In 2001 , Roddenberry became chief executive officer of Roddenberry Entertainment , which builds upon his father 's work .
In 2001 , Roddenberry develops multimedia science fiction properties including comics , television and film projects .
In 2001 , Roddenberry became chief executive officer of Roddenberry Entertainment , which builds upon his father 's work , and develops multimedia science fiction properties including comics , television and film projects .