Mayo shortly before his arrival , suggested a new format for the station to Kelly .
Then - general manager Lee S. Simonson after Mayo received a surprising lambasting from his idol , WBLS Program Director Frankie Crocker ( who would later become Mayo 's rival ) .
Mayo shortly before his arrival , suggested a new format for the station to Kelly and then - general manager Lee S. Simonson after he received a surprising lambasting from his idol , WBLS Program Director Frankie Crocker ( who would later become his rival ) .