In 2004, the State of Hawaii had signed an agreement with the NFL to keep the Pro Bowl in Hawaii until 2009 (at least). The NFL will control concessions, parking, souviners, and advertising at Aloha Stadium for the game. The game being in Hawaii is a win-win situation for the State of Hawaii and the NFL. Coming to Hawaii is an incentive for the players to make the all-star team, unlike the years before the game was moved to Aloha Stadium in Honolulu. Where would you rather play football in February, Hawaii or Wisconsin?