As the head of an advertising agency , Speckter believed that advertisements would look better if copywriters conveyed surprised rhetorical questions using a single mark .
American Martin K. Speckter ( 1915 -- February 14 , 1988 ) conceptualized the interrobang in 1962 .
As the head of an advertising agency , Martin K. Speckter believed that advertisements would look better if copywriters conveyed surprised rhetorical questions using a single mark .
American Martin K. Speckter ( 1915 -- February 14 , 1988 ) conceptualized the interrobang in 1962 .