The first Slinky television commercial was shown on Miss Patty's Romper Room in 1946. Homer Fesperman and Charles Weagley wrote the Slinky television jingle in 1962. In "Timeless Toys", Tim Walsh writes that this jingle is the longest running jingle in advertising history. In 1990 "USA Today" reported that 90 percent of all adults surveyed knew the Slinky jingle. 