Let $\Delta = \sigma + 4 m$ be the fundamental discriminant of a quadratic field, where $\sigma \in \{ 0, 1 \}$. The binary quadratic form $Q(x, y) = A x^2 + B x y + C y^2$ of discriminant $\Delta$ belongs to the identity class (principal) of the narrow class group of forms, under substitution by $(x,y) \mapsto M (x', y')$ with $M \in \text{SL}\_2(\mathbb{Z})$, if there exist rational integers $x, y$ satisfying $Q(x, y) = 1$, or equivalently, if $Q(x, y)$ is equivalent to $Q\_0(x, y) = x^2 + \sigma x y - m y^2$. Davenport and Heilbronn, On the density of discriminants of cubic fields (I), Bull. Lond. Math. Soc. 1, (1969), 345--348, for example, considered binary cubic forms $a x^3 + b x^2 y + c x y^2 + d y^3$ of discriminant $D = 18 a b c d + b^2 c^2 - 4 a c^3 - 4 b^3 d - 27 a^2 d^2$, and their quadratic covariant binary quadratic forms $(b^2 - 3 a c) x^2 + (b c - 9 a d) x y + (c^2 - 3 b d) y^2$, of disc $\Delta = - 3 D$. M. Bhargava has described the composition of binary cubic forms in which $3 \mid b, c$. I would have thought, probably mistakenly, that a group law on the former binary cubic forms would consist of composing quadratic covariants and finding a binary cubic form for which the covariant belongs to the class of the composed form. I would like to know which class of binary cubic forms to consider as the neutral element of a class group of forms. For example, the binary cubic form $C = (39820040, 28889459, 6986439, 563185)$ of discriminant $D = -3299$ has quadratic covariant $x^2 - 99 x y - 24 y^2$ of discriminant $9897$. Does $C$ belong to an identity class of a class group of binary cubic forms? \\
Lemma : Let $\mathcal{P} : x^2 + \sigma x y - m y^2 = 1$ be a Pell conic with $\Delta = - 3 D = \sigma + 4 m$, $\sigma \in \{ 0, 1 \}$, and let $(x, y) = (b, - 3 a) \in \mathcal{P}(\mathbb{Z})$ be the least non-trivial point such that $3 \mid y$. Let $c = \frac{b^2 - 1}{3 a}$, and $d = \frac{b c - \sigma }{9 a}$. Then the binary cubic form $(a, b, c, d)$ of discriminant $D$ has quadratic covariant equal to $Q\_0(x, y)$. \\
Proof : Since $b^2 - 3 \sigma a b - 9 m a^2 = 1$, $c = \frac{b^2 - 1}{3 a} = \sigma b + 3 a m \in \mathbb{Z} $. Also, 
$$d = \frac{b c - \sigma }{9 a} = \frac{b (\sigma b + 3 a m ) - \sigma }{9 a} = \frac{\sigma (b^2 - 1) + 3 a b m }{9 a} = \frac{3 \sigma a b + 9 \sigma a^2 m + 3 a b m }{9 a} = \frac{\sigma - D}{4} b + \sigma a m ,$$
which is clearly an integer. The following identity shows that $(a, b, c, d)$ is a binary cubic form of discriminant $D$. $$18 a b c d + b^2 c^2 - 4 a c^3 - 4 b^3 d - 27 a^2 d^2 = \frac{4 \sigma b - 3 \sigma a - 4 \frac{b^2 - 1}{3 a}}{9 a} = -\frac{\sigma + 4 m }{3} = D .$$ The quadratic covariant of $C(x ,y) = (a, b, c, d)$ is $$( b^2 - 3 a c , b c - 9 a d , c^2 - 3 b d ) = ( b^2 - b^2 + 1, b c - b c + \sigma , \frac{(b^2 - 1)^2 - b^2 (b^2 - 1) + 3 \sigma a b}{9 a^2} ),$$ equal to $(1, \sigma , - m )$. Should $C(x, y)$ be called principal? When $\Delta > 0$, what is a different $\text{SL}\_2(\mathbb{Z})$ class of binary cubic form with principal quadratic covariant? \\
References : \\ 
Lemmermeyer, Conics A poor mans elliptic curves <http://www.rzuser.uni-heidelberg.de/~hb3/> \\ 
Bhargava, High composition laws and applications, <http://www.icm2006.org/proceedings/Vol_II/contents/ICM_Vol_2_13.pdf>



What is the identity class of the set of equivalence classes of binary cubic forms of discriminant $D$ ?
I'm not sure that I will be answering your question, so let me first recall the background. The equivalence classes of primitive binary cubic forms with discriminant $\Delta$ correspond to $SL\_2(\mathbb Z)$-equivalence classes of triply symmetric Bhargava cubes. There is a natural homomorphism from this group to the strict class group of binary quadratic forms with discriminant $\Delta$, and in fact the image has order dividing three for (almost trivial) reasons. The kernel of this homomorphism has order $(U:U^3)$, where $U$ is the unit group of the quadratic order with discriminant $\Delta$. 


The group structure on the set of binary cubic forms is defined via the group structure
on the group of $\Gamma$-equivalence classes of Bhargava cubes, where $\Gamma$ is the direct product of three copies of $SL\_2(\mathbb Z)$. Given a binary quadratic form $Q$ with discriminant $\Delta$ it is easy to see that there is exactly one $\Gamma$-equivalence class of triply symmetric cubes belonging to $(Q,Q,Q)$. 


Your problem seems to come from confusing the $\Gamma$-equivalence classes of cubes in the second paragraph with the $SL\_2(\mathbb Z)$-equivalence classes of cubes from the first one, and I think that this is what you asked in your comment - observe that an element 
$S \in SL\_2(\mathbb Z)$ acts on a cube via the action of $(S,S,S)$. 


I do not understand your question in the numerical example; perhaps you can clarify this part by editing the question.


