If you look at U.S. industry data from 2003 to 2012 , circulation was fairly stable .
Revenues declined by over 40 % , due almost entirely to the collapse of revenues from advertising and classified ads .
If you look at U.S. industry data from 2003 to 2012 , circulation was fairly stable yet revenues declined by over 40 % , due almost entirely to the collapse of revenues from advertising and classified ads .