Soon, Pinocchio is swiped up by a coach full of children driven by a charismatic Coachman, who is taking the kids to Pleasure Island, an isle where misbehavior is encouraged. When they reach the island, Pinocchio slowly gets disturbed by the amount of cruelty the kids commit, much to the bemusement of an unruly boy named Lampwick. When Jiminy, who got separated from Pinocchio again, makes it to the island, he soon finds out that the kids their get turned into donkeys and the Coachman sells them to the salt-mines with help from his fog-like henchmen. Pinocchio witnesses Lampwick get transformed himself at a pool hall and he and Jiminy escape the island before the Coachman and his goons can get them, but not before Pinocchio gains a donkey's ears and tail.