By diversifying , Mileski said that he hopes to attract a wider range of customers and to nurture the relationships he develops with them .
They either send business Mileski 's way or buy Mileski him when they begin shopping for a new surfboard .
By diversifying , Mileski said that he hopes to attract a wider range of customers and to nurture the relationships he develops with them so that they either send business his way or buy from him when they begin shopping for a new surfboard .