Matteo Rossi is the corresponding author .
Matteo Rossi can be contacted at : mrossi @ unisannio.it Alkis Thrassou is an Associate Professor of marketing at the University of Nicosia , Cyprus .
Matteo Rossi is the corresponding author and can be contacted at : mrossi @ unisannio.it Alkis Thrassou is an Associate Professor of marketing at the University of Nicosia , Cyprus .