The company also began to include a widening range of products in its catalogs ; by 1960 Spiegel was selling pets .
The idea was to add as many names as possible to the Spiegel customer list .
The company also began to include a widening range of products in Spiegel 's catalogs ; by 1960 Spiegel was selling pets .
The idea was to add as many names as possible to the Spiegel customer list .