Donruss continued making entertainment - themed cards throughout the 1970s , adding titles like Dukes of Hazzard , Elvis Presley , Kiss and Saturday Night Fever to its product lines .
Later that year , Donruss was purchased by General Mills .
Donruss continued making entertainment - themed cards throughout the 1970s , adding titles like Dukes of Hazzard , Elvis Presley , Kiss and Saturday Night Fever to Donruss ' product lines .
Later that year , Donruss was purchased by General Mills .