On October 8, 2015, Rihanna uploaded the title and artwork to the album, which is a childhood photo of Rihanna on her first day of daycare. She worked with artist Roy Nachum, who edited the image, added a gold crown over her eyes, and painted over her in red and white. The back cover uses the same photo shot from the back. The album was also known as "#R8". Rihanna said that whilst she was recording the album, she would like to make another vintage album like her fourth studio album, "Rated R" (2009).