Many personalities take it in front of the cameras in the hope of getting attention for themselves .
Others run away and Valerio Staffelli , a special correspondent for the show , has to run after them until they finally take it .
Although many personalities take it in front of the cameras in the hope of getting attention for themselves , others run away and Valerio Staffelli , a special correspondent for the show , has to run after them until they finally take it .