Metlink has also been active in the use of 'value Metcards' (like credit cards but work only for trains) and is known for running a "funny" campaign called BATBYGOBSTOPL (Buying A Ticket Before You Get On Board Saves Time Or Problems Later). In July 2007, Metlink launched a new campaign, "I Highly Recommend You Get on the Bus", featuring musical comedian Frank Woodley, to improve bus services. 