King was the athletic director at Texas Tech from 1970 to 1978 .
He served as the head football coach at Texas Tech University from 1961 to 1969 , compiling a record of a 44 -- 45 -- 3 .
King was the athletic director at Texas Tech University   from 1970 to 1978 .
He served as the head football coach at Texas Tech University from 1961 to 1969 , compiling a record of a 44 -- 45 -- 3 .