Gearbox expanded into publishing with the start of Gearbox Publishing in 2015. A parent company, The Gearbox Entertainment Company, was made for Gearbox Software and Gearbox Publishing in 2019. Gearbox Entertainment was bought by the Embracer Group in April 2021, becoming its seventh major label. A third division, Gearbox Studios, to focus on TV and film productions, was established in October 2021.