KPLZ 's ratings dropped while KUBE ascended the ratings ladder .
KPLZ tried various angles of the format , such as counteracting KUBE 's rhythmic direction with a more mainstream CHR direction , as well as emphasizing hits from the previous 5 years .
KPLZ 's ratings dropped while KUBE ascended the ratings ladder , and KPLZ tried various angles of the format , such as counteracting KUBE 's rhythmic direction with a more mainstream CHR direction , as well as emphasizing hits from the previous 5 years .