However , in the process of commodifying the players and changing supporters into consumers , this sense of community is being affected negatively .
Of course , this sense of community might be an opportunity for the club owners to use in order to make profit .
In the process of commodifying the players and changing supporters into consumers , this sense of community is being affected negatively .
Of course , this sense of community might be an opportunity for the club owners to use in order to make profit .