Loop AI Labs is an AI and cognitive computing company that focuses on language understanding technology. The company was founded in San Francisco in 2012 by Italian entrepreneur Gianmauro Calafiore, who sold his company Gsmbox to in 2004 and then relocated from Italy to San Francisco. Wanting to start an artificial intelligence company, he recruited two veterans of the project, the largest government-funded AI project in history, who had worked on the project at and Stanford University's . The original company name, "Soshoma", was changed to Loop AI Labs in 2015 after the company decided to change its focus from consumer-oriented to enterprise. Loop AI Labs is headquartered in San Francisco, California, with offices in New York, Milan, and Singapore. The company is privately funded.