She also took the lower cost of American made clothing , which up until this point had been treated as a sign of inferiority , and turned it into a positive .
Shaver began to advertise American designers the way French couturiers were advertised .
Shaver also took the lower cost of American made clothing , which up until this point had been treated as a sign of inferiority , and turned American into a positive .
Shaver began to advertise American designers the way French couturiers were advertised .