However it can also be used to study web site usability and customer behavior as well as handling customer service questions as the customer journey with all interactions can be replayed .
It is supposed to help improve customer experience and to identify obstacles in conversion processes on websites .
It can also be used to study web site usability and customer behavior as well as handling customer service questions as the customer journey with all interactions can be replayed .
It is supposed to help improve customer experience and to identify obstacles in conversion processes on websites .