Jeff wanted to call the Festival The US Fest .
The WE Fest logo was created by John Roley in 1982 in Bloomington , Minnesota , at Jeff Krueger 's attic apartment on Old Shakopee Road .
Jeff Krueger wanted to call the Festival The US Fest .
The WE Fest logo was created by John Roley in 1982 in Bloomington , Minnesota , at Jeff Krueger 's attic apartment on Old Shakopee Road .