New branding was well received ; the use of the Women 's Tennis Association ( WTA ) campaign providing fresh aesthetics to Centre Court and our marketing initiatives .
New branding saw the event move to strengthen the Hobart International brand and capture the essence of elite female sport .
New branding , which saw the event move to strengthen the Hobart International brand and capture the essence of elite female sport , was well received ; the use of the Women 's Tennis Association ( WTA ) campaign providing fresh aesthetics to Centre Court and our marketing initiatives .