Adopt resolution directing the Director of Development Services to submit the ordinance amendments to the California Coastal Commission for a finding of conformance with the Certified Local Coastal Program; Accept the Categorical Exemption CE-13-118; and
Thank you. Go to the first resolution. So moved that moved and seconded a any comments or questions from council members? Any public comment saying none members cast your votes on the second resolution. There's a comment. Oh, I'm sorry. I did not see that. Please come forward. Identify yourself. I need to. Goodman I work for a company called Bulletin Displays, located at 3127 South Street in Long Beach. Honorable mayor and Council Members and staff. I sent this letter to each of you today and I'd like to go ahead and read it, please. As one of the only two local billboard companies located in Long Beach, California. We are writing to you in opposition of this ordinance. Bulletin displays is located at 3127 East South Street, Long Beach, California. As a local billboard company, we have not proliferated the surface streets, residential or commercial with our billboards at the detriment of the city . Over many rewrites, this ordinance continues to favor those companies who have overbuilt within the city or who have challenged this ordinance. The ordinance does achieve most of your objectives, the most important being the takedown of billboards on surface streets located in residential areas, mixed use areas and planned development areas. But the Council has also given good direction to staff through many hearings to create a level playing field that allows companies who haven't proliferated the surface streets with billboards or have taken down all their legal non-conforming billboards to write a development agreement. This allows the city to generate additional revenue based on the criteria in the ordinance. These two options. Diaz Being development agreements and leasing city property create competition among the billboard companies and the city is the benefactor from increased revenues. I have met numerous times with Amy Boda and staff when I was working with CBS Outdoor and now bulletin displays. Over the years, the industry has worked openly with staff to help craft an ordinance that is both fair and workable for the city of Long Beach and the billboard industry. After my most recent meeting with staff on February 13th, 2014 to discuss the section on development agreements and the definition of infeasible staff has returned with a more restrictive ordinance. The information that we discussed and the concerns that we raised were turned around and used against us. The intention of the development agreement and the language that defines and feasible could be achieved by bulletin displays. One staff had this information. They used it to add a section in the ordinance that mandated a trade ratio takedown. Based on our circumstances, bulletin displays met the word infeasible, met the definition of infeasible aspect of the ordinance. Now only to find another hurdle that doesn't make sense. In the staff report paragraph cited below, staff states they believe these new provisions reflect the direction and desire of the City Council in specifically addressing freeway oriented signs. I again assert that this paragraph below was added to the report and to the Development Agreement section based on staff's meeting with bulletin displays and staff's realization that bulletin displays may have an opportunity to build new. Billboards, which Patterson have to ask you to conclude. In conclusion, as Amy stated, the development agreement was added to the ordinance to allow for a competitive billboard situation within the city. Then what staff does is they go ahead and they add a 1 to 1 ratio of takedowns for development agreements based upon the word infeasible. I mean, I'm sure you understand where. You're out here well over the 3 minutes now. So I'm sorry then. Really, nothing I can do. All right. We will enforce that with everybody. Sorry. All right. All right. Thank you very much. Any questions? Okay. Is this on the resolution to direct the direct directing to development? The Director of Development Services. Members, cast your vote. Motion carries okay and final resolution is on the M.P. in charge of schedule. Our our entertaining motion.