The first Paul Mitchell products are Shampoo One , Shampoo Two , and The Conditioner , which debut in black - and - white packaging since color printing was too expensive at the time .
With just $700 , John Paul DeJoria and Paul Mitchell launch JPMS .
The first Paul Mitchell   products are Shampoo One , Shampoo Two , and The Conditioner , which debut in black - and - white packaging since color printing was too expensive at the time .
With just $700 , John Paul DeJoria and Paul Mitchell launch JPMS .