Fujifilm, the Japanese photography company, began selling inexpensive film in the United States in the 1980s. Since their film cost much less than Kodak's, by 1999 they had a large share of the film market. Kodak lost millions of dollars and had many layoffs. When Digital cameras became popular, Kodak quickly joined that market. By 1999 they were the second largest maker of digital cameras. But they lost $60 on each one they sold.