In a famous accident , Jackson 's hair caught on fire while filming one of Pottasch 's commercials .
However , he was most well known for developing a series of award - winning Pepsi commercials starring Michael Jackson .
In a famous accident , Michael Jackson 's hair caught on fire while filming one of Pottasch 's commercials .
However , he was most well known for developing a series of award - winning Pepsi commercials starring Michael Jackson .