Royal Rumble (2010) was the twenty-third annual Royal Rumble professional wrestling pay-per-view event made by World Wrestling Entertainment (WWE). It took place on January 31, 2010 at the Philips Arena in Atlanta, Georgia. As always, the Royal Rumble match winner got a match at that years WrestleMania, (in this instance: WrestleMania XXVI) for his choice at either the WWE Championship, the World Heavyweight Championship and the ECW World Championship.