Globi was created in 1932 by the Globus stores as a media vehicle for children. They wanted to address Globi to children. First, the figure was named "Kimbukku". Because the people of the canton of Bale named the Globus warehouse "Globi", they thought would be a better name than Kimbukku. The figure was well liked by the young customers from the beginning. First "Globi" appeared as a comic strip in the magazine "der Globi". In 1935, the first book "Globi the Childfriend" appeared. This book has sold over a million copies. It was only really successful in Switzerland. Until today, 79 illustrated classic books have been published. The Globi books were always successful, but in the 1970s they were criticized because of the racism, sexism and violence in books of the 1940s and 1950s. Today, Globi is seen as politically correct. It started to be interested in ecology and animal protection and became more of a role model. For example, in a newer volume, Globi goes with the small rhino named Najma to Africa. The readers learn about the problems of life in the savanna of Africa for rhinos. There was also a movie with Globi in the cinemas in 2005.