Although photos and videos about the fire were spread on Chinese social media these images were quickly censored and disappeared .
Chinese social media showed the eaved roof of a section of the building lit with roaring yellow flames and emitting a haze of smoke .
Although photos and videos about the fire were spread on Chinese social media , which showed the eaved roof of a section of the building lit with roaring yellow flames and emitting a haze of smoke , these images were quickly censored and disappeared .