As an owner , Michael Jordan is dealing with a struggling team and a strong need to drive ticket sales , team sponsorships , TV - ratings , and overall revenue .
( ESPN ) Jordan had previously owned a minority share in the Bobcats since 2006 .
As an owner , Jordan   is dealing with a struggling team and a strong need to drive ticket sales , team sponsorships , TV - ratings , and overall revenue .
( ESPN ) Jordan had previously owned a minority share in the Bobcats since 2006 .