When relaunched as the ITV News Channel , it initially used the standard ITV News studio of the time , which was built for fixed length bulletins only .
The style of presentation was always more basic than that of studio 's competitors .
When relaunched as the ITV News Channel , it initially used the standard ITV News studio of the time , which was built for fixed length bulletins only , so the style of presentation was always more basic than that of its competitors .