Rio marks the German discounter 's first Olympic Games since announcing its sponsorship of Team GB last year and its ' We 've Gone Totally Rio ' campaign is being backed with a serious budget .
Aldi is one brand hoping buzz can match London 2012 levels .
Rio marks the German brand 's first Olympic Games since announcing Aldi 's sponsorship of Team GB last year and its ' We 've Gone Totally Rio ' campaign is being backed with a serious budget .
Aldi is one brand hoping buzz can match London 2012 levels .