King recounted Jones buying the Cowboys in 1989 and his extreme optimism in the face of daunting losses in the beginning .
The group collectively described Jones as a marketing genius who helped transform the NFL and the stadium experience for fans .
King recounted Jones buying the Cowboys in 1989 and Jones ' extreme optimism in the face of daunting losses in the beginning .
The group collectively described Jones as a marketing genius who helped transform the NFL and the stadium experience for fans .