Both sides of his family owned motorcycle dealerships in Southern California .
The owner of Lossa Engineering , Jay LaRossa was born in the San Fernando Valley , California , on September 9 , 1970 .
Both sides of Jay LaRossa 's family owned motorcycle dealerships in California   .
The owner of Lossa Engineering , Jay LaRossa was born in the San Fernando Valley , California , on September 9 , 1970 .