Brand owners manage their brands carefully to create shareholder value .
Brand valuation is an important management technique that ascribes a money value to a brand , and allows marketing investment to be managed ( e.g. : prioritized across a portfolio of brands ) to maximize shareholder value .
Brand owners manage their brands carefully to create shareholder value , and brand valuation is an important management technique that ascribes a money value to a brand , and allows marketing investment to be managed ( e.g. : prioritized across a portfolio of brands ) to maximize shareholder value .