I know, I went through a period of a very much milder popularity in the United States in the seventies, nothing like what Neville has enjoyed or has been squashed by , which maybe is lucky for me, but the idea was that erm Rolling Stone, when I was doing it, became very heavily innovative and there was like countless magazines, you know weekly newspapers in different cities, sections of dailies, everything, that started looking like Rolling Stone there for a while.