Furthermore , Campbell introduced the importance of the audience 's imagination and will on emotional persuasion that is equally as important as basic understanding of an argument .
Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal .
Campbell introduced the importance of the audience 's imagination and will on emotional persuasion that is equally as important as basic understanding of an argument .
Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal .