It is run by Haven Holidays .
The site was originally Butlin 's Ayr until 1998 , when the then - owners of Butlin 's and Haven Holidays internally reorganised ownership of the camp .
It is run by Haven Holidays , and the site was originally Butlin 's Ayr until 1998 , when the then - owners of Butlin 's and Haven internally reorganised ownership of the camp .