The series began October 6 , 1950 .
A month later it came under criticism from the Woman 's Christian Temperance Union , which objected to the tie - in between Schlitz and the Pulitzer Prize .
The series began October 6 , 1950 , and a month later it came under criticism from the Woman 's Christian Temperance Union , which objected to the tie - in between Schlitz and the Pulitzer Prize .