In the sale , SFX kept two small concert promoters .
In the sale , SFX renamed the company SFX Entertainment ( concert promotion , sports agencies ) , turning SFX Entertainment into the world 's largest producer , promoter and presenter of live entertainment .
In the sale , SFX kept two small concert promoters , and renamed the company SFX Entertainment ( concert promotion , sports agencies ) , turning SFX Entertainment into the world 's largest producer , promoter and presenter of live entertainment .