Japan started in 1980 , after the emergence of the Japanese Ministry of Foreign Affairs ( MOFA ) .
Japan started ramping up their nation branding efforts through releasing a new television series titled Oshin , which was a Japanese soap opera .
Starting in 1980 , after the emergence of the Japanese Ministry of Foreign Affairs ( MOFA ) , Japan started ramping up their nation branding efforts through releasing a new television series titled Oshin , which was a Japanese soap opera .