no of course you wouldn't, I don't suppose Mr  would, but the whole purpose of a brochure like this, is not necessary a dishonourable purpose, it's a hook the punter, to use Mr  elegant word, he want to make it so simple to hook the punter and make him or her say to himself that's where we want to live and set their heart on it, that's all the purpose of this brochure in it? or is the 