It would have owned the Premier League 's most prized asset , and thus be in a greater bargaining position when the current television contract was being renewed .
Primarily , Sky would have acquired an unassailable position in the hunt for Premier League rights .
Sky would have owned the Premier League 's most prized asset , and thus be in a greater bargaining position when the current television contract was being renewed .
Primarily , Sky would have acquired an unassailable position in the hunt for Premier League rights .