Know Your Meme (KYM) is a website and video series where various Internet memes and other online phenomena are documented, such as viral videos, image macros, catchphrases, internet celebrities and more. It also investigates new and changing memes through research, as it commercializes on the culture. Originally produced by Rocketboom, the website was acquired in March 2011 by Cheezburger Network, which, in 2016, was acquired by Literally Media. Know Your Meme includes sections for confirmed, submitted, deadpooled (rejected or incompletely documented), researching, and popular memes.