That means , according to its CEO , Wang Zhidong , Sina would never hire journalists ( Xin , 2000 ) .
Compared to conventional medium for news distribution , Sina is a telecom platform for ads from the traditional media .
That means , according to Sina 's CEO , Wang Zhidong , Sina would never hire journalists ( Xin , 2000 ) .
Compared to conventional medium for news distribution , Sina is a telecom platform for ads from the traditional media .