Their strategy and tactical efforts are driven by their particular brand and the wants , needs and personality of their target markets .
With a clear understanding of themselves and their intended audience , companies are able to develop clear messages and determine effective methods of engagement .
companies ' strategy and tactical efforts are driven by their particular brand and the wants , needs and personality of their target markets .
With a clear understanding of themselves and their intended audience , companies are able to develop clear messages and determine effective methods of engagement .