The first rebranded Our Price store with Sanity 's darker , urban look opened in London 's Waterloo station on 23 April 2002 .
The second opened at Paddington station on 9 May 2002 , to positive customer reactions and strong sales .
The first rebranded Our Price store with Sanity 's darker , urban look opened in London 's Waterloo station on 23 April 2002 , and the second opened at Paddington station on 9 May 2002 , to positive customer reactions and strong sales .