However , this study will examine football success through the lens of football brand equity based on the Gladden , Sutton , and Milne ( 1998 ) intercollegiate athletics brand equity conceptual framework .
There are many different means to measure a football teams success .
This study will examine football success through the lens of football brand equity based on the Gladden , Sutton , and Milne ( 1998 ) intercollegiate athletics brand equity conceptual framework .
There are many different means to measure a football teams success .