"Unfaithful" has been performed by Rihanna many times, including on July 27, 2006, she performed the song on the MTV series, "Total Request Live". Rihanna opened the 2006 MOBO Awards on September 20, 2006 at the Royal Albert Hall in London with a performance of "Unfaithful". On November 15, 2006, Rihanna performed the song at the 2006 World Music Awards, which also took place in London. Rihanna wore a long, purple gown. The song was also sung on her first major North American tour (2006). On July 7, 2007, Rihanna together with other artists performed at the Live Earth Concerts, which were held to raise awareness of global warming. She performed "Unfaithful", "Shut Up and Drive", and "Umbrella".