The whiff of a potential profit is in the air .
The vast numbers ( double the US audience for American football 's annual spectacular ) who watched the first clash of these two towering titans have only fuelled the league 's desire to go forth and conquer .
The whiff of a potential profit is in the air , and the vast numbers ( double the US audience for American football 's annual spectacular ) who watched the first clash of these two towering titans have only fuelled the league 's desire to go forth and conquer .