You see this is the thing that worries me because, you know, when I stand up and say I like what John Dreyfus did and I think his  looks very good and I maintain the traditions of the Oxford University Press, I can suddenly feel that I'm being typecast as being in the English tradition of typography as a revered art and the Morrisonian thing and the whole thing separate from, you know, a culture within a culture and a separate thing.