E-mart is the first discount store of South Korea. The first store opened in November, 1993 by Shinsegae. Also, E-mart is the largest retailer in South Korea. There are 146 hypermarkets and 127 supermarkets called ‘E-mart everyday’ across the country. E-mart is the first Korean retailer to advance into China. There are 16 hypermarkets and the first branch opened at Shanghai in February,1997.