The designers of London 2012 's purple podiums told me via email that parity between the silver and bronze platforms was mandated by the IOC .
London 2012 's purple podiums are a group that calls itself The Kims of Design .
The designers of London 2012 's purple podiums , a group that calls itself The Kims of Design , told me via email that parity between the silver and bronze platforms was mandated by the IOC .