According to her , she got the idea of writing the book in her first marketing class at University of Alberta when they were discussing serving various market niches .
She realized that there was nobody operating in the financial literacy niche for under - 30 people .
According to her , she got the idea of writing the book in her first marketing class at University of Alberta when they were discussing serving various market niches and she realized that there was nobody operating in the financial literacy niche for under - 30 people .