For the question, everything is over an algebraically closed field and by a scheme we mean a scheme of finite type. The theorem of the cube is the following:
Let $X$ be a complete variety, $Y$ a scheme, and $L$ a line bundle on $X\times Y$. Then there is a unique closed subscheme $Y\_1$ of $Y$ satisfying the following properties: (a) If $L\_1$ is the restriction of $L$ to $X\times Y\_1$, there is a line bundle $M\_1$ on $Y\_1$ and an isomorphism $p\_2^\*M\_1\rightarrow L\_1$ on $X\times Y\_1$. (b), since (b) has little to do with the question, let us focus on (a). I am puzzled by the following thing: by the Künneth formula, if $p\_2^\*M\_1\rightarrow L\_1$ is an isomorphism (and $M\_1$ is a line bundle on $Y\_1$), then $M\_1 \rightarrow {p\_2}\_\*(L\_1)$ is an isomorphism. Does anyone knows what is the content of the Künneth formula mentioned here and more importantly, why the statement is true? Thanks!



An application of the Künneth formula in the proof of the theorem of the cube
One uses the following trick.


By the projection formula we have
$${p\_2}\_\*(\mathcal{O}\_{X\times Y\_1}) \cong {p\_2}\_\*(p\_2^\*M\_1^{-1} \otimes L\_1) \cong M\_1^{-1} \otimes {p\_2}\_\*(L\_1)$$
and since $X$ is complete (and $k$ is algebraically closed) it follows from the Künneth formula that 
$${p\_2}\_\*\mathcal{O}\_{X\times Y\_1} \cong \mathcal{O}\_{Y\_1}$$
which gives the desired isomorphism on $Y\_1$ by uniqueness of inverses up to isomorphism in the Picard group.


In case I misunderstood and you were asking what the relevant version of the Künneth formula is in algebraic geometry there is an explanation [here](http://eom.springer.de/k/k056010.htm) at the Encyclopedia of Mathematics (search for algebraic geometry to get to the relevant part).


To address Wayne's comment (where by the way it should be $M\_1$ not its inverse): I think it is not necessarily true (well at least it isn't clear to me why it should be) that the adjunct of your original isomorphism will still be an isomorphism. The point (at least in the proof I know from Mumford's Abelian Varieties) is that the existence of such an isomorphism allows one to reduce to checking that ${p\_2}\_\*L\_1$ is a line bundle and that the counit of the adjunction is an isomorphism (which is good because this is a natural map which we get for free).


