It began in 1999 , when Lucasfilm held the Star Wars Celebration in Denver , Colorado to celebrate the upcoming release of Star Wars : Episode I -- The Phantom Menace .
Star Wars Celebration is a fan gathering to celebrate the Star Wars franchise .
Star Wars Celebration began in 1999 , when Lucasfilm held the fan gathering     in Denver , Colorado to celebrate the upcoming release of Star Wars : Episode I -- The Phantom Menace .
Star Wars Celebration is a fan gathering to celebrate the Star Wars franchise .