Marketers combine traditional methods of advertising with technological advancements such as Web 2.0 , social media , personalized microsites , variable data printing and blogs .
Marketers have found that dialogue marketing is both an efficient and effective means of spending their marketing dollars .
Combining traditional methods of advertising with technological advancements such as Web 2.0 , social media , personalized microsites , variable data printing and blogs , marketers have found that dialogue marketing is both an efficient and effective means of spending their marketing dollars .