In 2002, Fey suggested a pilot episode for a situation comedy about a cable news network to NBC, who rejected it. The pilot was written again to focus on an "SNL" style series. It was accepted by NBC. She signed a contract with NBC in May 2003. It allowed her to remain in her "SNL" head writer position at least through the 2004–2005 television season. As part of the contract, Fey was to develop a primetime project to be produced by Broadway Video and NBC Universal. She began developing the pilot project under the working title "Untitled Tina Fey Project". The pilot, directed by Adam Bernstein, centered on the head writer of a variety show and how she managed her relationships with the show's star and its executive producer. In October 2006, the pilot aired on NBC as "30 Rock". Although the episode received generally good reviews, it finished third in its timeslot.