Pryce died on 5 March 1977 in Midrand, South Africa, at the age of 27. He was competing in the South African Grand Prix. His teammate, Italian Renzo Zorzi retired his car after an engine fire. Two marshals ran across the track to help Zorzi. One of the marshals, Frederik Jansen van Vuuren, however, was hit by Pryce's car. The fire extinguisher van Vuuren was holding hit Pryce's head. Both men died instantly. The event was filmed.