At the second night of WrestleMania 38 on April 3, 2022, SmackDown's Universal Champion Roman Reigns defeated WWE Champion Brock Lesnar in a Winner Takes All match to win both championships and become the Undisputed WWE Universal Champion. WWE called the match a championship unification match; however, both titles's histories are still separately active with Reigns being a double champion, defending both titles together across both brands as the Undisputed WWE Universal Championship. On the April 24, 2023, episode of Raw, WWE Chief Content Officer Triple H announced that regardless of what brand Reigns was drafted to in the 2023 WWE Draft, he and his undisputed championship would become exclusive to that brand. Triple H then presented a new World Heavyweight Championship for the opposing brand, which was won by Seth "Freakin" Rollins at Night of Champions. Reigns was drafted to SmackDown and the World Heavyweight Championship became exclusive to Raw. On the June 2, 2023, episode of SmackDown, Triple H gave Reigns with a new singular championship belt to represent the Undisputed WWE Universal Championship. Despite this, Reigns' manager Paul Heyman continued to carry the old WWE and Universal Championship belts until the end of July.