Therefore companies can actually increase overall profit despite losing customers by increasing the revenue per buyer significantly .
So while you would n't necessarily lose a buyer jumping from $2.05 and $2.06 , you could lose one going from $1.99 to $2.00 .
Companies can actually increase overall profit despite losing customers by increasing the revenue per buyer significantly .
So while you would n't necessarily lose a buyer jumping from $2.05 and $2.06 , you could lose one going from $1.99 to $2.00 .