He will continue to play the main role in the company 's television commercials .
Fabian Bengtsson end his CEO career on the company and will now continue on the board and take over the presidency from his father .
Fabian Bengtsson will continue to play the main role in the company 's television commercials .
Fabian Bengtsson end his CEO career on the company and will now continue on the board and take over the presidency from his father .