However , Filo , Funk & Hornby ( 2009 ) found information on sport event websites to strengthen motivation , attitude and intention to attend a sport event .
The present study found word of mouth communication and print media to be the most useful for increasing knowledge .
Filo , Funk & Hornby ( 2009 ) found information on sport event websites to strengthen motivation , attitude and intention to attend a sport event .
The present study found word of mouth communication and print media to be the most useful for increasing knowledge .