Janoff came up with the Apple logo with a bite out of it .
At Regis McKenna Advertising , the team assigned to launch the Apple II consisted of Rob Janoff , art director , Chip Schafer , copywriter and Bill Kelley , account executive .
Rob Janoff came up with the Apple II logo with a bite out of Apple II .
At Regis McKenna Advertising , the team assigned to launch the Apple II consisted of Rob Janoff , art director , Chip Schafer , copywriter and Bill Kelley , account executive .