Hustler is a monthly pornographic magazine published by Larry Flynt in the United States. It was introduced in 1974. It was a step forward from the "Hustler Newsletter". The magazine grew to a peak circulation of around 3 million. It has since dropped to about 500,000. It shows explicit views of the female genitalia, becoming one of the first major US-based magazines to do so. It is seen as a rival to the modest publications like "Playboy".