( VFC ) .
In order to boost margins , Dick 's carries its own private - label brands ( including Ativa ) alongside its brand name merchandise from companies like Nike ( NKE ) , Under Armour ( UA ) and brands like The North Face from V.F.
( V.F. ) .
In order to boost margins , Dick 's carries its own private - label brands ( including Ativa ) alongside its brand name merchandise from companies like Nike ( NKE ) , Under Armour ( UA ) and brands like The North Face from V.F.