By . Daily Mail Reporter . PUBLISHED: . 22:50 EST, 7 October 2013 . | . UPDATED: . 07:07 EST, 8 October 2013 . Enchanted: An perfectly, or terribly, placed animated promo turned Sunday's Once Upon a Time into something not to family friendly . Sunday night’s episode of Once Upon a Time gave an unexpected viral advertising boost after an animated promo jumped right into a star’s crotch. As Ginnifer Goodwin’s character Snow White appeared onscreen, an animated rabbit jumps out to advertise ABC’s upcoming Once Upon A Time In Wonderland. ‘You're searching for something powerful enough to vanquish the queen,’ Snow White said, just as the enchanted promo created a perfectly placed magic rabbit hole and disappeared into her pelvis. Instagram user russfrushtick posted a short video of the hilarious moment and the perfectly timed accident has gone viral. While inadvertent, the marketing boost comes at a welcome time for the new show, which debuts Thursday at 8pm. The creators of both Once Upon a Time and its spin off responded to the hilarious gaffe with fitting humor. ‘I never thought I would have so many emails about Ginny’s vagina,’ showrunner Edward Kitsis told Entertainment Weekly. ‘It’s embarrassing, but at the same time, it’s so silly it’s hard to . take serious. It’s so obvious that somebody didn’t realize what they . were doing.’ Bad timing? As Snow White, played by Ginnifer Goodwin spoke, a white rabbit advertising the show's new spinoff series put an enchanted rabbit hole directly onto her crotch . The rabbit was promoting Once Upon a Time in Wonderland, a spinoff about Alice and the gang, and the gaffe has gone viral . Kitsis’s partner Adam Horowitz agreed. ‘We’re grateful ABC is spending so much time promoting both shows, but it was an interesting cross-promotion,’ Horowitz joked. Even the woman at the center of the newly dubbed ‘magic crotch’ promo was able to have fun with it. ‘Dear @EW, it's just a @OnceABC + @WonderlandOUAT crotchover!’ tweeted Goodwin, ‘And I'm not viral.’
As Ginnifer Goodwin's character appeared onscreen, an enchanted white rabbit advertising the show's new spin-off jumped into a magic rabbit hole in her pelvis .
By . Daily Mail Reporter . PUBLISHED: . 22:50 EST, 7 October 2013 . | . UPDATED: . 07:07 EST, 8 October 2013 . Enchanted: An perfectly, or terribly, placed animated promo turned Sunday's Once Upon a Time into something not to family friendly . Sunday night’s episode of Once Upon a Time gave an unexpected viral advertising boost after an animated promo jumped right into a star’s crotch. As Ginnifer Goodwin’s character Snow White appeared onscreen, an animated rabbit jumps out to advertise ABC’s upcoming Once Upon A Time In Wonderland. ‘You're searching for something powerful enough to vanquish the queen,’ Snow White said, just as the enchanted promo created a perfectly placed magic rabbit hole and disappeared into her pelvis. Instagram user russfrushtick posted a short video of the hilarious moment and the perfectly timed accident has gone viral. While inadvertent, the marketing boost comes at a welcome time for the new show, which debuts Thursday at 8pm. The creators of both Once Upon a Time and its spin off responded to the hilarious gaffe with fitting humor. ‘I never thought I would have so many emails about Ginny’s vagina,’ showrunner Edward Kitsis told Entertainment Weekly. ‘It’s embarrassing, but at the same time, it’s so silly it’s hard to . take serious. It’s so obvious that somebody didn’t realize what they . were doing.’ Bad timing? As Snow White, played by Ginnifer Goodwin spoke, a white rabbit advertising the show's new spinoff series put an enchanted rabbit hole directly onto her crotch . The rabbit was promoting Once Upon a Time in Wonderland, a spinoff about Alice and the gang, and the gaffe has gone viral . Kitsis’s partner Adam Horowitz agreed. ‘We’re grateful ABC is spending so much time promoting both shows, but it was an interesting cross-promotion,’ Horowitz joked. Even the woman at the center of the newly dubbed ‘magic crotch’ promo was able to have fun with it. ‘Dear @EW, it's just a @OnceABC + @WonderlandOUAT crotchover!’ tweeted Goodwin, ‘And I'm not viral.’
star’s crotch. As Ginnifer Goodwin’s character Snow White appeared onscreen, an animated rabbit created a perfectly placed magic rabbit hole and white rabbit advertising the show's new spinoff