The Plymouth brand was introduced at the low - priced end of the market ( created essentially by once again reworking and rebadging Chrysler 's four - cylinder model ) .
In 1928 , the Chrysler Corporation began dividing its vehicle offerings by price class and function .
The Plymouth brand was introduced at the low - priced end of the market ( created essentially by once again reworking and rebadging Chrysler Corporation 's four - cylinder model ) .
In 1928 , the Chrysler Corporation began dividing its vehicle offerings by price class and function .