However , with increasing recognition of comics as an art form and the growing pop culture presence of comic book conventions , they are now embraced by many adults .
Initially , comic books were marketed by publishers to children because comic books were perceived as children 's entertainment .
With increasing recognition of comics as an art form and the growing pop culture presence of comic book conventions , children are now embraced by many adults .
Initially , comic books were marketed by publishers to children because comic books were perceived as children 's entertainment .