Dissatisfied with Tonka 's performance , Sega looked for a new partner to market the Genesis in North America .
Dissatisfied with Tonka 's performance , Sega offered the rights to Atari Corporation , which did not yet have a 16 - bit system .
Dissatisfied with Tonka 's performance , Sega looked for a new partner to market the Genesis in North America and offered the rights to Atari Corporation , which did not yet have a 16 - bit system .