She is known for her research in the field of Consumer behavior , particularly in the area of consumer inference making in advertising and communication .
Gita Johar has served as Senior Vice Dean and is currently a Professor of Business at Columbia Business School , Columbia University .
Gita Johar is known for Gita Johar 's research in the field of Consumer behavior , particularly in the area of consumer inference making in advertising and communication .
Gita Johar has served as Senior Vice Dean and is currently a Professor of Business at Columbia Business School , Columbia University .