While the rest of the industry had record earnings , AMC 's profits and return on sales dropped ( from 7 % of its sales in 1959 , to an estimated 3.5 % return for 1962 ) .
This was a turbulent time in AMC 's strategy development .
While the rest of the industry had record earnings , AMC 's profits and return on sales dropped ( from 7 % of AMC 's sales in 1959 , to an estimated 3.5 % return for 1962 ) .
This was a turbulent time in AMC 's strategy development .