Bass was responsible for several recognizable logos in North America , including both the Bell Telephone logo ( 1969 ) and successor AT&T Corporation globe ( 1983 ) .
The third pioneer of corporate identity design is Saul Bass .
Saul Bass was responsible for several recognizable logos in North America , including both the Bell Telephone logo ( 1969 ) and successor AT&T Corporation globe ( 1983 ) .
The third pioneer of corporate identity design is Saul Bass .