"HiiiPoWeR" is the debut single by Kendrick Lamar. It is a conscious hip hop song. It was released in April 2011 through Top Dawg Entertainment. It was a promotional single that was produced by J.Cole. Its lyrics make references to African-American activists such as Martin Luther King and are about racism and the media. HiiiPoWeR was the only single realeased out of the album "Section.80". The reason why the title has 3 ‘i’s is because it stands for Honor, Respect and Heart according to Lamar. Lamar was influenced by Thug Life, a hip hop group led by Tupac Shakur.