Drill is a subgenre of trap music that originated in Chicago streets in the late 2000s. It grew into the American mainstream around 2012 after the success of rappers and producers like Chief Keef, Lil Durk, Lil Reese, Fredo Santana, Young Chop, G Herbo, Lil Bibby, King Louie, and King Von who had many local fans and a significant internet appearance. Media attention and the signing of drill musicians to major labels followed. Artists within the genre have been noted for their style of lyricism and association with crime in Chicago.