Again , this situation contrasts markedly with that in the United States where , for example , the National Football League signed a 5 - year television contract in 1982 for $2000 million .
responsiveness to consumer demands .
This situation contrasts markedly with that in the United States where , for example , the National Football League signed a 5 - year television contract in 1982 for $2000 million .
responsiveness to consumer demands .