In one of the most serious ads of the night , Nationwide showed a boy riding a school bus and lamenting he 'll never learn to fly , or travel the world with his best friend , or even grow up .
Boy died in an accident .
In one of the most serious ads of the night , Nationwide showed a boy riding a school bus and lamenting he 'll never learn to fly , or travel the world with his best friend , or even grow up , because he died in an accident .