. And then we have any any any other comments on the hearing, which we don't. Councilman Pearce and he comes for we vote. We have one other item at CPB related as well. Okay. So, members, please cast your votes on the hearing. Motion carries. Okay. Then we have the companion item is 20, which is the CVB Agreement Item.