34mag is a Belarusian online youth magazine, which is published in two languages (Belarusian and Russian), some materials are translated into English too. Most publications are devoted to art, culture, and travel. The editorial office is located in Minsk, the editor in chief is Alexandr Korneychuk. Also the digital distribution label "Pyarshak" (; the name itself means top quality goods or strong home-distilled vodka) works under the auspices of the portal.