Royale 's longest running television ad campaign ran from 1973 to 1984 .
Royale 's longest running television ad campaign featured the Royale Kittens playing on a white shag rug and unwinding rolls of bathroom tissue .
Royale 's longest running television ad campaign ran from 1973 to 1984 , and featured the Royale Kittens playing on a white shag rug and unwinding rolls of bathroom tissue .