But after being fed up with paying royalties to Charles M. Schulz , Sanrio decided to create their own characters .
The company had success producing merchandise for popular manga such as Anpanman before purchasing the license for Peanuts .
After being fed up with paying royalties to Charles M. Schulz , Sanrio decided to create their own characters .
The company had success producing merchandise for popular manga such as Anpanman before purchasing the license for Peanuts .