During the 1990s , Aarong continued to build brand equity through fashion shows and media publicity events .
Its designers blended the traditional with the contemporary in a way that catered to consumers and started a revolution in trends , adopted by countless other boutiques and stores .
During the 1990s , Aarong continued to build brand equity through fashion shows and media publicity events .
Its designers blended the traditional with the contemporary in a way that catered to consumers and started a revolution in trends , adopted by countless other boutiques and stores .