He popularised philosophy , both in his books and by the spoken word .
Joad was one of the best known British intellectuals of his time , as well known as George Bernard Shaw and Bertrand Russell in his lifetime .
Joad popularised philosophy , both in Joad 's books and by the spoken word .
Joad was one of the best known British intellectuals of his time , as well known as George Bernard Shaw and Bertrand Russell in his lifetime .