Lang has won lots of Awards and has been seen by millions of television viewers throughout the world. He appeared in Time Magazine's 2009 list of the 100 Most Influential People in the World. In 2008, the Recording Academy named him their Cultural Ambassador to China. More recently, Lang Lang has been chosen as an official worldwide ambassador to the 2010 Shanghai Expo. The United Nations' Children's Fund (UNICEF) chose Lang Lang as an International Goodwill Ambassador in 2004. The Chinese government also recognized his achievement by selecting him as a vice-president of the All-China Youth Federation.