1 - billion CBS deal expires , in 2012 , they wo n't bring in as much money .
Still , NCAA officials are trying to diversify their revenue sources , anticipating that after their 11 - year , $6 .
1 - billion CBS deal expires , in 2012 , officials wo n't bring in as much money .
Still , NCAA officials are trying to diversify their revenue sources , anticipating that after their 11 - year , $6 .