The Attitude Era was a period in the World Wrestling Federation and professional wrestling history. It started with the Monday Night Wars. It ended with the conclusion of the Wars in 2001. The Attitude Era professional, like the 1980s wrestling boom, made wrestling more popular in the United States from the late 1990s to early 2000s. Television ratings and pay-per-view reached their highest points. The Attitude Era was different from the more traditional WWF programming. It tried to attract the young adult demographic. It did this by making the product into a more controversial "shock value" form of entertainment. This was similar to the "Trash TV" genre popularized in the 1990s.