This study has found that this generation has particular preferences when it comes to learning about , choosing , registering and participating in running events -- .
It 's important for event directors to understand those preferences in order to best attract , engage and retain Millennial runners .
This study has found that this generation has particular preferences when it comes to learning about , choosing , registering and participating in running events -- and it 's important for event directors to understand those preferences in order to best attract , engage and retain Millennial runners .