His career started on Mexican label Fonovisa. They helped turn him into one of the most popular artists in Latin America and in the Latin market in the United States. He sold more Spanish albums than any other artists in the 1990s. Before 2000, he made a crossover into the mainstream English market. He signed a unique multi-album deal with Universal Music for $48,000,000. Universal Musical Matino would release his Spanish albums and Interscope would release English albums. In 2010 he signed to Universal Republic and released his first full bilingual album.