The Moerlein brand proved popular , propelled by a $1 million initial advertising budget .
At the time , there were only a handful of specialty beers in the United States so Christian Moerlein was most often compared to imported European beers .
The Christian Moerlein brand proved popular , propelled by a $1 million initial advertising budget .
At the time , there were only a handful of specialty beers in the United States so Christian Moerlein was most often compared to imported European beers .