The award was first made in 1986 .
The award was first was discontinued after only five years due to the difficulty the organisers found in crediting a single individual or team with the design of the poster , which was often a collaborative work by several teams .
The award was first made in 1986 , but was discontinued after only five years due to the difficulty the organisers found in crediting a single individual or team with the design of the poster , which was often a collaborative work by several teams .