McMillan wanted to reconcile EA 's relationship with Criterion and partner with them on a game .
At the 2003 Electronic Entertainment Expo ( E3 ) , Criterion Games ' director of design Alex Ward was approached by Bruce McMillan , executive vice president at EA Worldwide Studios .
executive vice president wanted to reconcile EA 's relationship with Criterion Games and partner with Criterion Games on a game .
At the 2003 Electronic Entertainment Expo ( E3 ) , Criterion Games ' director of design Alex Ward was approached by Bruce McMillan , executive vice president at EA Worldwide Studios .