At the time , Sega did not possess a North American sales and marketing organization and was distributing its Master System through Tonka .
Sega announced a North American release date for the system on January 9 , 1989 .
At the time , Sega did not possess a North American sales and marketing organization and was distributing Sega 's Master System through Tonka .
Sega announced a North American release date for the system on January 9 , 1989 .