Now , Apple 's World Gallery campaign has taken the top prize in the Outdoor Lions category at the Cannes Grand Prix festival .
Apple first launched its Shot on iPhone 6 ad campaign earlier this year to showcase photographs taken by users with their iPhone .
Apple 's World Gallery campaign has taken the top prize in the Outdoor Lions category at the Cannes Grand Prix festival .
Apple first launched its Shot on iPhone 6 ad campaign earlier this year to showcase photographs taken by users with their iPhone .