Would you please go to tag L  two, six, six to begin with  just to lead you into the chronology, you have told us that in August nineteen eighty seven, er there was really no interest in national budgeting, er national advertising budget, we can see this is a memorandum from you Kevin  dated the fourth of August and you're sending out to the regional marketing executives, there's no national advertising next year which would be eighty eight.