The hype around Richie Incognito 's 2013 bullying of Jonathan Martin is now behind him .
It 's still fresh in the minds of both players and fans , and the Buffalo Bills guard ca n't escape the negative reputation he has consistently built over the years .
Although the hype around Richie Incognito 's 2013 bullying of Jonathan Martin is now behind him , it 's still fresh in the minds of both players and fans , and the Buffalo Bills guard ca n't escape the negative reputation he has consistently built over the years .