He quit this position in 1999 to take up the same role with Geelong .
After his retirement from coaching , Cook occupied positions with the Australian Sports Commission and the West Australian Football Commission , before being appointed CEO of the West Coast Eagles in 1990 .
Cook quit this position in 1999 to take up the same role with Geelong .
After his retirement from coaching , Cook occupied positions with the Australian Sports Commission and the West Australian Football Commission , before being appointed CEO of the West Coast Eagles in 1990 .