Therefore , the present study extend the PCM literature to show that influencers are a fundamental to strengthening motives and enhancing self - concept .
The present study uncovers that information sources are also a contributor to strengthening motives and enhancing self - concept before loyalty can form .
The present study extend the PCM literature to show that influencers are a fundamental to strengthening motives and enhancing self - concept .
The present study uncovers that information sources are also a contributor to strengthening motives and enhancing self - concept before loyalty can form .