Zee Thirai is an Indian Tamil language Pay television channel under ZEE Network. It telecast only exclusive Tamil Kollywood movies for 24 hours with 7 weeks (24x7). Also it offers dubbed movies of Hollywood, Bollywood, Tollywood and Mollywood. It was launched by actor Kamal Hassan on the event of "Zee Cine Awards Tamil 2020" and premiered on 19 January 2020. It is the part of Zee Entertainment Enterprises Limited.