The cause of its celebrity was that it was the seat and center of the worship of a famous deity called Jupiter Ammon. This god was said to be the son of Jupiter, though there were all sorts of stories about his origin and early history. He had the form of a ram, and was worshiped by the people of Egypt, and also by the Carthaginians, and by the people of Northern Africa generally. His temple was in this Oasis, and it was surrounded by a considerable population, which was supported, in a great degree, by the expenditures of the worshipers who came as pilgrims, or otherwise, to sacrifice at his shrine.