Stagecoach Gold ( originally Goldline ) was launched in 2007 .
Stagecoach Gold ( originally Goldline ) was was designed to attract more middle - class passengers to choose bus travel as a method of transport as well as to reward passengers on some busy and popular routes .
Stagecoach Gold ( originally Goldline ) was launched in 2007 and was designed to attract more middle - class passengers to choose bus travel as a method of transport as well as to reward passengers on some busy and popular routes .