In 1928 , Maidenform , a company operated by Ida Rosenthal , a Russian immigrant , developed the brassiere .
In 1928 , Maidenform , a company operated by Ida Rosenthal , a Russian immigrant , introduced modern cup sizes for bras .
In 1928 , Maidenform , a company operated by Ida Rosenthal , a Russian immigrant , developed the brassiere and introduced modern cup sizes for bras .