Not only is this a football - crazed place that bleeds black - and - gold , but the Steelers played well enough to clinch their division early and lock up home field advantage for the playoffs .
Pittsburgh seemed a good merchandising bet this year .
Not only is this a football - crazed place that bleeds black - and - gold , but the Pittsburgh played well enough to clinch their division early and lock up home field advantage for the playoffs .
Pittsburgh seemed a good merchandising bet this year .