Conwy council want the local economy to be confident, resilient and sustainable. Conwy council will encourage new ideas and will work proactively with businesses to promote conditions in which they can grow. This is evidence that Conwy Council are aiming to effectively improve their local economy through the enhancement of local businesses that will in turn increase the economic sustainability of Conwy. Sustainable tourism is important for sustainable economic development. Appropriate policies are being applied within the Principality of Wales through the Wales Tourist Board to ensure successful sustainable tourism development (Owen, Witt and Gammon, 1993). An ambition of the Conwy Economic Growth Strategy 2017-2027 is to create winter tourism offer across the county making Conwy a year-round visitor destination Conwy Council (2018). This is an appropriate policy for Conwy as the area faces problems associated with seasonal tourism. The improvement of winter tourism in Conwy aims to counteract these problems and make the county a year-round tourist destination. Tourism is an important part of Conwy’s local economy and the creation of sustainable year-round tourism will further support the local economy, specifically in winter months. This will then improve the sustainable economic development of the County of Conwy. Higher education provides benefits to individuals and the society and must be considered when evaluating the economic sustainability of an area. Students who attend higher education obtain a wide range of personal and financial benefits (Baum et al, 2010). This would then support individuals in contributing to their local economy and its sustainable development. The Conwy County Borough council have recognised this and aim to establish a dedicated higher education presence in the county as outlined in the Conwy Economic Growth Strategy 2017-2027. This ambition will lay out a future for higher education institutions in the area and Wales as a whole. The increase in students attending higher education institutions shall then see a rise in financial benefits in Conwy County which will in turn promote the development of a sustainable economy in the area.