They wanted a Web site that provided every follower of the game a virtual sports bureau of their own .
Back then , NBA executives wanted to further engage their loyal fan base with instant access to statistics and the ability to interact with this information .
executives wanted a Web site that provided every follower of the game a virtual sports bureau of executives ' own .
Back then , NBA executives wanted to further engage their loyal fan base with instant access to statistics and the ability to interact with this information .