For instance , a name written in Arabic script might have little resonance in most European markets .
Ideograms and symbols may be more effective than written names ( logotypes ) , especially for logos translated into many alphabets in increasingly globalized markets .
A name written in Arabic script might have little resonance in most European markets .
Ideograms and symbols may be more effective than written names ( logotypes ) , especially for logos translated into many alphabets in increasingly globalized markets .