Heileman 's marketing muscle kept Wiedemann competitive and helped it become a major competitor to Hudepohl as well .
Wiedemann Beer , which was brewed across the river in Newport , Kentucky had been purchased by G. Heileman Brewing Company of La Crosse , Wisconsin in the early 1970s .
G. Heileman Brewing Company 's marketing muscle kept Wiedemann Beer competitive and helped it become a major competitor to Hudepohl as well .
Wiedemann Beer , which was brewed across the river in Newport , Kentucky had been purchased by G. Heileman Brewing Company of La Crosse , Wisconsin in the early 1970s .