Zuffa, LLC () is an American sports promotion company of mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group. Lorenzo Fertitta is the company's CEO and Chairman while Dana White runs the day-to-day operations.