Kuhn seemed very interested , but the higher up at CBS declined -- they did n't want to start bidding wars for sports rights .
MacPhail attempted to acquire the baseball rights , then owned by NBC , from Baseball Commissioner Bowie Kuhn .
Baseball Commissioner seemed very interested , but the higher up at CBS declined -- they did n't want to start bidding wars for sports rights .
MacPhail attempted to acquire the baseball rights , then owned by NBC , from Baseball Commissioner Bowie Kuhn .