He used the Asian Liverbird book to secure a shirt sponsorship deal with Standard Chartered Bank - believed to be one of the most lucrative shirt sponsorship deals in football .
The Asian Liverbird book is a book showcasing the clubs international fan base .
He used the Asian Liverbird book , a book showcasing the clubs international fan base , to secure a shirt sponsorship deal with Standard Chartered Bank - believed to be one of the most lucrative shirt sponsorship deals in football .