a cosmetic applier embodying the invention is shown in fig1 and generally designated 10 . it comprises a container assembly 12 and a pomade cup assembly 14 or 14 &# 39 ;. cup assemblies 14 and 14 &# 39 ; are identical except the color of the pomade is different in the two units so that the user can select her color and insert in the container assembly as indicated by the two arrows . the container assembly comprises a sleeve 16 which is preferably of plastic and is formed with longitudinal slots 18 diametrically opposed as is conventional . the lower end of the sleeve is thickened and formed with a return 20 and a central opening 22 . a central portion of the outside of the sleeve 16 is reduced to provide shoulders 24 and 26 . between these shoulders a tubular cam 28 is rotatable . on the inside of the cam 28 are formed steeply pitched spiral openings 30 . a decorative metal shell 32 frictionally embraces the outside of the cam . a cup holder 34 is provided which has a transverse floor 36 in which is a central opening or socket 38 . a thin cylindrical wall 40 extends upward from the floor 36 and carries diametically opposed outward lugs 42 which extend through the slot 18 in the sleeve and into the spiral openings 30 respectively . as shown , the upper end of the sleeve 16 is beveled or tapered inwardly as at 44 . the sleeve 16 , cup holder 34 and cam 28 are preferably molded plastic . the structure thus far described is comparable to a conventional lipstick container except that the cup holder 34 is not intended or designed to directly carry the pomade . as a result of the structure shown , when the lower end of the sleeve 16 is turned relative to the shell 32 , the holder 34 keyed for rotation with the sleeve 16 by the lugs 42 will move up or down . except for color of the pomade , the pomade cup assemblies 14 and 14 &# 39 ; as stated are identical . they each comprise a plastic molded cup 50 or 50 &# 39 ; dimensioned to fit into the holder 34 . uniformly spaced about the inside of the cup 50 are longitudinal ribs 52 to assist in gripping the pomade 54 . the bottom of the cup 14 is formed with a floor 56 in the center of which is formed a radially slotted snap fastener head 58 . preferably , the head 58 is formed with flat undercut shoulder 60 to comprise a locking snap fastener element . about its upper end the cup 50 is formed with a peripheral groove 62 ( fig5 ). the cup assembly is additionally comprised of an inverted cup - shaped transparent protective shroud 64 , preferably of molded plastic , which is disposed over and about the pomade 54 . the shroud is reduced on the inside of its lower end to present a shoulder 66 which butts against the top of the side wall of cup 50 . below the shoulder 66 the shroud is formed with an inward annular rib 68 ( fig5 ). in assembly , the transparent shroud 64 is brought down over the pomade and the inside of the lower end of the shroud is provided with a tapered section 70 which affords a lead - in for the top of the cup 14 . the shroud 64 expands somewhat and the rib 68 rides over the top of the cup 14 and snaps into the groove 62 . the extreme lower edge of the shroud is , because of the taper 70 , spaced outward from the cup 50 ( fig5 ). the pomade cup assembly 14 or 14 &# 39 ; as described is sold as an individual unit and bought depending on the color desired by the purchaser from viewing the assembly end through the transparent bubble of a bubble pack or from a bank of different colored pomade assemblies at the counter of a department store . also purchased at the same time is the container assembly 12 which may be extensively ornamented on the outside of the shell 32 or may be rather plain . in each case the conventional container cover ( not shown ) is provided with the container assembly . once the purchaser selects the desired pomade cup assembly 14 or 14 &# 39 ; and the container assembly 12 , the bottom of the cup assembly 14 is inserted in the cup holder 34 through the opening in the top of the shell 32 . the snap fastener head 58 enters the socket 38 in the floor 36 of the cup holder and upon being pushed forcefully down , the head segments , tapered on their outsides flex inwardly so that when the shoulder 60 reaches the level of the bottom of the socket 38 , the segments snap outward and the cup assembly and the container assembly are locked together forever by this locking snap fastener . a one - way or permanently locking plastic snap fastener is , of course , not new per se . such products have been used in hospital bracelets and are disclosed in u . s . pat . no . 3 , 210 , 820 which issued oct . 12 , 1965 to humiston and u . s . pat . no . 3 , 416 , 200 which issued dec . 17 , 1968 to daddona . the structure is now as represented in fig2 and only the removal of the shroud 64 remains to be done . it should be noted that the interference between the rib 68 and the groove 62 may be a matter of only four or five thousands of an inch in diameter . even so , the shroud is virtually unremovable from the cup 50 by hand . a user could not buy merely the cup assembly 14 and use it by taking off the shroud and replacing it after use . it is not a friction fit . the secret to removal lies in using the mechanical advantage of the spiral cam 28 to draw the cup assembly downward . as shown in fig5 as the downward movement commences , the outward taper 70 on the shroud engages the inward taper 44 on the top of the sleeve . the sleeve is thick enough at this point to be relatively rigid so that it does not move inward to squeeze the cup 50 which might damage the pomade . instead , the wall of the shroud 64 , particularly adjacent its lower end because of the reduction at shoulder 66 , is relatively yielding and the interaction of shroud 64 and sleeve 16 wedges the bottom of the shroud open . longitudinal slotting of the bottom of the shroud is contemplated . continued movement downward of the cup assembly 14 causes the groove 62 to move downward out of line with the rib 68 . when the top of the cup side wall 50 passes the rib 68 , the rib 68 moves inward and the shroud is free from the cup . the entire structure may then be inverted and the shroud will fall off for disposal . no grasping of the shroud or further manipulation of parts is necessary . the pomade may be fully retracted in the container in the conventional way ( fig6 ) and the cover ( not shown ) may be slipped over the outside of the container . the completed applier , as shown in fig6 is permanently assembled and because of the permanently locking snap fastener 38 , 58 the pomade cup assembly cannot fall out of the container assembly . the permanent locking snap fastener arrangement has a virtue aside from those discussed . if a non - permanent - locking fastener were used , there would be risk of disengagement of the fastener parts 38 , 58 when the holder 34 is drawn down during the first retraction . as a result , the retraction would fail to remove the shroud 54 and the cup assembly would sit on top of the sleeve unconnected to the holder 34 . an important feature of the structure described is , of course , the easy removal of the protective shroud 64 by merely drawing down the cup holder 34 using the mechanical advantage of the spiral cam . removal of the shroud otherwise by hand is virtually impossible and , hence , the present arrangement is effective at protecting the pomade from curious shoppers . moreover , if one were to try to remove the shroud with tools , he would destroy the connection between shroud and cup so that even if he replaced the shroud , the damaging of the rib and groove 62 , 68 would be evident . it should be noted that unlike replaceable pomade cup assemblies of the prior art , no manipulation of the parts other than the simple screwing down of the pomade is necessary for stripping off the shroud 64 . by virtue of the fact that it is not necessary to touch the shroud with the hand -- the shroud pops off the cup and then one inverts the unit and the shroud falls off into the waste bin -- one does not damage the pomade with one &# 39 ; s hands . the invention having been disclosed in only one of its embodiments is not limited to the embodiment shown but , instead , may take the form of variations not disclosed here . the invention , therefore , should be thought of as having the scope of the following language extended by any broadening of the right to exclude deemed appropriate under the doctrine of equivalents .
a cosmetic applier comprises a container assembly including a tubular sleeve , a cup holder reciprocable inside the sleeve and a cam for raising and retracting the cup holder . a pomade cup assembly includes a cup carrying pomade and an inverted cup - shaped transparent shroud about the pomade and connected to the top of the cup , the shroud having a diameter at least as great as the inner diamater of the sleeve . interfitting fastener parts are on the cup and holder . in the preferred version , the fastener is of the permanently locking type . the selected pomade cup may be snapped into the holder and the holder and cup retracted by turning the cam so that the shroud , engaging the sleeve and spread by it , pops off the cup and is freed for easy disposal .