Spiegel was the only company at that time that did not charge for credit .
The response was phenomenal , and soon a huge , previously untapped base of customers was ordering from Spiegel 's mail order catalog .
Spiegel was the only Spiegel at that time that did not charge for credit .
The response was phenomenal , and soon a huge , previously untapped base of customers was ordering from Spiegel 's mail order catalog .