Japanese women loved the American look , and the sales for 1962 came to almost $164 million .
Instead of adapting its ads and using Japanese models , Revlon chose to use its basic U.S. advertising and models .
Japanese women loved the U.S. look , and the sales for 1962 came to almost $164 million .
Instead of adapting its ads and using Japanese models , Revlon chose to use its basic U.S. advertising and models .