How do I open a brand-new (plug-top) oval canister? Shockingly I can't find an answer to this anywhere I look online. I have an oval canister of cocoa that I received as a gift with no directions on how to open it. A can opener is not going to work here due to the shape.


http://mcstevens.com/elvispeanutbuttebanana.aspx

It says it is a plug top. But I can't seem to unplug it with brute force using my hands. How do you open a new plug top?
As described in the comments by Jolenealaska and rumtscho, the key to opening plug-tops is leverage; it "is like opening a can of paint." Use a butter knife, screw driver or any other object that is both long, flat and sturdy to pry open the can. It is nearly impossible to open a plug top with your hands. If the can is oval pry open from the end of the can that will yield the most leverage (i.e. your rod should be parallel to the long axis and perpendicular to the short one).