The winner becomes a singular focus for the weeks leading up to the Showcase of the Immortals .
The winner further the winner is instantly catapulted to the stratosphere in terms of credibility and importance within the WWE brand -- at least if he is n't there already .
The winner becomes a singular focus for the weeks leading up to the Showcase of the Immortals , but further the winner is instantly catapulted to the stratosphere in terms of credibility and importance within the WWE brand -- at least if he is n't there already .