However , the station was never financially competitive in the market , fans complained they could n't hear the station in parts of the market .
The contract was given up by KXOK after just two years and immediately when back to KMOX who held the rights until 2000 .
However , the station was never financially competitive in the market , fans complained they could n't hear the station in parts of the market and the contract was given up by KXOK after just two years and immediately when back to KMOX who held the rights until 2000 .