He set the goal of producing basic materials for non-alcoholic drinks using only natural raw materials .
After studying chemistry in Heidelberg , Frankfurt and Freiburg , in 1931 , Rudolf Wild founded his first company -- Zick Zack Werk Rudolf Wild .
Rudolf Wild set the goal of producing basic materials for non-alcoholic drinks using only natural raw materials .
After studying chemistry in Heidelberg , Frankfurt and Freiburg , in 1931 , Rudolf Wild founded his first company -- Zick Zack Werk Rudolf Wild .