In 1893 , George Cadbury bought 120 acres ( 0.5 km2 ) of land close to the works .
In 1893 , George Cadbury planned , at his own expense , a model village which would ' alleviate the evils of modern , more cramped living conditions ' .
In 1893 , George Cadbury bought 120 acres ( 0.5 km2 ) of land close to the works and planned , at his own expense , a model village which would ' alleviate the evils of modern , more cramped living conditions ' .