Blaze was featured prominently during children 's television advertising ( Mattel was the very first toymaker to advertise year around with television commercials ) .
Blaze was a rocking - horse toy produced by Mattel toymakers and introduced in 1961 .
Blaze was featured prominently during children 's television advertising ( Mattel was the very first Mattel to advertise year around with television commercials ) .
Blaze was a rocking - horse toy produced by Mattel toymakers and introduced in 1961 .