The nominees for the 32nd People's Choice Awards were picked by web research company Knowledge Networks, which took what it described as a nationally representative sample of men and women ages 18 to 54, with and without Internet access, to come up with the nominees after being presented with a list of candidates determined by national ratings averages, box office grosses and album sales, and they had the option to write in their favorites. Knowledge Networks picks these people by calling them and gives a Web TV and Internet access to people without Internet access so they can see what other people think.