It was not an immediate success. In 1904, he decided to turn it into a pictore newspaper, changing the masthead to "The Daily Illustrated Mirror" and made Hamilton Fyfe editor who then fired all the women journalists. This name ran from 26 January to 27 April 1904 (issues 72 to 150), then reverted to "The Daily Mirror". The first issue did not have advertisements on the front page as previously, but instead news text and engraved pictures (of a traitor and an actress), with the promise of photographs inside. Two days later, the price was dropped to one halfpenny and to the masthead was added: "A paper for men and women". This combination was more successful: by issue 92, the guaranteed circulation was 120,000 copies and by issue 269, it had grown to 200,000: