In the United Kingdom, the first series of 52 five-minute episodes began on Channel 5 on 31 May 2004. The second series of 52 episodes began on Channel 5 on 4 September 2006, with Cecily Bloom replacing Lily Snowden-Fine as Peppa, among other cast changes. The third series started telecasting on Channel 5's preschool-targeted block "Milkshake!" on 4 May 2009 with Harley Bird replacing Cecily Bloom and Lily Snowden-Fine as Peppa.