Crosby , who has partnerships with the likes of Gatorade , Tim Hortons and Verizon , generates as much as $4.5 million annually from his off - ice deals , Forbes magazine estimates .
Only Pittsburgh Penguins star Sidney Crosby can typically command more .
star , who has partnerships with the likes of Gatorade , Tim Hortons and Verizon , generates as much as $4.5 million annually from Sidney Crosby 's off - ice deals , Forbes magazine estimates .
Only Pittsburgh Penguins star Sidney Crosby can typically command more .