How bright is the full Earth during the lunar midnight? At lunar midnight (i.e. the new moon as seen from Earth), the Earth is in its full phase with its entire disk in sunlight, and it is the brightest object in the lunar sky. How bright is it, and how variable is its brightness?

More precisely, I'm interested in specific figures for the magnitude and in comparisons to similar objects. Would I be able to read in that light? To drive? Would I notice the variations in brightness? What are the main variations due to?
Let's take an average albedo for the Earth of 0.3 (it depends, which hemisphere is visible, how much cloud cover etc.). That means the Earth reflects 30% of the light incident upon it.

The flux $f$ falling on the Earth is given by
$$ f_{\odot} = \frac{L_{\odot}}{4\pi d^2} = 1.369\times10^{3}\ Wm^{-2}$$
where $L_{\odot}=3.85\times10^{26}\ W$ from the Sun and $d= 1$AU. 

The integrated luminosity from the illuminated hemisphere will be
$$L_{earth} = 0.3\pi R^2 f = 5.2\times10^{16}\ W$$

So now we can compare this with the Sun. One hemisphere of the Sun radiates $1.93\times10^{26}\ W$, and produces a flux of $1.369\times10^{3}\ Wm^{-2}$ at 1 AU. Therefore the illuminated hemisphere of the Earth results in a flux of approximately $f_E=0.056\ Wm^{-2}$, assuming the average Earth-Moon distance of 384,400 km. This calculation assumes isotropic emission, but it is quite likely that the albedo is higher for light reflected through 180 degrees.

The Sun has an apparent magnitude of -26.74, so the magnitude of the "full-earth" at the moon is
$$ m_{Earth} = 2.5\log_{10}\left( \frac{f_{\odot}}{f_{E}}\right) - 26.74 = \underline{-15.77}$$ 

The answer will of course vary with the albedo of the visible hemisphere, which in turn depends on the time of year and how much of the polar regions can be seen (e.g. http://www.climatedata.info/Forcing/Forcing/albedo.html ). Variations of a few hundredths seem possible, which will lead to apparent magnitude variations in $m_{Earth}$ of $\sim \pm 0.1-0.2$ mag. The albedo may also vary in detail with the exact angle at which the sunlight hits the Earth - an "opposition surge" in brightness, when the Sun-Earth and Moon are almost aligned is possible. The Earth-Moon distance varies from 363,000 to 405,000 km. This will lead to magnitude variations of $\pm 0.12$ mag.

A further way to check this is that the albedo of the Moon is 0.12 and it has a radius of 0.273 times that of the Earth. Therefore the Earth seen from the Moon ought to be $(0.3/0.12)\times(1/0.273)^2 = 33.5$ times brighter. This is 3.81 magnitudes brighter. The mean magnitude of the full Moon is -12.74 (maximum is -12.92), so the brightness of the "full Earth" should be -16.55 on average. 

I am not sure why these figures don't agree; I suspect it is that the albedo for reflection when the Sun's light is normally incident on the Moon is quite a bit larger than 0.12. The so-called "opposition surge". If the Earth's albedo behaves in the same way, then the latter figure may be more accurate than my first calculation. My gut instinct is that the answer is somewhere between the two.