Gramsci maintained that the dominant class established and maintained this cultural hegemony through negotiation and persuasion .
Antonio Gramsci argued that ruling classes stayed in power as much through cultural hegemony as through economic hegemony or brute force .
Antonio Gramsci maintained that the dominant class established and maintained this cultural hegemony through negotiation and persuasion .
Antonio Gramsci argued that ruling classes stayed in power as much through cultural hegemony as through economic hegemony or brute force .