my personal view was that  we, we should have some form of, two things, one is communicating the realities of the situation, it's a fairly new market, there was a lot of competitors in the market, coming into the market, there was a lot of confusion in the market there was a lot of confusion in the market as to exactly what it was that customer could buy, there was also a lot of confusion of as to, cos there are different types of customer, and over sixty five, there are about seven different categories, there was a need for someone and I believe it should therefore have been the market leader at that time to if you want to establish principals, establish what they, this was in the market and establish what the elderly would be, would, should look for when purchasing a retirement apartment.