In 2016 , Pharrell Williams became co-owner of denim label G Star Raw .
In 1996 , G - Star introduced raw denim jeans , which were untreated and directly from the factory .
In 2016 , Pharrell Williams became co-owner of G - Star   G - Star     .
In 1996 , G - Star introduced raw denim jeans , which were untreated and directly from the factory .