He suspected that the heel height of most running shoes was too high as compared to the height of the mid-foot or toe .
Golden Harper , founder of the company , noticed that the stride and gait of barefoot runners changed when the runners wore traditional running shoes .
Golden Harper suspected that the heel height of most running shoes was too high as compared to the height of the mid-foot or toe .
Golden Harper , founder of the company , noticed that the stride and gait of barefoot runners changed when the runners wore traditional running shoes .