On certain days , he said , gift recipients redeeming Flooz made up half the site 's business .
The marketing director for TowerRecords.com , Russ Eisenman , said Flooz attracted new shoppers to the online site .
On certain days , marketing director said , gift recipients redeeming Flooz made up half the site 's business .
The marketing director for TowerRecords.com , Russ Eisenman , said Flooz attracted new shoppers to the online site .