One idea was to leverage the existing Genesis as a way to keep from alienating Sega customers and to control the cost of the new system .
Sega customers would otherwise be required to discard their Genesis systems entirely to play 32 - bit games .
One idea was to leverage the existing Genesis as a way to keep from alienating Sega customers , who would otherwise be required to discard their Genesis systems entirely to play 32 - bit games , and to control the cost of the new system .