It was designed by the Italian firm Aviointeriors .
It was reduces economy - class seating spacing ( seat pitch ) from an average of 32 - to 30 - inches , to 23 - inches ( 58cm ) , a 25 % decrease .
It was designed by the Italian firm Aviointeriors and reduces economy - class seating spacing ( seat pitch ) from an average of 32 - to 30 - inches , to 23 - inches ( 58cm ) , a 25 % decrease .