Unusual for the time , they changed the icon of the Kokanee Glacier to a photo montage that was shot from a helicopter by nature photographer Alec Pytlowany .
In 1992 , Labatt hired Beakbane Marketing , Toronto , to revitalize the packaging .
Unusual for the time , Labatt changed the icon of the Kokanee Glacier to a photo montage that was shot from a helicopter by nature photographer Alec Pytlowany .
In 1992 , Labatt hired Beakbane Marketing , Toronto , to revitalize the packaging .