Others have believed that ITV found Crossroads an embarrassment and wanted to find a way of decreasing the viewing figures by sacking Gordon ( the biggest audience draw ) .
ITV could be used as justification to axe ITV .
Others have believed that ITV found Crossroads an embarrassment and wanted to find a way of decreasing the viewing figures by sacking Gordon ( the biggest audience draw ) so that it could be used as justification to axe it .