Immersing himself in the sport , he founded Loaring Personal Coaching , initially a part - time coaching service based in Guelph , Ontario .
After his first triathlon in 1993 , James Loaring was hooked .
Immersing himself in the sport , James Loaring founded Loaring Personal Coaching , initially a part - time coaching service based in Guelph , Ontario .
After his first triathlon in 1993 , James Loaring was hooked .