All texts are polysemic ( Fiske , 1987 ; Morley , 2004 ) .
Interpretations tend to vary depending on one 's culture , experiences , and psychology , among other factors ( Real , 2011 ) .
All texts are polysemic ( Fiske , 1987 ; Morley , 2004 ) , and interpretations tend to vary depending on one 's culture , experiences , and psychology , among other factors ( Real , 2011 ) .