As teams change conferences , administrators may attempt to create a rivalry and sell it to fans .
Additionally , since participants indicated that rivalry was born on the field , it appears as though they identified teams they felt were comparable to their favorite team as previously mentioned .
As teams change conferences , administrators may attempt to create a rivalry and sell team to fans .
Additionally , since participants indicated that rivalry was born on the field , it appears as though they identified teams they felt were comparable to their favorite team as previously mentioned .