the following description of the preferred embodiment ( s ) is merely exemplary in nature and is in no way intended to limit the invention , its application , or uses . the present invention comprises a pouch 20 for containing liquid bathing products which is made from a flexible , heat - sealable , polymeric sheet or from a flexible , paperboard or metal foil sheet having a heat - sealable , polymeric lining . the pouch has two opposed , flexible sides 22 sealed to one another so as to define an interior region 24 , which is adapted to contain liquid bathing products . the pouch has an opening 26 which opens to the interior region . the opening may be adapted to receive a fitment 10 , which optionally may incorporate a dispensing valve , a removable cover , or other similar or dissimilar features and which is molded from a polymeric material that can be heat - sealed to the flexible sides of the pouch . alternatively , the opening may be a die cut nozzle without a fitment as is shown in fig7 . the term bathing products includes liquid shampoos , conditioners , detergents , soaps , cleansers , rinses , body washes , moisturizers , scrubs , etc . an example of a suitable fitment is disclosed in u . s . pat . no . 6 , 273 , 307 , which is hereby incorporated by reference . the present invention is not limited to this fitment , which is disclosed as an example of a suitable fitment . any of a number of fitments are suitable for the present invention , and include a screw - off cap , a twist - off cap , a snap - off cap and a cap with a hinged snap - on cover . as illustrated in fig1 , and 3 , fitment 10 is sealed to pouch 20 for containing liquid bathing product . the pouch 20 is made to have two opposed , flexible sides 22 , as shown in fig1 . the sides 22 have a seal 23 to define an interior region 24 , as shown in the cut - away in fig1 , and so as to define an opening 26 , which opens to the interior region 24 and which is adapted to receive the fitment 10 when the fitment 10 is sealed to the pouch 20 . as shown in fig2 and 3 , the fitment 10 is molded from a polymeric material , high density polyethylene ( hdpe ) being preferred , which is suitable to be sealed to the sides 22 of the pouch 20 by ultrasonic bonding , which is preferred , adhesively , or otherwise . the fitment 10 is molded so as to have a cup - like body 30 opening downwardly and having two opposite , side wall portions 32 , as indicated in fig3 , and an inner end 34 and an outer end 44 , as indicated in fig3 . the inner end 34 , which has an outer periphery 36 , faces the interior region 24 of the pouch 20 when the fitment 10 is sealed to the pouch 20 . the outer end 44 has an outer periphery 46 . the outer periphery 36 of the inner end 34 of the fitment 10 defines a reference plane pr . as viewed from either of the inner and outer ends 34 , 44 , the body 30 of the fitment 10 has a boat - shaped periphery defining two opposite edges 80 and defining the opposite , side wall portions 32 . see fig2 . moreover , as molded , the fitment has a fin 82 projecting from each of the opposite edges 80 . when the pouch 20 is sealed to the fitment 10 , the flexible sides 22 and the fins 82 tend to fuse together . furthermore , the fitment 10 has a unitary , tubular spout 90 projecting upwardly from the outer end 44 of the body 30 and defining a passage 92 which extends through the spout 90 and which opens into the pouch 20 when the pouch 20 is sealed to the fitment 10 . fig4 shows a hinged snap - cap fitment 120 suitable for the pouch 20 . in an embodiment of the invention , as shown in fig5 , the pouch 20 has a twist - off fitment 110 . the pouch is designed for gripping with one hand while being used . to facilitate the gripping , particularly if the hand is wet or soapy , a gripping portion gp of the pouch is created . the gripping portion is created by an upper protrusion 4 , a middle indentation 6 , and a lower protrusion 8 . the fitment 110 is located approximately in the middle of the pouch shoulder 2 and is directed upward . the pouch has a base 14 which is sufficiently flat to rest on a flat surface and hold the pouch upright when stored . the fitment 110 is approximately perpendicular to the base 14 when the pouch is store upright . in a preferred embodiment , the pouch shoulder 2 is narrow relative to the dimensions of the rest of the pouch . the upper protrusion 4 and the lower protrusion 8 are approximately the same width , but spaced apart by the middle indentation 6 , which is spaced approximately ⅓ to ½ of the distance from the shoulder 2 to the base 14 . the gripping portion is about mid - way between the shoulder and the base . the angles created by the protrusions are oblique , creating a gripping portion that is readily accessible . the upper protrusion and the lower protrusion are spaced apart to facilitate gripping . the gripping portion is preferably from about 3 to 5 inches long . in a preferred embodiment , the length from the shoulder to the upper protrusion is about equal to the length from the lower protrusion to the base . in another preferred embodiment , the length of the gripping portion is about twice the length from the shoulder to the upper protrusion . in another preferred embodiment , the height of the pouch , from the top of the fitment to the base is from about 7 to 9 inches , the width from side to side is from 3 to 5 inches , and the depth from front to back is from about 1 to 3 inches . as shown in fig6 , the gripping portion allows the gripping hand to securely hold and squeeze the pouch 20 , directing the liquid bath product upward . in another embodiment of the present invention , as shown in fig7 , the pouch 20 has a die cut nozzle 12 in place of a fitment . illustrating the method of bathing a pet , fig8 shows the use of the pouch of the present invention being squeezed upward to dispense upward the liquid bathing product 100 directly onto the underside of a standing pet . in a preferred embodiment of the present invention , the pouch is designed to hold from about 6 to 20 ounces of shampoo . in a more preferred embodiment , the pouch is designed to hold from about 10 to 14 ounces of shampoo . in a more preferred embodiment , the pouch is a single - use pouch , designed to be entirely used up in one bath . in another preferred embodiment , the shampoo is diluted with water so that little mixing with water is required when the shampoo is dispensed onto the pet . preferably the shampoo is present from about 10 : 1 to 1 : 10 wt . % shampoo to water dilution . the diluted shampoo more readily lathers and requires less working into the pet &# 39 ; s fur than is concentrated shampoo which is more viscous . a further advantage of dispensing diluted shampoo is that there are no spots of concentrated shampoo in the fur that requires extra rinsing after the animal has been bathed . as shown in fig9 , in another embodiment of the invention , the pouch 20 is used to dispense liquid bath product , such as shampoo , upward to the hair and head . when a patient has had shoulder surgery or open - heart surgery , she is instructed to not raise her hands above her head for as long as three to five months . with the typical shampoo container , she cannot apply shampoo to the top of her head and hair while standing or sitting upright without raising her hands above her head . with pouch of the present invention , when the pouch is squeezed with one hand , the shampoo is directed upward toward the top of the head , allowing the patient to shampoo her hair . other products , such as rinses or conditioners can be applied in a similar manner . the embodiments were chosen and described to best explain the principles of the invention and its practical application to persons who are skilled in the art . as various modifications could be made to the exemplary embodiments , as described above with reference to the corresponding illustrations , without departing from the scope of the invention , it is intended that all matter contained in the foregoing description and shown in the accompanying drawings shall be interpreted as illustrative rather than limiting . thus , the breadth and scope of the present invention should not be limited by any of the above - described exemplary embodiments , but should be defined only in accordance with the following claims appended hereto and their equivalents .
a pouch for liquid bathing products suitable for dispensing liquid bathing products and directing the products upward , where the pouch is made of flexible and non - resilient or low - resilience materials , has bilateral symmetry , a shoulder , a base , a two sides , with a gripping portion , and a nozzle approximately centered on the shoulder to dispense the liquid bathing product ; the base is sufficiently flat to rest on a flat surface and allow the pouch to stand up - right , and the nozzle is perpendicular to the base .