instruction: Who started Belu?
output: Reed Paget founded Belu in 2004.
input: Belu was founded in 2004 by film maker Reed Paget as a bottled water business with an aim to be an environmentally friendly alternative to other beverages on the market. Before launching Belu, Paget was a keen environmentalist in business communities, encouraging others in the drinks industry to consider the environmental impact of sourcing, manufacturing and packaging. Early stage investors in Belu included Body Shop co-founder Gordon Roddick, environmentalist Ben Goldsmith and hedge fund manager, Chris Cooper-Hohn