PBR&B (also called R-neg-B Hipster R&B or Alternative R&B) is a musical genre which stylistic origins are derived from R&B, alternative hip hop, hip hop soul, rock and sometimes electronic dance music. It emerged in the late 2000s and did not have an official name to it, so people called it alternative R&B until 2011 when the term PBR&B (an abbreviation of Pabst Blue Ribbon) came on Twitter. Some notable artists include The Weeknd, Frank Ocean, Miguel and Drake