Alan Siegel deliberately based his NBA logo design off the MLB 's in 1969 because NBA Commissioner J. Walter Kennedy wanted a family relationship between the sports seen as being All - American .
Alan Siegel oversaw Dior 's logo .
Alan Siegel , who oversaw Dior 's logo , deliberately based his NBA logo design off the MLB 's in 1969 because NBA Commissioner J. Walter Kennedy wanted a family relationship between the sports seen as being All - American .