However , Aristotle states that along with pathos , the speaker must also exhibit ethos , which for Aristotle encompasses phronesis , arete , and eunoia ( Book 2.1. 5 -- 9 ) .
A speaker can therefore employ this understanding to stimulate particular emotions from an audience .
Aristotle states that along with pathos , the speaker must also exhibit ethos , which for Aristotle encompasses phronesis , arete , and eunoia ( Book 2.1. 5 -- 9 ) .
A speaker can therefore employ this understanding to stimulate particular emotions from an audience .