Fleer angled to stand out among a crowd that was essentially selling the same athletes on the same 3.5 by 2.5 slices of cardboard .
Fleer made a bet that would set them as the standard bearer of 1990s era sports design .
Angling to stand out among a crowd that was essentially selling the same athletes on the same 3.5 by 2.5 slices of cardboard , Fleer made a bet that would set them as the standard bearer of 1990s era sports design .