Consequently , television rights are a major source of financial support for the Games .
The latter are increasingly subject to the demands of the television networks in their efforts to capture the maximum audience and deliver it to the commercial interests ( 127 ) .
Consequently , television rights are a major source of financial support for the Games , and the latter are increasingly subject to the demands of the television networks in their efforts to capture the maximum audience and deliver it to the commercial interests ( 127 ) .