Later in 2014 , Zbar realized that a healthy food delivery service was a much bigger market than wine delivery .
He pivoted the business to become Sun Basket , which ships organic and sustainable ingredients and recipes to customers , allowing them to make their own meals .
Later in 2014 , Zbar realized that a healthy food delivery service was a much bigger market than wine delivery , and he pivoted the business to become Sun Basket , which ships organic and sustainable ingredients and recipes to customers , allowing them to make their own meals .