In 2013 , Rolex became the official timekeeper to the FIA Formula 1 motor racing championship .
Rolex is the title sponsor to the 24 Hours of Daytona , from which the Daytona model takes its name , along with the Rolex Sports Car Series .
In 2013 , title sponsor became the official timekeeper to the FIA Formula 1 motor racing championship .
Rolex is the title sponsor to the 24 Hours of Daytona , from which the Daytona model takes its name , along with the Rolex Sports Car Series .