Its first sports theme cards were produced in 1965 , when it created a series of racing cards sponsored by Hot Rod Magazine .
During the 1960s and 1970s Donruss produced entertainment - themed trading cards .
Donruss ' first sports theme cards were produced in 1965 , when it created a series of racing cards sponsored by Hot Rod Magazine .
During the 1960s and 1970s Donruss produced entertainment - themed trading cards .