Despite her non-participation in the campaign, Kennedy became the subject of intense media attention with her fashion choices. On one hand, she was admired for her personal style; she was frequently featured in women's magazines alongside film stars and named as one of the 12 best-dressed women in the world. On the other hand, her preference for French designers and her spending on her wardrobe brought her negative press. In order to downplay her wealthy background, Kennedy stressed the amount of work she was doing for the campaign and declined to publicly discuss her clothing choices.