Not only did it save the bicycle industry during the economic crisis , it brought end - users back to the bicycle shops as consumers re-discovered the enjoyment of cycling .
Without any doubt the governmental incentives gave a great push to the bicycle market in Italy in 2009 .
Not only did Italy save the bicycle industry during the economic crisis , Italy brought end - users back to the bicycle shops as consumers re-discovered the enjoyment of cycling .
Without any doubt the governmental incentives gave a great push to the bicycle market in Italy in 2009 .