The idea for V came in 1995 when Pulp frontman Jarvis Cocker announced that he would love to play two outdoor venues in two days. Pulp's promoters got together and came up with the idea of putting the concert into Victoria Park in Warrington and Hylands Park in Chelmsford so that fans in both north and south would have a chance to see the band. Then came the idea of adding more bands to the bill, setting up a second stage, and letting people camp for the weekend. In the end, Victoria Park was too small for two stages and camping. So in August 1996 there was an artists' day at Victoria Park and two days at Hylands Park with camping. The northern leg of V97 was switched to Leeds Temple Newsham to camping space and three stages. In 1999 the northern leg of the festival moved to Weston Park in Staffordshire and has remained there ever since.