More than 3.5 million pairs of mittens were sold during the five - month campaign .
The mittens quickly became one of the most enduring and popular items of the pre-Games and Games time period ( VANOC , March 5 , 2010 ) .
More than 3.5 million pairs of mittens were sold during the five - month campaign and the mittens quickly became one of the most enduring and popular items of the pre-Games and Games time period ( VANOC , March 5 , 2010 ) .