To support early operations, Priority licensed others' repertoire and released compilation albums, but soon began developing its own roster of major artists. Priority was able to achieve unparalleled success as an independent label by developing an underground "street-based" marketing formula that set precedents and bypassed mainstream radio. His unique approach allowed Priority to sell millions of records without getting into the fiercely competitive battles of the major record labels for airplay. Priority's strategic marketing team was developed by Vice President Alyssa Pisano, who led Priority's Marketing and Creative Services Department from 1987 to 1996. Priority's roster featured numerous gold, platinum, and multi-platinum artists, including N.W.A, Dr. Dre, Ice Cube, Master P, Snoop Dogg, Jay-Z, Mack 10, Westside Connection, Eazy-E and Ice T.