Carter , 26 , oversees James ' relationships with sponsors Nike , Upper Deck and Coca - Cola and has in recent years negotiated James ' deals with Cub Cadet , State Farm and Microsoft .
Carter co-founded LRMR with NBA superstar LeBron James , a lifelong friend .
Carter , 26 , oversees friend ' relationships with sponsors Nike , Upper Deck and Coca - Cola and has in recent years negotiated friend ' deals with Cub Cadet , State Farm and Microsoft .
Carter co-founded LRMR with NBA superstar LeBron James , a lifelong friend .