One reason FCS stable football teams might have lower football brand equity than migrating football teams is .
The migrating football teams are either moving to more competitive conferences or even reclassifying to the FBS subdivision , leaving the stable conference members in conferences with lower brand equity .
One reason FCS stable football teams might have lower football brand equity than migrating football teams is because the migrating football teams are either moving to more competitive conferences or even reclassifying to the FBS subdivision , leaving the stable conference members in conferences with lower brand equity .