Quickest way to learn about yield management and revenue maximization? I have been asked to determine the optimal ticket prices for live-events. Strictly speaking, I'm working as a data scientist for this company, so this question is a outside my field of expertise. I have a PhD in physics, and I've been trying to learn Micro-econ by watching MIT/Coursera videos.

Separately, from reading articles online, I know that given the inventory (which is similar to airline tickets or hotel rooms) I don't want to find the optimal prices by solving a revenue maximization type problem but rather through yield management. Is this correct?

There are already questions on SE (Where to start learning economics as a mathematician?, Introductory or Primer text on Economics?), about resources for learning intro economics. 

But what I would like is a set of books, or online tools that would take someone like me with NO formal training in economics from zero to a firm grasp with the concepts of yield management and revenue maximization.
You should seek for topics under Industrial Economics then. I have these books has reference (see below list). Keep in mind that Industrial Economics is highly focus on competition and market power.


Industrial Organization: Markets and Strategies.
Microeconomic Theory: Basic Principles and Extensions


I find them both easy to read and understand concepts, mainly the first one. When I first had to work with it, my common problem was with the math, but if your background is in Physics, I'm sure you'll have no problems understanding the functions transformations.

Coursera also has some courses that slightly approach Industrial Economics, like this one, but I guess this will not suffice to you.