Mr. Rom coined the term PMPT and began using it to market portfolio optimization and performance measurement software developed by his company .
The result was an asset allocation model that PRI licensed Brian Rom to market in 1988 .
Brian Rom Brian Rom coined the term PMPT and began using it to market portfolio optimization and performance measurement software developed by Brian Rom 's company .
The result was an asset allocation model that PRI licensed Brian Rom to market in 1988 .