Soon after , in 2010 , he published his first book , on mass customization , inspired by his PhD thesis .
Upon his return to Jordan , Zu'bi was immediately appointed to the position of Assistant Dean of the Faculty of Business at the University of Jordan .
Soon after , in 2010 , Zu'bi published Zu'bi 's first book , on mass customization , inspired by his PhD thesis .
Upon his return to Jordan , Zu'bi was immediately appointed to the position of Assistant Dean of the Faculty of Business at the University of Jordan .