In 2020, iNaturalist launched a smaller program called Seek. Users with Seek can point their phones at a plant or animal and the program will try to tell them its name. According to iNature's Tony Iwane, "Seek's machine-learning model is based entirely on observations from . . the iNaturalist community, so it's really the hard work of thousands and thousands of people on iNaturalist that enables Seek to function."