However , this could be applied to pay - per - view pricing for events .
Since live events are constantly moving from one city to another , there is no localized sample of potential buyers to track buying trends in order to utilize a dynamic pricing strategy .
This could be applied to pay - per - view pricing for events .
Since live events are constantly moving from one city to another , there is no localized sample of potential buyers to track buying trends in order to utilize a dynamic pricing strategy .