Expo Tel Aviv (formerly the Israel Trade Fairs and Convention Center () and later the Tel Aviv Convention Center (), although commonly referred to locally as Ganei HaTaarucha ("Exhibition Gardens", ) and also as the Tel Aviv Fairgrounds) is a fairground and convention center in north Tel Aviv. It was first opened in 1932 as "Yarid HaMizrach" located at the site of the Levant Fair at Tel Aviv Port. The fairgrounds were moved to their present location at 101 Rokach Boulevard (near the Yarkon Park and Tel Aviv University) in 1959.