By working with the commercial rights holder , Johnnie Walker 's parent brand Diageo will secure more exposure : trackside signage will treble .
It will see increased paddock access and more flexibility with corporate ticketing opportunities , both areas out of a single team 's control .
By working with the commercial rights holder , Johnnie Walker 's parent brand Diageo will secure more exposure : trackside signage will treble and it will see increased paddock access and more flexibility with corporate ticketing opportunities , both areas out of a single team 's control .