Burke focused on promoting the team ( which had become very unpopular ) , selling tickets , and Yankee Stadium itself .
In response , CBS named Mike Burke club president , and Burke talked MacPhail into running the baseball team .
Burke focused on promoting the team ( which had become very unpopular ) , selling tickets , and Yankee Stadium itself .
In response , CBS named Mike Burke club president , and Burke talked MacPhail into running the baseball team .