mean variance utility function for risk loving person Let $X$ denote wealth. The mean variance utility for a risk-averse person is given by $E(X)-\frac{r}{2}Var(X)$ where $r$ is degree of risk-version. $r=0$ implies that person is risk-neutral. How does the mean variance utility function look like for a risk-lover?
For a risk lover, r is negative. Making the term $-\frac{r}{2}Var(X)$ positive. Thus, as variance increases, $E(x)-\frac{r}{2}Var(X)$ increases, which means their utility increases.