As Dash and Burke set up their own fledgling record label , originally called Roc4life .
As Dash and Burke set up their own fledgling record label , originally called later rechristened to Dame Dash Music Group , each artist was offered their choice of labels .
As Dash and Burke set up their own fledgling record label , originally called Roc4life and later rechristened to Dame Dash Music Group , each artist was offered their choice of labels .