- Yasuko Matsubara, Yasushi Sakurai, B. Prakash, Lei Li, C. Faloutsos. 2012. Rise and fall patterns of information diffusion: model and implications. Abstract: The recent explosion in the adoption of search engines and new media such as blogs and Twitter have facilitated faster propagation of news and rumors. How quickly does a piece of news spread over these media? How does its popularity diminish over time? Does the rising and falling pattern follow a simple universal law?
