In addition to these Islamic beliefs and practices, the theology Nation of Islam also promotes and includes non-traditional religious beliefs. Although their contemporary website highlights their belief in the oneness of God, other sources produced by the Nation of Islam highlight their beliefs in many Gods as well. For example, Master Farad, the founder of the Nation of Islam is also considered "God in person". This is a belief that would be strongly refuted in traditional Islamic teaching. They also believe that Allah is a black man and that each cycle of history is ruled by a different God, who dies once his cycle is over. 