In the 1960 King lost importance for black listeners but could reach the white music fans. A lot of white guitarist like Eric Clapton named him as influence. King played at rock concerts and venues of the hippie culture like the Fillmore West. He also reached #15 in the US-popcharts with his title "The Thrill Is Gone". From the 1980s onward he had continued his career, appearing on numerous television shows and performing 300 nights a year. The title "When Love Comes To Town", which he performed together with the rock band U2 introduced him to a younger audience.