He became an advisor to the British government on ways in which British manufacturers of sports equipment could work with foreign firms .
In 1978 , after reaching the age of 65 , Winterbottom retired from the Sports Council and was knighted for his services to sport .
Winterbottom became an advisor to the British government on ways in which British manufacturers of sports equipment could work with foreign firms .
In 1978 , after reaching the age of 65 , Winterbottom retired from the Sports Council and was knighted for his services to sport .