Trimark led up to the film 's release .
Trimark engaged in an aggressive marketing campaign , partnering with the National Basketball Association , American Stock Exchange , and , after failing to secure deals with either corporate headquarters , individual franchisees of Domino 's Pizza and Subway .
Leading up to the film 's release , Trimark engaged in an aggressive marketing campaign , partnering with the National Basketball Association , American Stock Exchange , and , after failing to secure deals with either corporate headquarters , individual franchisees of Domino 's Pizza and Subway .