After much experimentation with different styles , he settled on a style that featured colloquial English , short sentences and plain Roman type without italics instead of hyperbolic display styles .
Powers wrote six ads a week for about nine months .
After much experimentation with different styles , Powers settled on a style that featured colloquial English , short sentences and plain Roman type without italics instead of hyperbolic display styles .
Powers wrote six ads a week for about nine months .