It has been proposed that one's sensory memory subconsciously parses all stimuli and identifies discrete pieces of information by classifying them by salience. This effect is what allows most people to "tune into" a single voice and "tune out" all others. This phenomenon is often described in terms of "selective attention" or "selective hearing". It may also describe a similar phenomenon that occurs when one may immediately detect words of importance coming from unattended stimuli, for example hearing one's name among a wide range of auditory input.