In 1997 , CKE Restaurants acquired Hardee 's from Imasco .
Imasco retained the Roy Rogers trademark and franchise system , finally selling Roy Rogers to Plamondon Enterprises ( now Plamondon Companies ) in 2002 , after three years of negotiation .
In 1997 , CKE Restaurants acquired Hardee 's from Imasco , but Imasco retained the Roy Rogers trademark and franchise system , finally selling Roy Rogers to Plamondon Enterprises ( now Plamondon Companies ) in 2002 , after three years of negotiation .