Instead , today 's artist - entrepreneur can become master of his or her own brand on his or her own terms .
Today 's social media - astute artist is no longer a record label 's product or property as in the past .
Today 's artist - entrepreneur can become master of his or her own brand on his or her own terms .
Today 's social media - astute artist is no longer a record label 's product or property as in the past .