Labov primarily studied individual linguistic variables , and how they were associated with various social groups ( e.g. social classes ) .
William Labov first introduced the concept of style in the context of sociolinguistics in the 1960s , though he did not explicitly define the term .
William Labov primarily studied individual linguistic variables , and how they were associated with various social groups ( e.g. social classes ) .
William Labov first introduced the concept of style in the context of sociolinguistics in the 1960s , though he did not explicitly define the term .