Before the 1960s, toys had little or no movement. The company Hasbro in 1964 came up with a new toy they called an action figure. This toy was G.I. Joe created by Stan Weston. G.I. Joe had a military look with changeable clothing and accessories ready for action. Action figures were made to give boys a toy since Barbie in 1959 was so popular with girls. Starting in the 1970s comic book superheroes were made into action figures. Marvel Comics and DC Comics began making their action figures to appeal to kids favorite superheroes.