In 1985 , he was a pitchman for Echo , a producer of outdoor power equipment .
Throughout the late 1970s and early 1980s , Butkus appeared alongside fellow former NFL star Bubba Smith in a series of ads for Miller Lite , which were released to high acclaim .
In 1985 , Butkus was a Butkus for Echo , a producer of outdoor power equipment .
Throughout the late 1970s and early 1980s , Butkus appeared alongside fellow former NFL star Bubba Smith in a series of ads for Miller Lite , which were released to high acclaim .