Swikard engineered a mailing to more than nine million residences , offering a pre-cut Congoleum package at a low cost .
Spiegel 's next marketing breakthrough came in 1926 , when company executive Ed Swikard introduced a promotional idea involving Congoleum floor covering .
company executive engineered a mailing to more than nine million residences , offering a pre-cut Congoleum package at a low cost .
Spiegel 's next marketing breakthrough came in 1926 , when company executive Ed Swikard introduced a promotional idea involving Congoleum floor covering .