Historically , most lettering on logos , displays , shop frontages did not use fonts .
Was rather custom - designed by signpainters and engravers , so many emulate the styles of hand - drawn signs from different historical periods .
Historically , most lettering on logos , displays , shop frontages did not use fonts but was rather custom - designed by signpainters and engravers , so many emulate the styles of hand - drawn signs from different historical periods .