For instance , in the field of road cycling TV audiences , Van Reeth ( 2013 ) has applied two alternative variables , the average audience and the peak audience .
In some cases , absolute variables ( like the number of viewers ) have been used .
In the field of road cycling TV audiences , Van Reeth ( 2013 ) has applied two alternative variables , the average audience and the peak audience .
In some cases , absolute variables ( like the number of viewers ) have been used .