On the other hand , if Big 12 commissioner Dan Beebe 's plan is legit .
The league can expect a $7 - 10 million bump in their next TV contract , maybe Big 12 's Big 12 it .
On the other hand , if Big 12 commissioner Dan Beebe 's plan is legit , and the league can expect a $7 - 10 million bump in their next TV contract , maybe its worth it .