The overarching argument here has been that Supporters Direct can not simply be posited as a force for progress .
The overarching argument here must instead be treated as both a response to , and the project of , wider processes of commodification sweeping through society .
The overarching argument here has been that Supporters Direct can not simply be posited as a force for progress , but must instead be treated as both a response to , and the project of , wider processes of commodification sweeping through society .