Steinway pianos are made at the factories in Hamburg and Queens. In addition to the flagship Steinway piano line, Steinway markets two cheaper brands of piano. They are sold under the secondary brand names "Boston" and "Essex". The Boston brand is for the mid-level market and the Essex brand is for the entry-level market. Boston and Essex pianos are designed by Steinway engineers. To take advantage of lower costs of part production and labor, they are made in Asia by other piano makers under the supervision of Steinway employees.