It is named after its primary sponsor , Lista Office , owned by Swiss racing driver Fredy Lienhard .
The series is often considered to be in competition with the German - based ADAC Formel Masters , which formed in 2008 .
series is named after series ' primary sponsor , Lista Office , owned by Swiss racing driver Fredy Lienhard .
The series is often considered to be in competition with the German - based ADAC Formel Masters , which formed in 2008 .