The company relied on the assumption that 50 % of its customers would neglect to apply for their rebate .
The company sold items at grossly inflated prices , as much as 10 times the list price , but promised customers a 100 % rebate .
The company relied on the assumption that 50 % of company 's customers would neglect to apply for their rebate .
The company sold items at grossly inflated prices , as much as 10 times the list price , but promised customers a 100 % rebate .