the following description of the preferred embodiment ( s ) is merely exemplary in nature and is in no way intended to limit the invention , its application , or uses . some embodiments of the present invention provide a dissolvable film ( film 1 ) comprising a cellulose ether , a plasticizer , a non - ionic surfactant and a pigment , wherein the film is in the form of a particle . for the purposes of the invention , the term particle refers to smaller sizes or fragments of the film , e . g . the film is cut or ground into smaller sizes or fragments . various embodiments of the film include , but are not limited to : 1 . 1 . film 1 wherein the film comprises cellulose ethers , e . g ., selected from ( i ) alkylcellulose , e . g ., methylcellulose ; ( ii ) hydroxyalkyl cellulose , e . g ., selected from hydroxypropyl methyl cellulose , hydroxyethylpropyl cellulose , hydroxybutyl methyl cellulose , hydroxy propyl methyl cellulose , carboxymethyl cellulose and mixtures thereof ; and ( iii ) mixtures thereof ; 1 . 2 . any of the foregoing films comprising a starch , e . g . a pregelatinized starch ; 1 . 3 . any of the foregoing films comprising a plasticizer , e . g , a polyalcohol , e . g ., sorbitol , propylene glycol , glycerol , or low molecular weight polyethylene glycol , e . g ., peg 200 ; 1 . 4 . any of the foregoing films comprising propylene glycol , e . g ., in an amount effective to provide plasticity to the film , e . g ., about 20 - 30 % by dry weight of the film ; 1 . 5 . any of the foregoing films comprising a non - ionic surfactant or emulsifier , e . g ., a polysorbate , e . g ., polysorbate 80 ( also known as polyoxyethylene ( 20 ) sorbitan monooleate , available commercially e . g ., as tween ® 80 ), e . g ., in an amount of about 1 - 5 % by dry weight of the film ; 1 . 6 . any of the foregoing films comprising a pigment , which can include , but is not limited to pigment blue 15 [ 147 - 14 - 8 ], pigment blue 15 : 2 , pigment green 7 [ 1328 - 53 - 6 ], pigment orange 5 [ 3468 - 63 - 1 ], pigment red 4 [ 2814 - 77 - 9 ], pigment red 5 [ 6410 - 41 - 9 ], pigment red 48 : 4 [ 5280 - 66 - 0 ], pigment red 53 : 1 [ 5160 - 02 - 1 ], pigment red 57 [ 5858 - 81 - 1 ]. pigment red 57 : 1 [ 5281 - 04 - 9 ]; pigment red 57 : 2 barium lake [ 17852 - 98 - 1 ], pigment red 63 : 1 [ 6417 - 83 - 0 ], pigment red 64 : 1 [ 6371 - 76 - 2 ], pigment red 68 [ 5850 - 80 - 6 ], pigment red 83 , pigment red 90 : 1 aluminum lake [ 16508 - 80 - 8 ], pigment red 112 [ 6535 - 46 - 2 ], pigment red 172 aluminum lake [ 12227 - 78 - 0 ], pigment red 173 aluminum lake , pigment violet 19 [ 1047 - 16 - 1 ], pigment yellow 1 [ 2512 - 29 - 0 ], pigment yellow 3 [ 6486 - 23 - 3 ], pigment yellow 12 [ 6358 - 85 - 6 ], pigment yellow 13 [ 5102 - 83 - 0 ], pigment yellow 73 [ 13515 - 40 - 7 ] or a combination of any of these pigments . 1 . 7 . any of the foregoing films comprising which is substantially dissolved after a period of greater than 30 seconds and less than 180 seconds of brushing , scrubbing or agitation in the oral cavity or on the skin in the presence of water ; 1 . 8 . any of the foregoing films wherein the particle size is within a range selected from the group consisting of 10 - 100 mesh ( 0 . 0059 - 0 . 0787 inch ), 20 - 80 mesh ( 0 . 0070 - 0 . 0331 inch ); 25 - 60 mesh ( 0 . 0098 - 0 . 0278 inch ) and 30 - 50 mesh ( 0 . 0117 - 0 . 0234 inch )— note : 1 mil = 0 . 001 inch ; 1 . 9 . any of the foregoing films , wherein the pigment of the film particle is released upon dissolution of the film particle thereby changing the color of the toothpaste after brushing for a period of 30 - 180 seconds , e . g ., about 45 - 60 seconds in a toothpaste for use by a child or about 90 - 120 seconds in a toothpaste for use by an adult , thereby releasing the pigment and providing a color signal to the user of adequate brushing ; 1 . 10 . any of the foregoing films comprising , by dry weight of the film , 20 - 60 % cellulose ethers ; 10 - 30 % plasticizer ; 1 - 5 % non - ionic surfactant ; and 15 - 55 % pigment ; 1 . 11 . any of the foregoing films comprising , by dry weight of the film , 20 - 60 % cellulose ethers selected from methyl cellulose , hydroxypropylmethyl cellulose , and mixtures thereof ; 10 - 30 % propylene glycol ; 1 - 5 % polysorbate 80 ; and 15 - 55 % pigment ; 1 . 12 . any of the foregoing films wherein film further comprises an active is selected from flavors , fragrances , antibacterial agents , aesthetic agents or combinations thereof ; 1 . 13 . any of the foregoing films which are topically acceptable ; 1 . 14 . any of the foregoing films which are orally acceptable ; 1 . 15 . any of the foregoing films comprising an antibacterial agent ; in one embodiment of the invention , the antibacterial agent is selected from triclosan and essential oils from plant extracts , e . g ., menthol . the films of the invention are able to achieve sufficient release of the pigment in the oral cavity , but are surprisingly removed quickly when the film is disposed of onto a surface area and rinsed away . the invention also provides a product ( product 1 ) which comprises a dissolvable film ( film 1 ) comprising a cellulose ether , a plasticizer , a non - ionic surfactant and a pigment , wherein the film is in the form of a particle as described above . 1 . 16 . product 1 wherein the product is a an oral care product , an oral care product , e . g ., a dentifrice , for example a toothpaste , e . g ., a clear gel or opaque toothpaste , comprising film 1 described above ; 1 . 17 . product 1 of 1 . 16 wherein the product is a clear gel or opaque toothpaste and the pigment of the film particle is released upon dissolution of the film particle thereby changing the color of the toothpaste after brushing for a period of 30 - 180 seconds , e . g ., about 45 - 60 seconds in a toothpaste for use by a child or about 90 - 120 seconds in a toothpaste for use by an adult , thereby releasing the pigment and providing a color signal to the user of adequate brushing ; 1 . 18 . any of the foregoing products wherein the product further contains an active agent , which includes , but is not limited to a flavoring , an aesthetic , an antibacterial agent , an amino acid , a fluoride source , a whitening agent , a zinc compound and mixtures thereof . 1 . 19 . any of the foregoing products wherein the product is a hand or body soap ; 1 . 20 . any of the foregoing products wherein the product is a chewing gum ; 1 . 21 . any of the foregoing products which is a chewing gum wherein the different actives are different flavorings , such that the chewing gum changes flavor over time . 1 . 22 . any of the foregoing products wherein the product further comprises an anionic surfactant , which includes but is not limited to water - soluble salts of c 8 - 20 alkyl sulfates , sulfonated monoglycerides of c 8 - 20 fatty acids such as the sodium salt of the monsulfated monoglyceride of hydrogenated coconut oil fatty acids , sarcosinates , taurates and mixtures thereof . illustrative examples of these and other surfactants are higher alkyl sulfates such as sodium lauryl sulfate , sodium coconut monoglyceride sulfonate , sodium lauryl sarcosinate , sodium lauryl isoethionate , sodium laureth carboxylate , alkyl aryl sulfonates such as sodium dodecyl benzenesulfonate , higher alkyl sulfoacetates , sodium lauryl sulfoacetate , higher fatty acid esters of 1 , 2 - dihydroxy propane sulfonate , and the substantially saturated higher aliphatic acyl amides of lower aliphatic amino carboxylic acid compounds , such as those having 12 to 16 carbons in the fatty acid , alkyl or acyl radicals , amides are n - lauroyl sarcosine , and the sodium , potassium , and ethanolamine salts of n - lauroyl , n - myristoyl , or n - palmitoyl sarcosine , and the like and mixtures thereof . in one embodiment of the invention , the anionic surfactant is sodium lauryl sulfate ( sls ). 1 . 23 . any of the foregoing products wherein the amount of anionic surfactant is in a range selected from the group consisting of in an amount from 1 . 5 wt . % to 5 . 0 wt . %. and 1 . 5 wt . % to 2 . 0 wt . %. 1 . 24 . any of the foregoing products wherein the product further comprises an abrasive abrasives such as silica , calcined alumina , sodium bicarbonate , calcium carbonate , dicalcium phosphate and calcium pyrophosphate may be included in the base dentifrice compositions used in the practice of the present invention . other abrasives may also be suitable for use in the compositions described herein . visually clear dentifrice compositions may be obtained by using an abrasive such as collodial silica , e . g ., those sold under the trade designation zeodent ® available from the huber corporation or alkali metal aluminosilicate complexes ( that is , silica containing alumina combined in its matrix ) which have refractive indices close to the refractive indices of gelling agent - liquid ( including water and / or humectant ) systems used in dentifrice compositions . 1 . 25 . any of the foregoing products wherein the antibacterial agent includes , but is not limited to triclosan ( 5 - chloro - 2 -( 2 , 4 - dichlorophenoxy ) phenol ); 8 - hydroxyquinoline and salts thereof , zinc and stannous ion sources such as zinc citrate , zinc sulphate , zinc glycinate , sodium zinc citrate and stannous pyrophosphate ; copper ( ii ) compounds such as copper ( ii ) chloride , fluoride , sulfate and hydroxide ; phthalic acid and salts thereof such as magnesium monopotassium phthalate ; sanguinarine ; quaternary ammonium compounds , such as alkylpyridinium chlorides ( e . g ., cetylpyridinium chloride ( cpc ), combinations of cpc with zinc and / or enzymes , tetradecylpyridinium chloride , and n - tetradecyl - 4 - ethylpyridinium chloride ); bisguanides , such as chlorhexidine digluconate , hexetidine , octenidine , alexidine ; halogenated bisphenolic compounds , such as 2 , 2 ′ methylenebis -( 4 - chloro - 6 - bromophenol ); benzalkonium chloride ; salicylanilide , domiphen bromide ; iodine ; sulfonamides ; bisbiguanides ; phenolics ; piperidino derivatives such as delmopinol and octapinol ; magnolia extract ; grapeseed extract ; thymol ; eugenol ; menthol ; geraniol ; carvacrol ; citral ; eucalyptol ; catechol ; 4 - allylcatechol ; hexyl resorcinol ; methyl salicylate ; antibiotics such as augmentin , amoxicillin , tetracycline , doxycycline , minocycline , metronidazole , neomycin , kanamycin and clindamycin ; and mixtures thereof . 1 . 26 . any of the foregoing products wherein the product further comprises an amino acid ( unless otherwise specified , include free amine and salt forms ). in one embodiment of the invention , the amino acid is selected from the group consisting of arginine , cysteine , leucine , isoleucine , lysine , alanine , asparagine , aspartate , phenylalanine , glutamate , glutamic acid , threonine , glutamine , tryptophan , glycine , valine , praline , serine , tyrosine , and histidine , and a combination of two or more thereof . in another embodiment of the invention , the 1 . 27 . any of the foregoing products wherein the product further comprises a fluoride source . in one embodiment , the fluoride source selected from stannous fluoride , sodium fluoride , potassium fluoride , sodium monofluorophosphate , sodium fluorosilicate , ammonium fluorosilicate , amine fluoride , ammonium fluoride , and mixtures thereof . 1 . 28 . any of the foregoing products wherein the product further comprises a whitening agent . in one embodiment , the whitening agent is a peroxide ( which includes , but is not limited to hydrogen peroxide or urea peroxide ), peroxy acids , or a non - peroxide compound ( which includes , but is not limited to high cleaning silicas , chlorine dioxide , chlorites , hypochlorites and colorants ( such as titanium dioxide and hydroxyapatite )). 1 . 29 . any of the foregoing products wherein the product further comprises a zinc compound . in one embodiment , the zinc compound is selected from the group consisting of zinc acetate , zinc borate , zinc butyrate , zinc carbonate , zinc citrate , zinc formate , zinc gluconate , zinc glycerate , zinc glycolate , zinc lactate , zinc oxide , zinc phosphate , zinc picolinate , zinc proprionate , zinc salicylate , zinc silicate , zinc stearate , zinc tartrate , zinc undecylenate and mixtures thereof the invention provides , in another embodiment , a method of improving post - use disposal of an oral care composition containing a pigment to be released during use which comprises adding a film as described above during the process of making the oral care composition wherein post - use disposal of the oral care composition does not stain the surface of the disposal area . in another embodiment of the method , the process of making the oral care composition further comprises adding an anionic surfactant in an amount from 1 . 5 wt . % to 5 . 0 wt . %. and 1 . 5 wt . % to 2 . 0 wt . %. in another embodiment of this aspect of the invention , the anionic surfactant is sodium lauryl sulfate . in some embodiments , substantially all of the pigment is released at one time . as used herein , the term “ substantially all ” refers to greater than 90 % of the total amount of pigment contained in the film . in some embodiments , the first film releases at least 90 % of the total amount of pigment contained therein , at a particular point in time . in some embodiments , the first film releases greater than 90 % of the total amount of pigment contained therein , at a designated point in time . in some embodiments , the first film releases at least 91 % of the total amount of pigment contained therein , at the designated point in time . in some embodiments , the first film releases at least 95 % of the total amount of pigment contained therein , at the designated point in time . in some embodiments , the first film releases at least 96 % of the total amount of pigment contained therein , at the designated point in time . in some embodiments , the first film releases at least 97 % of the total amount of pigment contained therein , at the designated point in time . in some embodiments , the first film releases at least 98 % of the total amount of pigment contained therein , at the designated point in time . in some embodiments , the first film releases at least 99 % of the total amount of pigment contained therein , at the designated point in time . orally acceptable or topically acceptable : the compositions of the invention are intended for topical use in the mouth or on the skin , thus components for use in the present invention should be orally acceptable , that is , safe for topical use in the mouth , in the amounts and concentrations provided . as used throughout , ranges are used as shorthand for describing each and every value that is within the range . any value within the range can be selected as the terminus of the range . in addition , all references cited herein are hereby incorporated by referenced in their entireties . in the event of a conflict in a definition in the present disclosure and that of a cited reference , the present disclosure controls . unless otherwise specified , all percentages and amounts expressed herein and elsewhere in the specification should be understood to refer to percentages by weight . the amounts given are based on the active weight of the material . embodiments of the present invention are further described in the following examples . the examples are merely illustrative and do not in any way limit the scope of the invention as described and claimed . the films of the invention can be prepared as follows . approximately fifty percent of the required film formula water is weighed out and heated as necessary depending on the polymer type . polymers ( hpmc , mc , etc ) are slowly added to the water under mixing conditions and the polymers are allowed to disperse and hydrate for 10 - 15 minutes . additional water up to the full amount is added until the slurry has the consistency of honey . plasticizers and surfactants should then be added while mixing and allowed to mix for 5 minutes . other particles such as dyes , pigments , etc . should then be added to the mixture and allowed to mix for 10 additional minutes . the slurry should then be de - aerated . films can then be cast and dried from the slurry to the desired thickness typically 1 - 10 mils . these procedures resulted in 30 - 50 mesh film particles which comprised of : 10 - 50 g of liquid toothpaste from example 2 are placed into a scintillation vial . a sufficient quantity of film particles described in example 1 is added to the liquid toothpaste and visually evaluated ( typically 0 . 2 % or less ). the liquid toothpaste and film is shaken vigorously by hand for 15 seconds and placed on a benchtop . the initial distribution and quantity on bottom of vial is noted before starting the timer . the liquid toothpaste and film is visually inspected and the percentage of film deprecating over time is recorded . at completion , the contents of the scintillation vial is emptied into a sink . the scintillation vial is place under the tap and water is permitted to flow for 10 seconds from the tap . the scintillation vial is drained and and then inverted . the difference in the amount of film residue left behind is recorded . the amount of film settling was compared for a toothpaste of the invention which has a ground film particles of 30 - 50 mesh with a comparative toothpaste with film of 1 . 6 mm ( approx . 12 mesh ) thick squares ( toothpaste of pct / us2011 / 065308 ). as can be seen from the data in table 3 below , the amount of film setting after 10 minutes was drastically reduced . fig1 depicts a glass surface after 20 minutes of settling and subsequent rinsing . surface ( a ) was exposed to the toothpaste slurry with 1 . 6 mm square film whereas surface ( b ) was exposed to the toothpaste slurry with ground film 30 - 50 mesh . as can be seen from the figure , surface ( a ) shows significant staining compared to surface ( b ). while not wishing to be bound by theory , it is believed that the residual films which have smaller size film particles have increased buoyancy and are therefore easier to rinse away with water before residual staining is observed , i . e . the release of pigment from the discarded film particles onto a surface . the film particles described in example 1 were incorporated into a toothpaste composition with the formula described in table 4 below . one of the embodiments of the invention was the further addition of an anionic surfactant to the film particle composition . fig2 shows the effect of adding differing amounts of an anionic surfactant , e . g . sodium lauryl sulfate ( sls ), to the oral care composition described by example 5 . increasing the amount of sls to about 1 . 75 % resulted in significantly less residual staining by the pigment . as those skilled in the art will appreciate , numerous changes and modifications may be made to the embodiments described herein without departing from the spirit of the invention . it is intended that all such variations fall within the scope of the appended claims .
surface staining can be minimized or eliminated by providing an oral care composition comprising a first film comprising a pigment ; and optionally a second film ; wherein the first film has a dissolution rate in aqueous media that is inversely proportional to its thickness , wherein the first film is in the form of a particle .