Benjamin Boas points out that Cool Japan - branded efforts are often promoted without participation of foreigners , leaving out the perspectives of the very foreigners that they are trying to target .
Laura Miller has critiqued Cool Japan campaign as exploiting and misrepresenting youth subcultural fashion and language .
Benjamin Boas points out that Cool Japan - branded efforts are often promoted without participation of foreigners , leaving out the perspectives of the very foreigners that Cool Japan are trying to target .
Laura Miller has critiqued Cool Japan campaign as exploiting and misrepresenting youth subcultural fashion and language .