- Xinru Yan, Yohan Jo, C. Rosé. 2019. Auto-Generated User Profile Schemas as a Lens for Understanding Product Experience Trajectories on Reddit. Abstract: Product reviews offer a spectrum of snap-shot perspectives on product experiences. In contrast, product oriented discussion forums, such as found on Reddit, offer the possibility to examine reactions to products in the context of a user’s posting history. Examination of typical product usage trajectories affords extraction of more nuanced understandings of user experiences that connect opinions on products with features of users or situations in which products are used. This paper presents a computational modeling approach to construction of user profiles that enable construction of structured representations of user experiences with products over time. Using this approach it is possible to identify types of experience trajectories and how they are differentially associated with characteristics of users.
