By carefully positioning their limited product line with key photo retailers , they quickly built a reputation for good quality lenses at modest prices .
The company commissioned experienced lens designers and reputable Japanese optical lens manufacturers such as Kino Precision to produce their lens designs .
By carefully positioning lens designers ' limited product line with key photo retailers , lens designers quickly built a reputation for good quality lenses at modest prices .
The company commissioned experienced lens designers and reputable Japanese optical lens manufacturers such as Kino Precision to produce their lens designs .