By . Lee Moran . PUBLISHED: . 04:28 EST, 29 October 2012 . | . UPDATED: . 07:52 EST, 29 October 2012 . The Queen of Spain is suing an online dating site that encourages extra-marital affairs for using her photograph in an advert without her permission. Spanish media say Queen Sofia is taking legal action against the American website Ashley Madison for 'damage to her honour and dignity'. The company published a doctored picture of the smiling Queen, her arms seemingly draped around a . semi-naked young man, first in February, and then again last week. It appeared alongside a slogan saying, in Spanish: 'Now you no longer have to spend the night alone'. False advertising: Queen Sofia of Spain's image was used without consent on the Ashley Madison website . The advert was printed for a second time last week in a . newspaper published by the same company, which was distributed across . the capital of Madrid by scantily-clad models. It . is believed to be in reference to wide-spread allegations that her . husband, Spain's King Juan Carlos, has conducted several extra-marital . affairs during their marriage. The . advertising regulatory board, Autocontrol, agreed that the . advertisement should never have been published and ordered it to be . removed, reports Spain's El Mundo newspaper. The Queen is using a private lawyer in the case, and will not be spending public funds. The homepage of the Ashley Madison website, with the slogan 'Life is short. Have an affair' Queen Sofia and King Juan Carlos: The advert appears to be referencing extra-marital dalliances by the monarch . The same firm last year used a picture of Juan Carlos, flanked by two scantily-clad models, with the slogan: 'The best place to 'hunt' for an adventure'. No legal action was taken by the Monarch. Ashley Madison - who uses the slogan motto is 'Life is short, Have an affair' - was launched in the U.S. in 2001 and now has its own portals in 25 countries. The news comes in the same week as a Spanish waiter and a Belgian housewife lost legal bids to prove they are the illegitimate children of 74-year-old Juan Carlos. Two Spanish courts rejected their demands to make him take a paternity test. They declared that under the country's constitution 'the monarch cannot be held accountable'. Alberto Sola Jimenez, 56, from Catalonia, and Ingrid Sartiau, 46 from Belgium, joined forces earlier this year in after learning of each others' claims.
Queen of Spain's image appeared in newspaper distributed by scantily-clad models in Madrid .
U.S. dating website's slogan is 'Life is short. Have an affair'
Advert believed to be in reference to wide-spread allegations that her .
husband, King Juan Carlos, has conducted several extra-marital .
affairs .
By . Lee Moran . PUBLISHED: . 04:28 EST, 29 October 2012 . | . UPDATED: . 07:52 EST, 29 October 2012 . The Queen of Spain is suing an online dating site that encourages extra-marital affairs for using her photograph in an advert without her permission. Spanish media say Queen Sofia is taking legal action against the American website Ashley Madison for 'damage to her honour and dignity'. The company published a doctored picture of the smiling Queen, her arms seemingly draped around a . semi-naked young man, first in February, and then again last week. It appeared alongside a slogan saying, in Spanish: 'Now you no longer have to spend the night alone'. False advertising: Queen Sofia of Spain's image was used without consent on the Ashley Madison website . The advert was printed for a second time last week in a . newspaper published by the same company, which was distributed across . the capital of Madrid by scantily-clad models. It . is believed to be in reference to wide-spread allegations that her . husband, Spain's King Juan Carlos, has conducted several extra-marital . affairs during their marriage. The . advertising regulatory board, Autocontrol, agreed that the . advertisement should never have been published and ordered it to be . removed, reports Spain's El Mundo newspaper. The Queen is using a private lawyer in the case, and will not be spending public funds. The homepage of the Ashley Madison website, with the slogan 'Life is short. Have an affair' Queen Sofia and King Juan Carlos: The advert appears to be referencing extra-marital dalliances by the monarch . The same firm last year used a picture of Juan Carlos, flanked by two scantily-clad models, with the slogan: 'The best place to 'hunt' for an adventure'. No legal action was taken by the Monarch. Ashley Madison - who uses the slogan motto is 'Life is short, Have an affair' - was launched in the U.S. in 2001 and now has its own portals in 25 countries. The news comes in the same week as a Spanish waiter and a Belgian housewife lost legal bids to prove they are the illegitimate children of 74-year-old Juan Carlos. Two Spanish courts rejected their demands to make him take a paternity test. They declared that under the country's constitution 'the monarch cannot be held accountable'. Alberto Sola Jimenez, 56, from Catalonia, and Ingrid Sartiau, 46 from Belgium, joined forces earlier this year in after learning of each others' claims.
advertising: Queen Sofia of Spain's image was capital of Madrid by scantily-clad models. It . is believed to be in reference to wide-spread allegations that her . husband, Spain's King Juan Carlos, has conducted several extra-marital . website, with the slogan 'Life is short. Have an