Rochette began consistently landing on Grand Prix and ISU championship podiums .
She has attracted several high - profile sponsors including Cold - FX , Joico ( hair care products ) , Bell Canada , Molson ( beer ) and General Mills .
Since Rochette began consistently landing on Grand Prix and ISU championship podiums , she has attracted several high - profile sponsors including Cold - FX , Joico ( hair care products ) , Bell Canada , Molson ( beer ) and General Mills .