The auction opened at $10,000 .
The auction went without a single bid for nine days , before a flurry of activity , driven by substantial media coverage of the sale , led to the price doubling in the auction 's final hour .
The auction opened at $10,000 and went without a single bid for nine days , before a flurry of activity , driven by substantial media coverage of the sale , led to the price doubling in the auction 's final hour .