In the 1970s, Olympic athletes were required to be amateur. They were not allowed to be paid as a sports celebrity. In 1972, three major Olympic sports (basketball, 100 meters and decathlon), were won by Soviet athletes. Winning the decathlon title made Jenner an American hero. After this, Jenner wanted to earn money because of her celebrity. If she did this, she could not take part in the Olympics again. She left her equipment in the stadium. She did not expect to ever use them again. Shortly after the Games, Jenner's picture was used on the front of Wheaties brand breakfast cereal as a "Wheaties champion." Since then, photographs of several hundred athletes have been used on the boxes. Jenner is one of only seven Wheaties "spokesmen." She was asked to go to the White House to meet with President Gerald R. Ford.