Additionally , values have been shown to predict consumer behavior ( Filo , Funk & O'Brien , 2011 ) .
Rallapalli , Vitell & Szeinbach ( 2000 ) determined that values are a foundation for understanding attitudes and behaviors of marketing efforts .
Values have been shown to predict consumer behavior ( Filo , Funk & O'Brien , 2011 ) .
Rallapalli , Vitell & Szeinbach ( 2000 ) determined that values are a foundation for understanding attitudes and behaviors of marketing efforts .