Recommendation to receive and file a presentation from the CSULB College of Health and Human Services, School of Recreation and Leisure Studies on a sustainable tourism development plan for the City of Long Beach.
Thank you. I will. Let's go ahead and do item 19, please. Item 19 is a. Communications from a Council Member Peers recommendation to receive and file a presentation from the CSU LP College of Health and Human Services on a Sustainable Tourism Development Plan for the City of Long Beach. Thank you. I'm happy to say that I had the opportunity of meeting a new constituent of mine, the Dudley's. So Katie Dudley is a professor at Cal State Long Beach and graciously invited me to come spend about an hour or so with her students in the School of Recreation and Leisure Studies, which offers sustainability, tourism and planning development course. So all these students are going to give us a quick presentation. They've timed it. There's something in here for every council member. It's going to do a fantastic audit of our district and tell us what opportunities there are for us. So I want to welcome you guys. Thank you. You're going to do fantastic. Don't stress. Thank you so much, ma'am. All right. Good evening, everyone. I'm Carla. We are students at Cal State Long Beach. So now we have compiled some of our coursework that we have conducted this semester. We each word separately, but together analyzing Long Beach and our Sustainable Tourism Planning and development course with Dr. Dudley, we examined what sustainable tourism really means. We were all given a council district in which we did a tourism audit. We went out and talked to the community. We have created our own unique product development items to spread tourism throughout Long Beach. We recognize that the Long Beach CVB currently has a slogan Hashtag We all grow. And we too agree that through Long Beach's transition, we can uncover new attractions and showcase the historic culture and diverse experiences that the city already has in place. I'm going to turn it over to Darlene so we can dove into our tourism audit. Hello. So we did a summary for each district just to highlight what we could get from our audit. So there within District one, we thought there was ample infrastructure in place and that we saw potential for designated tourism spots once laying down tourism superstructure in the port area. For District two. It's already well known for being a hub of commerce and community spirit, and we find that it has a strong transportation system in place within District three, which covers areas such as Naples and Beaumont. Sure, we saw that it has a nice mix of residents and tourists offering Instagram worthy locations, beaches, shopping, and a family friendly community. Going into District four, we did feel that it was rich and infrastructure and superstructure and served as a bridge between the tourist regions of Long Beach and the residential area. And then within District five, which we thought had a large residential population with over 45,000 residents and containing over 20 churches, as well as some of the tourism staples such as the Long Beach Airport and Eldorado Park. And then within District six, they are a diverse population with unique culture and heritage. We felt that the commercial businesses were primarily positioned to serve the community members. In District seven with over 52,000 residents. The area had a lot of locally owned businesses that have the potential through community engagement to become tourism ready. I did want to note that due to the amount of individuals that we had for this project, we didn't have someone for District eight, unfortunately. So I'm going over to District nine here, and we just kind of showed that did have many religious centers as well as culturally diverse restaurants and parks such as Holland, which will be going into further. And then after speaking with locals in the community, we each did some interviews and we felt that these were the three words that stood out as what Long Beach residents felt. Long Beach represents capable of solving and diverse diversity, being our proudest attribute and what the community is most afraid of losing. So with that being said, I'll pass it on to Sam, who will go more into the input that we received from the community. Hello. In order to further research, we decided to go out into the community of Long Beach and interview locals of Long Beach and just ask them what they felt were some strengths, some room for improvement, and also the tourism aspect of Long Beach. And what we came up with was that they were split 5050. Some people were very for tourism. They liked the revenue that it brought, the different opportunities that it brought. And some people were very skeptical of tourism as well. And with this, we feel like we can kind of find a balance between the two. For a community vision we came up with, we decided to see that as one of California's biggest cities, Long Beach seeks to uphold its small town feel while maintaining its civic culture and diversity. The city strives to deliver a high level of service to meet current and future needs for its locals, as well as visitors. And we feel it really captivates what Long Beach is about. It's very culturally diverse and it's like a melting pot for everything. So, um, and here we have our competitive analysis and we decided to focus on cities that really thrive on tourism. And we came up with Huntington Beach and San Diego. And with these two, we decided to focus on things such as tourist services, accommodations, transportation, their overall destination image, and also their marketing and their branding. And what we discovered was that Huntington Beach does a really good job at showcasing what their motto is, which is Surf City. And they they really do a good job at that. And as for San Diego, they do a really good job at advertising how culturally diverse they are and all the different things that they offer. And they also do a really good job at they have a development plan specifically for tourism, and that was something that we were trying to kind of figure out through our research. We didn't really find something that Long Beach had that was dedicated to tourism. So San Diego was did a really good job utilizing that as well. And for our SWOT analysis, some strengths that we found out was that language is, like I said, it's very culturally diverse, it's a melting pot. So it can we can really utilize that in order to market and brand the city. And we also have iconic tourism attractions. So the aquarium, the Queen Mary, all of our museums, all of our festivals that we have and we also have a very beachy community feel. Long Beach is very welcoming, I know, compared to others, other beachy communities such as Laguna Beach, Long Beach is very just welcoming to everybody. We welcome all types of religions, cultures and just types of people. And also we figured out some places on which have some room for growth would be definitely creating a tourism plan that's dedicated to tourism, obviously. And also tourism is centrally located, the one area mainly south. So Long Beach, north Long Beach is kind of missing some of those tourism aspects. And it's also surrounded by other tourism hotspots, like I mentioned, Huntington Beach and San Diego. So it can sometimes be overlooked. But with this. We also created some product developments that Caitlin will take you into. Looking to new product development for the city of Long Beach. District One has the infrastructure in place to host a warehouse throw similar to the still craft and things we know. This opportunity would bring in small, diverse businesses that would include birdies, local artists, workshops, food trucks and a space for Papa John's. In District two, we have plenty of attractions, including cultural, historical and recreational activities, but lots of the time goes unnoticed, creating a centralized tourism information booth that includes local tours and what fun activities are there to do in Long Beach. This could create job opportunities for low income residents who are familiar with Long Beach, helping tourists enjoy Long Beach while creating revenue. District three focuses on the beach. However, our city is not competitive with other surrounding communities. Creating a beach water park would make Long Beach stand out from the rest and we have the perfect environment as the breakwaters conversion. This would attract family friendly tourists from everywhere. Looking into District four, we have developed an enchanted urban arts sanctuary. This is currently the undeveloped part of the greenbelt installing public art installations, partnering up with the University Recreation Department for volunteers and work experience could bring opportunities to US college students. This attraction could for any tourist craving a green experience. And District five. There are over 20 churches of different faiths, and Long Beach could host an inclusive event in observance of World Religion Day, bringing in tourists from all religions to educate individual individuals on spirituality through demonstration music, art and cultural fit and District six. We can showcase cultural history by developing a children's oil and Naval History Museum that that could be interactive and inclusive for all children and adults. Focusing on the Cambodian town, the food and strapping scene could be developed in a church or that highlights the Cambodian community. Looking at District seven before bringing in new infrastructure is an important to develop the area first following along Long Beach Beer Lab as a hot tourist attraction. But the surrounding areas are not yet inviting, asking district residents artists to assist in beautifying the buildings, making them more inviting to tourists, developing a quarterly or yearly meet the art artist block party could be unique to all new and coming artists. Why? You've got about 20 seconds left. Right. Well, quickly, about Districts nine, Long Beach has a historical back musical place where we can focus on bringing in local musicians who are here to come and visit Ella, who like to come visit Long Beach as well. Thank you. Also, you've witnessed long beaches potential, so attracting more visitors and creating more of a sustainable tourism plan. We utilize infrastructures and engage the community and thank you for being here. Presentation. Thank you very much. Thank you very much. That concludes the presentation and presentation time. There is a motion in second to receive and file. Thank you very much. All recalcitrant beach students and kept please cast your votes. It's been a mango. Can't remember Austin or Urunga, but she carries. Okay. All right. Next one I'm concerned about for the first excuse me, public comment. We had three speakers there. Speaker is Donna Atwood. And that. And then we have Jerry Glenn, and after that, we have Stefon. You go in that order, please.