For example , in all four alternatives , ad cognitions influence Aad , and brand cognitions have effects on Ab .
Cognitions act as antecedents of attitudes , and then behavior effects ( e.g. purchase intention ) are followed .
In all four alternatives , ad cognitions influence Aad , and brand cognitions have effects on Ab .
Cognitions act as antecedents of attitudes , and then behavior effects ( e.g. purchase intention ) are followed .