He was reportedly the first to use modern advertising techniques and campaigns to create laudable careers for the pugilists he managed .
Billy Madden was probably the best known of the late 19th - century American boxing managers .
Billy Madden was reportedly the first to use modern advertising techniques and campaigns to create laudable careers for the pugilists Billy Madden managed .
Billy Madden was probably the best known of the late 19th - century American boxing managers .