referring now more specifically to the drawings , fig1 shows the sample merchandise display and distribution device 1 of the present invention before it is attached to the product 3 or the sample 2 to be displayed and distributed . fig2 shows how the sample merchandise display and distribution device 1 appears during its intended use . fig3 is a cross - sectional side view and fig4 is a perspective view of the sample merchandise and distribution device 1 constructed in accordance with the invention . as shown in fig3 and 4 , the sample merchandise display and distribution device 1 of the present invention comprises four side walls 6 &# 39 ;, 7 &# 39 ;, 8 &# 39 ; and 9 &# 39 ; and an internal support wall 37 defining a first longitudinal aperture 38 and a second longitudinal aperture 39 . the first longitudinal aperture 38 is sized and adapted to receive and retain a container 3 housing a retail consumer product . the second longitudinal aperture 39 is sized and adapted to receive , retain , and display a merchandise sample 2 . the product 3 and the sample 2 may be secured in longitudinal openings 38 and 39 in a wide variety of ways well known to those skilled in the art as suitable for this purpose , e . g ., glue , tape , interlocking tabs , etc ., however in a preferred embodiment a frictional engagement is preferred because of the reduced manufacturing costs and the economy of materials and labor utilized in erecting the display . a frictional engagement also allows the consumer to more conveniently remove both the sample 2 and the product 3 and conserves natural resources . the sample display and distribution device 1 may be manufactured from a variety of materials well known to those skilled in the art as suitable for this purpose , e . g ., plastic , styrofoam , and paper . corrugate of various mediums may also be utilized . in a preferred embodiment , solid unbleached sulphate ( sus ) paper , solid bleached sulphate ( sbs ) paper , or clay coated new board ( ccnb ) paper is utilized . as shown in fig4 and 5 , the internal support wall 37 is comprised of a plurality of interlocking support panel members adapted for selective engagement and disengagement with each other . the interlocking panels impart support and rigidity in the erected condition and are adapted for selective disengagement with each other to allow the sample merchandise display and distribution device 1 to be folded flat , as shown in fig6 and 7 , thus , significantly reducing its volume and shipping costs . in a preferred embodiment , the display and distribution device 1 is constructed from a single die - cut blank 19 having a first major surface as shown in fig8 a and a second major surface as shown in fig8 b . the blank 19 shown in fig8 a includes a first wall panel 4 , a second wall panel 5 , a third wall panel 6 , a fourth wall panel 7 , a first central panel 8 , a second central panel 9 , a third central panel 10 , a fourth central panel 11 , a first support panel member 12 , a second support panel member 13 , a third support panel member 14 , a fourth support panel member 15 , a first securing tab 16 , a second securing tab 17 , a first interlock notch 20 , a second interlock notch 21 , and a flap 18 . the central panels 8 , 9 , 10 , and 11 , the wall panels 4 , 5 , 6 , and 7 , the support panel members 12 , 13 , 14 , and 15 , and securing tabs 16 and 17 are all in the same plane . for purposes of description , and with reference to the die - cut blank 19 shown in fig8 a ., the first wall panel 4 projects vertically above the first central panel 8 with the integral adjacent edges defined by a full width fold line 27 . the second wall panel 5 projects vertically above the second central panel 9 with the integral adjacent edges defined by a full width fold line 28 . the third wall panel 6 projects vertically above the third central panel 10 with the integral adjacent edges defined by a full width fold line 29 . the fourth wall panel 7 projects vertically above the fourth central panel 11 with the integral adjacent edges defined by a full width fold line 30 . first support panel member 12 extends vertically and below first central panel 8 with the integral adjacent edges defined by a full width fold line 31 . second support panel member 13 extends vertically and below second central panel 9 with the integral adjacent edges defined by a full width fold line 32 . third support panel member 14 extends vertically and below third central panel 10 with the integral adjacent edges defined by a full width fold line 33 . fourth support panel 15 extends vertically and below fourth central panel 11 with the integral adjacent edges defined by a full width fold line 34 . first securing tab 16 is attached to first support panel member 12 with the integral edges defined by a full width fold line 35 . second securing tab 17 is attached to third support panel member 14 with the integral edges defined by a full width fold line 36 . the second wall panel 5 projects laterally to the right of first wall panel 4 and is hingedly integral therewith along a full fold or crease line 22 . the third wall panel 6 projects laterally to the right of second wall panel 5 and is hingedly integral therewith along a full fold or crease line 23 . the fourth wall panel 7 projects laterally to the right of third wall panel 6 and is hingedly integral therewith along a full fold or crease line 24 . the second central panel 9 projects laterally to the right of first central panel 8 and is hingedly integral therewith along a fold or crease line 25 . the third central panel 10 projects laterally to the right of second central panel 9 and is hingedly integral therewith along a fold or crease line 26 . the fourth central panel 11 projects laterally to the right of third central panel 10 and is hingedly integral therewith along a fold or crease line 27 . fig8 b shows the second major surface , i . e ., the opposite side , of the die - cut blank shown in fig8 a . the blank 19 shown in fig8 b includes a first wall panel 4 &# 39 ;, a second wall panel 5 &# 39 ;, a third wall panel 6 &# 39 ;, a fourth wall panel 7 &# 39 ;, a first central panel 8 &# 39 ;, a second central panel 9 &# 39 ;, a third central panel 10 &# 39 ;, a fourth central panel 11 &# 39 ;, a first support panel member 12 &# 39 ;, a second support panel member 13 &# 39 ;, a third support panel member 14 &# 39 ;, a fourth support panel member 15 &# 39 ;, a first securing tab 16 &# 39 ;, a second securing tab 17 &# 39 ;, and a flap 18 &# 39 ;. to prepare the sample merchandise display and distribution device 1 , the die - cut blank 19 is folded as shown in fig9 so that first central panel 8 and first support panel member 12 are in contact with first wall panel 4 , second central panel 9 and second support panel member 13 are in contact with second wall panel 5 , third central panel 10 and third support panel member 14 are in contact with third wall panel 6 , and fourth central panel 11 and fourth support panel member 15 are in contact with fourth wall panel 7 . as shown in fig9 folding the blank in this manner exposes to the viewer support panel member surfaces 12 &# 39 ;, 13 &# 39 ;, 14 &# 39 ;, and 15 &# 39 ; and central panel surfaces 8 &# 39 ;, 9 &# 39 ;, 10 &# 39 ;, and 11 &# 39 ;. as shown in fig1 and 11 and 12 , support panel members 12 &# 39 ;, 13 &# 39 ;, 14 &# 39 ;, and 15 &# 39 ; are then folded in a direction away from wall panels 4 , 5 , 6 , and 7 to an angle substantially perpendicular to wall panels 4 , 5 , 6 , and 7 . fig1 is a side view of fig1 and fig1 is an end view of fig1 . the blank 19 depicted in fig1 , 11 , and 12 is then folded so that surfaces 11 &# 39 ; and 7 &# 39 ; are substantially perpendicular to surfaces 10 &# 39 ; and 6 &# 39 ; and surfaces 8 &# 39 ; and 4 &# 39 ; are substantially perpendicular to surfaces 9 &# 39 ; and 5 &# 39 ; as shown in fig1 . surfaces 11 &# 39 ; and 7 &# 39 ; are folded to a position substantially perpendicular with surfaces 8 &# 39 ; and 4 &# 39 ; and surfaces 10 &# 39 ; and 6 &# 39 ; are folded to a position substantially perpendicular to surfaces 9 &# 39 ; and 5 &# 39 ; resulting in the sample display and distribution device as shown in fig5 . flap surface 18 is folded and secured to surface 7 &# 39 ; to maintain the configuration of the sleeve . the flap surface 18 may be secured in a variety of ways well known to those skilled in the art as suitable for this purpose , e . g ., stapling , taping , crimping , etc ., however in a preferred embodiment , an adhesive is utilized . the support panel members 12 &# 39 ;, 13 &# 39 ;, 14 &# 39 ;, and 15 &# 39 ; are then engaged and interlocked to form the internal support wall 37 . in an especially preferred embodiment , first securing tab surface 16 is secured to second support panel surface 13 &# 39 ; and second securing tab surface 17 is secured to fourth support panel member surface 15 &# 39 ;. the securing tabs 16 and 17 may be secured in a variety of ways well known to those skilled in the art as suitable for this purpose , e . g ., stapling , taping , crimping , etc ., however in a preferred embodiment , an adhesive is utilized . fig1 b is a side view of fig1 a and shows wall panel 5 &# 39 ;, central panel 9 &# 39 ;, support panel member 13 &# 39 ;, wall panel 7 &# 39 ;, central panel 11 &# 39 ; and support panel member 15 &# 39 ;. the central panels 9 &# 39 ; and 11 &# 39 ; cooperate with wall panels 5 &# 39 ; and 7 &# 39 ; to form a double wall . this double wall provides additional protection and crush resistance to a sample 2 inserted into the opening 39 because the double wall resists compressive forces applied along the longitudinal and transverse axes of the sample merchandise display and distribution device 1 . in an alternative embodiment , shown in fig1 and 16 , the walls defining the second longitudinal opening 39 are provided with one or more viewing apertures 40 to allow the sample 2 to be viewed from the side when the sample 2 is inserted into second longitudinal opening 39 . the exterior of the sample merchandise and distribution device 1 may also be marked with indicia corresponding to and sized and positioned to be in registry with the external markings on the package 3 when it is inserted into first longitudinal opening 38 so as to provide a neat and attractive appearance as shown in fig1 and 16 . in a preferred embodiment , the assembled apparatus is provided with an external wrapping to provide additional rigidity , stability , and protection to the product and the sample . fig1 shows the apparatus of fig1 with a transparent external wrapping 40 applied . the wrapping 40 may be chosen from a variety of wrappings well known to those skilled in the art as suitable for this purpose , however , in an especially preferred embodiment a heat shrinkable wrapping film is utilized . the external wrapping 40 may be opaque , translucent or transparent and may be provided with decorative indicia or markings . while particular embodiments of this invention have been shown in the drawings and described above , it will be apparent that many changes may be made in the form , arrangement , and positioning of the various elements of the combination . in consideration thereof , it should be understood that preferred embodiments of this invention disclosed herein are intended to be illustrative only and not intended to limit the scope of the invention .
a collapsible sleeve having an inner wall and outer wall defining a longitudinal bore for displaying and distributing a product sample . a support wall is disposed within the bore . the support wall may be comprised of a plurality of inner panels projecting from the inner wall of the sleeve . the inner panels are adapted to selectively engage and disengage each other so as to form an interior support wall which imparts both shape and rigidity to the sleeve when it is in the erected position . the walls of the sleeve and the support wall define first and second longitudinal apertures . the first aperture is sized and adapted to receive and engage a container housing a retail consumer product . the second aperture is sized and adapted to receive , retain , protect and display a consumer product sample .