Winning the national championship helps fill the coffers with domestic TV money and bigger sponsorships bringing in more broadcasting euros along with exposure to international audiences and therefore attracting the attention of global brands .
Bigger sponsorships leads to European competition in the UEFA Champions League .
Winning the national championship helps fill the coffers with domestic TV money and bigger sponsorships , which leads to European competition in the UEFA Champions League , bringing in more broadcasting euros along with exposure to international audiences and therefore attracting the attention of global brands .