Gucci was one of the biggest luxury clothes companies in the world, until the late 1970s, when some bad business decisions and family arguments almost made the company bankrupt. At the time, the brothers Aldo and Rodolfo controlled equal 50% shares of the company. In 1979, Aldo made the 'Gucci Accessories Collection', or 'GAC', which was meant to increase sales for the Gucci Parfums sector, which his sons controlled. GAC sold small accessories, such as cosmetic bags, lighters, and pens, which were cheaper than the other items in the company’s accessories catalogue. Aldo gave control of Parfums to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company.