He designed many posters and corporate identities , including the famous logos for IBM , UPS , and ABC .
Another pioneer of corporate identity design is Paul Rand , who was one of the originators of the Swiss Style of graphic design .
Paul Rand designed many posters and corporate identities , including the famous logos for IBM , UPS , and ABC .
Another pioneer of corporate identity design is Paul Rand , who was one of the originators of the Swiss Style of graphic design .