The Maxibon brand licence holder is North Yorkshire - based Froneri -- the world 's third largest ice cream manufacturer -- .
Ice cream manufacturer is the first time any of Froneri 's brands have sponsored cricket in the UK .
The Maxibon brand licence holder is North Yorkshire - based Froneri -- the world 's third largest ice cream manufacturer -- and it is the first time any of Froneri 's brands have sponsored cricket in the UK .