Sam was promoting AXE Haircare products .
Sam was getting Sam 's increasingly shaggy mane shaved down , most likely to induce maximum swoon for the ladies of the Midwest during these cold , arduous months .
Sam was promoting AXE Haircare products and he was getting his increasingly shaggy mane shaved down , most likely to induce maximum swoon for the ladies of the Midwest during these cold , arduous months .