For example , the Big Sur Marathon can promote how participation in their event enables runners to stay fit and challenge themselves .
Using an expression of self in advertising serves as a reflection of who they are ( Kahle & Kennedy , 1989 ) .
The Big Sur Marathon can promote how participation in their event enables runners to stay fit and challenge themselves .
Using an expression of self in advertising serves as a reflection of who they are ( Kahle & Kennedy , 1989 ) .