The Media Studies 2.0 neologism has received strong criticism .
Some academics , such as David Gauntlett , have preferred the neologism , ' Media Studies 2.0 ' to Multimedia Studies , in order to give it the feel of other fields like Web 2.0 and Classroom 2.0 .
The Media Studies 2.0 ' to Multimedia Studies     neologism has received strong criticism .
Some academics , such as David Gauntlett , have preferred the neologism , ' Media Studies 2.0 ' to Multimedia Studies , in order to give it the feel of other fields like Web 2.0 and Classroom 2.0 .