Poster presentation: Trade Deficit?: An Analysis of Trade News Source Coverage in Business Aggregators and Suggestions for Increased Discovery
Tully, Tim
Trade journals and trade news sources are an invaluable source for business students, entrepreneurs, and job seekers, but there have not been any recent analyses to determine whether these sources are adequately represented in the aggregator databases used by Business Librarians. In this study, the researcher compiled a list of 768 quality trade news sources using the First Research industry reports from ABI/INFORM Collection and compared the full text coverage and the currency of coverage of these sources in Business Source Complete, ABI/INFORM Collection, Business Insights: Global, Nexis Uni, and Factiva using UlrichsWeb. This study identified whether there was full text coverage of these sources in additional aggregator products from EBSCO, ProQuest, Gale, and LexisNexis. The results of this study indicate that there is a significant lack of full text coverage and current full text coverage in the business aggregator packages and other aggregator packages available from library database vendors. Lastly, this study offers a few suggestions for how librarians can collaborate to increase the discoverability of trade sources that are not available in these aggregator packages.
 Hi Tim, welcome. Thank you. So please, and your presentation is shared already? Let's see, it is now. Yep. Super. Then go ahead sir, please. All right, my name is Tim Tully. I'm the business librarian at San Diego State University. In my presentation is entitled Trade Deficit Question Mark. Through professional practice, I have realized from allegorical examples, from publications such as Business of Fashion, which is the publication in the fashion industry, Mass Device, which is a reputable publication for the medical device industry that's cited in BCC research, that there's not coverage or indexing or abstracting of a number of trade journals and trade news sources in the tools that we use to discover these articles. And oftentimes they're not even listed in Ulrich's web. So to determine whether my assumption was correct, I designed a study where I went through thousands, over a thousand discrete industry reports from first research owned by Dunn and Bradstreet to compile a list of quality trade journals to see whether or not these valuable tool or valuable publications for market research, for understanding market sizes, consumer trends, competitive analysis and so on, were available in the tools which we used to find them. And the results were shocking after I compiled all of these sources and then ran an analysis on their Ulrich's web records. Out of the 768 publications, I found over 20% of them didn't even have records in Ulrich's web. And then out of the 588 that had Ulrich's web records, if you had a subscription to every major business aggregator from Business Source Complete, ABI, Inform Collection, Factiva, you would only have full text coverage for 52% of those of those titles. And taking that analysis even further, it's roughly 60% if you had every aggregator available from all of those companies that sell those business aggregators. So every product from Gale, ProQuest, EBSCO, Lexis, Nexus and Factiva. So the deficit of trade news sources which give you really that kind of real time insight into market conditions is lacking and libraries tools are not providing proper insight into that kind of research. I also analyzed the drop off dates of when the coverage is ceased for titles that weren't covered currently. And the majority of those dropped off between 2010 and 2018, but 2007 had the greatest instance of coverage drop. Also, there's not a lot of uniqueness among all of these aggregators as well. In my analysis, I found that Factiva had 21 titles, which was roughly 3% of the titles in the Ulrich's Web Analysis that were unique, which was more than any of the other aggregators. And that's a fairly low number when you really start thinking about it. So through all of this, the question is what is we as business librarians can do about it to provide our users with the information and discover articles on industry trends, market sizes and things of this nature for entrepreneurs and business students and faculty who are looking to commercialize their research. So what can we do in the absence of the vendors doing it for us? And please, please wrap up your thought just for time. Okay, yeah. So we the my idea is to work with metadata librarians to create title level discovery and network and community zones or for us to create our own index like the insurance division of the SLA did when their publications dropped out of the HW Wilson indices. Super. Thank you very much. Thank you very much. Appreciate it. Yes. And just one point of clarification. I made a small mistake after we finish here. It's not meet the speakers just to be clear. We'll be going to our poster exhibition. So just so we're on the same page here will be our poster exhibition that we'll be doing after we hear from our last speakers here. We'll泳.
 Hi Tim, welcome. Thank you. So please, and your presentation is shared already?  Let's see, it is now. Yep. Super. Then go ahead sir, please.  All right, my name is Tim Tully. I'm the business librarian at San Diego State University. In my  presentation is entitled Trade Deficit Question Mark. Through professional practice, I have realized  from allegorical examples, from publications such as Business of Fashion, which is the publication in  the fashion industry, Mass Device, which is a reputable publication for the medical device  industry that's cited in BCC research, that there's not coverage or indexing or abstracting of a  number of trade journals and trade news sources in the tools that we use to discover these articles.  And oftentimes they're not even listed in Ulrich's web. So to determine whether my assumption was  correct, I designed a study where I went through thousands, over a thousand discrete industry  reports from first research owned by Dunn and Bradstreet to compile a list of quality trade  journals to see whether or not these valuable tool or valuable publications for market research, for  understanding market sizes, consumer trends, competitive analysis and so on, were available  in the tools which we used to find them. And the results were shocking after I compiled all of these  sources and then ran an analysis on their Ulrich's web records. Out of the 768 publications,  I found over 20% of them didn't even have records in Ulrich's web. And then out of the 588 that had  Ulrich's web records, if you had a subscription to every major business aggregator from Business  Source Complete, ABI, Inform Collection, Factiva, you would only have full text coverage for 52%  of those of those titles. And taking that analysis even further, it's roughly 60% if you had every  aggregator available from all of those companies that sell those business aggregators. So every  product from Gale, ProQuest, EBSCO, Lexis, Nexus and Factiva. So the deficit of trade news sources  which give you really that kind of real time insight into market conditions is lacking and  libraries tools are not providing proper insight into that kind of research. I also analyzed the  drop off dates of when the coverage is ceased for titles that weren't covered currently.  And the majority of those dropped off between 2010 and 2018, but 2007 had the greatest instance of  coverage drop. Also, there's not a lot of uniqueness among all of these aggregators as well. In my  analysis, I found that Factiva had 21 titles, which was roughly 3% of the titles in the Ulrich's  Web Analysis that were unique, which was more than any of the other aggregators. And that's a  fairly low number when you really start thinking about it. So through all of this, the question is  what is we as business librarians can do about it to provide our users with the information and  discover articles on industry trends, market sizes and things of this nature for entrepreneurs  and business students and faculty who are looking to commercialize their research. So what can we do  in the absence of the vendors doing it for us? And please, please wrap up your thought just for  time. Okay, yeah. So we the my idea is to work with metadata librarians to create title level  discovery and network and community zones or for us to create our own index like the insurance  division of the SLA did when their publications dropped out of the HW Wilson indices.  Super. Thank you very much. Thank you very much. Appreciate it. Yes. And just one point of clarification.  I made a small mistake after we finish here. It's not meet the speakers just to be clear. We'll be  going to our poster exhibition. So just so we're on the same page here will be our poster exhibition  that we'll be doing after we hear from our last speakers here.  We'll泳.
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Hi Tim, welcome. Thank you. So please, and your presentation is shared already? Let's see, it is now. Yep. Super. Then go ahead sir, please. All right, my name is Tim Tully. I'm the business librarian at San Diego State University. In my presentation is entitled Trade Deficit Question Mark. Through professional practice, I have realized from allegorical examples, from publications such as Business of Fashion, which is the publication in the fashion industry, Mass Device, which is a reputable publication for the medical device industry that's cited in BCC research, that there's not coverage or indexing or abstracting of a number of trade journals and trade news sources in the tools that we use to discover these articles. And oftentimes they're not even listed in Ulrich's web. So to determine whether my assumption was correct, I designed a study where I went through thousands, over a thousand discrete industry reports from first research owned by Dunn and Bradstreet to compile a list of quality trade journals to see whether or not these valuable tool or valuable publications for market research, for understanding market sizes, consumer trends, competitive analysis and so on, were available in the tools which we used to find them. And the results were shocking after I compiled all of these sources and then ran an analysis on their Ulrich's web records. Out of the 768 publications, I found over 20% of them didn't even have records in Ulrich's web. And then out of the 588 that had Ulrich's web records, if you had a subscription to every major business aggregator from Business Source Complete, ABI, Inform Collection, Factiva, you would only have full text coverage for 52% of those of those titles. And taking that analysis even further, it's roughly 60% if you had every aggregator available from all of those companies that sell those business aggregators. So every product from Gale, ProQuest, EBSCO, Lexis, Nexus and Factiva. So the deficit of trade news sources which give you really that kind of real time insight into market conditions is lacking and libraries tools are not providing proper insight into that kind of research. I also analyzed the drop off dates of when the coverage is ceased for titles that weren't covered currently. And the majority of those dropped off between 2010 and 2018, but 2007 had the greatest instance of coverage drop. Also, there's not a lot of uniqueness among all of these aggregators as well. In my analysis, I found that Factiva had 21 titles, which was roughly 3% of the titles in the Ulrich's Web Analysis that were unique, which was more than any of the other aggregators. And that's a fairly low number when you really start thinking about it. So through all of this, the question is what is we as business librarians can do about it to provide our users with the information and discover articles on industry trends, market sizes and things of this nature for entrepreneurs and business students and faculty who are looking to commercialize their research. So what can we do in the absence of the vendors doing it for us? And please, please wrap up your thought just for time. Okay, yeah. So we the my idea is to work with metadata librarians to create title level discovery and network and community zones or for us to create our own index like the insurance division of the SLA did when their publications dropped out of the HW Wilson indices. Super. Thank you very much. Thank you very much. Appreciate it. Yes. And just one point of clarification. I made a small mistake after we finish here. It's not meet the speakers just to be clear. We'll be going to our poster exhibition. So just so we're on the same page here will be our poster exhibition that we'll be doing after we hear from our last speakers here. We'll泳.
or abstracting of a number of trade journals and trade news sources in the tools that we use to not even listed in Ulrich's web. So to determine thousand discrete industry reports from first a list of quality trade journals to see whether results were shocking after I compiled all of these sources and then ran an analysis on their Ulrich's web records. Out of the 768 aggregator from Business Source Complete, ABI, Inform Collection, Factiva, you would only have full text coverage for 52% of those of those available from all of those companies that sell Gale, ProQuest, EBSCO, Lexis, Nexus and Factiva. any of the other aggregators. And that's a fairly is we as business librarians can do about it to sizes and things of this nature for entrepreneurs and business students and faculty who are looking