The first edition of the latest version of the Tour of Britain took place over five days in early September 2004. It was organised by SweetSpot along with British Cycling. The race was sponsored by the organisers of London's 2012 Olympics bid. It was well-promoted and many well-known teams were a part of the race. Such teams included T-Mobile (Germany) and U.S. Postal Service (USA). This was partly due to it being a 2.3 category race on the Union Cycliste Internationale (UCI) calendar.