“The Philosophers, Politicians, Necromancers, and the Learned in every Faculty are desired to observe that on the 1st of January, being New Year’s Day (Oh, that we may all lead new lives!), Mr. Newbery intends to publish the following important Volumes, bound and gilt, and hereby invites all his little Friends who are good to call for them at the Bible and Sun, in St. Paul’s Churchyard: but those who are naughty are to have none”.