Above all , that 's what they are all about , even when it means trampling academic integrity and excellence .
The coaches and the athletic directors , occasional lofty rhetoric to the contrary , get fatter and longer contracts when they win .
Above all , that 's what coaches are all about , even when it means trampling academic integrity and excellence .
The coaches and the athletic directors , occasional lofty rhetoric to the contrary , get fatter and longer contracts when they win .