With Mathrubhoomis circulation rising , it became a compulsion for Manorama to expand its reach , and consequently , introduce new technology .
The new edition sent Mathrubumi to a circulation of 170,000 copies by 1964 , 19,000 more than its rival , Malayala Manorama .
With Mathrubhoomis circulation rising , Malayala Manorama became a compulsion for Malayala Manorama to expand Malayala Manorama 's reach , and consequently , introduce new technology .
The new edition sent Mathrubumi to a circulation of 170,000 copies by 1964 , 19,000 more than its rival , Malayala Manorama .