If Europe is the luxury car showroom for prospective international basketball talent .
Asia is the experimental test track , then South America , with a population of roughly 310 million , is a place where the consumer can still get a good deal from a mainly untapped inventory .
If Europe is the luxury car showroom for prospective international basketball talent and Asia is the experimental test track , then South America , with a population of roughly 310 million , is a place where the consumer can still get a good deal from a mainly untapped inventory .