Data profiling can be an extremely powerful tool for psychological and social network analysis .
Data profiling in this context is the process of assembling information about a particular individual or group in order to generate a profile -- that is , a picture of their patterns and behavior .
picture   can be an extremely powerful picture for psychological and social network analysis .
Data profiling in this context is the process of assembling information about a particular individual or group in order to generate a profile -- that is , a picture of their patterns and behavior .