Cineplex Inc. () is one of Canada’s largest entertainment companies. It was incorporated in July 1977. It operates numerous businesses including movie theatres, foodservices, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions and the online sale of home entertainment content. It sells the latter through CineplexStore.com and on application software embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE – Canada’s largest entertainment loyalty program.