One form of social media being used in the 2016 election are memes. "The Guardian" compared Internet memes to political cartoons, saying, "For the first time in a US election cycle, community-generated (created) memes have grown to play a significant (important) role in political discourse (debate), similar to the classic printed cartoon. While an Internet meme is unlikely to destroy a political career, lots of memes targeting a candidate might." Many memes attacked Ted Cruz.