Can this shrimp paste be used to make kimchi? I live in a rural area of Canada, asian markets aren't a thing around here. Since there isn't much good kimchi around, I decided to try myself !

I went to a largeish city a few weeks ago and was able to get this shrimp paste:

https://i.imgur.com/AEnHi0L.png

When doing my research, the product called for usually looks like this:

http://2.bp.blogspot.com/-yM6LLHJvt7I/UaqrTVVvZHI/AAAAAAAABtI/QwYdgP-5xEQ/s1600/rhubarb-4357.jpg

In the kimchi recipes I found, the shrimps are like the product above, whole and pink. However the product I bought is pasty/ground and grey. It is also Vietnamese rather than korean.

I cannot find the korean salted shrimps anywhere sadly, but this looked like a reasonable substitute to me. Would anybody with any kimchi-making experience knows if that shrimp paste would be suitable?
You don't need the shrimp paste to make kimchee. I don't think you would notice the difference if you left it out. Better to leave it out than use the paste you bought, which has a very strong and distinctive flavor.