Radica Games Limited is an American company that makes electronic games. It was founded in 1983. It started by making electronic souvenir games for casinos. In the late 1990s, it became known for its "Bass Fishin" line of games. On October 3, 2006, Mattel, Inc. () announced they now own Radica. Radica still makes electronic handheld games based on casino or card games, but now also makes toys, board games, and video game accessories.