The company began adding dozens of brand names with national reputations to its catalog .
When sales began to level off in 1938 , Spiegel reacted by shifting its attention to consumers in a higher income bracket .
The company began adding dozens of brand names with national reputations to Spiegel 's catalog .
When sales began to level off in 1938 , Spiegel reacted by shifting its attention to consumers in a higher income bracket .