Yeah and er you know we can do a certain amount but I think if you went away from that you can go away from it a little bit but I think if you went too much away the people that you have and and our audience when we've got them you know, they tend to stay with us you know they don't change like the the youngsters and when we started off first you know our audience were mainly over forty five fifty plus really and now they're down to we're getting you know loads of of people in their twenties and in their teens and even down to kids like last night, five and six years old.