By . Mark Prigg . Google is rating Internet service providers' video streaming quality on a new website, the latest development in the fight between broadband providers and content companies over who is to blame for slow streaming speeds. A link to the website appears when videos on Google's streaming service, YouTube, are slow to buffer. The website quietly launched in May, but recently drew growing publicity. Google shows users how their ISP is doing - and which one can offer faster speeds . Google rates the Internet service providers based on how quickly billions of hours of YouTube videos watched every month load over 30 days and divides those results by provider and location to determine the quality of performance viewers get 90 percent of the time, the company said. 'There are many factors that influence your video streaming quality, including your choice of Internet Service Provider (ISP). Learn how your ISP performs and understand your options,' the website reads. Google rates the Internet service providers based on how quickly billions of hours of YouTube videos watched every month load over 30 days and divides those results by provider and location to determine the quality of performance viewers get 90 percent of the time, the company said. The website is intended to inform customers who want to view video in high-definition how best to do it, Matt McLernon, a YouTube spokesman said. 'We are just basically providing information, not trying to tell people to change their behavior or do anything different,' said McLernon. Customers can compare the performance of various Internet service providers in their area through the website. Google is not the first content company to send messages directly to consumers about their Internet service providers. The firm says it wants to warn consumers of the problem . In June, Netflix Inc (NFLX.O) sent its customers messages that Verizon Inc (VZ.N) and other Internet providers were to blame for slow speeds. Last month, the U.S. Federal Communications Commission announced it would investigate agreements between Internet service providers and content companies to determine whether they are causing slow speeds. Under the plans for priority usage, Netflix and other video providers would pay extra to use fast lanes to get the maximum amount of bandwith to its customers, and maintain and improve streaming quality and reliability. This is being heavily criticised by net neutrality campaigners. At the heart of net neutrality is an open internet in which all data being sent from websites to customers is treated the same, regardless of size or destination. All this traffic is given the same priority along the same lanes and no site is given preferential treatment. Although it seems like a fair model, in which sites that use the most bandwith pay the most money, campaigners claim it will drastically impact on industry competition. For example, Netflix has the money to pay for better service, using the fast lanes, while smaller companies don't. This means smaller companies may have the same range of content, but because they can't stream at the same quality, they are effectively priced out of the market. To address these claims, the new rules include a 'competition test'. ISPs would need to decide if a website meets the critieria to be given priority access and that this bar must be set high enough to protect competition. Netflix has been calling on the FCC to do away with fees content companies pay to Internet service providers for smooth delivery of their services to consumers. The FCC is expected to consider that idea as it seeks public comment on recently proposed Internet traffic, or 'net neutrality,' rules that suggest content companies should be allowed to strike 'commercially reasonable' deals with broadband providers to give priority to their traffic.
Google rates the Internet service providers based on how quickly billions of hours of YouTube videos watched every month load over 30 days .
Link to the website appears when videos on Google's streaming service, YouTube, are slow to buffer .
Netflix also ranks ISPs for customers .
By . Mark Prigg . Google is rating Internet service providers' video streaming quality on a new website, the latest development in the fight between broadband providers and content companies over who is to blame for slow streaming speeds. A link to the website appears when videos on Google's streaming service, YouTube, are slow to buffer. The website quietly launched in May, but recently drew growing publicity. Google shows users how their ISP is doing - and which one can offer faster speeds . Google rates the Internet service providers based on how quickly billions of hours of YouTube videos watched every month load over 30 days and divides those results by provider and location to determine the quality of performance viewers get 90 percent of the time, the company said. 'There are many factors that influence your video streaming quality, including your choice of Internet Service Provider (ISP). Learn how your ISP performs and understand your options,' the website reads. Google rates the Internet service providers based on how quickly billions of hours of YouTube videos watched every month load over 30 days and divides those results by provider and location to determine the quality of performance viewers get 90 percent of the time, the company said. The website is intended to inform customers who want to view video in high-definition how best to do it, Matt McLernon, a YouTube spokesman said. 'We are just basically providing information, not trying to tell people to change their behavior or do anything different,' said McLernon. Customers can compare the performance of various Internet service providers in their area through the website. Google is not the first content company to send messages directly to consumers about their Internet service providers. The firm says it wants to warn consumers of the problem . In June, Netflix Inc (NFLX.O) sent its customers messages that Verizon Inc (VZ.N) and other Internet providers were to blame for slow speeds. Last month, the U.S. Federal Communications Commission announced it would investigate agreements between Internet service providers and content companies to determine whether they are causing slow speeds. Under the plans for priority usage, Netflix and other video providers would pay extra to use fast lanes to get the maximum amount of bandwith to its customers, and maintain and improve streaming quality and reliability. This is being heavily criticised by net neutrality campaigners. At the heart of net neutrality is an open internet in which all data being sent from websites to customers is treated the same, regardless of size or destination. All this traffic is given the same priority along the same lanes and no site is given preferential treatment. Although it seems like a fair model, in which sites that use the most bandwith pay the most money, campaigners claim it will drastically impact on industry competition. For example, Netflix has the money to pay for better service, using the fast lanes, while smaller companies don't. This means smaller companies may have the same range of content, but because they can't stream at the same quality, they are effectively priced out of the market. To address these claims, the new rules include a 'competition test'. ISPs would need to decide if a website meets the critieria to be given priority access and that this bar must be set high enough to protect competition. Netflix has been calling on the FCC to do away with fees content companies pay to Internet service providers for smooth delivery of their services to consumers. The FCC is expected to consider that idea as it seeks public comment on recently proposed Internet traffic, or 'net neutrality,' rules that suggest content companies should be allowed to strike 'commercially reasonable' deals with broadband providers to give priority to their traffic.
link to the website appears when videos on Google's streaming service, YouTube, are slow to offer faster speeds . Google rates the Internet service providers based on how quickly billions Internet service providers based on how quickly billions of hours of YouTube videos watched every month load over 30 days and divides those results