Eli Schulman 's son , Marc Schulman , became president of Eli 's Cheesecake in 1984 .
Eli Schulman 's son , Marc Schulman , has been running the company since his father 's death on May 8 , 1988 .
Eli Schulman 's son , Marc Schulman , became president of Eli 's Cheesecake in 1984 and has been running the company since his father 's death on May 8 , 1988 .