Develop 360° customer and market analysis across Ryder Business Units that may include customermarket sizing, share, growth, trend analysis and segmentation; developing top target lists for execution in B2B marketing and sales campaigns and analysis of campaignsales results; and utilizing statistical modeling techniques with in-house and third-party suppliers to refine predictive models for targeting prospects, customer up-sellcross-sell opportunities, and churnat-risk segments, among other applications