Rockstar, Inc. (branded ROCKST★R) is a popular energy drink. It was created in the United States in 2001. There are over 25 different flavors of the drink. Rockstar is based in Las Vegas, Nevada. It was founded in 1998 by Russell Weiner, the son of conservative talk show host Michael Savage. The drink was produced by The Coca-Cola Company until February 2009, when PepsiCo took over.