Rolf Adam Engelbrekt Alsing (12 October 1968 – 15 April 2020) was a Swedish television and radio host. He was best known as the host of the Swedish version of "Big Brother" (2000–2005; 2014–2015). He also presented his own talk show, "Adam Live", as well as the Swedish version of "Jeopardy!". He was born in Karlstad.