The figures vary depending on the social , economic , cultural , historical and sporting contexts of each country .
Women are still receiving less than 10 % of the sporting coverage both in newspapers and television ( Markula , 2009 ) .
Although the figures vary depending on the social , economic , cultural , historical and sporting contexts of each country , women are still receiving less than 10 % of the sporting coverage both in newspapers and television ( Markula , 2009 ) .