Next , research should determine if PCM is a suitable model for determining loyalty to a specific event .
Participating in special events demonstrates commitment to being an active activity participant ( Gursoy , Kim & Uysal , 2004 ) .
Research should determine if PCM is a suitable model for determining loyalty to a specific event .
Participating in special events demonstrates commitment to being an active activity participant ( Gursoy , Kim & Uysal , 2004 ) .