Despite its steady traction and exposure , the UFC brand name still failed to generate profit and by 2004 , Zuffa had reported suffering a USD $34 million loss .
Huge investments in advertising were made that enabled UFC to be introduced in multiple states in the country .
Despite UFC 's steady traction and exposure , the UFC brand name still failed to generate profit and by 2004 , Zuffa had reported suffering a USD $34 million loss .
Huge investments in advertising were made that enabled UFC to be introduced in multiple states in the country .