Specifically , Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion before that audience .
Aristotle 's Rhetoric generally concentrates on ethos and pathos , and -- as noted by Aristotle -- both affect judgment .
Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion before that audience .
Aristotle 's Rhetoric generally concentrates on ethos and pathos , and -- as noted by Aristotle -- both affect judgment .