Do conceptual ideas that become standardised ever make money? TL;DR - Do standardised concepts ever make money?



Recently I have been wondering if conceptual ideas ever make money, more specifically whether a conceptual idea that is standardised ever makes money? If so, how does it do this? If not, why do they not make money?

An example of a concept that has become a standard is the OSI model, the OSI model is a conceptual idea which governs how traffic passes through a network from the physical layer (layer 1) right up to the application layer (layer 7). This concept has become a standard idea and guideline in networking so much so we now "speak in OSI" what that means is, if there's a cable issue it's a "layer 1 problem" and if there is a routing issue it's considered to be a "layer 3 issue"
This question is hard to answer because it can take so many perspectives. The only way I find to approach it is using examples. 

Could John Nash profit from his paper in game theory? Could Einstein profit from general relativity? Yes, with prizes and recognition, but not everytime the concept is used. Not in a way analog to the copyrights of music or publishers.

If you talk about standard methodologies or standardized concepts, in the business world, several organisations strive for developing and enforcing standards, notably ISO and GS1. They do have revenue, mostly from consulting or memberships, but they are not-for-profit organisations, as having profit can drive standardisation away. 

The history of Thunderbolt demonstrates how trying to make money of a standard (through royalties) can sometimes drive consumers to use another standard which is free, even if inferior.