The design is unlikely to get anyone’s pulse racing – but the price tag probably will. This is the £1 bra, which goes on sale today at budget chain Poundworld. And while it may lack the style and sex appeal of costlier rivals, it is expected to fly off the shelves. Trials of the ‘comfort bra’ in selected shops last weekend proved a huge success, with almost 100,000 snapped up in hours. Bargain bra: Poundworld have unveiled the world's cheapest bra for just £1 . Tried and tested: The new bra has been trialled in selected stores and will go on sale nationwide today . Now store bosses are expecting to sell . one million by introducing the design in more than 200 branches . nationwide, where it will be sold alongside their more established . ranges of sweets, toys and toiletries. The bra comes in black, white and nude . nylon and sizes range from medium to extra large. The manufacturer . claims the curve-hugging design gives women the perfect fit and a smooth . shape with no bumps or lumps. Courtney Wallis, 21, who modelled one . of the bras, said: ‘The material was so soft and it was surprisingly . comfortable to wear. I wouldn’t wear one on a night out but it would be . perfect under a T-shirt.’ However, comments from customers who . have already bought them were mixed. Big seller: Close to 100,000 have been sold during the trial and Poundworld hope to sell millions . Support: Although only available in nylon, it comes in black, white and natural tone and sizes range from medium to extra large and claims to help posture and chaffing . ‘They are so thin that you can see . right through it so can only wear it under a dark top, fairly . comfortable though,’ said one on Twitter. Still, whether it does anything for . your figure or not, the bra will certainly give your wallet a boost, . with Poundworld boasting that it’s £14 cheaper than the lowest-priced . Marks & Spencer rival. The retailer admits it will make a loss on . the product, but hopes it will lure more women into its stores. However, it cannot claim to be the . cheapest bra to go on sale in the UK. Two years ago, the 99p Stores . chain sold a padded bra with decorative bow in 150 branches nationwide. Cheap cheap: The bra is £14 cheaper than Marks and Spencer's cheapest support bra and targets cash-strapped women .
£14 cheaper than Marks and Spencer's lowest price support bra .
100,000 women snapped one up at trial sale .
Available in nylon in black, white and natural tone and medium to XL .
The design is unlikely to get anyone’s pulse racing – but the price tag probably will. This is the £1 bra, which goes on sale today at budget chain Poundworld. And while it may lack the style and sex appeal of costlier rivals, it is expected to fly off the shelves. Trials of the ‘comfort bra’ in selected shops last weekend proved a huge success, with almost 100,000 snapped up in hours. Bargain bra: Poundworld have unveiled the world's cheapest bra for just £1 . Tried and tested: The new bra has been trialled in selected stores and will go on sale nationwide today . Now store bosses are expecting to sell . one million by introducing the design in more than 200 branches . nationwide, where it will be sold alongside their more established . ranges of sweets, toys and toiletries. The bra comes in black, white and nude . nylon and sizes range from medium to extra large. The manufacturer . claims the curve-hugging design gives women the perfect fit and a smooth . shape with no bumps or lumps. Courtney Wallis, 21, who modelled one . of the bras, said: ‘The material was so soft and it was surprisingly . comfortable to wear. I wouldn’t wear one on a night out but it would be . perfect under a T-shirt.’ However, comments from customers who . have already bought them were mixed. Big seller: Close to 100,000 have been sold during the trial and Poundworld hope to sell millions . Support: Although only available in nylon, it comes in black, white and natural tone and sizes range from medium to extra large and claims to help posture and chaffing . ‘They are so thin that you can see . right through it so can only wear it under a dark top, fairly . comfortable though,’ said one on Twitter. Still, whether it does anything for . your figure or not, the bra will certainly give your wallet a boost, . with Poundworld boasting that it’s £14 cheaper than the lowest-priced . Marks & Spencer rival. The retailer admits it will make a loss on . the product, but hopes it will lure more women into its stores. However, it cannot claim to be the . cheapest bra to go on sale in the UK. Two years ago, the 99p Stores . chain sold a padded bra with decorative bow in 150 branches nationwide. Cheap cheap: The bra is £14 cheaper than Marks and Spencer's cheapest support bra and targets cash-strapped women .
nylon, it comes in black, white and natural tone than Marks and Spencer's cheapest support bra and