Urban publicity exec , Tiarra Mukherjee , recommended that I sign him to the label .
In 2001 , I was the Executive Vice President of Urban A&R at Ted Field 's ARTISTdirect Recordings .
Urban publicity exec , Tiarra Mukherjee , recommended that Executive Vice President sign him to the label .
In 2001 , I was the Executive Vice President of Urban A&R at Ted Field 's ARTISTdirect Recordings .