How is "Oelek" pronounced? Sambal Oelek is an Asian chili paste made and marketed by a Chinese American producer in California (Huy Fong Foods, with a rooster on the jar). I've been using it as an ingredient in mie goreng, the Indonesian fried-noodles dish.

The name "Sambal Oelek" on the jar doesn't carry a trademark symbol, so I don't know if it's a generic name or a brand name.

Everything about it - the recipe, this product, and my satisfaction with this dish - is perfect, except that I don't know how to pronounce it.
Sambal Oelek is not tied to any producer or manufacturer. 
Oelek is a word indicating something was processed in a pestle and mortar, and refers to the mortar (if memory serves). 

"Oelek" is the Dutch spelling for "Ulek", and the "u" is pronounced as the "u" in "bull", corresponding to the diphthong "oe" in Dutch.