London 2017 has in recent weeks approached Sebastian Coe for financial help amid fears that the negative headlines surrounding the sport have affected its ability to generate sponsorship income .
Sebastian Coe is the president of the crisis - hit governing body .
London 2017 has in recent weeks approached Sebastian Coe , the president of the crisis - hit governing body , for financial help amid fears that the negative headlines surrounding the sport have affected its ability to generate sponsorship income .