According to the Seoul Business Agency , Pororo will generate global sales of 38 billion won ( approximately US $36 million ) this year .
The brand is worth 389.3 billion won for Iconix ( the firm that created it ) and others .
According to the Seoul Business Agency , Pororo will generate global sales of 38 billion won ( approximately US $36 million ) this year , and the brand is worth 389.3 billion won for Iconix ( the firm that created it ) and others .