Prodigy used online advertising first to promote Sears products in the 1980s , and then other advertisers , including AOL , one of Prodigy 's direct competitors .
The pioneer of online advertising was Prodigy , a company owned by IBM and Sears at the time .
Prodigy used online advertising first to promote Sears products in the 1980s , and then other advertisers , including AOL , one of company 's direct competitors .
The pioneer of online advertising was Prodigy , a company owned by IBM and Sears at the time .