In 2015 , three Insomnia concession stores were rolled out at Penneys in Waterford , Swords and Athlone .
Insomnia has also confirmed a partnership with Primark , an Irish - based retail chain , which trades in Ireland as Penneys .
In 2015 , three Insomnia concession stores were rolled out at Penneys in Waterford , Swords and Athlone .
Insomnia has also confirmed a partnership with Primark , an Irish - based retail chain , which trades in Ireland as Penneys .