In the 2012 -- 13 NBA season the season long award was accompanied by a $25,000 donation from Kia and the NBA to a charity of the recipients choice .
The award is sponsored by Kia Motors and is part of the NBA Cares program .
In the 2012 -- 13 NBA season the season long award was accompanied by a $25,000 donation from Kia Motors and the NBA to a charity of the recipients choice .
The award is sponsored by Kia Motors and is part of the NBA Cares program .