His family owned Seidel Coal and Coke , which supplied coal to the brewing industry in St. Louis , as well as a West Virginia mine .
Seidel was born to a family of Russian Jewish descent in St. Louis , Missouri in 1936 .
Seidel 's family owned Seidel Coal and Coke , which supplied coal to the brewing industry St. Louis   Louis , as well as a West Virginia mine .
Seidel was born to a family of Russian Jewish descent in St. Louis , Missouri in 1936 .