However , he was most well known for developing a series of award - winning Pepsi commercials starring Michael Jackson .
Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie , David Bowie , and Madonna .
Pottasch was most well known for developing a series of award - winning Pepsi commercials starring Michael Jackson .
Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie , David Bowie , and Madonna .