Before the game show, the audience would be surveyed. Their top 3 answers to the question (e.g. Road ___) would be worth (3rd most popular) $100, (2nd most popular) $250, and (most popular) $500. The contestant would pick 3 celebrities to give them answers they thought would be under the $500 slot. Then the contestant would choose one of those answers or make up their own. The answers were revealed one at a time.