Nor could its sponsored athletes extol the Baltimore athletic brand on social media during the games .
Because Under Armour was not a sponsor of the games , it could not feature its Olympians -- including swimmer Michael Phelps -- around the time of the competition .
Nor could Under Armour 's sponsored athletes extol the Baltimore athletic brand on social media during the games .
Because Under Armour was not a sponsor of the games , it could not feature its Olympians -- including swimmer Michael Phelps -- around the time of the competition .