In 2010 the UK division of Brand Finance India valued the IPL at US $4.1 billion .
With the IPL now entering its sixth playing season , it is possible to ask : is the hype justified ?
In 2010 the UK IPL of Brand Finance India valued the IPL at US $4.1 billion .
With the IPL now entering its sixth playing season , it is possible to ask : is the hype justified ?