But Lance remained firm of voice and dry of eye as he ran through 90 minutes ' worth of mea culpas .
Blimey , even Andy Murray has grasped the value of a bit of a sob for the cameras .
Lance remained firm of voice and dry of eye as he ran through 90 minutes ' worth of mea culpas .
Blimey , even Andy Murray has grasped the value of a bit of a sob for the cameras .