Greg Ralph , vice president of Durango Mountain Resort in Colorado , has marketed ski areas for 35 years .
Greg Ralph , vice president of Durango Mountain Resort in Colorado , says he continues to spend more money on attracting families and car travelers than destination skiers .
Greg Ralph , vice president of Durango Mountain Resort in Colorado , has marketed ski areas for 35 years and says he continues to spend more money on attracting families and car travelers than destination skiers .