The IOC and London Olympic organizing committee have gone to great lengths to protect their official sponsors from outside competition .
Dr. Dre appears to have circumvented these regulations with an ambush marketing campaign for his Beats headphones .
The IOC and London Olympic organizing committee have gone to great lengths to protect their official sponsors from outside competition , but Dr. Dre appears to have circumvented these regulations with an ambush marketing campaign for his Beats headphones .