The network had previously expressed their interest in running a general entertainment channel to coincide with the relaunch on NTL : Telewest to Virgin Media .
It was announced in the summer of 2007 that Virgin Media Television was to launch the new channel .
The network had previously expressed Virgin Media Television 's interest in running a general entertainment channel to coincide with the relaunch Virgin Media Television     Telewest Virgin Media Television   Media .
It was announced in the summer of 2007 that Virgin Media Television was to launch the new channel .