It positioned Frosted Mini-Wheats as a product with broad - based appeal .
To maintain its lead in the industry , the Kellogg Company had to respond to the gap in the adult cereal market .
Kellogg Company positioned Frosted Mini-Wheats as a product with broad - based appeal .
To maintain its lead in the industry , the Kellogg Company had to respond to the gap in the adult cereal market .