The cross-media research expanded to other brands .
The cross-media research was publicized globally by the IAB and Microsoft , with Briggs co-presenting the results of the cross-media research with Bill Gates and Steve Ballmer at various locations around the world .
The cross-media research expanded to other brands , and was publicized globally by the IAB and Microsoft , with Briggs co-presenting the results of the cross-media research with Bill Gates and Steve Ballmer at various locations around the world .