Hardy retains a 15 % minority stake .
In May 2009 , Iconix Brand Group announced it had acquired a 50 percent interest in Hardy Way , LLC , the owner of the Ed Hardy brand and trademarks , which it increased to 85 % in 2011 .
Ed Hardy retains a 15 % minority stake .
In May 2009 , Iconix Brand Group announced it had acquired a 50 percent interest in Hardy Way , LLC , the owner of the Ed Hardy brand and trademarks , which it increased to 85 % in 2011 .