But theming is more than throwing new paint on the walls and laying new carpet .
If people do n't get that same feeling when they go into a bowling center , Wilkerson says , it gives the impression that the owner does n't have his act together .
Theming is more than throwing new paint on the walls and laying new carpet .
If people do n't get that same feeling when they go into a bowling center , Wilkerson says , it gives the impression that the owner does n't have his act together .