Let $V$ be a real vector space. A bilinear form $\langle \rangle:V\times V\to {\mathbb{R}}$ induces a linear functional $\theta$ on the tensor product $V\otimes V$ given by sending the finite sum $\sum\_i v\_i\otimes w\_i $ to $\sum\_i \langle v\_i,w\_i\rangle$.


Is there a name for this induced linear functional?


In addition, if the bilinear form is symmetric, then this linear functional $\theta$ respects the natural involution on $V\otimes V$. That is $\theta(v\otimes w)=\theta(w\otimes v)$.



Is there a name for this map induced by bilinear forms?
The correspondence you describe is part of the definition of the tensor product: $V \otimes W$ is defined to have the universal property that for any $U$, we have $$\operatorname{Hom}(V \otimes W, U) = \operatorname{Bil}(V \times W, U).$$ I wouldn't even give it a different name: the bilinear form is the same as the map out of the tensor product. 


