The organization launched its new team website and promoted its new identity on Thursday .
One day after the NBA 's New Orleans franchise finished it 's 2012 - 2013 regular season , it dumped the hornet for the pelican .
The NBA launched NBA 's new team website and promoted its new identity on Thursday .
One day after the NBA 's New Orleans franchise finished it 's 2012 - 2013 regular season , it dumped the hornet for the pelican .