Plav is the administrative centre of Plav Municipality, which in 2011 had a population of 9,081, mostly Bosniaks, with a smaller minority of Albanians and other groups. The town of Plav itself has 3,717 citizens. Majority of the town adheres to Islam and the Bosniak/Albanian populations are mostly Muslim. The main mosque located in the centre of the town is the "Džamija Redžepagića".