According to Lumme , the 2016 Summer Olympics in Rio de Janeiro saw video consumed by half the world 's population .
The IOC hopes to continue to grow that and expand content to cater to an audience 365 days a year .
According to Lumme , the 2016 Summer Olympics in Rio de Janeiro saw video consumed by half the world 's population , and the IOC hopes to continue to grow that and expand content to cater to an audience 365 days a year .