To rationalize their athletic endeavors , the press accentuated their domestic qualities .
Professional women athletes that emerged in the Cold War found the press more interested in their personal lives and feminine charms than in their athletic endeavors .
To rationalize women athletes ' athletic endeavors , the press accentuated their domestic qualities .
Professional women athletes that emerged in the Cold War found the press more interested in their personal lives and feminine charms than in their athletic endeavors .