Lucero eventually launched his own brand , Lucero Ltd. , in 1988 using skateboards manufactured by the Santa Cruz company .
Lucero was a competing professional skateboarder in the 1980s and rode for companies such as Variflex , Madrid , and Schmitt Stix .
skateboarder eventually launched his own brand , Lucero Ltd. , in 1988 using skateboards manufactured by the Santa Cruz company .
Lucero was a competing professional skateboarder in the 1980s and rode for companies such as Variflex , Madrid , and Schmitt Stix .