However , a fullblown rule of reason analysis is not necessary .
The anticompetitive effects of the rule are obvious and there is no need to delve into the details of the relevant market , the history of the restraint and its effects. 39
However , a fullblown rule of reason analysis is not necessary because the anticompetitive effects of the rule are obvious and there is no need to delve into the details of the relevant market , the history of the restraint and its effects. 39