I think that's what Priest, I mean I don't know, Priest probably has a whole history of how he got is Esquire style, but Vincent went over there and had something to do with it, and I really think that taking the old style stuff and giving it a new spin helped, and the difference between what we're doing and what the California crowd was doing — and this was also the time of punk rock — was that we were using traditional typefaces and they were 