Clif Bar dropped sponsorship of rock - climbing sensation Alex Honnold and four other athletes .
The California organic energy food maker says Clif Bar 's no longer comfortable with the death - defying extremes of certain sports .
Clif Bar dropped sponsorship of rock - climbing sensation Alex Honnold and four other athletes because the California organic energy food maker says it 's no longer comfortable with the death - defying extremes of certain sports .