Rococo is an artistic style which originated in the 18th century in France. Often referred to merely as Late Baroque, the Rococo developed from the Baroque artistic movement. Whilst it kept several characteristics of the original style, including elaboration and ornate themes, it was also more playful and asymmetrical. The Rococo is associated with the reign of French king Louis XV (Louis XIV is associated with the Baroque, whilst Louis XVI with Neoclassicism, albeit his style started off as Rococo at the beginning of reign). Rococo's popularity was at its height towards the middle of the 18th century, fading out by the end in favour of Neoclassicism.