Dabei handelt es sich entweder um reine Online-Händler wie Amazon oder die traditionellen stationären Händler wie Carrefour, Dixons und Walmart.
By contrast, in the US, Europe, and Japan, roughly 70% of the market is composed of e-tailers running their own Web sites, whether online-only merchants like Amazon or traditional brick-and-mortar retailers such as Carrefour, Dixons, and Walmart.