It also looks at the extent to which non-sponsors were able to mobilise the online population behind their clever campaigns .
This article reflects on how successful FIFA and its sponsors were at protecting their brands during this year 's FIFA World Cup .
FIFA also looks at the extent to which non-sponsors were able to mobilise the online population behind sponsors ' clever campaigns .
This article reflects on how successful FIFA and its sponsors were at protecting their brands during this year 's FIFA World Cup .