By . Deni Kirkova . PUBLISHED: . 18:00 EST, 25 April 2013 . | . UPDATED: . 18:05 EST, 26 April 2013 . They say that every little helps. But supermarket fashion brand F&F has called in help from some BIG names to help launch its sexy summer collection. Victoria’s Secret model Amy Hixson and Tom Ford hunk Jon K feature in the new TV advertisement and print campaign shot in sizzling hot Miami. Jon K has shot seven Tom Ford campaigns back to back and regularly tops . international best-dressed and most handsome men lists. He has also . previously modelled for Armani and Karl Lagerfeld. Scroll down for video . Gorgeous Amy Hixson, who used to model for American lingerie brand Victoria's Secret, has been snapped up by F&F for their High Fashion campaign . The F&F swimsuit comes in at just £12, modelled on high fashion model Amy . Super hot Amy sizzles in the new swimsuit pictures (left) Jon wears Polo Shirt £8 and Swim Shorts £10 . Jon models Striped Trim Oxford Shirt for £12, while Amy wears a Overdyed Y-Neck Shirt, £14, and Mid Wash Rip & Repair denim shorts, £12 . You may . also recognise him from his sensual Tom Ford . campaigns. With titles such as Spanish GQ Man Of The Year, German GQ Man of the Year, Mexico Maire Claire Best Dressed Of The Year, Glamour Man Of The Year and Spanish Elle’s Best International Top Model of the Year - Jon K is at the top of his game. And Models1 beauty Amy Hixson isn't short of fashion credentials herself, with campaigns for Diesel and Victoria's Secret already under her belt. The F&F High Summer TV . advert launches today nationwide with a brand new collection that . marks a new era for the label, with its most dynamic and stylish line to . date. With head-to-toe looks from day to . evening wear, the range aims to change perceptions of budget fashions . with a real focus on quality, fabrics and real fashion kudos at . affordable price-points. The collection was influenced by the catwalk trends . that 'inspired people the most'. 'The driving factor when designing the collections has been to not compromise on quality for budget,' said a spokesperson. Amy wears a Jewel Print Vest Top, £10, which would also look great with denim hot pants, while Jon models a Music Saved My Life T Shirt £6 and Shorts £12 . Amy wears the Striped Pocket T Shirt £5 and Skinny Jeans £14 - in both lemon and lilac . Jon models F&F Swimshorts, which come in at £10, while Amy pairs her F&F Swimsuit with aviator shades . The floral Hibiscus bikini comes in at just £12 and can be bought at Tesco stores . The floaty Floral Jersey Maxi Dress costs £20 and would look great with leather sandals and lots of gold bangles (left), Jon wears Shirt and Shorts, £12 each . Jon wears Shirt and Chino shorts with belt £12, while Amy is seen in the Ombre Chiffon Cover Up, £10, plus Bikini Top, £8, and Bottoms, £5 .
Tom Ford model Jon K and former Victoria's Secret girl Amy Hixson model the F&F spring/summer collection .
The campaign for label's 'most dynamic and stylish line yet' was shot on the beach in Miami .
Jon won Spanish GQ Man Of The Year and Spanish Elle International Top Model of the Year in 2012 .
By . Deni Kirkova . PUBLISHED: . 18:00 EST, 25 April 2013 . | . UPDATED: . 18:05 EST, 26 April 2013 . They say that every little helps. But supermarket fashion brand F&F has called in help from some BIG names to help launch its sexy summer collection. Victoria’s Secret model Amy Hixson and Tom Ford hunk Jon K feature in the new TV advertisement and print campaign shot in sizzling hot Miami. Jon K has shot seven Tom Ford campaigns back to back and regularly tops . international best-dressed and most handsome men lists. He has also . previously modelled for Armani and Karl Lagerfeld. Scroll down for video . Gorgeous Amy Hixson, who used to model for American lingerie brand Victoria's Secret, has been snapped up by F&F for their High Fashion campaign . The F&F swimsuit comes in at just £12, modelled on high fashion model Amy . Super hot Amy sizzles in the new swimsuit pictures (left) Jon wears Polo Shirt £8 and Swim Shorts £10 . Jon models Striped Trim Oxford Shirt for £12, while Amy wears a Overdyed Y-Neck Shirt, £14, and Mid Wash Rip & Repair denim shorts, £12 . You may . also recognise him from his sensual Tom Ford . campaigns. With titles such as Spanish GQ Man Of The Year, German GQ Man of the Year, Mexico Maire Claire Best Dressed Of The Year, Glamour Man Of The Year and Spanish Elle’s Best International Top Model of the Year - Jon K is at the top of his game. And Models1 beauty Amy Hixson isn't short of fashion credentials herself, with campaigns for Diesel and Victoria's Secret already under her belt. The F&F High Summer TV . advert launches today nationwide with a brand new collection that . marks a new era for the label, with its most dynamic and stylish line to . date. With head-to-toe looks from day to . evening wear, the range aims to change perceptions of budget fashions . with a real focus on quality, fabrics and real fashion kudos at . affordable price-points. The collection was influenced by the catwalk trends . that 'inspired people the most'. 'The driving factor when designing the collections has been to not compromise on quality for budget,' said a spokesperson. Amy wears a Jewel Print Vest Top, £10, which would also look great with denim hot pants, while Jon models a Music Saved My Life T Shirt £6 and Shorts £12 . Amy wears the Striped Pocket T Shirt £5 and Skinny Jeans £14 - in both lemon and lilac . Jon models F&F Swimshorts, which come in at £10, while Amy pairs her F&F Swimsuit with aviator shades . The floral Hibiscus bikini comes in at just £12 and can be bought at Tesco stores . The floaty Floral Jersey Maxi Dress costs £20 and would look great with leather sandals and lots of gold bangles (left), Jon wears Shirt and Shorts, £12 each . Jon wears Shirt and Chino shorts with belt £12, while Amy is seen in the Ombre Chiffon Cover Up, £10, plus Bikini Top, £8, and Bottoms, £5 .
summer collection. Victoria’s Secret model Amy sizzling hot Miami. Jon K has shot seven Tom Ford . Gorgeous Amy Hixson, who used to model for campaigns. With titles such as Spanish GQ Man Of The Year and Spanish Elle’s Best International Top Model of the Year - Jon K is at the top of with its most dynamic and stylish line to . date.