It consistently generates high television ratings and attracts millions of dollars of advertising spending .
The Bowl Championship Series ( BCS ) is the preeminent National Collegiate Athletic Association ( NCAA ) Football Bowl Subdivision ( FBS ) event .
National Collegiate Athletic Association consistently generates high television ratings and attracts millions of dollars of advertising spending .
The Bowl Championship Series ( BCS ) is the preeminent National Collegiate Athletic Association ( NCAA ) Football Bowl Subdivision ( FBS ) event .