This is particularly true, and actually is what I'm leading to in this story is that three years later, when Robert Priest hit Esquire two years later, the Rolling Stone look was supplanted by the Esquire look in terms of popular design and imagination, and I remember people said to me ‘well Roger what are you going to do, your style is out of date’ and my reaction to this was ‘well, hold on a second, it's not my style for one, and number two this is just traditional style, this was never intended to be a trend’, and fortunately it's sort of gone — right now it's back — so Rolling Stone even picked up the format that, you know, the Morris–Jenson typeface that we did for headline and stuff, and it's back in there.