On November 21 , 2013 , Eminem tweeted the trailer for the music video , directed by Rich Lee .
On November 21 , 2013 , Eminem announced it would be released on November 27 , 2013 .
On November 21 , 2013 , Eminem tweeted the trailer for the music video , directed by Rich Lee , and announced it would be released on November 27 , 2013 .