The sell - off included Nine Network and its 50 per cent interest in NineMSN .
On 18 October 2006 , James Packer announced the sell - off of 50 % of PBL 's media interests for A $4.5 billion to focus on its gambling business .
The sell - off included Nine Network and PBL 's 50 per cent interest in NineMSN .
On 18 October 2006 , James Packer announced the sell - off of 50 % of PBL 's media interests for A $4.5 billion to focus on its gambling business .