Her research led Hochschild to focus on the cultural values that led people to oppose government regulation .
Hochschild wanted to understand why there was little support for environmental regulation in this area , despite what would seem to be the self - interest of its residents .
Hochschild 's research Hochschild Hochschild to focus on the cultural values that led people to oppose government regulation .
Hochschild wanted to understand why there was little support for environmental regulation in this area , despite what would seem to be the self - interest of its residents .