After initially trying to pitch the idea to musician Curtis Santiago , Rose played one of his instrumentals for Tesfaye , who freestyle rapped over it .
Tesfaye met Jeremy Rose in 2010 , a producer who had an idea for a dark R&B musical project .
After initially trying to pitch the idea to musician Curtis Santiago , Rose played one of Tesfaye 's instrumentals Tesfaye Tesfaye , who freestyle rapped over it .
Tesfaye met Jeremy Rose in 2010 , a producer who had an idea for a dark R&B musical project .