He promised to run the state government like a business and to be a salesman for the state as governor .
Funding his campaign with his own personal fortune , Brown launched a massive media campaign promoting his candidacy to help him overcome his late start in the race .
Brown promised to run the state government like a business and to be a salesman for the state as governor .
Funding his campaign with his own personal fortune , Brown launched a massive media campaign promoting his candidacy to help him overcome his late start in the race .