The Beatles started Apple in 1967, because they wanted to help other musicians, writers, artists and other creative people to succeed. They knew many talents were not discovered, because the business side of their fields were controlled by large corporations. Many corporations cared more about making money than developing new ideas. The Beatles hoped to find and develop the best new talents. Brian Epstein helped to work out the plans for Apple, but died before the company was founded. Epstein's family sold NEMS Enterprises to the Beatles, because they did not wish to keep the company without him.