The 2.6 refers to 2.6 % of all 18 - to 49 - year - olds in the U.S. .
The 7 refers to 7 % of all 18 - to 49 - year - olds watching television in the U.S. at the time of the broadcast .
The 2.6 refers to 2.6 % of all 18 - to 49 - year - olds in the U.S. , and the 7 refers to 7 % of all 18 - to 49 - year - olds watching television in the U.S. at the time of the broadcast .