On January 9, 2017, De La Fuente announced his plans to run for president again for the Democratic nomination in 2020. He soon filed to run for the Republican nomination. As of September 30, 2019, he had raised $6,735 from outside sources and had loaned his own campaign $10.18 million. He has qualified as a candidate in Alabama, Delaware, Vermont, Arkansas, New Hampshire, Colorado, and Texas.