World Rugby has inked a 10 year deal with Chinese e-commerce giant Alibaba Group Holding Ltd in a bid to increase popularity of rugby in the world 's most populous nation .
World Rugby is the international governing body of rugby union .
World Rugby , the international governing body of rugby union , has inked a 10 year deal with Chinese e-commerce giant Alibaba Group Holding Ltd in a bid to increase popularity of rugby in the world 's most populous nation .