Unfortunately , while having a website promotes his business , the Internet has become Cafferty 's biggest competitive threat .
Anyone in need of imprinted advertising can go online and find a cornucopia of distributors offering similar products to Shamrock 's offerings .
Unfortunately , while having a website promotes his business , the Internet has become Cafferty 's biggest competitive threat because anyone in need of imprinted advertising can go online and find a cornucopia of distributors offering similar products to Shamrock 's offerings .