Mexico City hosted the 1968 Summer Olympics , and Hayes had won gold medals in the 100 meters and 4x100 - meter relay at the 1964 Olympic Games in Tokyo .
Another Cowboys player who might have helped the team 's popularity in Mexico was Bob Hayes .
Mexico City hosted the 1968 Summer Olympics , and Bob Hayes had won gold medals in the 100 meters and 4x100 - meter relay at the 1964 Olympic Games in Tokyo .
Another Cowboys player who might have helped the team 's popularity in Mexico was Bob Hayes .