How should I distribute coffee from a small roaster? I am about to start a coffee roasting business somewhere in the States. For now the game plan is to sell online. What are the most feasible strategies to ship small batches (14 oz)? Is that a good idea to sell online to begin with?
If you're shipping 14 oz or less, USPS First Class Mail is an option which will save you quite a bit of money over USPS Flat Rate, and will definitely be less than UPS or FedEx small packages. If you do your shipping through ShipStation or negotiate your USPS rates, you can optionally get your First Class Mail bumped up to anything under 1 lb. which could help you out further.

That being said, I would think that it'd be your goal as a business owner and roaster to ship more than 14oz at a time - i.e. get your customers to order multiple packs of 12 or 14oz. That would bump you up into the 2-3 lb range which can no longer be sent via First Class Mail, but it could go out via Priority or Priority Flat Rate. More costly, but usually 1-3 day delivery time on Priority Mail which is nice.