The Eagle brand was retired soon after Chrysler 's merger with Daimler - Benz in 1998 Jeep became a stand - alone division .
Efforts were made to merge the Chrysler and Jeep brands as one sales unit .
The Eagle brand was retired soon after Chrysler 's merger with Daimler - Benz in 1998 Jeep became a stand - alone division , and efforts were made to merge the Chrysler and Jeep brands as one sales unit .