The Met Office, the UK meteorological centre, produces it for the Maritime Coastguard Agency. The forecast talks about lots of places, starting with "Viking" in the northeast and going clockwise around the British coastline until it reaches "Southeast Iceland" in the northwest. Sometimes the names are changed to keep them the same as in other countries. It is one of the first items on Radio 4 each day, and has been referenced in many poems and songs, including a poem by Seamus Heaney and a song by the British band, Blur ("This is a Low").