The stadium was renamed the Macron Stadium in July 2014 , to reflect the club 's new deal with Italian sportswear company Macron .
In 1997 it moved out of town to the Reebok Stadium , named after long - term club sponsor Reebok .
The stadium was renamed the Reebok Stadium   in July 2014 , to reflect the club 's new deal with Italian sportswear company Macron .
In 1997 it moved out of town to the Reebok Stadium , named after long - term club sponsor Reebok .