A new and richer broadcast deal is crucial .
Pulver is extremely bullish that with the demand for live sport , he can get a big uplift for a new deal for 2016 onwards that will be signed this year .
A new and richer broadcast deal is crucial , and Pulver is extremely bullish that with the demand for live sport , he can get a big uplift for a new deal for 2016 onwards that will be signed this year .