Sheryl Sandberg has tumbled down the list of most powerful businesswomen despite launching a book telling women to do more in the workplace. The chief operating officer of Facebook dropped from fifth to 10th in the annual rankings by Fortune Magazine. In spite of being the most highly paid female executive on the list, the editors felt that her influence and power diminished over the past 12 months. Last year Sandberg, 45, published ‘Lean In’ which was her call to arms for women to achieve their full potential. Scroll down for video . Losing popularity?Sheryl Sandberg, chief operating officer of Facebook, has slipped from fifth place to 10th in Fortune's annual 'World's Most Powerful Women' list. She is the most highly paid exec on the list . But critics lambasted her as being out of touch and with no idea about the reality of the workplace given that she earns £23 million a year. To compile its list Fortune analysed the importance of each woman in the global economy and their business, the arc of their career and their cultural influence. This meant that even though Facebook’s profits jumped 2,730 per cent last year and it made major acquisitions like virtual reality firm Oculus VR for £1.2 billion, Sandberg’s personal value went down. Another big loser was Marissa Mayer who slipped from 8th to 16th amid lingering questions over the real value of Yahoo, of which she is chief executive and president. Succesful: Yahoo's Marissa Mayer (left) also dropped down the list, falling from eighth place to 16th, while Ginni Rommerty, (right) the chief executive of IBM, stayed at the top of the list for the third year in a row . Mayer, 39, also sparked huge controversy by telling staff they could not work from home because it was bad for the business. At the same time she built a nursery next to her office which made it easier for her to balance motherhood with her career. It later emerged she made the decision after spying on employee logins to see how much they were slacking off. The most powerful businesswoman in the world is Ginni Rommety, 57, the chief executive of IBM, according to Fortune. She took the top spot for a third year in a row even though IBM’s revenue fell. See below for the full list of Fortune's Most Powerful Women, including their job titles and companies: . At #2: General Motors' Mary Barra became the auto industry’s first female CEO in January . 1. Ginni Rometty, Chairman, CEO, President, IBM . 2. Mary Barra, CEO, General Motors . 3. Indra Nooyi, Chairman, CEO, PepsiCo . 4. Marillyn Hewson, Chairman, CEO, President, Lockheed Martin . 5. Ellen Kullman, Chairman, CEO, DuPont . 6. Meg Whitman, Chairman, CEO, President, Hewlett-Packard . 7. Irene Rosenfeld, Chairman, CEO, Mondelez International . 8. Pat Woertz, Chairman, CEO, President, Archer Daniels Midland . 9. Abigail Johnson, President, FMR . 10. Sheryl Sandberg, COO, Facebook . 11. Phebe Novakovic, Chairman, COO, General Dynamics . 12. Carol Meyrowitz, CEO, TJX Companies . 13. Lynn Good, CEO, President, Duke Energy . 14. Safra Catz, Co-President, CFO, Oracle . 15. Rosalind Brewer, CEO, President, Wal-Mart Stores . 16. Marissa Mayer, CEO, President, Yahoo . 17. Ursula Burns, Chairman, CEO, Xerox . 18. Melanie Healey, Group President, Proctor & Gamble . At #3: Indra Nooyi, the chairman and CEO of PepsiCo, slipped one place this year to number three . 19. Susan Wojcicki, CEO of YouTube, Google . 20. Sandi Peterson, Group Worldwide Chairman, Johnson & Johnson . 21. Renée James, President, Intel . 22. Pam Nicholson, President, CEO, Enterprise Holdings . 23. Deb Henretta, Group President of Global Beauty, Proctor & Gamble . 24. Denise Morrison, CEO, President, Campbell Soup . 25. Gail Boudreaux, CEO, UnitedHealth Group . 26. Helena Foulkes, President, CVS/Pharmacy . 27. Sheri McCoy, CEO, Avon Products . 28. Gisel Ruiz, EVP and COO, Wal-Mart U.S. 29. Angela Ahrendts, SVP, Retail and Online Stores, Apple . 30. Debra Reed, CEO, Chairman, Sempra Energy . 31. Heather Bresch, CEO, Mylan . 32. Mary Erdoes, CEO of Asset Management, JP Morgan Chase . 33. Bridget van Kralingen, SVP of Global Business Services, IBM . 34. Carrie Tolstedt, Senior EVP of Community Banking, Wells Fargo . 35. Lori Lee, Senior EVP of Home Solutions for AT&T . 36. Susan Cameron, CEO, President, Reynolds American . 37. Barbara Rentler, CEO, Ross Stores . 38. Ann-Marie Campbell, President of Southern Division, Home Depot . #14: Larry Ellison, CEO and co-founder of Oracle, is pictured with CFO and co-President Safra Catz . 39. Deirdre Connelly, President of Noth America Pharmaceuticals, GlaxoSmithKline . 40. Ilene Gordon, Chairman, CEO, President, Ingredion . 41. Bonnie Hammer, Chairman of NBCUniversal Cable, Comcast . 42. Kathy Murphy, President of Fidelity Personal Investing . 43. Gracia Martore, CEO and President, Gannett . 44. Debra Crew, President and GM of North America Nutrition, PepsiCo . 45. Sondra Barbour, EVP of Information Systems and Global Solutions, Lockheed Martin . 46. Marianne Lake, CFO, JP Morgan Chase . 47. Beth Mooney, Chairman and CEO, KeyCorp . 48. Jane Fraser, Head of U.S. Consumer and Commerical Banking and Global Mortgages, Citigroup . 49. Nancy Dubuc, CEO and President, A+E Networks . 50. Maureen Chiquet, Global CEO, Chanel .
Sheryl Sandberg dropped from fifth to 10th place in the annual rankings .
Sandberg released a book encouraging women to become leaders - but critics lambasted the millionaire COO as out-of-touch .
Yahoo's Marissa Mayer also slipped down the list, while IBM's CEO Ginni Rommerty remained at the top of the list for the third year in a row .
The list considers the importance of each woman in the global economy, their business, career arc and cultural influence .
Sheryl Sandberg has tumbled down the list of most powerful businesswomen despite launching a book telling women to do more in the workplace. The chief operating officer of Facebook dropped from fifth to 10th in the annual rankings by Fortune Magazine. In spite of being the most highly paid female executive on the list, the editors felt that her influence and power diminished over the past 12 months. Last year Sandberg, 45, published ‘Lean In’ which was her call to arms for women to achieve their full potential. Scroll down for video . Losing popularity?Sheryl Sandberg, chief operating officer of Facebook, has slipped from fifth place to 10th in Fortune's annual 'World's Most Powerful Women' list. She is the most highly paid exec on the list . But critics lambasted her as being out of touch and with no idea about the reality of the workplace given that she earns £23 million a year. To compile its list Fortune analysed the importance of each woman in the global economy and their business, the arc of their career and their cultural influence. This meant that even though Facebook’s profits jumped 2,730 per cent last year and it made major acquisitions like virtual reality firm Oculus VR for £1.2 billion, Sandberg’s personal value went down. Another big loser was Marissa Mayer who slipped from 8th to 16th amid lingering questions over the real value of Yahoo, of which she is chief executive and president. Succesful: Yahoo's Marissa Mayer (left) also dropped down the list, falling from eighth place to 16th, while Ginni Rommerty, (right) the chief executive of IBM, stayed at the top of the list for the third year in a row . Mayer, 39, also sparked huge controversy by telling staff they could not work from home because it was bad for the business. At the same time she built a nursery next to her office which made it easier for her to balance motherhood with her career. It later emerged she made the decision after spying on employee logins to see how much they were slacking off. The most powerful businesswoman in the world is Ginni Rommety, 57, the chief executive of IBM, according to Fortune. She took the top spot for a third year in a row even though IBM’s revenue fell. See below for the full list of Fortune's Most Powerful Women, including their job titles and companies: . At #2: General Motors' Mary Barra became the auto industry’s first female CEO in January . 1. Ginni Rometty, Chairman, CEO, President, IBM . 2. Mary Barra, CEO, General Motors . 3. Indra Nooyi, Chairman, CEO, PepsiCo . 4. Marillyn Hewson, Chairman, CEO, President, Lockheed Martin . 5. Ellen Kullman, Chairman, CEO, DuPont . 6. Meg Whitman, Chairman, CEO, President, Hewlett-Packard . 7. Irene Rosenfeld, Chairman, CEO, Mondelez International . 8. Pat Woertz, Chairman, CEO, President, Archer Daniels Midland . 9. Abigail Johnson, President, FMR . 10. Sheryl Sandberg, COO, Facebook . 11. Phebe Novakovic, Chairman, COO, General Dynamics . 12. Carol Meyrowitz, CEO, TJX Companies . 13. Lynn Good, CEO, President, Duke Energy . 14. Safra Catz, Co-President, CFO, Oracle . 15. Rosalind Brewer, CEO, President, Wal-Mart Stores . 16. Marissa Mayer, CEO, President, Yahoo . 17. Ursula Burns, Chairman, CEO, Xerox . 18. Melanie Healey, Group President, Proctor & Gamble . At #3: Indra Nooyi, the chairman and CEO of PepsiCo, slipped one place this year to number three . 19. Susan Wojcicki, CEO of YouTube, Google . 20. Sandi Peterson, Group Worldwide Chairman, Johnson & Johnson . 21. Renée James, President, Intel . 22. Pam Nicholson, President, CEO, Enterprise Holdings . 23. Deb Henretta, Group President of Global Beauty, Proctor & Gamble . 24. Denise Morrison, CEO, President, Campbell Soup . 25. Gail Boudreaux, CEO, UnitedHealth Group . 26. Helena Foulkes, President, CVS/Pharmacy . 27. Sheri McCoy, CEO, Avon Products . 28. Gisel Ruiz, EVP and COO, Wal-Mart U.S. 29. Angela Ahrendts, SVP, Retail and Online Stores, Apple . 30. Debra Reed, CEO, Chairman, Sempra Energy . 31. Heather Bresch, CEO, Mylan . 32. Mary Erdoes, CEO of Asset Management, JP Morgan Chase . 33. Bridget van Kralingen, SVP of Global Business Services, IBM . 34. Carrie Tolstedt, Senior EVP of Community Banking, Wells Fargo . 35. Lori Lee, Senior EVP of Home Solutions for AT&T . 36. Susan Cameron, CEO, President, Reynolds American . 37. Barbara Rentler, CEO, Ross Stores . 38. Ann-Marie Campbell, President of Southern Division, Home Depot . #14: Larry Ellison, CEO and co-founder of Oracle, is pictured with CFO and co-President Safra Catz . 39. Deirdre Connelly, President of Noth America Pharmaceuticals, GlaxoSmithKline . 40. Ilene Gordon, Chairman, CEO, President, Ingredion . 41. Bonnie Hammer, Chairman of NBCUniversal Cable, Comcast . 42. Kathy Murphy, President of Fidelity Personal Investing . 43. Gracia Martore, CEO and President, Gannett . 44. Debra Crew, President and GM of North America Nutrition, PepsiCo . 45. Sondra Barbour, EVP of Information Systems and Global Solutions, Lockheed Martin . 46. Marianne Lake, CFO, JP Morgan Chase . 47. Beth Mooney, Chairman and CEO, KeyCorp . 48. Jane Fraser, Head of U.S. Consumer and Commerical Banking and Global Mortgages, Citigroup . 49. Nancy Dubuc, CEO and President, A+E Networks . 50. Maureen Chiquet, Global CEO, Chanel .
fifth to 10th in the annual rankings by Fortune analysed the importance of each woman in the global economy and their business, the arc of their career and their cultural influence. This Marissa Mayer (left) also dropped down the list, falling from eighth place to 16th, while Ginni stayed at the top of the list for the third year third year in a row even though IBM’s revenue 10. Sheryl Sandberg, COO, Facebook . 11. Phebe