It is based on a balance theory introduced by Heider ( 1946 ) in that people try to sustain the cognitive balance .
RMH indicates that Aad and Ab affect each other ( direct two - way causation ) .
Aad is based on a balance theory introduced by Heider ( 1946 ) in that people try to sustain the cognitive balance .
RMH indicates that Aad and Ab affect each other ( direct two - way causation ) .