When cinema attendance began to drop, Japanese studios slashed their annual film production. Nikkatsu, however, took a unique turn in 1971 when it launched the "Nikkatsu Roman Porn" brand, namely films for the adult audience. As one director recalls, "I had total creative freedom, as long as I kept some nudity in the film", the brand enabled Nikkatsu to be the only major studio in Japan at the time to continue producing films and hire young film makers. Thus, Nikkatsu soon became the hub for upcoming innovative talents, and many of the directors who were given this rare opportunity, later became dominant film makers in Japan; amongst them are Oscar winner Youjiro Takita ("Departure"), multi-time Japanese Academy winners Masayuki Suo ("Shall We Dance?"), Yoshimitsu Morita, Youichi Sai, Shinji Soumai, and many more. The brand continued until 1988.