Coconut rice; should it taste like coconut? I made coconut rice yesterday with a simple recipe (coconut milk, water, tsp sugar, pinch of salt, rice, all in the rice cooker).

I was a little bit underwhelmed by the output; the rice was cooked perfectly, but lacking in the the flavour and aroma area.

My coconut milk can was a bit old (passed expiration date), but smelled OK and tasted OK; do it loose flavour over time?

Is the rice supposed have a subtle flavour or should it be more "in your face" ?

Thanks.

Max.
When I visited Malaysia and Singapore, the nasi lemak I tried had very little taste of coconut - many of the people I traveled with even got surprised when they heard the rice was cooked in coconut. The name literally means 'fatty rice', which indicates that the coconut milk is added only to make the rice fatty, i.e. more sticky. When I made it myself, the taste actually resembled a less sweet Nordic rice porridge, which you might have had a variant of.  

If you want a more interesting aroma, you could add pandan leaf, if you know where to buy it (probably East Asian groceries). I've heard that bay leaves might give a similar taste, but a single leaf didn't give much of a change when I tried it. Substituting your rice with basmati rice is also an option.