Mintusov was the first in Russia to use applied qualitative sociological methods in marketing and political studies .
During the Russian presidential election in 1996 he was a personal image consultant to the then President of the Russian Federation , Boris Yeltsin .
image consultant was the first in Russian to use applied qualitative sociological methods in marketing and political studies .
During the Russian presidential election in 1996 he was a personal image consultant to the then President of the Russian Federation , Boris Yeltsin .