When former heavyweight champ Riddick Bowe refused to fight Lewis , Maloney printed business cards with an image of a chicken 's head on Bowe 's body .
When former heavyweight champ Riddick Bowe refused to fight Lewis , Maloney handed them out to reporters .
When former heavyweight champ Riddick Bowe refused to fight Lewis , Maloney printed business cards with an image of a chicken 's head on Bowe 's body , and handed them out to reporters .