Tramiel declined to acquire the new console , deeming it too expensive , and instead opted to focus on the Atari ST .
David Rosen made the proposal to Atari CEO Jack Tramiel and the president of Atari 's Entertainment Electronics Division , Michael Katz .
CEO declined to acquire the new console , deeming it too expensive , and instead opted to focus on the Atari ST .
David Rosen made the proposal to Atari CEO Jack Tramiel and the president of Atari 's Entertainment Electronics Division , Michael Katz .