It signed on the airwaves April 1 , 1925 , as New Orleans ' first professional radio station , a joint commercial venture by the local Saenger Theatre and the Maison Blanche department store .
This station carried the call sign WSMB from its founding until 2006 .
station signed on the airwaves April 1 , 1925 , as New Orleans ' first professional radio station , a joint commercial venture by the local Saenger Theatre and the Maison Blanche department store .
This station carried the call sign WSMB from its founding until 2006 .