So he created a ' Skier DNA ' software and a highly individualized custom ski brand .
Pete Wagner was living in Telluride , designing fitting software for a golf club company , when he realized that no one was paying attention to the individual needs of skiers .
So Pete Wagner created a ' Skier DNA ' software and a highly individualized custom ski brand .
Pete Wagner was living in Telluride , designing fitting software for a golf club company , when he realized that no one was paying attention to the individual needs of skiers .