They all serve a different purpose and use different tools that appeal to multiple types of users .
Business have many tactics to lure customers into their websites and to generate revenue such as banner ads , search engine optimization and pay - per - click marketing tools .
customers all serve a different purpose and use different tools that appeal to multiple types of users .
Business have many tactics to lure customers into their websites and to generate revenue such as banner ads , search engine optimization and pay - per - click marketing tools .