Carter recognized that digitalization was the cause of the almost 33 % decrease in the music industry 's total revenue between the years 2000 and 2007 .
Carter decided to find a way to use digitalization to his advantage with his newly signed artist .
Recognizing that digitalization was the cause of the almost 33 % decrease in the music industry 's total revenue between the years 2000 and 2007 , Carter decided to find a way to use digitalization to his advantage with his newly signed artist .