For this album, the band chose to not have a normal name for their album, so that people would just listen to the music without caring about the title and get wrong expectations. Jimmy Page got the idea that each member of the band should choose their own symbol to represent them on the album title. Each band member have been closely associated with their symbol during and after the career of Led Zeppelin, and they have all used them after the release of the album. For example, John Bonham used to have the three rings on his bass drum and Jimmy Page has used the Zoso symbol on his amplifier as recent as the reunion concert in 2007 at the London 02 Arena.