Nevertheless , Adidas has lowered profit expectations for the year because of the money spent on these marketing campaigns in Brazil .
Adidas ' success was helped by the fact that both World Cup finalists , Germany and Argentina , were sponsored by the sports brand .
Adidas has lowered profit expectations for the year because of the money spent on these marketing campaigns in Brazil .
Adidas ' success was helped by the fact that both World Cup finalists , Germany and Argentina , were sponsored by the sports brand .