the rearfoot strike zone of the invention is a portion of the heel area of the sole delimited by a line of flexion about which the rearfoot strike zone is articulated in relation to the remaining heel area . &# 34 ; line of flexion &# 34 ; as used herein refers to a line of action , rather than a physical element of the sole per se , about which articulation of the rearfoot strike zone occurs . independent articulation of the strike zone increases the surface area of ground contact occurring at heel strike from a narrow edge - like strip extending along the rear lateral sidewall of the sole to a wider planar area extending inwardly of the sidewall . this results in increased stability , enhanced attenuation of force applications and shock , and a reduced medial moment . attenuation of the shock associated with heel strike is also enhanced by the provision of means for reducing the compressive stiffness of the midsole within the rearfoot strike zone . a primary objective in the placement of the line of flexion is to properly delimit a rearfoot strike zone having enhanced cushioning . the rearfoot strike zone should encompass the range of heel strike locations for most runners , without adversely affecting medial and lateral stability during the braking and propulsive portions of the ground support phase . the orientation of the foot at heel strike is described in the background section and shown in fig1 . this orientation places the area of rearfoot strike ( during running ) for most persons within a range about the rear lateral corner of the sole . hence , the rearfoot strike zone should be positioned in this area . fig3 illustrates diagrammatically a line of flexion 21 delimiting a rearfoot strike zone in accordance with the present invention . on the lateral side , there is no need for the rearfoot strike zone to extend beyond the junction 19 of the calcaneus 7 and cuboid 11 bones of the foot -- generally considered to be the limit of the rearfoot area . in fact , it has been observed that rearfoot strike generally occurs well rearward of this point so that the rearfoot strike zone may be shortened accordingly . extension of a more compliant rearfoot strike zone in accordance with the present invention , beyond the junction 19 of the calcaneus and cuboid could begin to degrade lateral stability in the midfoot region , particularly during stance and the early stages of the propulsive portion of ground support phase , and particularly for those exhibiting a propensity for over - supination ( an excessive rolling of the foot outward toward the lateral side ). the rearfoot strike zone generally need only extend toward the medial side a short distance beyond the longitudinal center of the rear side of the heel in order to accommodate the heel strike of most runners . the medial side termination point of the rearfoot strike zone is conveniently described in relation to the weight bearing center of the heel , i . e ., the nominal location of the apex of the plantar surface of the calcaneus , ( labeled 23 in fig2 and 3 ). more specifically , the medial side termination point may be described in terms of the angle θ formed between a longitudinal center axis of the sole and a line drawn from the weight bearing center 23 of the heel to the termination point . placement of the medial side termination point of the rearfoot strike zone so as to create an angle θ of 10 ° is satisfactory to accommodate the heel strike of many runners . the angle θ may be increased from 10 ° up to 50 ° for greater inclusiveness of the range of possible heel strikes . however , extension of a more compliant rearfoot strike zone in accordance with the present invention , beyond this point , will begin to degrade medial stability , particularly for those runners exhibiting a tendency towards over - pronation . again , &# 34 ; line of flexion &# 34 ; as used herein refers to a line of action , rather than a physical element of the sole per se , about which articulation of the rearfoot strike zone occurs . the location and path of line of flexion 21 are determined by physical elements of the sole ( to be described hereinafter ) that cooperate to provide a relatively independent articulation of the rearfoot strike zone relative to the remaining heel area . by delimiting the rearfoot strike zone with a relatively flexible border ( a &# 34 ; line of flexion &# 34 ;), increased compliance within the strike zone is obtained since the strike zone is able to pivot as a whole in addition to compressing . in contrast , the cushioning action of a strike zone comprising a softer material but lacking a defined line of flexion may be compromised by resistance to bending of the sole associated with deflection of the strike zone . the provision of a line of flexion in accordance with the present invention allows the compliance of the rearfoot strike zone to be enhanced . line of flexion 21 is shown in fig3 with its ends at the outer limits of the preferred ranges of the rearfoot strike zone , as described above . this location provides maximum inclusiveness of the range of possible heel strike locations without degrading lateral and medial stability . a first ( medial ) side end 25 of line 21 is located such that a line drawn from a nominal ( average ) location of the weight bearing center 23 of the heel to the first end 25 forms a 50 ° angle with respect to a central longitudinal axis of the sole . a second ( lateral ) side end 27 of line 21 is located adjacent to a nominal location of the junction 19 of the calcaneus 7 and cuboid 11 . although line of flexion 21 is shown to extend linearly between first and second ends 25 , 27 , and to intersect with heel center 23 , this is not necessarily the case . line of flexion 21 may be arcuate along part or all of its length , and may be moved rearwardly in accordance with the guidelines set forth above for delimiting the rearfoot zone . a generally linear path between ends 25 and 27 is preferred in order to provide effective articulation of the rearfoot strike zone at heel strike . a first shoe embodiment 28 in accordance with the present invention is illustrated in fig4 - 9 . the shoe comprises a conventional upper 29 , and a sole attached to the upper . the sole comprises an outsole 31 of wear resistant material , a cushioning midsole 33 , and a motion control element 35 . a plurality of flex joints are formed in the sole . in the forefoot region , a set of flex grooves 37 , 39 extend transversely across the sole . two aligned flex grooves 41a , 41b are provided in the rearfoot region , and it is along these flex grooves that line of flexion 21 is formed . in this embodiment , flex grooves 41a , 41b constitutes two features of the sole serving to define the path and location of line of flexion 21 , and thereby delimit rearfoot strike zone 43 . the flex joints in the sole can be formed in a number of different ways . for instance , outsole 31 and midsole 33 may cooperatively form the flex joints as grooves having a v - shape in cross - section , as shown in fig4 - 8 . furthermore , all or some of the flex grooves may vary in depth along their lengths , as do flex grooves 41a , 41b . fig1 - 13 illustrate clearly various possible flex joint constructions . in fig1 , flex groove 45 has the v - shaped cross - section construction shown in fig4 - 8 . alternatively , the flex joints could be formed as grooves having other shapes , such as groove 45a shown in fig1 . according to this embodiment , groove 45a is defined by an upright wall 47 and an inclined wall 48 . this type of groove may be useful if a greater freedom of movement is desired relative to the side of the groove adjacent inclined wall 47 . the flex joints may also be formed as grooves 45b which are defined by simply removing or omitting a portion of the outsole 31 and midsole 33 , as seen in fig1 . grooves 45b could be left open or filled partially or wholly with a highly elastic and flexible material . as shown in fig1 - 12 , the grooves may be deep troughs which extend substantially through the sole in order to provide maximum flexibility . in the embodiment of fig1 , layer 49 may be a textile material such as kevlar ® adhered to the midsole and functioning as the insole or as a support for the insole . further , the textile material can comprise an elastic material . additionally , the flex joints may be formed by providing a weakened construction or a material of greater elasticity and flexibility . one example of this type of construction is disclosed in co - pending commonly owned application ser , no . 07 / 986 , 046 to lyden et at ., entitled chemical bonding of rubber to plastic in articles of footwear ( incorporated by reference herein ). according to this construction at least a portion of the sole would be formed by a mosaic of plastic plates 51 bound together by a rubber material 53 . the location of the rubber would correspond to the flex joints . alternatively , a strip of relatively flexible material could be incorporated into a midsole having a conventional outsole attached thereto . referring now to fig6 and 9 , midsole 33 is formed of a cushioning , resilient foam material such as polyurethane foam and has encapsulated therein a segmented resilient gas - filled bladder 55 . bladder 55 is preferably generally formed in accordance with the teachings of the rudy patents mentioned in the background section and incorporated herein by reference . bladder 55 has a large chamber 57 extending from the forefoot region of the sole to the rearfoot area outside of rearfoot strike zone 43 . a second smaller chamber 59 of bladder 55 is located within rearfoot strike zone 43 and comprises a major part ( more than half ) of the midsole portion therein . chambers 57 and 59 are connected and articulated with respect to each other through a relatively flexible bladder portion 61 acting as a hinge . as shown , flexible bladder portion 61 comprises a weld seam 61a and a pair of passageways 61b placing chambers 57 and 59 in fluid communication with each other . flexible bladder portion 61 is aligned with flex grooves 41a , 41b , such that these elements cooperate with each other to locate line of flexion 21 therealong . in this manner , rearfoot strike zone 43 is delimited by line of flexion 21 and articulated in relation to the remaining heel area . the provision of a line of flexion 21 , in accordance with the present invention , affords a greater compliance to rearfoot strike zone 43 , whereby the surface area of initial ground engagement is increased . furthermore , cushioning is enhanced in the rearfoot strike zone by decreasing the compressive stiffness of midsole 33 within rearfoot strike zone 43 . this can be accomplished in one or more of several different ways . in the embodiment of fig4 - 9 , midsole 33 is formed with a concave sidewall channel 63 extending along rearfoot strike zone 43 . by omitting a significant amount of midsole material from along the edge of rearfoot strike zone 43 , the compressive stiffness of the rearfoot strike zone 43 is decreased relative to the remaining heel area . alternatively , instead of placing chambers 57 and 59 in fluid communication with each other and hence at equal inflation pressures , chambers 57 and 59 could be fluidically isolated from each other , e . g ., by extending weld 61a across the areas of fluid passageways 61b . chamber 59 could then be inflated to a lower pressure than chamber 57 in order to provide less compressive stiffness of midsole 33 within rearfoot strike zone 43 . the invention is by no means limited to the illustrated configuration of segmented bladder 55 . for example , bladder chamber 59 could be modified to comprise a smaller or larger part of midsole 33 within rearfoot strike zone 43 . as shown in fig1 , a modified bladder chamber 59a could be configured to cooperate with a gap 65 in the sidewall of a midsole 33a to form a viscoelastic unit . in such a configuration , bladder chamber 59a would flex into gap 65 during rearfoot strike , such that the compressive stiffness of chamber 59a would be decreased . in this view , a modified flex joint 41c comprises a single continuous groove . bladder chamber 59 could be provided entirely separate from bladder chamber 57 , or bladder chamber 57 could be omitted entirely . the latter variation is illustrated in fig1 . in this embodiment , a single fluid bladder 67 , which may be a single chamber or multi - chamber bladder , comprises almost the entire portion of midsole 33 within the rearfoot strike zone . as shown , thin layers 69a , 69b of midsole material , e . g ., plastic foam , encapsulate the upper and lower surfaces of bladder 67 . a sidewall portion of bladder 67 is substantially wholly exposed between the first and second ends of the arcuate line of flexion defined by arcuate groove 71 . in this manner , the sidewall of bladder 67 forms a flexible sidewall of midsole 33 within the rearfoot strike zone . in a further possible modification , thin layers 69a , 69b could be omitted and bladder 67 bonded directly to the shoe upper or insole and outsole 31 . furthermore , in this embodiment it would be desirable to provide a relatively flexible juncture between bladder chamber 67 and the adjoining midsole material within the remaining heel area . such a juncture might , for example , be formed by a line of highly elastic and flexible midsole material . the preferred embodiment of fig4 - 9 integrates with articulated rearfoot strike zone 43 a motion control device 35 comprising a heel support member ( heel counter ) having lateral and medial segments 73 , 75 . motion control device 35 is preferably formed of a relatively rigid and incompressible plastic material . heel counter segments 73 , 75 extend upwardly coextensive with a portion of upper 29 in the heel area , on lateral and medial sides thereof . lateral segment 73 extends rearwardly to the center of the heel . on the other hand , medial segment 75 terminates just above the medial side end of flex groove 41a , such that a vertical line passing through the end of groove 41a ( and line of flexion 21 coincident therewith ) passes through or adjacent to a gap 77 formed between segments 73 , 75 . whereas a single piece rigid heel counter extending about the back of the heel area could tend to rigidify the heel area and impede independent articulation of rearfoot strike zone 43 , the provision of a split heel counter in accordance with the present invention allows articulation of rearfoot strike zone 43 to go unimpeded . at the same time , the benefits of stability that a heel counter can provide may be realized . in the illustrated preferred embodiment , medial counter segment 75 is formed integrally with a rearfoot motion control device 78 ( see fig4 ) of the same general type as is disclosed in the kilgore et at . patent mentioned in the background section and incorporated by reference herein . similar to the kilgore et al . device , motion control device 78 comprises two generally vertically extending rigid supports 78a , 78b affixed to midsole 33 . extending between supports 78a , 78b along the top medial edge of midsole 33 is a common base ( not shown ) providing a cantilever support for a plurality of plate - like finger elements ( not shown ) extending horizontally across the footbed . motion control device 78 is configured in accordance with the teachings of kilgore et al . in order to gradually increase the resistance to compression of the midsole from the lateral side to a maximum along the medial side , to thereby control rearfoot pronation . motion control device 78 should be located entirely outside of rearfoot strike zone 43 so that the articulation of and cushioning within the rearfoot strike zone remains unaffected . a further embodiment of the invention is illustrated in fig1 - 20 . like the shoe of fig1 - 9 , shoe 80 comprises a conventional upper 82 , and a sole attached to the upper . the sole comprises an outsole 84 of wear resistant material , a cushioning midsole 86 , and a split heel counter having lateral and medial segments 88a , 88b . a plurality of flex grooves are formed in the sole , including a groove 90 extending across the sole in the heel area and serving to define a line of flexion 21 &# 39 ; ( see fig2 ) delimiting an articulated rearfoot strike zone 92 . these flex joints may take any of the forms previously described . the medial and lateral limits of rearfoot strike zone 92 are within the range of preferred limits previously described . the split of the heel counter is coordinated with the line of flexion 21 &# 39 ; in accordance with the description of the first embodiment , so as not to impede the articulation of rearfoot strike zone 92 . midsole 86 encapsulates within the rearfoot area a segmented resilient gas - filled bladder 94 having a plurality of chambers which may exhibit different stiffnesses . more specifically , referring to fig1 and 20 , bladder 94 comprises a first chamber 96 located within the rearfoot strike zone 92 , a second chamber 98 extending within a central portion of the remaining heel area , about a nominal location of the weight bearing center of the heel , a third chamber 100 extending along a medial side portion of the remaining heel area , and a fourth bladder chamber 102 extending along a lateral side of the remaining heel area . chambers 96 - 102 are shown connected to each other by a relatively flexible web portion 104 extending therebetween . such a web may be formed integrally with the chambers by blow - molding . alternatively , bladder 94 may be formed by welding the appropriate divisions between the chambers using a conventional technique . a flexible joint is not necessary between bladder chambers 98 , 100 and 102 . it is however advantageous to provide a relatively flexible joint between first bladder chamber 96 and the other chambers so as to allow unimpeded articulation of rearfoot strike zone 92 relative to the remaining heel area . in this embodiment , the relatively flexible bladder portion 104a connecting bladder 96 to the other chambers , and flex groove 90 aligned therewith , cooperate to determine the path and location of line of flexion 21 &# 39 ;. as best seen in fig2 , line of flexion 21 &# 39 ; is arcuate along a portion of its length , so as to accommodate the rounded medial corners of chambers 96 and 102 . flexible web 104a need not extend the entire length from the medial to lateral side along chamber 96 . for increased flexibility , it may be desirable to remove or omit portions of web 104a , e . g ., leaving chamber 96 connected only to central chamber 98 . furthermore , a void in the encapsulating midsole material may be provided along web 104a for increasing flexibility and to avoid localized stiffness in compression . fluid bladder 94 advantageously allows differential inflation pressures and hence stiffnesses to be provided in different parts of the rearfoot area , so that the cushioning characteristics of the heel can be optimized . in accordance with the present invention , the medial and lateral side chambers 100 , 102 are preferably inflated to a pressure of between 15 and 50 psi , and most preferably between 20 and 25 psi . chamber 96 in the rearfoot strike zone is preferably inflated to a pressure of between 1 and 10 psi , and most preferably between 1 and 5 psi . tests have indicated that with the medial side chamber 100 inflated to 25 psi and rearfoot strike zone chamber 96 inflated to 5 psi , chamber 96 will exhibit roughly half of the compressive stiffness of chamber 100 . the compressive stiffness of the central rearfoot area is preferably also lowered in relation to the stiffness on the lateral and medial sides . this can provide enhanced cushioning without adversely affecting lateral and medial stability . accordingly , it is preferable to inflate central chamber 98 to a pressure of between 1 and 10 psi , and most preferably between 1 and 5 psi . in order to maintain chambers 98 and 96 at equal pressures , these chambers can be kept in fluid communication through a passageway 106 extending through flexible web 104a . alternatively , passageway 106 can be sealed off by a weld line 106a to isolate chambers 96 and 98 , in which case the pressure in chamber 96 could be made lower or higher . the manner of inflating bladder 94 is now briefly described . the entire bladder is inflated through flexible stem 108 , with all of the chambers initially in fluid communication with each other . fluid communication between chambers 96 and 98 is provided through passageway 106 as previously described . similar fluid passageways 110 and 112 connect chambers 98 , 100 and 102 . initially , the entire bladder 94 is inflated to the maximum desired chamber pressure . then the chamber ( s ) in which it is desired to maintain the maximum pressure , e . g ., medial side chamber 100 and lateral side chamber 102 , are sealed off by welding across the appropriate fluid passageways . then , pressure can be bled through stem 108 until the desired lower pressures are obtained in the remaining chambers . next , these chambers are sealed in a similar manner , with the final weld being placed across stem 108 to seal chamber 98 . the basic concept of segmented bladder 94 can be applied equally to segmented bladders of various configurations . for example , the number of separate bladder chambers and the shapes and sizes thereof may be varied . in particular , if it is desired to adjust the line of flexion 21 &# 39 ; within the preferred range described herein , the bladder configuration can be changed accordingly . furthermore , bladder 94 need not be restricted to the rearfoot area but may extend into portions of the midfoot and forefoot regions . conversely , the bladder chambers could occupy a lesser portion of the rearfoot strike zone and remaining heel area . in the particular embodiment illustrated in fig1 - 20 relatively thin layers 114 , 116 of midsole material encapsulate the upper and lower surfaces of bladder 94 . the side wall portions of bladder 94 are thus substantially wholly exposed to form a flexible generally transparent sidewall along the medial , rear and lateral sides of the midsole rendering at least a portion of the internal structure of the sole visible . alternatively , bladder 94 could be wholly encapsulated or bonded directly between the upper or insole and the outsole without encapsulating layers . furthermore it can be readily understood that any resilient gas filled bladder utilized in the practice of the invention may be stock - fit rather than encapsulated . further embodiments of the invention are now described with reference to fig2 - 29 . referring first to fig2 - 23 , illustrated are variously shaped multi - chamber blow - molded resilient fluid bladder embodiments of the invention . as in the blow - molded bladder embodiment shown clearly in fig1 , each of the bladders of fig2 - 23 is configured to provide a lesser compressive stiffness in a rearfoot strike zone relative to the compressive stiffness along at least a medial side of the remaining heel area . this is achieved in each embodiment by the provision of separate bladder chambers having different volumes and / or fluid pressures . additionally , the bladders are configured and segmented so as to create in the sole a line of flexion , i . e ., a line of action as previously discussed , that allows the rearfoot strike zone to articulate in relation to the remaining heel area . in particular , referring to fig2 , a blow - molded fluid bladder 201 comprises a first generally arrow - head shaped chamber 203 pointing toward the rear lateral corner of sole 205 , a second chamber 207 extending within a forward central region of the heel area , a third chamber 209 extending along a medial side portion of the heel area , and a fourth bladder chamber 211 extending along a forward lateral side portion of the heel area . the first through fourth chambers are connected to each other by a relatively flexible web portion 213 extending therebetween . as in the embodiment of fig1 , web 213 may be formed integrally with the chambers during the blow - molding process . relatively flexible web portion 213 extends about the perimeter of first bladder chamber 203 , between a first end 215 located along a rear medial side of sole 205 to a second end 217 located along a lateral side of the sole . due to the shape , size and location of bladder chamber 203 , web portion 213 does not , as in the embodiment of fig1 , serve to create a line of flexion wholly coincident with web portion 213 . rather , the relatively high flexibility of web portion 213 proximal the first and second ends 215 , 217 , and relatively low compressive stiffness of resilient bladder chamber 203 , generally serve to define a line of flexion as depicted by dotted line 219 . line 219 extends generally across chamber 203 between first and second end points 215 , 217 , to thereby delimit a rearfoot strike zone which is substantially occupied by the rearward relatively wide portion of chamber 203 . as has been previously discussed in connection with the earlier embodiments , one way to enhance articulation of the rearfoot strike zone about the line of flexion is to provide one or more grooves in the outsole and / or midsole , extending along all or part of the line of flexion . such registered grooves may not be necessary , however , since the flexibility of the sole can be increased along line 219 due to the configuration of chamber 203 and relatively flexible web portion 213 . in accordance with the principles of the invention , second end 217 of the relatively flexible web path ( and thus line of flexion 219 ) should be adjacent to or rearward of a nominal location of the junction of the calcaneus and cuboid bones of the foot . the first end 215 should be located such that a line drawn from a nominal location of the weight bearing center of the heel to the first end forms approximately a 10 ° to 50 ° angle with respect to the central longitudinal axis of the sole . to achieve a lesser relative compressive stiffness in the rearfoot strike zone , chamber 203 can be sealed at ambient pressure , or with an inflation pressure of up to approximately 5 psi ( references to psi herein are to gage pressures ). the second bladder chamber 207 is preferably ( although not necessarily ) maintained at the same low pressure ( and relative compressive stiffness ) as first chamber 203 . this can be accomplished by providing the first and second chambers in fluid communication with each other through a connecting passageway 221 . alternatively , the first and second chambers can be sealed - off from each other by placing a weld line across passageway 221 . on the other hand , third chamber 209 extending along the medial side of the heel area should be inflated to a higher pressure of generally between 20 and 25 psi . as illustrated , fourth chamber 211 extending along a forward lateral side of the heel area can also be maintained at between 20 to 25 psi by virtue of the fluid communication between the third and fourth chambers provided by a connecting ( and cushioning ) passage 223 . alternatively , third chamber 209 and fourth chamber 211 can be fluidically isolated from each other so as to create smaller effective chamber volumes . this will increase compressive stiffness , as explained below in connection with the fig2 embodiment . the first and second chambers 203 , 207 are sealed - off from the third and fourth chambers 209 , 211 , and connecting passageway 223 , by a weld line 225 placed across a third passageway extending between the second chamber 207 and passageway 223 . an inflation nozzle ( stem ) 229 is provided in fluid communication with passageway 223 . the general procedure for filling and sequentially sealing the respective bladder chambers in order to obtain different inflation pressures therein has previously been described in connection with the fig1 embodiment , and is taught in u . s . pat . no . 5 , 353 , 459 issued to the present assignee . ( this patent is hereby incorporated by reference in its entirety .) following the inflation and placement of a final weld line 231 across stem 229 , the terminal end portion of stem 229 can be removed . referring now to fig2 , illustrated is an embodiment employing a substantially full - length blow - molded multi - chamber resilient bladder 233 . the configuration of the heel portion of bladder 233 is substantially the same as bladder 201 shown in fig2 . first and second chambers 235 , 237 correspond identically to first and second chambers 203 , 207 in the fig2 embodiment . third and fourth chambers 239 , 241 are configured to have within the rearfoot area the same general shape and location as chambers 209 , 211 of the fig2 embodiment . however , chambers 239 , 241 do not terminate in the rearfoot area . rather , each extends all the way up into the forefoot area of the sole , tapering along its length . a plurality of adjacent tubular passageways 243 ( only foremost and rearmost labelled ) extend transversely between chambers 239 and 241 . passageways 243 serve as fluid cushioning members and also to place the third and fourth chambers 239 , 241 in fluid communication with each other . in the fig2 embodiment , the compressive stiffness of third and fourth chambers 239 , 241 is reduced for a given inflation pressure , relative to that of third and fourth chambers 209 , 211 of the fig2 embodiment , due to a substantially greater effective chamber volume . from boyle &# 39 ; s law ( pv = nrt ), it is known that as the volume of a sealed bladder chamber is decreased , e . g ., due to compression , pressure ( and hence compressive stiffness ) increases . ground contact will generally cause a bladder chamber of relatively large size to undergo a volume decrease ( due to compression ) that is relatively small in proportion to the original chamber volume . on the other hand , for the same ground contact , a bladder chamber of relatively small volume undergoes a much greater proportional volume decrease . as a result , the pressure in the smaller bladder chamber rises much more quickly resulting in greater relative compressive stiffness . thus , it can be readily understood that in order to obtain the same overall compressive stiffness of third and fourth chambers 239 , 241 of bladder 233 as is achieved in the corresponding chambers 209 , 211 of bladder 201 , it is necessary to inflate the former chambers to higher pressures . alternatively , weld lines could be used to fluidically isolate various portions of chambers 239 , 241 and passageways 243 from each other , in order to reduce the effective chamber volumes and hence increase compressive stiffnesses for given inflation pressures . referring now to fig2 , a further variation is shown . a blow - molded multi - chamber bladder 245 generally located in the rearfoot area has a relatively large first chamber 247 . chamber 247 is nested between a medial side chamber 249 extending along substantially the entire medial side of the rearfoot area , and a relatively small lateral side chamber 251 . in this embodiment , a relatively flexible connecting web portion 253 extends about the perimeter of first bladder chamber 247 , between a first end 255 located along a rear medial side of the sole and a second end 257 located along a lateral side of the sole . ( the first and second ends are located in accordance with the previously stated criteria .) similar to the fig2 embodiment , the configuration of chamber 247 and the relatively flexible connecting web portion 253 proximal the first and second end points 255 , 257 serves to create a line of flexion ( depicted by dotted line 259 ) extending between first and second end points 255 , 257 , and across chamber 247 . line 259 delimits a rearfoot strike zone that is substantially occupied by a rearward relatively wide portion of chamber 247 . to achieve a lesser relative compressive stiffness in the rearfoot strike zone , first chamber 247 can be sealed at ambient pressure , or with an inflation pressure of up to approximately 5 psi . on the other hand , medial side chamber 249 can be inflated to a higher pressure of between 20 and 25 psi . as illustrated , lateral side chamber 251 is also maintained at between 20 to 25 psi , by virtue of the fluid communication between chambers 249 and 251 provided by connecting passage 261 ( which can also serve as a cushioning element ). first chamber 247 is sealed - off from chambers 249 , 251 , and connecting passageway 261 , by a weld line 263 placed across a second passageway 265 extending between chamber 247 and passageway 261 . an inflation nozzle ( stem ) 267 is provided in fluid communication with passageway 261 . although not illustrated , it should be understood that the chambers 203 , 235 and 247 of the bladders illustrated in fig2 - 23 may incorporate further features designed to provide dimensional stability thereto . for example , weld lines or weld dots connecting the opposite sides of the bladder chambers can be used to prevent ballooning of the bladder or to maintain generally planar top and bottom bladder surfaces . however , since such features tend to increase compressive stiffness in localized areas , particularly if the voids formed thereby are filled with encapsulating foam material , it is generally advisable that these features be used sparingly in the rearfoot strike zone . referring now to fig2 - 29 , illustrated are embodiments employing the fluid bladder technology specifically described in rudy u . s . pat . nos . 4 , 906 , 502 and 5 , 083 , 361 ( which are hereby incorporated by reference in their entirety ). products embodying such technology are marketed by the present assignee under the trademark tensile air ®. bladders in accordance with these patents employ a resilient fluid - filled chamber having an internal three - dimensional ( 3 - d ) fabric therein . the fabric is bonded to the upper and lower internal walls of the chamber envelope and serves as a tensile strength member for maintaining the upper and lower walls as smooth substantially planar surfaces , even when the bladder chambers are inflated to relatively high pressures . at the same time , the three dimensional fabric offers no significant resistance to compression . as seen in fig2 and 25 , a shoe 301 comprises an upper 305 of conventional construction . the bottom of upper 305 is secured in a conventional fashion to a cushioning midsole 307 formed of foamed resilient plastic , e . g ., eva . within upper 305 is an insole 308 . a multi - chamber fluid bladder 309 is affixed or bonded ( such as by adhesive ) directly to the bottom of midsole 307 . bladder 309 extends coextensively with midsole 307 ( as best seen in fig2 ) and has a relatively thin profile ( as best seen in fig2 ). like bladders can be formed with thicker profiles , i . e ., increased height , as a matter of design choice . stacked bladder chambers as taught in the &# 39 ; 361 rudy patent can also be utilized . bladder 309 is formed in accordance with the teachings of the aforementioned &# 39 ; 502 and &# 39 ; 361 rudy patents , such that each sealed bladder chamber ( four total in the illustrated embodiment : 311 , 313 , 315 and 317 ) contains therein , and has bonded to the upper and lower walls thereof , a tensile strength member ( 311a , 313a , 315a and 317a ) formed of a 3 - d fabric . in a preferred embodiment , bladder 309 is constructed from pieces of knit nylon 3 - d fabric , urethane hot melt film layers , and a pair of urethane barrier film layers . the 3 - d fabric has a pair of spaced fabric layers joined to one another by a plurality of threads referred to as drop threads . the barrier film layers are secured to the outwardly facing surfaces of the spaced fabric layers . the hot melt film is interposed between the two layers of the barrier film and the 3 - d fabric , and functions as an adhesive to help secure the barrier film to the upper and lower surfaces of the fabric . the top and bottom barrier layers are welded to one another around a peripheral edge , and contact of the welded peripheral edge with sides of the fabric is avoided . the assembled bladder 309 is pressurized with a gas via inflation stem 323 , and passageways 325 , 327 and 329 placing the chambers in fluid communication with each other . the pressurized gas exerts an outward expansion force on the barrier film within each chamber , and the spaced fabric layers attached to the barrier film . this places the drop threads of the 3 - d fabric pieces under tension . the 3 - d fabric thus functions as a tensile restraining ( strength ) member which holds the barrier film layers in a spaced apart substantially planar relationship . after the two layers of urethane barrier film are welded to one another around a peripheral edge , a flat peripheral edge piece ( shown in dotted lines in fig2 ) is created . this edge piece can be left on or , as in the illustrated embodiment of fig2 - 26 , be trimmed off , so that the bladder fits neatly within the margins of the shoe sole . the outsole comprises multiple segments that are bonded directly to the bottom of bladder 309 at selected locations . in particular , as best seen in fig2 , rubber ( or like material ) outsole segments 311b , 313b , 315b and 317b are bonded ( such as by adhesive ) to each of the variously shaped bladder chambers . the outsole segment shapes correspond to the shapes of the underlying bladder chambers . an additional outsole segment 319 is bonded to the flat web portion 321 of bladder 309 located at the forefoot area . as illustrated , the cleats of this segment can be thicker than the cleats of the other outsole segments in order to compensate for the height differential introduced by the gas - filled bladder chambers . the remaining interstitial bottom surfaces of bladder 309 can be uncovered and recessed relative to the bottom surfaces of the outsole segments . in this manner , divisions are formed between the respective outsole segments ( and the bladder chambers associated therewith ). these divisions can provide lines of relatively high flexibility , i . e ., lines of flexion . employing the principles of the invention , chamber 311 is separated from chambers 315 and 313 by a division 331 . division 331 forms a line flexion delimiting a rearfoot strike zone . in this embodiment , chamber 311 is wholly contained within and occupies a substantial part of the rearfoot strike zone . bladder chamber 311 preferably exhibits a lesser degree of compressive stiffness than bladder chamber 315 extending along a medial side portion of the heel . nested between bladder chambers 311 , 315 is bladder chamber 313 extending within central and lateral heel areas and also within a lateral mid - foot region of the shoe . preferably , the compressive stiffness of chamber 311 is reduced with respect to chamber 313 as well . bladder chamber 317 extends from the lateral side to the medial side of the sole in the forefoot area ( and generally corresponds to the ball of the foot ) in order to provide cushioning to that region . the procedure for inflating bladder chambers 311 , 313 , 315 , 317 with gas is substantially the same as for the multi - chamber blow - molded bladders shown in fig2 - 23 . namely , with reference to fig2 , all of the chambers are initially provided in fluid communication with each other through connecting passageways 325 , 327 , 329 . this allows all of the chambers to be simultaneously inflated to the same pressure through inflation stem 323 . then , differential pressures can be obtained by selectively adding and bleeding - off gas from the respective chambers , and sealing the chambers from each other by placing weld lines across the connecting passageways . for example , in order to provide a reduced gas pressure ( and hence compressive stiffness ) in chamber 311 , as compared to the remaining chambers , all of the chambers are initially inflated to the desired pressure of first chamber 311 ( e . g ., 0 - 20 psi ). next , chamber 311 is sealed - off by placing a weld line across passageway 329 connecting chamber 311 to third chamber 313 . the remaining chambers can then be inflated to a higher pressure ( e . g ., 10 - 30 psi ) and sealed off in a similar manner , with a final weld line being placed across a base portion of stem 323 . as an alternative to providing a lesser fluid pressure in chamber 311 , it will be understood that the respective chamber volumes of bladder 308 could be varied in order to provide a lesser compressive stiffness in the rearfoot strike zone relative to at least a medial side portion of the remaining heel area . fig2 - 29 show further alternative configurations of multi - chamber fluid bladders employing the technology of the rudy &# 39 ; 502 and &# 39 ; 361 patents . similar to the embodiment of fig2 , the embodiments of fig2 and 29 are each configured such that a division of relatively flexible bladder material forms a line flexion delimiting a rearfoot strike zone including a bladder chamber . referring to the embodiment of fig2 , a rearfoot strike zone has therein a first bladder chamber 331 exhibiting a lower fluid pressure ( and hence lesser degree of compressive stiffness ) than a second bladder chamber 333 extending along a medial side portion of the heel . nested between the first and second bladder chambers 331 , 333 is a third bladder chamber 335 extending within a central heel area and along a forward lateral side of the heel area . unlike the embodiment of fig2 , wherein bladder chamber 313 extends up along a lateral side of the mid - foot region , bladder chamber 335 of the fig2 embodiment is confined to the rearfoot area , and a separate small chamber 337 is provided in the lateral mid - foot region . in the forefoot region , separate chambers 339 , 341 take the place of a single bladder chamber extending from the lateral to medial side in the region corresponding to the ball of the foot . referring now to the embodiment of fig2 , a rearfoot strike zone includes a first bladder chamber 343 exhibiting a lower fluid pressure ( and hence lesser degree of compressive stiffness ) relative to a large second bladder chamber 345 occupying substantially the entire remaining rearfoot area ( extending along the lateral and medial sides , and within the central rearfoot area ) and extending forward into the lateral mid - foot region . a fourth bladder chamber 347 extends from the lateral to medial side in a forefoot area , specifically in the region generally corresponding to the ball of the foot , as in the fig2 embodiment . the embodiments of fig2 - 29 are further examples of the numerous configurations that can be employed within the scope of the originally disclosed invention . many different bladder shapes , volumes and pressures , and sole constructions , can be utilized within the general parameters specified herein ( and in the parent application ) for attaining enhanced cushioning effects without degrading stability . in addition to varying bladder chamber volumes and pressures , different bladder materials and chamber wall thicknesses can be used to vary the cushioning of the sole in accordance with the principles of the present invention . the particular gas ( es ) contained in the bladder can also be selected to vary the cushioning effect . while each of the embodiments of fig2 - 29 is in a form employing a unitary multi - chamber fluid bladder , it will be readily appreciated that similar cushioning and stability characteristics can be obtained by providing corresponding patterns of separate individual bladders . the invention has been described in terms of presently preferred embodiments thereof . other embodiments and modifications within the scope and spirit of the invention will , given this disclosure , occur to persons skilled in the art .
an athletic shoe has a sole with a rearfoot strike zone segmented from the remaining heel area by a line of flexion which permits articulation of the strike zone during initial heel strike of a runner . the line of flexion is located to delimit a rearfoot strike zone reflecting the heel to toe running style of the majority of the running population . in addition to allowing articulation of the rearfoot strike zone about the line of flexion , the sole incorporates cushioning elements , including a resilient gas filled bladder , to provide differential cushioning characteristics in different parts of the heel , to attenuate force applications and shock associated with heel strike , without degrading footwear stability during subsequent phases of the running cycle . the line of flexion may be formed by various ways including a deep groove , a line of relatively flexible midsole material , and a relatively flexible portion of a segmented fluid bladder .