Obviously , a teams winning percentage could serve as an appropriate , though basic measure of success ( College Football Rankings , 2014 ) .
Although success is clearly an important antecedent to brand equity , definitively measuring the success of a team can be a complicated process .
A teams winning percentage could serve as an appropriate , though basic measure of success ( College Football Rankings , 2014 ) .
Although success is clearly an important antecedent to brand equity , definitively measuring the success of a team can be a complicated process .