Konzum is Croatia's biggest supermarket chain. Konzum was opened in Zagreb in 1957, and today has 230 stores open in Croatia. Lately, Konzum's popularity has grown a lot in Croatia. In 1994, Konzum joined the Agrokor group. Konzum supermarkets can also be found in Croatia's neighbouring country, Bosnia and Herzegovina. Konzum has relations with the Bosnian company, Velpro.