He subsequently began the first bicycle manufacturing in America , Columbia Bicycles .
He subsequently set about marketing the vehicle , setting up a system of distributorships with fixed prices , hiring doctors to tout cycling as healthy exercise , and founding cycling magazines .
He subsequently began the first bicycle manufacturing in America , Columbia Bicycles , and set about marketing the vehicle , setting up a system of distributorships with fixed prices , hiring doctors to tout cycling as healthy exercise , and founding cycling magazines .