According to Bloomberg News , primetime viewers dropped 17 percent .
The highly coveted 18 - to - 49 - year - old age group , the viewers advertisers love the most , dropped a full quarter , 25 percent less than 2012 .
According to Bloomberg News , primetime viewers dropped 17 percent , and the highly coveted 18 - to - 49 - year - old age group , the viewers advertisers love the most , dropped a full quarter , 25 percent less than 2012 .