Shortly afterwards Joad abandoned his pacifism and placed his support behind the British war effort .
In January 1940 Joad was selected for a BBC Home Service wartime discussion programme , The Brains Trust , which was an immediate success , attracting millions of listeners .
Shortly afterwards Joad abandoned Joad 's pacifism and placed his support behind the British war effort .
In January 1940 Joad was selected for a BBC Home Service wartime discussion programme , The Brains Trust , which was an immediate success , attracting millions of listeners .