An examination into negative consumer reviews on the web , Journal of Interactive Marketing , Vol. 21 No. 4 , 2007 , pp. 76 - 94 .
Sen , S. and Lerman , D. , Why are you telling me this ?
An examination into negative consumer reviews on the web , Journal of Interactive Marketing , Vol. 21 No. 4 , 2007 , pp. 76 - 94 .
Sen , S. and Lerman , D. , Why are you telling me this ?