Juan - Domingo Beckmann , son of Juan Beckmann , is the sixth - generation leader of the company .
Jose Cuervo is family - owned and is run today by the Beckmann family of Mexico , descendants of Don Jose Antonio de Cuervo .
Beckmann       , Beckmann of Juan Beckmann , is the sixth - generation Beckmann of the company .
Jose Cuervo is family - owned and is run today by the Beckmann family of Mexico , descendants of Don Jose Antonio de Cuervo .