Gorgias believed the orator was able to capture and lead the audience in any direction they pleased through the use of emotional appeal .
Gorgias , a Sophist who preceded Aristotle , was interested in the orator 's emotional appeal as well .
Sophist believed the orator was able to capture and lead the audience in any direction they pleased through the use of emotional appeal .
Gorgias , a Sophist who preceded Aristotle , was interested in the orator 's emotional appeal as well .