Therefore , the self - persuasion processes could become an important mediator of anticipatory attitude change .
This way allows the individual to persuade themselves of its merits and avoid appearing gullible or easily influenced ( p. 530 ) .
The self - persuasion processes could become an important mediator of anticipatory attitude change .
This way allows the individual to persuade themselves of its merits and avoid appearing gullible or easily influenced ( p. 530 ) .