While working at the agency, Bogart, inspired by Costanzo to do so, developed an all-female R&amp;B trio called Raw Candy. Bogart then teamed up with Rotem and music executive Zach Katz and the three created a look and sound for the girls. Bogart was largely responsible for the artistic vision and writing the songs, Rotem for producing and composing the songs, and Katz as the business executive. 