In her doctoral thesis at the Stern School of Business , New York University , Johar focused on the role of consumer involvement in drawing false inferences from advertisements ( deceptive advertising ) .
Johar is a graduate of IIM Calcutta .
In her doctoral thesis at the Stern School of Business , New York University , graduate focused on the role of consumer involvement in drawing false inferences from advertisements ( deceptive advertising ) .
Johar is a graduate of IIM Calcutta .