The Times Square Ball is a time ball (a ball dropped at a certain time) at the top of the One Times Square building in Times Square in New York City. It is used as part of the New Year's Eve celebration held yearly in Times Square. Every year at 11:59 p.m. EST, the ball is lowered 141 feet (43 m) from a flagpole, reaching the bottom at midnight to signal the start of a new year. The first ball drop took place on December 31, 1907. It has been dropped every year since then (except in 1942 and 1943 because of World War II). The ball's design has been changed many times over the years. The current design has LED lighting and triangle-shaped crystal panels. Starting in 2009, the ball is shown in One Times Square throughout the year.